graduation catalogue 2012-13: visual communication design
DESCRIPTION
Work by recent graduates of the Visual Communication Design department at the Faculty of Fine Arts and Design with Izmir University of Economics in Turkey.TRANSCRIPT
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Prof. Dr. Ender Yazgan BULGUN
Message From The Dean
IUE Faculty
of Fine Arts
and Design, which
was established in
2004, embodies five
design disciplines working in
harmony and integration with
each other. Our Faculty contains five
departments; Departments of Fashion
and Textile Design, Industrial Design,
Visual Communication Design, Architecture,
Interior Architecture and Environmental Design.
Our Faculty aims to train young designers who
are creative, solution providers, environmentally
conscious, socially responsible, and who target national
and global design. Also, our programs shape the students
into forming their own personal design identities as
they help to develop design vision of the students.
So far 750 students graduated from our Faculty. With the
completion of Bologna process, the Faculty, in addition to
basic design and arts courses offered to all departments
in first year, offers options and elective courses starting
from third year in its programs that are completely
compatible with the international standards.
The Faculty also offers an exquisite atmosphere to students
where they can put their creativity into practice with
continuously updated exhibitions, workshops and seminars
intended to create awareness about current issues such
as environmental consciousness, and sustainability, etc.
Our students performed a great work throughout the
year, some of which are included in this catalog.
Also, in addition to full-time Turkish and foreign national
faculty members with vast experience and outstanding
educational background, there are part-time members
who come from different disciplines, universities and
cities to share their work experience with our students.
The number of international cooperation with other
universities is increasing day by day since we believe
in globalization in terms of design disciplines. The
increasing number of students from abroad contributes
to the intercultural education of our Faculty.
At the graduate level, we will continue education with
our Master degree programmes in “Design Studies”,
“Architecture” and “Yacht Design”, and this year with
our new PhD programme in “Design Studies”, which are
all open to students from different backgrounds aiming
for practical or theoretical academic development.
Besides the academic direction of our Faculty, outreach
and commitment to local community is being enlarged
with various collaborations through undergraduate
and graduate students as well as the academic staff.
I believe that you would be proud of being a
student and a graduate of Faculty of Fine Arts
and Design in Izmir University of Economics.
Academic StaffFULL!TIME INSTRUCTORSAsst. Prof. Dr. Fulya ERTEM BA!KAYALecturer Alessandro SEGALINILecturer Gary Roderick MCLEODLecturer Gökhan MURALecturer Marina EMMANOUILLecturer Nina KERTSELLILecturer Seda ÖZEN TANYILDIZIRes. Assist. Emin Artun ÖZGÜNERRes. Assist. Pınar SEZG"NALP
PART!TIME INSTRUCTORSProf. Dr. Hacı Yakup ÖZTUNAAssoc. Prof. Dr. Güven "NC"RL"O#LUDr. Lecturer Zeynep ARDALecturer Ali KIZMAZLecturer Ali MATAYLecturer Aysu SABUNCUO#LULecturer Ba$ak "NCELecturer Cem GÜNEYLecturer Nail ÖZLÜSOYLULecturer Okan ÖZGENLecturer Orhan ALPTÜRKLecturer Tevfik GÖKTEPE
ADMINISTRATIVE STAFFComputer Technician – Eser S"VR"Photography Technician – Ersan ÇEL"KTA!
Greetings to
the 2012-2013
graduates of the
department of Visual
Communication Design!
As specialists in Graphic
Design and Multimedia
Design, our graduate
students are heading
towards life, equipped with
means of visual narration
and communication skills. Our
expectations from the graduate
students are to be successful
professionals both in national
and international level, and use
their creativity through practice.
Validity of the areas of expertise
within Visual Communication
Design is enlarging day by day, so
does the new practice possibilities.
A graphic designer’s responsibility
is to create visually and conceptually
strong symbols for foundations and
institutes. Meanwhile they have to
state the target audience, investigate
new communication channels, create
new narrative languages and analyze
the whole under a foundatitonal unity.
Whereas, a multimedia designer locates
his/her creativity to a global space by
desigining through the web design,
video, three dimensional visualisation
and animation, sound and moving picture,
within an interaction and information
design. The works they have created should
be visually affective whilst their message
should reach their targets by the help of
the context of the work, which should be
effective in addressing masses throughly.
We tried to share both the rules of visual
communication design and its connection with
creativity as much as possible through past four
years that we spent together. Doubtless to say
that every single work you create and every single
success you have will improve our department and
your own career. Our belief in each of you and your
prospective success increase with the education
you undertake in our department. We wish good
luck to all designers and proud to support you!
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bu meslekte göstermeleridir.
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Asst. Prof. Dr. Fulya Ertem Ba"kaya
Department Head
Graduates 2013Seda TALAY
Aylin KARAMANBurcu TANRIÖVER
Ça%kan Ege MADANEmre AKSAÇ
Hazal B"LGÜTAYSamet KURT
Melda ÖZDAMARNazlı ULASZADE
Zeynep TA!KIRANZeynep TEK"N
"brahim EYBEKYasemin YALÇINKAYA
Cemre OKCU
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sitesi tasarlamak istedim.
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olacaklar. Sergiyi gezenler
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RI�JUDGXDWLRQ�SURMHFWV�FUHDWHG�and exhibited by students of the
Faculty of Fine Arts and Design
in June 2013. Being a visual
system, I collected all graduation
SURMHFWV�DQG�LQWHQGHG�WR�VKRZ�them in one visible area on
screen. I designed web pages
for each department (Industrial
Design, Fashion Design, Interior
Architecture and Environmental
Design, Architecture and
Visual Communication Design),
which included a description
of each student’s work, visuals,
videos, sketches, and personal
information such as an e-mail
address and a motto about their
life and design. At the same time,
I made stickers to be displayed
in the graduation exhibition
alongside each student’s work
WKDW�XWLOL]HG�XQLTXH�45�FRGHV��These codes enabled visitors to
the exhibition to find out more
information about a particular
student and their work. Inspired
by geometric shapes, I used to the
departmental colours to create a
minimal but pragmatic website.
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“Odron”, which was inspired by the fables
RI�/D�)RQWDLQH��In this universe, there are
charming forests and a beautiful landscape,
but there aren’t any humans except one
who comes to Odron unconsciously and
tries to find a way back home. In the story,
the human meets animal characters from
/D�)RQWDLQH¶V�IDEOHV��KDV�DGYHQWXUHV�ZLWK�them, and learns new things about life and
their own role in it. The story was designed
DV�D�ERRN�WR�FRPPXQLFDWH�WKH�PRUDO�RI�/D�Fontaine’s fables to a new target audience:
that of young adults. Illustrated with my
own monochrome drawings, I wanted the
book to reflect despair and dilemma while
feeding the imagination of readers.
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$\GÕQ�LQ�WKH�$HJHDQ�SDUW�RI�7XUNH\��ZKLFK�wanted to export their products overseas but
could not in accordance with rules defined by
WKH�³=$(´��2OLYH�5HVHDUFK�,QVWLWXWH���ZKLFK�state that if a brand wishes to export, they
must have an identity. I therefore started to
work on positioning, possible artifacts and the
design process to create an identity for the
company. The name was rebranded as “Atria”,
which was the name given to that region of the
Aegean sea during 7th Century B.C. Working
from the shape of olive leaves, I designed a new
typeface and used it throughout the identity,
accompanied by hand-drawn illustrations
that emphasized the organic quality of the
product. As there are three types of olive
oil offered by the company: Extra Virgin,
9LUJLQ��DQG�5LYLHUD��GHVLJQV�IRU�SDFNDJLQJ�were produced for each type, which made
use of ceramic bottles to preserve its quality.
+RZHYHU��XQOLNH�RWKHU�FRPSDQLHV��PLQLPL]LQJ�waste is also one of the company’s priorities.
Therefore they use leftover olive pomaces
to make soap, for which I designed special
edition boxes made from dead olive trees.
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dD÷ÕPÕ]ÕQ�HQ�oRN�NXOODQÕODQ�DOÕúYHULú�\|QWHPL�RODQ�RQOLQH�DOÕúYHULú�LOH�VDQDWÕ�ELUOHúWLUPH\H�oDOÕúWÕP� gQFHOLNOH�LQWHUQHWWH�\DSWÕ÷ÕP�DUDúWÕUPDODU�VRQXFX�VDQDW�HVHUL�VDWÕúÕ�\DSDQ�ELUoRN�ZHEVLWHVL�LOH�NDUúÕODúWÕP�DQFDN�oR÷X�JDOHUL�VLVWHPL�LOH�LúOL\RU�YH�EHOOL�EDúOÕ�VDQDWoÕODUOD�oDOÕúÕ\RUGX���Ben de bir alternatif yaratarak mezuniyet
SURMHPGH�VDGHFH�|÷UHQFLOHULQ��|]HOOLNOH�GH�*�]HO�6DQDWODU�)DN�OWHVL�|÷UHQFLOHULQLQ�\DSWÕ÷Õ�VDQDW�HVHUOHULQL�VDWDQ�ELU�VLWH�WDVDUODPD\Õ�G�ú�QG�P�6LWH�D÷ÕUOÕNOÕ�RODUDN�EDVÕOÕ��U�QOHU��]HULQGH�oDOÕúDQ��SRVWHU��LOOXVWUDV\RQ��IRWR÷UDI��WLSRJUDILN�WDVDUÕPODU�YH�GDKD�ELU�oRN�DODQGD��JHOHFH÷LQ�WDVDUÕPFÕ�DGD\ODUÕQD�VDWÕú�\DSPD�LPNDQÕ�VD÷OÕ\RU��g÷UHQFLOHULQ�SDUD�ND]DQPDVÕ�YH�WDVDUÕP�G�Q\DVÕQD�JLUPHGHQ�|QFH�VRQ�GXUD÷Õ�ROPDVÕQÕ�G�ú�Q�\RUXP��6LWHQLQ�DGÕQÕ�$UW�RI�:RQGHUNLG�RODUDN�NR\PDPÕQ�QHGHQL�LVH�JHQo�WDVDUÕPFÕ�DGD\ODUÕQÕQ�\DSWÕ÷Õ�LúOHUH�RGDNOÕ�ROPDVÕ��6LWH�VDGHFH������JLEL�N�o�N�ELU�NRPLV\RQ�DODUDN�GDKD�oRN�WDVDUÕPFÕ�DGD\ODUÕQD�\HQL�NDQDOODU�DoPD�YH�\DUGÕP�HWPH�oDEDVÕQÕ�J�G�\RU��6LWHQLQ�VDQDW�VDWÕúÕ�NÕVPÕQGDQ�WDVDUODQDQ�HVHU�\�NOHQLU�YH�VDQDW�GHSDUWPDQÕQÕQ�RQD\ÕQGDQ�VRQUD�VDWÕúD�VXQXOXU��E|\OHOLNOH�KHP�|÷UHQFL�KHP�EL]�ND]DQÕUÕ]�
0\�JUDGXDWLRQ�SURMHFW�LV�about helping students
studying Fine Arts and
Design.�7KH�SURMHFW�QDPH�is “Art of Wonderkids” and
aims to help students sell
their artworks online (www.
artofwonderkids.com). The
SURMHFW�ZRUNV�E\�VHOOLQJ�printed art at different sizes.
Students can upload their
works and a price is given
to the artworks for selling
online with 25% commission
to the organizers and 75%
of profits being paid to the
artists. Students do not need
to handle any of the logistics.
Everything is handled by the
SURMHFW��7KURXJK�WKLV�SURMHFW�students can earn money and
be ready for the design world.
SPAC
E FO
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%X�SURMHGH�PDUNDODúPD��]HULQH�oDOÕúWÕP� Sektör olarak
GD�NDKYH\L�VHoWLP��6HoWL÷LP�W�U�GLEHN�NDKYHVL�ROGX��*HoPLúL�2VPDQOÕ�N�OW�U�QH�GD\DQDQ�GLEHN�NDKYHVLQL��J�Q�P�]GH�PRGHUQ�NDKYH�VHNW|U�Q�Q�JHOGL÷L�QRNWD\D�JHWLUPH�LVWH÷LP�EX�SURMH\H�NDUDU�YHUPHPGH�HWNLOL�ROGX��3URMHGH�GLEHN�NDKYHVLQL�N�o�N��\HUHO�SD]DUGDQ�oÕNDUÕS�ND\EROPD\D�\�]�WXWPXú�EX�N�OW�U��PRGHUQ�ELU�oL]JL\H�oHNPH\L�DPDoODGÕP��'LEHN�NDKYHVL�GLEHN�WDúÕQGD�G|Y�OPH�LúOHPLQGHQ�JHoHU��%X�ED÷ODPGD��EDKVHWWL÷LP�EX�JHOHQHNVHO�WDGÕ�J�QFHO�µNDKYH�G�NNDQ¶�NRQVHSWLQH�X\DUODPD\D�oDOÕúWÕP�*�Q�P�]GH�DOÕúYHULú�PHUNH]OHUL�SD]DU�\HUOHULQLQ�\HULQL�DOPÕú�GXUXPGD��'ROD\ÕVÕ\OD�EX�W�U�G�NNDQODU��DOÕúYHULú�PHUNH]OHULQLQ�SD]DUÕQD�GDKLO�ROGXNODUÕQGD�KHGHI�NLWOH\H�GDKD�NROD\FD�XODúDELOHFHNOHUGLU��%|\OHOLNOH�GH�EX�G�NNDQODU�PDUND�GH÷HUOHULQL�\�NVHOWLUOHU�YH��Q�ND]DQÕUODU�Öncelikle dibek kahvesi için modern bir kurumsal kimlik
WDVDUODPD\D�oDOÕúWÕP�YH�EX�NLPOLNOH�NDOLWHOL�ELU�\�]��ELU�PDUND�\DUDWPD\D�oDOÕúWÕP��%X�PDUNDQÕQ�WDQÕQDELOLUOL÷LQL�YH�J|UVHO�DOJÕGD�NDOÕFÕOÕ÷ÕQÕ�VD÷ODPDN�WHPHO�KHGHIOHULPGHQ�ROGX��'LEHN�NDKYHVLQLQ�NDEX÷XQX�NÕUÕS�VHNW|UGH�|QHPOL�ELU�SR]LV\RQ�DODELOPHVL�GH�ELU�GL÷HU�WHPHO�KHGHILPGL�/RJR�oDOÕúPDPGD�ELU�NDKYH�ILQFDQÕQÕ�VR\XWOD\DUDN�RQX�ORJRQXQ�ELU�|÷HVL�KDOLQH�JHWLUGLP��5HQN�RODUDN��U�Q�Q�rengi olan koyu kahveyi tercih ettim ve isim olarak
GD�µ&RIIHHG¶�L�NXOODQGÕP��/RJRGDNL�GDLUHVHO�úHNLOOHUL�\DQ��U�Q�oHúLWOHUL�LoLQ�GH�NXOODQDUDN�ELU�E�W�QO�N�VD÷ODGÕP��)LUPDQÕQ�HQ�|QHPOL�|]HOOL÷L�GLEHN�NDKYHVLQLQ�JHOHQHNVHO�WDGÕQÕ�PRGHUQL]H�HGLOPLú�ELU�úHNLOGH�VXQDELOPHVLGLU��<DQL�KHP�JHOHQHNOHULQH�ED÷OÕ�KHP�GH�J�Q�P�]H�D\DN�X\GXUDELOHQ�ELU�\DSÕVÕQÕQ�ROPDVÕGÕU��SPACE FOR PROJECT NAME
,Q�WKLV�SURMHFW��,�ZRUNHG�RQ�EUDQGLQJ�IRU�D�coffee shot that uses dibek coffee, which
comes from the Ottoman period.
I tried to pull dibek coffee from its oblivious
position in the market and design a brand that can
compete with other modern coffee chains (e.g.
Starbucks). Choosing the name “Coffeed”, I gave
the product a modern feel using an abstraction
of a cup as part of the logo along with simple
colours that reflected the product. These were
then repeated throughout other parts of the
identity including carry bag, wallpaper and
umbrellas for out-door seating areas.
Fırst Name Surname
%LWLUPH�SURMHP�LoLQ��NHoL�V�W��YH�NHoL�V�W���U�QOHUL�VDWDQ�ELU�PDUND�\DUDWWÕP��0DUNDP�DGÕQÕ�7�UNoHGH�NHoL�\ROX�DQODPÕQD�JHOHQ�3DWLND�NHOLPHVLQGHQ�DOÕ\RU��3URMHPGH�3DWLND¶QÕQ�J|UVHO�NLPOL÷L�YH�DPEDODM�WDVDUÕPODUÕ��]HULQH�oDOÕúWÕP���3DWLND�EDúWD�V�W�ROPDN��]HUH�SH\QLU��\R÷XUW��GRQGXUPD�JLEL�\DQ��U�QOHU�GH�VXQX\RU��+HU�ELU��U�Q�ELUELULQGHQ�IDUNOÕ��YH�NHQGLQH�|]J��DPEDODM�WDVDUÕPODUÕQD�VDKLS��3DWLND¶QÕQ�DPDFÕ�W�NHWLPL�LQHN�V�W�QH�J|UH�GDKD�D]�\D\JÕQ�RODQ�NHoL�V�W�Q���\HGLGHQ�\HWPLúH�W�NHWLFL\H�GHQHWPHN�YH�NXOODQÕPÕQÕ�\D\JÕQODúWÕUPDN��d�QN��NHoL�V�W��EHVLQ�GH÷HUOHUL�EDNÕPÕQGDQ�DQQH�V�W�QH�HQ�\DNÕQ�YH�HQ�QLWHOLNOL�V�W���3DWLND¶QÕQ��U�QOHUL�NRQVHSWLQH�X\JXQ�RODUDN�VD÷OÕNOÕ�DPEDODMODUOD�WDVDUODQGÕ��$\UÕFD�EX�DPEDODMODUÕQ�J|UVHO�RODUDN�W�NHWLFL\L�oHNHELOHFHN�QLWHOLNOHUH�VDKLS�ROPDVÕQD�GD�|QHP�YHULOGL��d�QN��3DWLND��V�W�W�NHWPH\HQOHULQ�GH�W�NHWHQOHU�NDGDU��U�QOHULQH�LOJL�GX\XOPDVÕQÕ�YH��U�QOHULQLQ�GHQHQPHVLQL�DPDoOÕ\RU
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³<RO�EXOPD�VLVWHPL�QHGLU��QDVÕO�JHOLúWLULOHELOLU"´�JLEL�ELU�WDNÕP�VRUXODUÕ�SURMHPGH�FHYDSODGÕP��'DKD�VRQUD�ø]PLU�0HWUR�LoLQ�\HQL�\|Q�LúDUHWOHUL�YH�ELU�KDULWD�WDVDUODGÕP��o�QN��PHYFXW�RODQ�ø]PLU�0HWUR�\|Q�EXOPD�VLVWHPL�\HWHUVL]GL��*�Q�P�]GH�LQVDQODU�XODúÕP�LoLQ�GDKD�D]�V�UH�KDUFDPDN�LVWHGL÷LQGHQ�PHWURGD�\ROODUÕ�KÕ]OÕ�ELU�úHNLOGH�EXOPDN�LVWHUOHU��EX�QHGHQOH��RQODUÕQ�GDKD�NROD\��DoÕNOD\ÕFÕ��GLNNDW�oHNHQ�YH�D\ÕUW�HGLOHELOLU�\|Q�LúDUHWOHUL��JUDILNOHU�YH�KDULWDODU�LVWHGLNOHULQL�G�ú�QG�P��%XQXQ�\DQÕ�VÕUD��ø]PLU�0HWUR�LoLQ�\HQL�\RO�EXOPD�VLVWHPL�JHOLúWLULUNHQ�\RO�EXOPD�VLVWHPL�WDVDUÕPODUÕ�LOH�LOJLOL�KHU�úH\L�GH÷LúWLUGLP��0HWURGD�EXOXQGXNODUÕ�\HUOHUH�J|UH�\|Q�LúDUHWOHULQL�\HQLGHQ�ER\XWODQGÕUGÕP�YH�W�P�J|UVHO�REMHOHULQ�UHQNOHULQL��SDUDPHWUHOHULQL��\D]Õ�WLSOHULQL�YH�UHVLP�\D]ÕODUÕQÕ�GH÷LúWLUGLP��gUQH÷LQ��'DYLG�*LEVRQ¶ÕQ�WDVDUÕPODUÕ�\HQL�J|UVHO�REMHOHU�JHOLúWLULUNHQ�EDQD�\DUGÕPFÕ�ROGX��%LOJL�OHYKDVÕQÕQ�UHQJLQL�WXUNXD]�yerine daha koyu mavi bir renkle
GH÷LúWLUGLP��$\UÕFD��GDKD�|QFHNL�\D]Õ�WLSL�+HOYHWLFD�1HXH�LNHQ��0\ULDG�3UR�NDOÕQ�YH�\DUÕ�NDOÕQ�\D]Õ�WLSL�LOH�EXQX�GH÷LúWLUGLP��3DUDPHWUHOHULQ�ER\XWODUÕ�HúLW�GH÷LOGL�YH�EX�VHEHSOH�\|Q�LúDUHWOHULQLQ�SDUDPHWUHOHULQL�GH�HVDV�|Oo�WWH�G�]HQOHGLP��.HQGLP�\HQL�UHVLP�\D]ÕODUÕ�WDVDUODGÕP��o�QN��ED]Õ�UHVLP�\D]ÕODUÕQÕQ�HNVLN�ROGX÷XQX�VDSWDGÕP��5HVLP�\D]ÕODUÕQÕQ�HYUHQVHO�ROGX÷XQX�biliyorum; bu sebeple evrensel
RODUDN�DQODúÕODELOLU�UHVLP�\D]ÕODUÕ�ROXúWXUPDN�LVWHGLP��6RQXo�RODUDN��ø]PLU�0HWUR¶QXQ�\RO�EXOPD�VLVWHPL�LoLQ�GDKD�DQODúÕOÕU��J|]H�oDUSDQ�YH�VWDQGDUWODúWÕUÕOPÕú�\|Q�LúDUHWOHUL��UHVLP�\D]ÕODUÕ��GL\DJUDPODU�YH�ELU�KDULWD�RUWD\D�oÕNWÕ�
I have designed a way-finding
system for Izmir Metro. In
accordance with my detailed
research, I set myself the task of
answering specific questions such
DV��³ZKDW�LV�ZD\�ILQGLQJ"´�DQG�³+RZ�FDQ�WKH�FXUUHQW�ZD\�ILQGLQJ�EH�LPSURYHG"´�7KHQ�,�GHVLJQHG�new signage and a new map to
replace the existing inadequate
way-finding system. Today, people
want to spend less time taking
public transportation. Therefore,
they require signage and maps
that are more distinguishable.
Inspired by the designs of David
Gibson, the signage was reshaped
with respect to their locations
in the metro, the colour of
information signs was changed
from turquoise to dark blue,
and the font was changed from
+HOYHWLFD�1HXH�WR�0\ULDG�3UR�Bold/Semibold. Furthermore,
as pictograms are universal
in assisting communication,
I included pictograms that
are more comprehensible
than existing ones. The end
result was, in my view, a
more intelligent, notable and
standardized system of signage
and maps for Izmir Metro.
3URMHQLQ�DPDFÕ�\HPHN�\DSPD\Õ�KLo�ELOPH\HQ�YH�\DOQÕ]�\DúD\DQ�JHQo�NLWOH�LoLQ�\HPHN�NLWDEÕ�WDVDUÕPÕ��.LWDS�VDGHFH�SDWDWHVOL�DWÕúWÕUPDOÕN�WDULIOHUGHQ�ROXúX\RU��.LWDSWDNL�E�W�Q�WDULIOHU�NÕVD�V�UHGH�KD]ÕUODQDELOLU�YH�KHSVL�ROGXNoD�NROD\��.XOODQÕODQ�PDO]HPHOHUH�GH�ROGXNoD�HULúLOHELOLU�o�QN��ELUoR÷X�KHUNHVLQ�HYLQGH�genelde bulunan malzemeler.
Yemek yapmak hiç bilmeyenler için
EDVLWOHúWLULOPHVL�JHUHNHQ�ELU�LúOHPGLU�
7KH�DLP�RI�P\�JUDGXDWLRQ�SURMHFW�was to design a cookbook for a target
audience of young adults between
the ages of 18 and 30 that live alone
and who do not know much about
cooking. With this in mind, the
book focuses only on snack recipes
made using a potato. Each of the
recipes in the book was arranged
according to the length of their
preparation time so as to build skill
level using simple ingredients.
7�UNL\H¶GH�LIDGH�YH�EDVÕQ�|]J�UO�NOHULQH�\DSÕODQ�P�GDKDOHOHULQ�VD\ÕVÕ�J�Q�JHoWLNoH�oR÷DOPDNWD�������\ÕOÕQGD�$%'�'ÕúLúOHUL�EDNDQOÕ÷ÕQÕQ�\D\ÕPODGÕ÷Õ�LQVDQ�KDNODUÕ�UDSRUXQXQ�7�UNL\H�E|O�P�QGH���ONHGHNL�|QHPOL�LQVDQ�KDNODUÕ�VRUXQODUÕ�DUDVÕQGD����VÕUDGD�LIDGH�YH�EDVÕQ�|]J�UO�÷�QH�\DSÕODQ�P�GDKDOHOHU�\HU�DOÕ\RU��5DSRUGD�JHoHQ�PDGGH�LVH�ú|\OHGLU���µ&H]D�NDQXQX�YH�WHU|UOH�P�FDGHOH�\DVDVÕ��EDVÕQ�|]J�UO�÷�Q���VL\DVL�YH�N�OW�UHO�DoÕGDQ�KDVVDV�NRQXODUGD�NDPXR\XQXQ�LIDGH�|]J�UO�÷�Q��VÕQÕUOD\DQ�ELUGHQ�çok maddeye sahip’. Gazetecilerin,
\D]DUODUÕQ��.�UW�HQWHOHNW�HO�YH�VL\DVLOHULQ�WXWXNODQPDVÕ�D\UÕFD�DGOL�WDNLEDWÕQ�\DQÕQGD��VL\DVL�OLGHUOHULQ�GH�VXoOD\ÕFÕ�DoÕNODPDODUÕ��LIDGH�|]J�UO�÷���]HULQGH��USHUWLFL�HWNL�\DUDWWÕ��%DúEDNDQ�GDKLO�ROPDN��]HUH�SROLWLNDFÕODU��KHU�G�]H\GH��NHQGLOHULQL�HOHúWLUHQOHUH�LIWLUD�GDYDODUÕ�DoWÕ��<ÕOÕQ�VRQXQD�JHOLQGL÷LQGH�LVH����¶GHQ�ID]OD�JD]HWHFLQLQ�KDSLVWH�\DWWÕ÷ÕQÕ�YH�oR÷XQXQ�GD�WHU|UOH�P�FDGHOH�\DVDODUÕ�DOWÕQGD�\D�GD�\DVD�GÕúÕ�|UJ�WOHUOH�ED÷ODQWÕODUÕ�EXOXQGX÷X�JHUHNoHVL\OH�VXoODQGÕ÷ÕQÕ�J|UG�N��<DSWÕ÷ÕP�EX�SURMH�LOH�LúOHULQGHQ�DWÕODQ�EX�RQ�SRS�OHU�JD]HWHFLQLQ�DVOÕQGD�ELUHU�VXoOX�ROPDGÕNODUÕQÕ��LúOHULQGHQ�NRYXODFDN�GHUHFHGH�D\NÕUÕ�GDYUDQÕúODUÕQÕQ�ROPDGÕ÷ÕQÕ�YH�NHQGL�G�ú�QFHOHULQL�EH\DQ�HWPHNWHQ�NRUNPDPDODUÕ�JHUHNWL÷LQL��VDKLS�ROGXNODUÕ�KDNODUÕ�VRQXQD�NDGDU�VDYXQPDODUÕ�JHUHNWL÷LQL�GDKD�JHQLú�ELU�NLWOH\H�XODúDUDN�GLOH�JHWLUHFH÷LP��2Q�SRS�OHU�YH�|QHPOL�JD]HWHFL���<ÕOGÕUÕP�7�UNHU���1XUD\�0HUW��%DQX�*�YHQ�� ��$\úHQXU�$UVODQ��0HKPHW�$OWDQ��$OL�$NHO�� �(FH�7HPHONXUDQ��g]GHPLU�øQFH��&DQ�'�QGDU��5XúHQ�dDNÕU���VHoWLP�o�QN��IDUNOÕ�G�ú�QFHOHUH�VDKLS�LQVDQODUD�XODúPDN�istiyorum. Belirli bir kesime hitap etmek
LVWHPL\RUXP��+HU�LQVDQ�VDKLS�ROGX÷X�G�ú�QFH\L�UDKDWOÕNOD�LIDGH�HGHELOPHOLGLU�GL\H�G�ú�Q�\RUXP���+DEHU�DOPDN��G�ú�QFH�YH�LIDGHOHULQL�|]J�UFH�EHOLUWPHN�LQVDQODUÕQ�KDNNÕ�YH�EXQODUÕ�VDYXQPDODUÕ�JHUHNWL÷LQL�DQODPDODUÕQÕ�VD÷ODPDN�LVWL\RUXP��7RSOXPXQ�EXQODUÕ�|÷UHQLS�benimsemesiyle birlikte hak ihlallerinin
VD\ÕVÕQÕQ�G�úHFH÷LQH�LQDQÕ\RUXP�3URMHPLQ�DGÕ�621�6g=/(5ø��o�QN��EX�gazeteciler son söyledikleri sözlerden
GROD\Õ�ELU�úHNLOGH�LúWHQ�oÕNDUWÕOÕS��|]J�U�G�ú�QFH�KDNODUÕ�HQJHOOHQPLú�ROGX��:HE�VLWHPGH�VHoPLú�ROGX÷XP�JD]HWHFLOHULQ�VRQ�\D]GÕNODUÕ�\D]ÕODU�YH�QHGHQ�LúWHQ�NRYXOGXNODUÕQD�GDLU�ELOJLOHU�\HU�DOPDNWDGÕU��øQWHUDNWLI�RODQ�EX�VLWHGH�J|UVHOOHULQ�oÕNWÕODUÕQÕ�DOÕS�\DúDGÕ÷ÕQÕ]�E|OJH\H�\D\DUDN��VL]OHU�GH�EX�SURMHQLQ�ELU�SDUoDVÕ�RODELOLUVLQL]��
The interference on the freedom of
expression and press is getting more
and more. In the Turkey section of
human rights report by ministry
of foreign affairs- USA among the
problems concerning human rights,
the interference on the freedom of
expression and press is ranked as the
second. The problem stated in the
report is: “Government interference
with freedom of speech and press:
The penal code and anti-terror law
retain multiple articles that restrict
press freedom and public speech on
politically and culturally sensitive
topics. The arrest and prosecution
RI�MRXUQDOLVWV��ZULWHUV��DQG�.XUGLVK�intellectuals and political activists,
coupled with condemnatory speeches
by political leaders, had a chilling
effect on freedom of expression.
Politicians, including the prime
minister, sued their critics for
defamation at all levels. More
WKDQ�����MRXUQDOLVWV�UHPDLQHG�imprisoned at year’s end, with most
charged under antiterrorism laws
or for connections to an illegal
organization”. Any reviews or news
criticizing the state is enough for
D�MRXUQDOLVW�WR�EH�GLVPLVVHG�RU�imprisoned. People are not able
to state their thoughts freely and
avail from their freedoms. Some
people know about the accused
MRXUQDOLVWV��VRPH�GR�QRW��:KDW�WKH�MRXUQDOLVWV�GLG�ZDV�RQO\�XVH�WKHLU�freedom of thought, expression
and press. I chose fourteen popular
DQG�LPSRUWDQW�MRXUQDOLVWV��<ÕOGÕUÕP�7�UNHU��1XUD\�0HUW��%DQX�*�YHQ��$\úHQXU�$UVODQ��0HKPHW�$OWDQ��$OL�Akel, Ece Temelkuran, Özdemir
øQFH��&DQ�'�QGDU��5XúHQ�dDNÕU��DQG�created a campaign called “the last
words”. The campaign which consists
of a website and posters emphasizes
WKH�ODVW�ZRUGV�VDLG�E\�HDFK�MRXUQDOLVW�before they were dismissed.
9LWULQ��ELU�GDYHW�HWPH�úHNOLGLU��PDUND�LOH�P�úWHULQLQ�LON�NDUúÕODúPD�\HULGLU� Vitrin
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7DVDUÕPÕPÕ��\D]�NRQVHSWLQH�X\JXQ�\DSPD\D�oDOÕúWÕP��<D]ÕQ�ED\DQODU�KDILI�YH�úÕN�oDQWDODU�WDúÕPD\D�|]HQ�J|VWHULUOHU��%HQ�GH�YLWULQLPGH�EXQX�LIDGH�HWWLP��+DILIOL÷LQ�HQ�E�\�N�J|VWHUJHVL�RODUDN�EXOXWODUÕ�NXOODQGÕP��$UND�SODQÕPÕ�\D]Õ�\DQVÕWDFDN�úHNLOGH�PDYL�J|N\�]��YH�EH\D]�EXOXWODUOD�NDSODGÕP��7DVDUÕPÕPÕQ�LoHUGL÷L�ELU�GL÷HU�PHVDM�LVH�JHOHFHNWH�ELOH�EX�oDQWDODUÕQ�RODFD÷Õ�YH�VDWÕQ�DOÕQDQ�oDQWDODUÕQ�WHN�ELU�VH]RQD�DLW�ROPDGÕNODUÕ�LGL��%XQXQ�LoLQ�GH�I�W�ULVWLN�EXOXW�REMHOHULQH�\HU�YHUGLP��%X�REMHOHUL�GH�D\QÕ�J|N\�]��J|UVHOOHUL�LOH�NDSODGÕP�YH�ED]ÕODUÕQÕ�DVWÕP��ED]ÕODUÕQÕ�LVH�J|N\�]��J|UVHOLPLQ��]HULQH�\DSÕúWÕUGÕP��%X�I�W�ULVWLN�EXOXW�REMHOHULQLQ��]HULQH�GH�oDQWDODUÕ�\HUOHúWLUGLP��%XQXQOD�GD�oDQWDODUÕPÕQ�QH�NDGDU�KDILI�ROGX÷XQX�LIDGH�HWPH\L�DPDoODGÕP��9LWULQLPL�J|N\�]�Q�Q�ELU�SDUoDVÕ\PÕú�JLEL�WDVDUODGÕP�YH�QHRQ�ÕúÕNODUOD�GHVWHNOHGLP��%LWLUPH�SURMHVL�RODUDN�YLWULQ�WDVDUÕPÕQÕ�VHoPHPGHNL�QHGHQOHUGHQ�ELUL�LVH�DOÕúYHULú�\DSDUNHQ�YLWULQOHUGHQ�HWNLOHQHQ�ELUL�ROPDP�YH�PDUNDODUÕQ�EHOLUOHGL÷L�KHGHI�NLWOH\L�ROXúWXUDQ�NLúLOHUGHQ�ELULVL�RODUDN�VDKLS�ROGX÷XP�EHNOHQWLOHUGLU�
Display is a way of invitation. It is the place where the
brand and the customer first meet. The more effective,
extraordinary and evocative it is, the more it attracts the
customer’s attention and pulls them inside. So displays
should have a suitable language. According to my
observations and surveys, I realized that customers are
PRUH�LQWHUHVWHG�LQ�WKH�REMHFWV��ZKLFK�FUHDWH�WKH�FRQFHSW�of the display instead of the articles. Thereby, they
remember the atmosphere that creates the display
more. After researching and writing my thesis
about ‘Visual Merchandising’, I chose to apply
P\�NQRZOHGJH�WR�P\�JUDGXDWLRQ�SURMHFW��)RU�WKH�EUDQG��,�FKRVH�/RXLV�9XLWWRQ�EHFDXVH�LWV�ZLQGRZ�displays usually attract more attention than
its products. I have chosen to create a display
for ladies’ bags that could be used during the
summer season. As ladies prefer to carry bags,
which are light and chic in the summer,
I used clouds in the background of the
display to illustrate lightness. To highlight
WKDW�EDJV�DUH�QRW�MXVW�IRU�RQH�VHDVRQ��,�introduced floating futuristic shapes,
which not only physically support
the bags in the display, but also help
reinforce the lightness of the products.
%LWLUPH�SURMHPGH�NDULNDW�UOHUOH�LOJLOL�ED]Õ�oDOÕúPDODU�\DSPDN�istedim.�$VOÕQGD�GDKD�|QFH�KLo�NDULNDW�U�oL]PHPLúWLP�DPD�NDULNDW�UOHU�EHQL�KHU�]DPDQ�oRN�H÷OHQGLUPLúWLU��øON�EDúODUGD�DOWÕQGDQ�NDONDPD\DFD÷ÕPÕ�G�ú�QVHP�GH�JUDILN�WDVDUÕP�|÷UHQFLVL�RODUDN�oL]LP�\HWHQH÷LPH�J�YHQLS��LVWHGL÷LP�NDULNDW�UOHUL�ROXúWXUPD\D�NDUDU�YHUGLP��6HUJL�ILNULQL�GDKD�|QFH�JH]GL÷LP�NDULNDW�U�VHUJLOHULQGHQ�HVLQOHQHUHN�HGLQGLP��%HQ�VHYGL÷LP�LoLQ��LQVDQODUÕQ�GD�VHYHFH÷LQL�G�ú�QHUHN�VHUJL�\DSPD\D�NDUDU�YHUGLP��3URMHPLQ�NDUDU�DúDPDVÕQGDQ�VRQUD��|QFHOLNOH�NDULNDW�U�VHUJLPLQ�QH\OH�LOJLOL�RODFD÷ÕQÕ�VDSWDPD\D�oDOÕúWÕP��gQFHOLNOH�J�]HO�VDQDWODU�GDOODUÕQGD�H÷LWLP�J|UHQ�|÷UHQFLOHULQ�NDUúÕODúWÕNODUÕ�VRUXQODU��]HULQH�ROPDVÕQÕ�SODQODPÕúWÕP�DPD�GDKD�VRQUD�WLSRORML\H�\|QHOGLP�o�QN��GDKD�H÷OHQFHOL�RODFD÷ÕQÕ�G�ú�QG�P��6RQUDNL�DúDPDGD�RNXOGDNL�|÷UHQFLOHU�DUDVÕQGDQ�VHPERO�RODELOHFHN�ED]Õ�WLSOHU�VHoLS�RQODUÕQ�IRWR÷UDIODUÕQÕ�oHNWLP��%XQX�\DSPDNWDNL�DPDFÕP�GD�IDN�OWHPL]GHNL�|÷UHQFLOHUL�GDKD�L\L�\DQVÕWPDNWÕ��3URMHPGH�JHUoHNoLOLN�\DNDODPDN�LoLQ�|÷UHQFLOHULQ�WDU]ODUÕQÕ��NÕ\DIHWOHULQL�LQFHOHGLP��RQODUÕQ�IRWR÷UDIODUÕQÕ�oHNHUHN��NDUDNDOHPOH�oL]PH\H�EDúODGÕP��'DKD�VRQUD�WRSODP�\HGL�WDQH�NDUDNWHU�ROXúWXUGXP�YH�NDUDNDOHPOH�ELUoRN�HVNL]�\DSDUDN�NDULNDW�UOHULPL�ROXúWXUPD\D�EDúODGÕP��øVWHGL÷LP�úHNOL�YHULQFH�SHQ�WDEOHW�NXOODQDUDN�NDULNDW�UOHULPL�GLMLWDO�RODUDN�oL]GLP��9H�GDKD�VRQUD�ELUoRN�ER\DPD�WHNQL÷L�GHQH\LS��SKRWRVKRS�NXOODQDUDN��ER\DPDQÕQ�NDULNDW�UOHULPH�JHUoHNoLOLN�ND]DQGÕUÕS�ER\XW�YHUGL÷LQL�J|UG�P�E|\OHOLNOH�GH�UHQNOHQGLUPHPL�SKRWRVKRS�NXOODQDUDN�\DSPD\D�EDúODGÕP��%DQD�J|UH�J�]HO�VDQDWODUGD�RNX\DQ�|÷UHQFLOHULQ�NHQGLOHULQH�DLW�WDU]ODUÕ�YDU�YH�VHPERO�RODUDN�VHoWL÷LP�WLSOHU�JHQHOL�NDSVÕ\RU��%X�\�]GHQ�SURMHPGH�EXQX�\DQVÕWPDN�LVWHGLP��.HQGL�IDN�OWHPL]GH�RODQ�H÷OHQFHOL�WLSOHPHOHU�ROXúWXUGXP��6HoWL÷LP�LNL�NDULNDW�U�Q�PDNHWOHULQL�\DSWÕP���'DKD�H÷OHQFHOL�ELU�KDOH�JHWLUPHN�LoLQ�VDoODUÕQÕ�SHUXNWDQ�\DSWÕP��)DN�OWHPL]GHNL�|÷UHQFLOHULQ�IRWR÷UDI�oHNLOPHVL�LoLQ�VHUJLOHGLP�YH�NHQGL�oHNWL÷LP�IRWR÷UDIODUÕ�GD�LVWH\HQOHUH�PDLO�\ROX\OD�XODúWÕUGÕP��6RQXoWD�RUWD\D�oRN�H÷OHQFHOL�J|U�QW�OHU�oÕNWÕ��dHNWL÷LP�EX�IRWR÷UDIODUÕQ�ELU�DPDFÕ�YDUGÕ��EX�IRWR÷UDIODUÕ�VHUJLPGH�NXOODQPD\Õ�DPDoODGÕP��o�QN��LQVDQODUÕQ�SURMHPH�\DNODúÕPÕQÕ�YH�H÷OHQGLNOHULQL�J|VWHUHQ�IRWR÷UDIODUÕQ�VHUJLPH�X\JXQ�ROGX÷XQX�G�ú�QG�P��$\QÕ�]DPDQGD�ELWLUPH�SURMHPLQ�WDQÕWÕPÕ�GD�\DSPÕú�ROGXP��%DNWÕNODUÕQGD�LQVDQODUÕ�J�O�PVHWHFHN�YH�H÷OHQGLUHFHN�ELU�VHUJL�\DSPDNWÕ�DPDFÕP�YH�EDúDUÕOÕ�ROGX÷XQX�J|UPHN�EHQL�EX�DoÕGDQ�oRN�PXWOX�HWWL�
,Q�P\�JUDGXDWLRQ�SURMHFW�,�FKRVH�WR�FUHDWH�caricatures. I focused on a typology of the
Fine Arts and Design department’s students.
I picked unique people, symbolic people and
I captured their photos and I studied them. I
researched their life styles and clothing styles
and I photographed them in order to draw
their detailed sketches. I created 7 characters
and I did many sketches about them. With
my sketches clarified, I used a pen tablet
for drawing digitally. I tried many painting
techniques but none of them were as effective
as Photoshop. From these caricatures, I made
two life-size models, which I put into the
entrance of the building for promoting so
people could put their faces inside and have
their photo taken. I took some photographs
also, and I sent them via e-mail to the people
who wanted them. The photographs showed
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This is a social responsibility
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children. We must help these
children in a right way because
all of the children are hungry,
homeless, living without love of
a family, and living without an
education. They are not little
people; they are children. In
our society, homeless children
VHHP�OLNH�VXVSHFWV
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see these children as unlucky
because nobody can choose
his or her father, mother or
the streets that they lived
before they were born. For
example, while some children
go to an amusement park with
their families, there are some
children who are selling things
to those children and their
families. Also, some of them
are begging on the roadside.
When I was a child, I liked
to spend time in the streets,
but when I returned home
and ate my dinner, I always
thought about homeless
children and I would feel sad.
6R�WKLV�JUDGXDWLR
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gave me the opportunity
of doing something about
it. I researched the topic
carefully and worked
with homeless children to
express their situation.
The result is a series of
photographs that aims to
communicate the issue.
*HOLúPHNWH�RODQ�LOHWLúLP�WHNQRORMLOHULQH�UD÷PHQ�7�UNL\H¶GHNL�oRFXN�KDVWDQHOHULQLQ�oRFXNODUD�X\JXQ�ELU�DWPRVIHU�VXQDPDGÕ÷Õ�J|UPHNWH\L]��2\VD�oRFXN�KDVWDQHOHUL�ELUHU�WHGDYL�NXUXPX�ROPDQÕQ�|WHVLQGH�oRFXNODUD�VD÷OÕNODUÕ�NRQXVXQGD�H÷LWLOHELOHFHNOHUL�RODQDNODU�GD�\DUDWPDOÕGÕU��3URMHPGH��Y�FXGXQ�LúOH\LúLQH�\|QHOLN�ELU�IDUNÕQGDOÕ÷Õ�oRFXNODUD�GDKD�HWNLQ�ELU�ELoLPGH�QDVÕO�YHUHELOHFH÷LPL�DUDúWÕUPDN�LoLQ�DQDRNXOODUÕQÕ�]L\DUHWH�JLWWLP��'DKD�L\L�ELU�LOHWLúLP�YH�DQODúÕODELOLUOLN�LoLQ��H÷OHQPH�YH�|÷UHQPH\L�D\QÕ�DQGD�VXQPD\Õ�DPDoODGÕP��øOHWLúLP�|÷UHQLOHELOHQ�ELU�\HWHQHNWLU�YH�HUNHQ�\DúODUGD�JHOLúWLULOPHVL�JHUHNLU��dRFXNODUD�\|QHOLN�HQ�L\L�LOHWLúLP�úHNOLQL�EXOPDN�LoLQ�GH�ELOJL�HGLQPH�DúDPDVÕQÕQ�oRFXNODUÕQ�|÷UHQPH�\HWHQH÷LQH�J|UH�WDVDUODQPDVÕ�JHUHNL\RU��gUQH÷LQ�ED]Õ�oRFXNODU�J|UVHO�|÷UHQPHGH�L\L\NHQ��GL÷HUOHUL�GRNXQDUDN�GDKD�L\L�NDYUDUODU��%D]Õ�úH\OHU�VDGHFH�NHOLPHOHUOH�LIDGH�HGLOHELOLUNHQ��NLPL�oRFXNODU�LúLWVHO�|÷UHQPH\L�WHUFLK�HGHU��%X�VHEHSOH�SURMHPGH��KHP�VHV�KHP�J|UVHO�KHP�GH�GRNXQPD�GX\XODUÕQD�\|QHOLN�DUDoODU�ROXúWXUXS��RUJDQODUÕQ�Y�FXW�LoLQGHNL�\HUOHULQL��LVLPOHULQL�YH�VHVOHULQL�|÷UHQPHOHULQL�VD÷OD\DFDN�ELU�R\XQ�DODQÕ�WDVDUODGÕP�dRFXN�KDVWDQHOHULQGH�oRFXNODUÕQ�PXWOX�RODELOHFH÷L�ELU�RUWDP�LOH�RQODUÕ�|÷UHQPH\H�FHVDUHWOHQGLUPHN�LVWHGLP��$PDFÕP��oRFXNODUÕQ�\DOQÕ]FD�YDNLW�JHoLUHELOHFHNOHUL�ELU�RUWDP�\DUDWPDNWDQ�|WH�RQODUÕQ�EHNOHPH�VDORQODUÕQGD�Y�FXWODUÕ�KDNNÕQGD�ELOJLOHQLUNHQ�D\QÕ�]DPDQGD�GD�H÷OHQHELOHFHNOHUL�ELU�deneyim sunmak.
Visual language is a powerful tool to communicate.
Despite developments in communication technologies,
the atmosphere of children’s hospitals does not appeal
to children in Turkey. Children’s hospitals should not
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I visited kindergartens to research what appeals to children
while educating them about the human body. To have more
effective communication, I wanted them to play and learn
at the same time. Communication can be a learned skill
and should be developed at an early age. The development
of a correct communication method for children must be
designed in accordance with their types of learning. Some
kids are better at understanding visually, while others learn
by touching. Some things can be only expressed in words and
some kids may prefer auditory learning. For this reason, in
P\�SURMHFW��,�GHVLJQHG�D�SOD\LQJ�ILHOG�ZKHUH�WKH\�FDQ�OHDUQ�WKH�
names, sounds, and locations of organs through using these
created tools intended for visual, auditory and tactile senses. I
aim to create a space to educate them about their body by playing
in waiting rooms before they see their doctors. Moreover, I want
kids to improve their learning ability and feel happy when using it.
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Os re necte si quam eos eat.Emod etur, tem sinihit atendusam estis ducil im doluptasped est estio. Ut vellum rem re, nos estem. Itatia de autem fuga. Icium do-lupta nem di solorroribus aut alibear up-tium hicaecabo. Liat laut odi ne nobit endi quia nis comnis arunte molorit isciis ellacca boreprenda qui volentios ma destia ducip-sum qui ipsapis est, erchitatquo expere latios etus estin cor aboribus senecto doluptas vel mo blabo. Ed endit etur acearupta dessum asin parum doluptat aut oditatem uta idel-lendae od quaerup tature, ium quae et unt et quatum aci ilibus, in cus, cumquosam ea dolupta tecaboria nis eumquam, quiatiatur antibus consectatiae magnis nullandebis et exernam ratendi oressi abo. Nam, consequi-atia quam istincto tem fuga. It labore pliquo quo consequunt, ommolup tatet, tenitat em-porpo restibus ped quibusandi doluptia volo consecto elendan dandio temquibus, om-niscim alicitati sus, cumquam faccate scius, ut aperat aceatusdaero ipsae resedit atatus sus rem volorer umquia audis maximusae nus experitiis magnihil ipicietur, quunto et late velic tem int aborpor esedic tem quae et ommolor erspiendunt, conet odia si aute rae. Nem ut aut iducimenis adici cus, utaepe cusanti isinctecto mo con cullabo rerumquis repre se dunt landitae venis ant, tenissi mo-luptusdae volorem re quis nim sapid quiatis eium et omnitas eliquae optaturia voluptiae vid moloribus, nus eum renihillam reptat aliquatia volupta verum que vente labor-rovid ut ad ea dolum, quisima gnatiantus dolorem is et etur aspiendelia doloribus eat voluptam lam dipidus quam, velest haribus
Fırst Name Surname
3URMH�&DUO�*XVWDY�-XQJ¶XQ�RUWD\D�NR\GX÷X�NROHNWLI�ELOLQoGÕúÕ�YH�arketipler teorisinden esinlenilerek
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$QWLN�YH�PRGHUQ�W�P�N�OW�UOHUGH�arketipler mitler ve semboller
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7KLV�SURMHFW�LV�DERXW�WKH�WKHRU\�of collective unconscious and
archetypes which is defined by Carl
Gustav Jung circa 1919. In contrast
to the personal unconscious, the
collective unconscious is consisting
basic patterns that are common
to all humanity. Those patterns
are called archetypes and they are
ancient or archaic images which
have been reproduced in collective
unconscious continuously. The
archetypes are repeated throughout
myths and symbols of all cultures,
both ancient and modern. Archetypes
have significance in the meaning-
making process. According to Jung,
collective unconscious and personal
unconscious are interdependent and
collective unconscious is the real
foundation of an individual soul. In
order to gather information about
archetypes from people, short word
association tests were applied to fifty
different participants. Participants
were asked to write three words
for the archetype “mother”. The
results of the test was visualised as
an installation. Although there are
common answers given to the mother
archetype, mostly a randomness of
meanings was observed which passes
over the real meaning of the concept.
On the other hand, there is a certain
randomness of the some words
as they were too personal. Those
results had no relation with the
collectiveness, they were representing
personal unconscious. To put it
briefly, although we all carry the
same information, we tend to create
personal and extraordinary meanings
with concepts. It is intended to
visualize both personal and collective
unconscious in the same frame.
Editörler Editors )XO\D� (UWHP�� *DU\� 0F/HRG� <DUDWÕFÕ� <|QHWPHQ� Creative
Directors 'HU\D� ,UNGDú�� *DU\� 0F/HRG� 7DVDUÕPFÕODU� Designers %�úUD�(U\L÷LW��+DNDQ�g]J�U�.DWNÕGD�%XOXQDQODU�Contributors Fulya Ertem, Gary
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© Izmir University of Economics, October 2013
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