graduate certificate in entrepreneurship may2010

Graduate Certificate in Entrepreneurship

Contents

Is a Career in Entrepreneurship for You? .............................................. 1 How can a McGill Program prepare you for a career in Entrepreneurship? ............................................................................................................. 2 The Program ......................................................................................... 3 Course Sequence ................................................................................. 4 Course Descriptions .............................................................................. 5 Professional Association ....................................................................... 10 Admission Requirements ...................................................................... 11 Language Requirements ....................................................................... 13 Admission Procedures .......................................................................... 15

Career and Management Studies McGill Centre for Continuing Education 688 Sherbrooke St. W. Montreal, PQ, Canada H3A 3R1 Tel: (514) 398-1030 Fax: (514) 398-3108 E-mail: [email protected] Web: http://www.mcgill.ca/conted-cms

The full details of the program, admission requirements, and admission procedures summarized in this document can be found in the Centre for Continuing Education’s current course calendar. If there are any discrepancies between the course calendar and this summary, the information in the course calendar takes precedence in all cases. McGill University reserves the right to change this information at any time.

Graduate Certificate in Entrepreneurship Last updated: May 1st 2010 1

McGill University

Is a Career in Entrepreneurship for You?

Do you have an idea, a product or a service that you wish to turn into a sustainable

venture? Do you want to do something that you love?

Canada has more than 2.5 million small business owners, half of which are women.

This generates more than 80,000 jobs a year or about one-quarter of new employment

positions. Nearly one in four Canadians states that he/she will be self-employed at

some point in the next five years.

The vast majority of entrepreneurs say that starting a business was the best decision

that they have ever made. Even at the expense of longer working hours and the

entrepreneurs‟ responsibility for their own livelihoods, the benefits of more control

over their lifestyle and doing something they love far outweigh the options.

Many individuals start their own business out of a passion to be independent, the love

of a challenge or the desire to turn a hobby into a source of income. Few

entrepreneurs see a need that is not being met and can not ignore the opportunity.

Others are driven by circumstances such as layoffs, frustration with their current

workplace culture or the want of a more flexible lifestyle.

If you want a fast paced, dynamic career where you influence the outcome and

impact of your venture, then perhaps entrepreneurship is for you.


McGill University

How can a McGill Program prepare you for a career in Entrepreneurship?

You will be exposed to the principals of entrepreneurship required to start and manage a

sustainable new venture.

You will learn how to prepare, manage and present a business plan; structure the business

and seek funding.

You will be exposed to the latest theory, pertinent case studies and practical

entrepreneurship models of small business management.

You will acquire the sales skills all entrepreneurs need to identify and grow a customer

base.

You will learn about the available resources to help your business grow.

You will gain invaluable information from the expertise of some of Canada‟s best

entrepreneurs.


McGill University

The Program

The Graduate Certificate in Entrepreneurship consists of four required three-credit

courses and one three-credit Complementary course.

Classes are offered once a week for 13 weeks and are generally from 6 p.m. to 9 p.m.

Courses can be taken in the Fall, Winter, Spring and Summer sessions. Classes in the

Spring and Summer sessions may be given in less than 13 weeks. Not all courses are

offered every semester.

The graduate certificate‟s program requirements are:

4 Required courses:

CEN2 500 Principles of Entrepreneurship

CEN2 505 Product Commercialization

CEN2 510 Practical Entrepreneurship Management

CPL2 553 Small Business Management

1 Complementary course (choose from):

CCLW 511 Law 1

CGM2 510 Project Management: Tools and Techniques

CMR2 543 Service Marketing

CMR2 556 Buyer Behaviour

CMR2 566 International Marketing

CPL2 510 Communication and Networking Skills

CPL2 524 Introduction: International Business

CPL2 533 Developing Leadership Skills

Or any other 500 or 600 level course offered through Career and Management

Studies and approved by the department.

Note: All courses are 3 credits unless otherwise stated.


McGill University

Course Sequence

CEN2 500

Principles of

Entrepreneurship

CEN2 505

Product

Commercialization

CMR2 543*

Service Marketing

CMR2 566*

International Marketing

CMR2 556*

Buyer Behaviour

CPL2 533*

Developing Leadership

Skills

CPL2 524*

Introduction: International

Business

Graduate Certificate in

Entrepreneurship

CPL2 553*

Small Business

Management

CCLW 511

Law 1

CEN2 510

Practical Entrepreneurship

Management

Required Course

Complementary Course

Pre-requisite to course

NOTE:

*Note: Please refer to course description for

information on required pre-requisites.

CGM2 510

Project Management:

Tools and Techniques

To obtain information on course offerings, please refer to the interactive timetable at

http://www.mcgill.ca/conted-cms/programs/grad/entrepreneurship/certificate/.

CPL2 510

Communication and

Networking Skills

http://www.mcgill.ca/conted-cms/programs/grad/entrepreneurship/certificate/


McGill University

Course Descriptions

CACC 520 Accounting for Management (3 credits)

Co-requisite: CMS2 500 Mathematics for Management

This course covers financial and managerial accounting. The course provides an

understanding of the various financial statements as well as cost behaviour,

cost/volume/profit relationships, budgets, responsibility accounting and relevant

costing.

CCFC 511 Financial Accounting 1 (3 credits)

Pre-requisite: MGCR 211 Introduction to Financial Accounting

Theoretical and practical foundation of financial reporting, specifically focusing on

the accounting concepts, the accounting process, revenue and asset recognition, their

measurement and disclosure.

CCLW 511 Law 1 (3 credits)

Pre-requisites: None

Sources and administration of law; the Canadian Constitution and the division of

powers; the Quebec Civil Code, comprising the law of persons, the law of property,

obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and

prescription.

CEN2 500 Principles of Entrepreneurship (3 credits)


Essential principals and tools of entrepreneurship dealing with idea generation,

valuation techniques, funding, data sources, intellectual property, legalities and

business plan development.

CEN2 505 Product Commercialization (3 credits)


Sales preparation, techniques, approaches and management will be presented as well

as product or service validation through prospecting, initial meetings with clients,

closing and follow up. Customer satisfaction will be emphasized.


McGill University

CEN2 510 Practical Entrepreneurship Management (3 credits)

Pre-requisite: CEN2 500 Principles of Entrepreneurship

Practical aspects of leadership, funding, exporting, off-shoring and globalization,

corporate responsibility, managing in difficult times, communication, green benefits,

intellectual property, succession planning and current business issues.

CFIN 512 Corporate Finance (3 credits)

Pre-requisites: [CACC 520 Accounting for Management (Diploma in Management students) or CCFC 511 Financial Accounting 1 (Diploma in Accounting students)] and CMS2 521 Applied Management Statistics

Fundamental finance theory as applied to the firm‟s short and long-term financing

and investment decisions and the sources of funds available to it (stocks, bonds,

derivatives). Exposure to critical concepts of “firm value maximization”

emphasizing capital budgeting, cost of capital, capital structure, derivatives, dividend

policy, risk and return.

CMG2 510 Project Management: Tools and Techniques (3 credits)


Focus on main concepts and theories of project management from initiation to close-

out. Topics include: project life cycle, planning, scheduling, implementing,

monitoring, controlling, close-out and ethics. The concepts presented apply to

projects of various sizes, types and degrees of complexity.

CMR2 542 Marketing Principles and Applications (3 credits)


Covers the different aspects of marketing operations: the marketing concept, the

analysis and research of market opportunities, the planning, implementation, and

control of the marketing program (Product, Promotion, Distribution, and Pricing).

The course focuses on Canadian market environment and Canadian marketing

institutions. Lectures and case studies on an individual basis and/or involving team

work will be used.


McGill University

CMR2 543 Service Marketing (3 credits)

Pre-requisite: CMR2 542 Marketing Principles and Applications

This course constitutes an in-depth examination of marketing as applied to the

service sector of the economy and distinguishes between the marketing of products

and that of services. The market-focused orientation of service organizations in both

the private and public sectors will be studied, and the potential impact of this

orientation on organizations competing to survive in service markets will be defined.

The course develops understanding of service organizations and the ways in which a

well-planned and organized marketing effort may have an impact on the development

of such organizations. The course will focus primarily on the North American service

market and will include case studies on both Canadian and American service

organizations.

CMR2 556 Buyer Behaviour (3 credits)

Pre-requisite: CMR2 542 Marketing Principles and Applications and CMS2 521 Applied Management Statistics

This course focuses on the behaviour of the consumer in the marketplace and the

research approaches used to gain an understanding of that behaviour. Once sensitized

to issues of human behaviour in this context, students develop a deeper understanding

of the basic processes specific to consumer behaviour.

CMR2 566 International Marketing (3 credits)

Pre-requisite: CMR2 542 Marketing Principles and Applications and CMS2 521 Applied Management Statistics

Marketing management considerations of a company seeking to extend beyond the

confines of its domestic market. A review of product, pricing, channels of

distribution and communications policies to develop an optimum strategy (between

adapting completely to each local environment and standardizing across them) for

arriving at an integrated and profitable operation. Particular attention to international

marketing and exporting in the Canadian context.

CMSC 000 Foundations for Mathematics (3 credits)


Operations with real numbers, polynomials, first-degree equations and applied word

problems. Factoring, fractions, exponents, roots and radicals. Systems of linear

equations and linear inequalities. Absolute values, equations and inequalities.

Quadratic equations, applied problems.


McGill University

CMS2 500 Mathematics for Management (3 credits)

Pre-requisite: CMSC 000 Foundations of Mathematics or the Exemption by Examination Test

Basic mathematics needed for business applications, including graphs, series

summation, mathematics of finance, annuity, discounted cash flow, internal rate of

return, permutations, combinations, maxima and minima functions with business

applications in optimization, introductory statistics and probability.

CMS2 521 Applied Management Statistics (3 credits)

Pre-requisite: CMS2 500 Mathematics for Management or the Exemption by Examination Test

Statistical methods used in a variety of business situations, emphasizing application

and providing a working knowledge of the most widely-used techniques. Topics

include descriptive statistics; probability distributions; sampling procedures and

distributions; inferential statistics including estimation; hypothesis testing and

Anova; simple linear, multiple regression and correlation; time series and forecasting.

CORG 551 Behaviour in Organizations (3 credits)


The implications for management and the essential concepts of social psychology

such as motivation, perception, attitude change and organization. Group and

organizational dynamics will be the major emphasis of the course. Classroom

discussion and student participation is encouraged.

CPL2 510 Communication and Networking Skills (3 credits) Pre-requisites: None

This course will provide students with leadership skills pertaining to communication

and networking in the workplace. Topics covered include influencing, appraising

situations, business networking, teamwork and delivering effective presentations.

CPL2 524 Introduction: International Business (3 credits)

Pre-requisites: Core Program

1

This course deals with fundamental international business issues: the international

business environment, foreign exchange risk, multinational corporations,

international organizations, international sources of financing, international

merketing policies, essential factors to be considered when entering foreign markets

(licensing and exporting) and international management.

1 Core Program: Accounting for Management (CACC 520), CFIN 512 Corporate Finance (CFIN 512), Marketing

Principles and Applications (CMR2 542), Applied Management Statistics (CMS2 521) and Behaviour in

Organizations (CORG 551).


McGill University

CPL2 533 Developing Leadership Skills (3 credits) Pre-requisite: CORG 551 Behaviour in Organizations

Role of leadership training and development in personal and organizational

effectiveness. Assessing and developing personal leadership skills, developing

leaders in organizational settings.

CPL2 553 Small Business Management (3 credits)

Pre-requisites: CACC 520 Accounting for Management and CMR2 542 Marketing Principles and Applications

This course will focus on the concepts and activities of entrepreneurship in the small

business environment. Through the analysis of small business situations and the

study of related case material, students will learn the fundamental actions required in

practice to start and manage a small business. Skill acquisition will be oriented

toward learning to prepare a business plan.

MGCR 211 Introduction to Financial Accounting (3 credits)


The role of financial accounting in the reporting of the financial performance of a

business. The principles, components and uses of financial accounting and reporting

from a user's perspective, including the recording of accounting transactions and

events, the examination of the elements of financial statements, the preparation of

financial statements and the analysis of financial results.


McGill University

Professional Association

The Dobson Foundation

The Dobson Foundation created the Dobson Fellows in order to recognize the spirit

of entrepreneurship as an essential component in the dynamism of Montreal‟s

business community.

The Dobson Fellows have demonstrated a commitment to, and a significant

contribution to, the spirit of entrepreneurship over a meaningful period of time. All

the Dobson Fellows (26 to date) are exceptional leaders in their entrepreneurial fields

and have lectured a minimum of five times before being asked to accept the

Fellowship which requires, among other duties, continuing to lecture at least once a

year.

The Dobson Fellows remain a selected group that adds significantly to the students

learning experience. Their live case studies provide a real world approach to theory

and practice.

For more information on the Dobson Fellows, please visit McGill‟s Dobson Centre

for Entrepreneurial Studies‟ website: http://www.dobsoncentre.mcgill.ca

http://www.dobsoncentre.mcgill.ca/


McGill University

Admission Requirements

1. Students must hold a Bachelor‟s Degree in Commerce (or equivalent) as approved by the

Graduate and Postdoctoral Studies Office, and have a minimum cumulative grade point average

(CGPA) of 3.0/4.0 or a CGPA of 3.2/4.0 for the last two full-time academic years.

2. If your CGPA is lower than the above requirement, please submit the following for consideration

with your application, official transcript.

Letter of Intent:

A letter, 1 to 2 pages in length single-spaced, written in English or French, which addresses the

following:

basis for interest in the program;

your knowledge that would be pertinent to the program;

your interest in the field of study and the reasons for applying to our program

plans for integrating the training into your current or future career;

a description of your professional experience and its relevance, if applicable, to the

program

awards received or other contributions;

any additional information relevant to your application.

Curriculum Vitae

Two Letters of Reference:

At least one should be from a current or former employer.

Supporting documents should be delivered to:

Student Affairs Office

Admissions & Convocation

Centre for Continuing Education

688 Sherbrooke Street West

Room 1125

Montreal, QC H3A 3R1 Canada

3. If you have studied outside of Canada, you are required to request an evaluation of your degree

called “Évaluation comparative des etudes effectuées hors du Québec”, from MRCI. For further

details you may contact their office at: (514) 864-9191 or visit them on the web at:

www.immigration-quebec.gouv.qc.ca/en/education/comparative-evaluation/index.html

If you have completed an undergraduate degree from a recognized university outside of Canada and

are applying to this program for which a minimum CGPA is required, please visit the following

website for International Degrees‟ CGPA calculation:

http://www.mcgill.ca/gps/documents/admissions/country_sheets/

http://www.immigration-quebec.gouv.qc.ca/en/education/comparative-evaluation/index.html



McGill University

To be admitted to the Graduate Certificate in Entrepreneurship, students must meet both the academic and

language requirements of the program.

Academic Requirements:

If you have studied outside of Canada, you are strongly advised to request an evaluation of your degree

called “Évaluation comparative des etudes effectuées hors du Québec”, from MRCI. For further details

you may contact their office at: (514) 864-9191 or visit them on the web at: www.immigration-

quebec.gouv.qc.ca/en/education/comparative-evaluation/index.html

If you have completed an undergraduate degree from a recognized university outside of Canada and are

applying to this program for which a minimum CGPA is required, please visit the following website for

International Degrees‟ CGPA calculation:


Students without a Bachelors‟s Degree in Commerce (or equivalent) may be able to enroll for a Diploma

in Management. For more information, please visit: http://www.mcgill.ca/conted-

cms/programs/grad/management-diploma




http://www.mcgill.ca/conted-cms/programs/grad/management-diploma

http://www.mcgill.ca/conted-cms/programs/grad/management-diploma


McGill University

Language Requirements

The language of instruction for most courses and programs at McGill is English; however, students may

submit any written work that is to be graded in English or French, except in cases where knowledge of the

language is one of the objectives of the course. Applicants must demonstrate an adequate level of

proficiency in English prior to admission, regardless of citizenship status or country of origin. McGill

University has this language requirement in place to ensure that all students are provided with the

opportunity to succeed in their chosen program. In all cases, the University reserves the right to require

proof of English proficiency if it is deemed necessary. Below you will find information on when proof of

proficiency is required.

If you answer “yes” to any of the following seven statements, you do NOT necessarily need to provide

proof of English proficiency, but must provide documentation to support your answer.

Have you lived and attended school, for at least four years, in a country where English is the

acknowledged primary language?

Have you completed both Secondary V and a DEC at a French CEGEP in Quebec?

Have you completed a DEC at an English CEGEP in Quebec, during or later than 2003?

Have you or will you complete a French Baccalaureate – Option Internationale (British or

American section)?

Have you or will you complete International Baccalaureate English A with a final result of 5 or

better?

Have you or will you complete the British Curriculum A-Level English with a final grade of „C‟

or better?

Have you completed the British Curriculum GCSE/IGCSE/GCE O-Level English, English

Language, English First Language, or English as a Second Language with a final grade of „B‟ or

better?

If you answered “no” to all of the above, but answer “yes” to any of the following questions, you will be

asked to provide supporting documentation to this effect and may still be asked to provide proof of

English language proficiency.

Do you consider English to be your mother tongue?

Have you been attending school, for at least four consecutive years, at an accredited educational

institution (in a non-English speaking country) where English is the language of instruction?

Have you obtained an undergraduate degree from an accredited educational institution where the

language of instruction in your program of study was English (minimum three years)?

Have you obtained a graduate degree from an accredited educational institution where the

language of instruction in your program of study was English (minimum two years)?


McGill University

Applicants to the Department of Career and Management Studies who do not meet any of the above-listed

conditions must demonstrate proficiency in English using one of the following options:

1) TOEFL (Test of English as a Foreign Language): minimum acceptable scores are

iBT (internet based test) PBT (paper based test) CBT (computer based test)*

90 overall (a minimum individual

component score of 21 in each of the

four components i.e. reading, writing,

listening and speaking)

577 233

*The CBT is no longer being offered. CBT results will be accepted as long as considered valid by

ETS.

N.B. an institutional version of the TOEFL is not acceptable.

2) IELTS (International English Language Testing System): a band score of 6.5 or better.

3) MELAB (Michigan English Language Assessment Battery): a minimum mark of 85%.

4) APIEL (Advanced Placement International English Language): a minimum score of 4.

5) McGill CCE TELP (McGill CCE Test of English Language Proficiency): a Category A result.

6) McGill Certificate of Proficiency in English or McGill Certificate of Proficiency – English for

Professional Communication: Certificate of Proficiency awarded.

7) University of Cambridge ESOL Certificate in Advanced English (CAE): a grade of “B” (Good)

or higher.

8) University of Cambridge ESOL Certificate of Proficiency in English (CPE): a grade of “C” (Pass)

or higher.

9) Edexcel London Test of English – Level 4 – with an overall grade of at least “Merit Pass”.

10) Edexcel London Test of English – Level 5 – with an overall grade of at least “Pass”.

NOTE: Your test results must be reported directly to the University by the test centre; consequently,

candidates‟ copies of results will not be accepted as proof of English language proficiency. It is your

responsibility to ensure that the official test results in an official format are forwarded directly by the

testing service to the Student Affairs Office (Admissions) of the Centre for Continuing Education, 688

Sherbrooke St. West, 11th Floor, Montreal, Quebec, H3A 3R1. For TOEFL and APIEL, the institutional

code at McGill University is 0935-00.

Note: An institutional version of these tests is not acceptable.

For more information on each language test institutions, please visit:

http://www.mcgill.ca/conted-apply/requirements/language/english


McGill University

Admission Procedures

You can apply for admissions to the Graduate Certificate in Entrepreneurship online

at http://www.mcgill.ca/conted-apply

The application fee is $65 (non-refundable).

You must also provide several pieces of supporting documentation in order for your

application to be processed. For more information, please visit:

http://www.mcgill.ca/conted-apply/docs

Application deadlines are: February 1 (Spring semester), June 1 (Fall semester), and

October 1 (Winter semester).

Please note that students who do not register within one year from their date

of acceptance will be required to reapply.

A student not wishing to be admitted to the program or who has applied for

admission but has still to be accepted may register as a “Special student” in

individual courses on a selected basis provided they have the necessary prerequisites

and meet the admission requirements. For more information on “Special Student”

registration, please visit: http://www.mcgill.ca/conted-register/courses/independant

graduate certificate in entrepreneurship may2010

Documents