grameen phone project report

MARKETING MANAGEMENTCOURSE CODE: MKT 301

SUMMER SEMESTER 2015GROUP: 1

SUBMITTED TO:MD. ASHADUZZAMAN

ASSISTANT PROFESSOR, FBAEASTERN UNIVERSITY

SUBMITTED BY:NO NAME ID1. JASFIA KHANAM FAMA 133200105

DATE OF SUBMISSION: 17-08-2015NO CONTAINS PAGES

1 Acknowledgement 1

PROJECT ON

2 Telecommunication sector in Bangladesh an Introduction 2

3 Introduction on Grameen phone 3

4 History and milestone of the Grameen Phone Company 3

5 Company’s overview 5

6 Partnership 5

7 Mission and vision 5

8Competitors

5

9 Products 8

10 Marketing mix 9

11 SWOT analysis 11

12 Financial Information 12

13 Survey analysis 13

14 Findings 44

15 Conclusion 44

AcknowledgementFirst, we would like to thank the Almighty Allah for giving us the opportunity to finish the project

properly.

We are preparing the project on Grameen phone. We want to express our whole – hearted gratitude

to the respondents for their precious cooperation without which, it would not been possible to bring the

project in present form.

We would like to express our gratitude towards our parents for their kind co-operation and

encouragement which helped us in the completion of this project.

We would like express our solemn feelings and gratitude to our Project instructor Md. Ashaduzzaman,

Assistant professor, Faculty of Business Administration, Eastern University, Dhaka, Bangladesh,

whose expert supervision, continuous guidance and instructions has contributed greatly in the

preparation of this project report. We would like to thanks him for his excellent supervization. We

could not prepare this project without his help. Thanks to him very much.

Our thanks and appreciations also go to our classmates in developing the project and to the people

who have willingly helped us out with their abilities.

Jasfia Khanam Fama

ID: 133200105

Sadia Salam Sinthe

ID: 142200037

Faculty of Business administration,

Eastern University.

Telecommunication sector in Bangladesh an Introduction The Telecommunications Services is economic sector consists of companies engaged

in fixed-line and wireless telecommunication networks for voice, data and high-density data. The term

telecommunications covers an immense assortment of technologies that send information over long

distances. The telecommunications sector is the portion of the economy that relates to businesses

that provide these technical services. These businesses range from cable companies and satellite

companies, to TV and internet companies.

Bangladesh is one of the poorest, most densely populated, least developed countries in the world.

Telecom is a fast changing dynamic sector. Bangladesh being a developing country is fast trying to

catch up with the developed world, and adapt its policies, in response to changing needs,

opportunities and requirements in different sectors, including the telecom sector.

In order to materialize the strategic vision behind liberalization of the telecom sector, the Bangladesh

Govt. announced the national Telecom Policy 1998, with the main objective of creation of an

environment of competition by establishing market oriented regime, appropriate presently there are

seventeen operators in Bangladesh. Among these six are most popular operators:

An introduction on Grameen phone:

Grameen Phone Limited (GP)

Banglalink Digital Communication(Banglalink)

Axiata Bangladesh Limited(Robi)

Airtel Bangladesh Limited (Airtel)

Teletalk Bangladesh Limited (Teletalk)

Pacific Bangladesh Telecom Limited (Citycell)

Grameen phone (Bengali: গ্রামীণফ�ান), widely abbreviated as GP, is the leading telecommunications

service provider in Bangladesh. With more than 50 million subscribers (as of July 2015), Grameen

phone is the largest mobile phone operator in the country. Grameen phone was the first company to

introduce GSM technology in Bangladesh, and built the first cellular network to cover 99% of the

country. In Bangladesh, Grameen phone is one of the largest provider of mobile telecommunication

services. Having started its operations in 1997, Grameen phone now provides voice, data and other

value added services on prepaid and contract bases. Grameen phone has been a pioneer in bringing

innovative mobile-based solutions to Bangladesh. Notable among these is the Health line, a 24 hour

medical call centre manned by licensed physicians. Other innovations include Study line, a call

centre-based service providing education related information, Mobicash, for electronic purchase of

train and lottery tickets and Billpay, for paying utility bills through mobile phones and over 500

community information centres across Bangladesh. These centers’ bring affordable Internet access

and other information based services to people in rural areas.

History and milestone of the Grameen Phone Company:

The idea of providing universal mobile phone access throughout Bangladesh, including

its rural areas, was originally conceived by Iqbal Quadir, He was inspired by the Grameen

Bank microcredit model and envisioned a business model where a cell phone can serve as a source

of income. After leaving his job as an investment banker in the United States, Quadir traveled back to

Bangladesh, after meeting and successfully raising money from New York-based investor and

philanthropist Joshua Mailman, and worked for three years gaining support from various organizations

including Nobel Peace Prize laureate Muhammad Yunus of Grameen Bank and the Norwegian

telephone company, Telenor. He was finally successful in forming a consortium with Telenor and

Grameen Bank to establish Grameenphone. Quadir remained a shareholder of Grameenphone until

2004.

Grameenphone received a license for cellular phone operation in Bangladesh from the Ministry of

Posts and Telecommunications on November 28, 1996. Grameenphone started operations on March

26, 1997, the Independence Day in Bangladesh.

It became the first operator to reach the million subscriber milestone as well as 51 million subscriber

milestones in Bangladesh.

November 28th 1996:Grameen phone was offered a cellular license in Bangladesh by the Ministry of Posts and

Telecommunications, Government of the People’s Republic of Bangladesh.

March 26th1997:Grameen phone launched its service on the Independence Day of Bangladesh.

November 5 th 2006: After almost 10 years of operation, Grameen phone has over 10 million subscribers.

September 20 th 2007: Grameenphone announces 15 million subscribers.

November 30th 2009:After almost 10 years of operation, Grameenphone has over 10 million subscribers

2010:

Launched New Tariff Plan, ‘MobiCash’ Financial Service Brand, Ekota for SME, Baadhon Package,

Mobile Application Development Contest & Network Campaign; Reached 29.97 million subscribers.

March 2011: Launched ‘My zone’- location based discount on usage, Micro SIM cards for iPhone, Spondon

Package with 1-sec pulse; Grameenphone Branded Handset (C200, QWERTY handset ‘Q100’ and

Android Handset ‘Crystal’), Customer Experience Lab, eCare solution; Completed swapping of 7,272

nos of BTS; Reached 36.5 million subscribers.

2012:Awarded license for 2G operation for 15 years effective from November 2011; two new affordable

packages ‘Amontron’ and ‘Nishchinto’ were launched, 10-second pulse was introduced for all

products including help lines; A GP App was launched to facilitate mobile self service; Reached 40.02

million subscribers

January 2013:Awarded 3G license and related 10 Mhz of spectrum for 15 years effective from September 2013;

Introduced different 3G packages & services; Launched life insurance coverage ‘Nirvoy Life

Insurance’, mobile content store, self service recharge kiosk, first ever virtual agent ‘Neel’,

coordinated WiMax service known as ‘Go Broadband’ etc.; Reached 47.1 million subscribers.

Company’s overview:

Partnership:

It is a joint venture between Telenor and Grameen Telecom Corporation, a non-profit sister concern of

the microfinance organization and community development bank Grameen Bank. Telenor, the largest

telecommunications company in Norway, owns a 55.8% share of Grameen phone, Grameen Telecom

owns 34.2% and the remaining 10% is publicly held.

Mission: “We are here to help our customers”.

Our Vision: “Empower societies”

Competitors:

As at 31 March 2013, Grameen phone had a market share of 50.60%. In addition to Grameen phone,

there are five other mobile operators in Bangladesh. These operators and their market shares as at

July 2015 are: Banglalink (31.0%), Robi (26.40%), Airtel Bangladesh (7.90%), Citycell (1.26%) and

Teletalk (3.92%). Competition among operators is intense and tariff levels are among the lowest in the

world.

Grameen phone Limited managed to grab the market share only by providing cost-effective & best

service available in the market of mobile telecommunication. Grameen Phone Limited has made its

expansion not only in the urban areas, but also it stretched its network in the rural areas for the

economic empowerment of the rural people. It has the largest network, the widest coverage, the

biggest subscriber base and more value added services than any other mobile phone operators in

Bangladesh. Grameen Phone Limited has a very strong competitive position in the telephone industry

in the country.

The others competitors of Grameen phone are:

1. Banlalink :

Banglalink Digital Communication Limited; previously Orascom Telecom Bangladesh Limited. When Banglalink entered the Bangladesh telecom industry in February 2005, the scenario changed

overnight with mobile telephony becoming an extremely useful and affordable communication tool for

people across all segments. Banglalink was previously known as Sheba Telecom which began

operation in 1998. It was a joint venture between a Malaysian Conglomerate, Technology Resources

Industries Berhad and a local firm named Integrated Services Ltd. (ISL). In 2005 Orascom Telecom

Holding (OTH) acquired Sheba Telecom and gave a new trading name Banglalink. Within one year of

operation, Banglalink became the fastest growing mobile operator of the country. Banglalink represent

a market share of 27.18%.

2. Robi:

Axiata (Bangladesh) Limited Axiata (Bangladesh) Limited is a dynamic and leading countrywide

GSM communication solution provider. It is a joint venture company between Axiata Group Berhad,

Malaysia and NTT DOCOMO INC, Japan. Axiata (Bangladesh) Limited, formerly known as Telekom

Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel

among the pioneer GSM mobile telecommunications service providers in Bangladesh. In early 2008,

Aktel slipped from the second position to the third after facing fierce competition from Banglalink. Aktel

boasts of the widest international roaming service in the market, connecting 315 operators across 170

countries. It is the first operator in the country to introduce GPRS. Aktel uses GSM 900/1800 MHz

standard and operates on allocated 12.8MHz frequency spectrum. Later, on 28th March, 2010 the

company started its new journey with the brand name Robi. Robi is the third largest mobile phone

operator in Bangladesh in terms of revenue and subscribers (21.403 million as of March 2013).

3. Airtel Bangladesh Limited:

AIRTEL Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh. Airtel Bangladesh is the

sixth mobile phone carrier to enter the Bangladesh market, and launched commercial operations on

May 10, 2007. Warid Telecom International LLC, an Abu Dhabi based consortium, sold a majority

70% stake in the company to India's Bharti Airtel Limited for US$300 million. Bharti Airtel Limited will

take management control brand from 20 December 2010. The Bangladesh Telecommunication

Regulatory Commission approved the deal on Jan 4, 2010. Airtel Bangladesh had 7.472 million

subscribers as of March 2013.

4. Teletalk Bangladesh Limited :

TeleTalk (Teletalk Bangladesh Ltd) is a GSM based state-owned mobile phone company in

Bangladesh. TeleTalk started operating on 29 December, 2004. It is a Public Limited Company of

Bangladesh Government, the state-owned telephone operator. TeleTalk provide GPRS internet

connectivity. Teletalk is the first operator in the country that gave BTTB (BTCL) incoming facility to its

subscribers. TeleTalk is the 6th largest mobile phone operator in Bangladesh with 1.831 million

subscribers as of March 2013. Teletalk is the first mobile operator who serve 3rd generation network

service in Bangladesh.

5. Pacific Bangladesh Telecom Limited :

Citycell (Pacific Bangladesh Telecom Limited) is the first mobile communications company of

Bangladesh. It is the only CDMA network operator in the country. As of 1 March, 2008, Citycell's total

mobile subscriber base is 1.56 million, up 137 per cent or 680,000 from two years ago, giving it the

best growth rate of the company till date. Citycell is currently owned by Singtel with 45% stake and the

rest 55% owned by Pacific Group and Far East Telecom. By the end of 2007 Citycell had 1.451

million subscribers as of March 2013.

Grameen Phone : Approximately 51.60 million or 5 core 16 lakh subscribers.

Banglalink: Approximately 31.50 million or 3 core 15 lakh subscribers.

Robi: Approximately 26.40 million or 2 core 64 lakh subscribers.

Airel: Approximately 7.90 million or 79 lakh subscribers.

Teletalk Bangladesh Ltd. (TeleTalk): Approximately 3.92 million or 3 lakh 92 thousand.

Pacific Bangladesh Telecom Limited (Citycell): Approximately 1.26 million or 12 lakh 60

thousand subscribers.

N.B. Total Number of subscribers is: Approximately 122.60 million or12 core 26 lakh.

Key facts:

The largest of six mobile operators in the country.

Offers core voice services and a number of value-added services on both a contract and prepaid basis.

53.129 million Mobile subscriptions (July 2015).

4234 employees (July 2015)

Total revenues of NOK 8.367 million (2014)

Telenor holds a 55.8 % ownership interest in Grameen phone (as of 31 March 2015)

Grameen phone is listed on the Dhaka Stock Exchange (DSE) Ltd. and the Chittagong Stock Exchange

(CSE) Ltd.

Headquarters are located in Dhaka

CEO: Rajeev Sethi.

Products:

7ps of Marketing Mix:

1. Product:

As mobile telecom is mainly a service industry, the main service of the industry is voice transfer

service which is the heart of the industry. The second important service provided by this industry is

the data transfer service i.e. Internet. Internet is provided in the form of EDGE & GPRS by the

operators. Text message (SMS and in some cases Media messages or MMS) is also an important

service. To get the services, customers need to buy SIM card or RIM card. The tangible products of

the industry are mobile sets & Internet modems. Those are not produced by the mobile operators but

various mobile set & modem manufacturers make it for them. Recently various kinds of utilities bills

can be paid by GP & Teletalk. After sales & customer service are also important services provided by

mobile operators.

2. Price:

Initially, connection price was above the reach of average people of the country. Call rates and

network charges were also high. But now scenario has changed significantly. A pre-paid connection

can be purchased within 149 Taka, where a post-paid connection can be purchased within 200 Taka.

Call rates vary from package to package. There are differences in call charges in various times of a

day. But on an average it's now 1 Taka per minute for voice call. SMS charge less than 1 Taka per

SMS for some operators. There are various rates for various packages of Internet service. It can be on

volume basis (dependant on bytes downloaded or transferred) or at fixed rates. In most cases, the average rate

per kilobyte is around Taka. 0.02.

3. Place: Most of the operators have established their distribution facilities almost everywhere in Bangladesh. They have

their own customer care centers almost in all the important areas of almost all the different regions of the

country. Some operators have also assigned franchise distributors. Besides their own customer centers, there

are one or more authorized dealers in every district. Mobile SIMs are available in many mobile accessories &

stationary stores also. It can be said that they have made their SIMs very conveniently obtainable.

4. Promotion :In the case of promotion, mobile companies are very aggressive. They place their ads in every possible media -

from TV to radio, from print media to Internet, from the body of the buses to billboards. Operators spend

enormous amounts of money on advertisements, often acquiring the services of leading media producers and

actors to direct and play out TV commercials. One of the operators is currently sponsoring Bangladesh cricket

team, and operators regularly sponsor various events around the country in a bid to promote their brands.

5. Process : Process of telecom service is concerned with the planning, development, implementation, documentation and

review of systems and procedures to ensure that the central marketing objective of getting the right product and

service in the right quantity, to the right place at the right time in a profitable manner actually occurs.

6. Psychical evidence:

Physical evidence to replace these physical cues in a service of telecom brands. The role of the marketer is to

design and implement such tangible evidence. Physical evidence is the material part of a service. It includes:

Packaging, Internet/web pages, Paperwork (such as invoices, tickets and dispatch notes), Brochures,

Furnishings, Signage (such as those on aircraft and vehicles), Uniforms and employee dress, Business cards,

Mailboxes etc.

7.People:

The employees of the most important element of any service or experience. Services tend to be produced

and consumed at the same moment, and aspects of the customer experience are changed to meet the

individual needs. Employee have an important role in service delivery, they are relied upon to deliver and

maintain transactional marketing and people play an important part in the customer relationship.

http://www.marketingteacher.com/customer-relationship/

http://www.marketingteacher.com/introduction-to-services-marketing/

SWOT Analysis:SWOT analysis of Grameen Phone SWOT stands for Strength, Weakness, Opportunity, and Threat.

This is a very important tool fora company to analyze its internal and external environment:

Good Owner Structure Market Leader Network Availability Brand Name of Grameen Image Financial Soundness Skilled Human Resource Effective Support Organization Access to the Widest Rural Network through Grameen Bank High Ethical Standard

Strengths

Culture Gap Complicated Pricing Structure Incomplete Messages through Promotional Activities Problem Contained Offers Different Departments are not working together

Weaknesses

Economic Growth of Bangladesh New and Better Interconnect Agreement Huge Demand for Telecom Services Increased Intentional Activities in Bangladesh Declining Prices for Handsets New International Gateway Flexibility of Mobile Phone

Opportunities

More Rigid Government Regulations Upgraded Technology Used by Competitors Political Instability Devaluation of Taka Risky Position of Valuable Resource Noncooperation of Government for the Revenue of BTTB ‐‐

Threats

Financial Information:

Operational results 2014 million in BDT 2013 2012

Revenue 102663 96,624 91,920

Operating Profit 36896 33,199 33,675

Profit before tax 34,855 32,852 30,193

Net Profit after tax 19803 14,702 17,505

Financial Position in million BDT

Paid-up Capital 13,503 13,503 13,503

Shareholders' equity 31,365 31,141 35,458

Total assets 130,673 135,221 117,665

Total liabilities 99,308 104,080 82,207

Current assets 14,865 16,993 14,005

Current liabilities 61,402 78,580 63,060

Non-current assets 115,808 118,227 103,660

Non-current liabilities 37,906 25,500 19,148

Financial Ratios

Current Asset 0.24 0.22 0.22

Current Liability 0.95 0.55 0.16

Debt to Equity 36% 34%

37%

Operating Profit Margin 19% 15% 19%

Net Profit Margin 63% 44% 47%

Return on Equity 15% 12% 15%

Survey Analysis:

Frequency Table- 01

Gender of the Respondents

Frequency Percent Valid Percent Cumulative

Percent

Valid

Male 10 50.0 50.0 50.0

Female 10 50.0 50.0 100.0

Total 20 100.0 100.0

Pie chart-01

The questionnaire we have distributed to the respondent among them 50% of them are male

and 50% of them are female.

Frequency Table- 02

Marital Status of the Respondents

Frequency Percent Valid Percent Cumulative Percent

Valid

Single 15 75.0 75.0 75.0

Married 5 25.0 25.0 100.0

Total 20 100.0 100.0

Pie Chart- 02

The questionnaire we have distribute to the respondent among them 75% respondents are

single and 25% respondents are married .

Frequency Table- 03

Age of the Respondents


Percent

Valid

15-20 7 35.0 35.0 35.0

21-25 8 40.0 40.0 75.0

26-30 4 20.0 20.0 95.0

31-35 1 5.0 5.0 100.0

Total 20 100.0 100.0

Pie chart- 03

The questioner we have distribute among them we found that the respondents are between

15-20 years 35%,21-25 years 40%,26-30 years 20%, 31-35years 5% respondents.

Frequency Table- 04

Education of the Respondents


Valid

Below SSC 4 20.0 20.0 20.0

SSC 1 5.0 5.0 25.0

HSC 1 5.0 5.0 30.0

Bachelors 9 45.0 45.0 75.0

Masters 4 20.0 20.0 95.0

6.00 1 5.0 5.0 100.0

Total 20 100.0 100.0

Pie chart- 04

We can find out among the questionnaire that education level of the respondents of our

project is Below SSC 20% respondent ,SSC 5% respondent ,HSC 5%

respondents ,Bachelor45% respondents ,Masters20% respondents and others are 5% of the

total respondents.

Frequency Table- 05

Profession of the Respondents


Valid

Student 15 75.0 75.0 75.0

Service Holder 3 15.0 15.0 90.0

Business Person 1 5.0 5.0 95.0

House maker 1 5.0 5.0 100.0

Total 20 100.0 100.0

Pie chart-05

From our investigation for this project we have find out that the profession of the respondent

is students75%,service holders 15% ,business person 5% , and house maker 5% of the total

respondents.

Frequency Table- 06

Income Level of the Respondents


Valid

Below 10000 14 70.0 70.0 70.0

11000-25000 1 5.0 5.0 75.0

26000-36000 2 10.0 10.0 85.0

above 50000 3 15.0 15.0 100.0

Total 20 100.0 100.0

Pie chart- 06

We can find out from the questionnaire that maximum respondents income level below

10000tk, 11000-25000tk ranges between 5%,26000-36000tk are 10%of the respondents, ans

above 50000tk are 15% of the total respondents.

Frequency Table- 07

Users' response about using mobile phone


Percent

Valid

yes 19 95.0 95.0 95.0

4.00 1 5.0 5.0 100.0

Total 20 100.0 100.0

Pie chart-07

Respondents given their opinion about using mobile phone and 95% of them said that yes

the use mobile phone and 5% of the respondent said that they don’t use it.

Frequency Table- 08

When you first start to use mobile phone


Percent

Valid

After class 8 8 40.0 40.0 40.0

After SSC 8 40.0 40.0 80.0

HSC 4 20.0 20.0 100.0

Total 20 100.0 100.0

Pie chart- 08

The questionarrie we have distributed to the respondent for the project they said that they

had start to use mobile phone after class 8 and after SSC 40% and HSC 20% of the total

respondents.

Frequency Table-09

Which Telecom brand Respondents use


Valid

Grameen phone 11 55.0 55.0 55.0

Airtel 4 20.0 20.0 75.0

Robi 2 10.0 10.0 85.0

Teletalk 3 15.0 15.0 100.0

Total 20 100.0 100.0

Pie chart- 09

Most of trespondent from our project report responses that they use 55% grameen phone

and airtel 20%respondents , robi10% and teletalk15% of the total respondents.

Frequency Table- 10

Which Package is you use


Valid

Prepaid 16 80.0 80.0 80.0

Postpaid 4 20.0 20.0 100.0

Total 20 100.0 100.0

Pie chart- 10

80% of the total respondents said that they used prepaid package and another 20% are used

postpaid packages.

Frequency Table- 11

Cheaper telecom brand according to call rate is


Valid

Grameen phone 10 50.0 50.0 50.0

Airtel 3 15.0 15.0 65.0

Robi 1 5.0 5.0 70.0

Banglalink 5 25.0 25.0 95.0

Teletalk 1 5.0 5.0 100.0

Total 20 100.0 100.0

Pie chart- 11

Maximum respondents comments that they use Grameen phone as cheaper call rate,and

other 25% use Banglalink, 15% respondents use Airtel, 5% repondent use Teletalk and other

5% respondent use Robi.

Frequency Table- 12

Do You like internet connection in mobile phone


Valid

Yes 19 95.0 95.0 95.0

4.00 1 5.0 5.0 100.0

Total 20 100.0 100.0

Pie chart- 12

95% of the respondent said that they like to use internet connection in mobile and only 5% of

therespondents refuse it.

Frequency Table-13

Do you support increasing VAT during call charge


Valid

Yes 6 30.0 30.0 30.0

No 14 70.0 70.0 100.0

Total 20 100.0 100.0

Pei chart-13

Almost 70% of the respondent comment that they don’t want extra VAT in call charge rate

and 30% of them are refuses it.

Frequency Table-14

Which mobile Phone operator will you prefer for internet service


Valid

Grameen phone 13 65.0 65.0 65.0

Airtel 4 20.0 20.0 85.0

Teletalk 3 15.0 15.0 100.0

Total 20 100.0 100.0

Pie chart-15

65% of the respondent prefer to choose grameen phone for internet service and 15%

respondent chooseAirtel and 15% respndent choose Teletalk.

Frequency Table-16

Which mobile phone operator you will prefer for attractive Package


Valid

Grameen phone 11 55.0 55.0 55.0

Airtel 8 40.0 40.0 95.0

Banglalink 1 5.0 5.0 100.0

Total 20 100.0 100.0

Pie chart-16

65% of the respondent said that they are prefer to use Grameen phone for attractive package

and 40% are like Airtel and other 5% of the respondents prefer Banglalink for attractive

packages.

Frequency Table-17

Do you think that mobile phone activity is enough to connect people


Valid

Strongly agree 10 50.0 50.0 50.0

Agree 5 25.0 25.0 75.0

Neutral 2 10.0 10.0 85.0

Disagree 3 15.0 15.0 100.0

Total 20 100.0 100.0

Pie chart-17

Almost 50% of the respondent strongly agreed that mobile phone activity is enough to connect people

another 25% respondent agreed , 15% respondent disagreed and 10% respondent neutral about it.

Frequency Table-18Do you like Flexi load service


Valid

Strongly Agree 7 35.0 35.0 35.0

Agree 8 40.0 40.0 75.0

Neutral 3 15.0 15.0 90.0

Disagree 2 10.0 10.0 100.0

Total 20 100.0 100.0

Pie chart-18

40% of the respondents agreed ,35% strongly agreed and 15% neutral and other 10%

respondent disagreedthat they like flexiload system.

Frequency Table-19

Do you think recharge system (easy load) is available in all place in whole Bangladesh


Valid


Agree 7 35.0 35.0 65.0

Neutral 3 15.0 15.0 80.0

Disagree 2 10.0 10.0 90.0

Strongly disagree 2 10.0 10.0 100.0

Total 20 100.0 100.0

Pie chart-19

Almost 30% of the respondents agreed with the flexibility of Grameen phone network and

other 30% are strongly agreed,15% neutral 10% disagrees and other 10% strongly disagrees

about it.

Frequency Table-20Do you want to change your current tele brand service


Valid

Sorngly Agree 3 15.0 15.0 15.0

Agree 6 30.0 30.0 45.0

Neutral 6 30.0 30.0 75.0

Disagree 3 15.0 15.0 90.0

Strongly Disagree 2 10.0 10.0 100.0

Total 20 100.0 100.0

Pie chart-20

Almost 30% of the respondents neutral and 30% ,and others 15% respondent disagreed,

10% respondents strongly disagreed that they may change their current telebrand service.

Frequency Table-21

Do you feel disturb when customer care officer text or call to inform for different packages


Valid


Agree 6 30.0 30.0 55.0

Neuteal 4 20.0 20.0 75.0

Disagree 4 20.0 20.0 95.0


Total 20 100.0 100.0

Pie chart-21

From the questionnaire we have distributed to the respondents 30% of them agreed that they

fill disturb for unnecessary call and massages from customer care servie office and other

20% neutral , 20% disagreed and 5% strongly disagree

Frequency Table-22

Do you like Grameen Phone network


Valid


Agree 6 30.0 30.0 75.0

Neutral 4 20.0 20.0 95.0


Total 20 100.0 100.0

Pie chart-22

Almost 45 % of the respondents strongly agreed,30% respondent agreed 20% are neutral and 5%

strongly disagreed about the fact that they like grameen phone network.

Frequency Table -23

Do you satisfy with its value added service (music, entertainment and balance transfer)


Valid


Agree 8 40.0 40.0 70.0

Neutral 4 20.0 20.0 90.0


Total 20 100.0 100.0

Pie chart -23

40% of the respondent agreed 30%strongly agreed, 20% are neutral and 10% respondent

are satisfy with its value added service (music, entertainment and balance transfer).

Frequency Table -24

Grameen phone gives you special day special recharge offer, do you like it?


Valid


Agree 10 50.0 50.0 75.0

Neutral 5 25.0 25.0 100.0

Total 20 100.0 100.0

Pie chart -24

50% of the respondent strongly agreed that Grameen phone gives them special day special recharge

offer and they like it and other 25% neutral and 25% agreed it.

Frequency Table -25

Cultural function sponsoring by Grameenphone are organized on these days


Valid


Agree 10 50.0 50.0 80.0

Neutral 4 20.0 20.0 100.0

Total 20 100.0 100.0

Pie chart -25

50% of the agreed that Cultural function sponsoring by Grameenphone are organized on

these days and others 30% strongly agreed and 20% neutral about it.

Frequency Table -26

Grameen phone is distributed in the largest possible number of store


Valid Strongly Agree 6 30.0 30.0 30.0

Agree 9 45.0 45.0 75.0

Neutral 4 20.0 20.0 95.0

Disagree 1 5.0 5.0 100.0

Total 20 100.0 100.0

Pie chart -26

45% of the respondent agreed that Grameen phone is distributed in the largest possible number of

store.20% neutral and 5%of the respondent disagreed about it.

Frequency Table -27

The existing advertisement is enough to draw attention of the customer



Agree 10 50.0 50.0 75.0

Neutral 4 20.0 20.0 95.0

Disagree 1 5.0 5.0 100.0

Total 20 100.0 100.0

Pie chart-27

From our project survey it is found that 50% of the respondent agreed , 25% respondent

strongly agreed, 20% respondent neutral , and 5% of the respondent strongly disagreed that

they the existing advertisement is enough to draw attention of the customer.

Frequency Table -28

The price of grameen phone service is expensive



Agree 4 20.0 20.0 60.0

Neutral 6 30.0 30.0 90.0

Disagree 2 10.0 10.0 100.0

Total 20 100.0 100.0

Pie chart-28

From the above questionnaire 40% of the respondent strongly agreed 30% respondents neutral, 20%

respondent agreed and 10% respondent disagreed that the price of grameen phone service is

expensive.

Frequency Table -29

Are you satisfied with Grameen Phone Packages


Valid


Agree 3 15.0 15.0 40.0

Neutral 7 35.0 35.0 75.0

Disagree 4 20.0 20.0 95.0


Total 20 100.0 100.0

Pie chart-29

Maximum of our respondents neutral about that they are satisfied with Grameen Phone

Packages and other 25% respondents are strongly agreed and 5% strongly disagreed.

Frequency Table -30

It makes sense to buy this brand instead of some other brand even if these two brands are the same


Valid


Agree 7 35.0 35.0 45.0

Neutral 8 40.0 40.0 85.0

Disagree 3 15.0 15.0 100.0

Total 20 100.0 100.0

Pie chart-30

It makes sense to buy this brand instead of some other brand even if these two brands are

the same and 40% of the respondents’ neutral, 35% agreed 10% respondent strongly agreed

and other 15% respondent disagreed it.

Frequency Table -31

I will use Grameen phone throughout my life time


Valid


Agree 7 35.0 35.0 55.0

Neutral 8 40.0 40.0 95.0

Disagree 1 5.0 5.0 100.0

Total 20 100.0 100.0

Pie chart-31

20% respondent strongly agreed ,35% of the respondent said that they are using Grameen

phone throughout their life time.

Frequency Table -32

I will recommend other people to use it


Valid


Agree 6 30.0 30.0 55.0

Neutral 4 20.0 20.0 75.0

Disagree 4 20.0 20.0 95.0


Total 20 100.0 100.0

Pie Chart-32

From our project survey it is found that 25% of the respondent strongly agreed , 30%

respondent agreed, 20% respondent neutral ,20% disagreed and 5% of the respondent

strongly disagreed that they will recommend other people to use it.

Findings:

We have distributed 20 questionnaire to the respondent for the project of Grameen phone and we have find out the following things:

Grameen phone is the largest mobile phone operator in the country.

Majority of the people are started to use Mobile phone after SSC.

Majority of the respondent use Grameen pohne as their first choice.

All most all of the respondents are using prepaid packages.

Maximum of the respondents are like Grameen Phone network.

Maximum of the people will use it for their life time.

Maximum of the people will recommend others to use it.

50% of the respondent said that they the existing advertisement is enough to draw attention of

the customer.

Maximum of the respondent are satisfied by using Grameen phone.

CONCLUSION:

Grameen Phone is the first leading cell phone companies in Bangladesh. Before introducing it the

mobile phone service was not available. The price and call rate was very high. In a country,

telecommunications play a significant role in economic and social development. This is why Grameen

Phone, in collaboration with Grameen Bank, is aiming to place one phone in each village to contribute

significantly to the economic uplift of those villages. Grameen Phone’s basic strategy is coverage of

both urban and rural areas. Grameen Phone is the revolution for mobile service in Bangladesh. Now,

more people of Bangladesh are affordable to utilize the mobile.Grameen Phone believes in service, a

service that leads to good business and good development. Telephony helps people work together,

raising their productivity. This gaining productivity is development, which in turn enables them to

afford a telephone service, generating a good business.

Bibliography:

1. GrameenPhone website: www.grameenphone.com2. GrameenPhone ltd. annual report: 2011, 2012 3. BTRC website: www.btrc.gov.bd 4. GrameenPhone investor portal:

http://investor-relations.grameenphone.com/IRPortal/Admin/PageDetails/?id=1 5. Organization structure: http://grameenphone.com/about-us/corporate-information/corporate-

governance/organization-structure 6. nternet packages: http://www.grameenphone.com/products-and-services/internet/internet-

packages7. Roknuzzaman, M. (2006, August 10). A survey of Internet access in a large public university in

Bangladesh. International Journal of Education and Development using ICT [Online], 2(3). Available: http://ijedict.dec.uwi.edu/printarticle.php?id=195&layout=html

8. Telenor website: http://www.telenor.com/about-us/telenor-at-a-glance/ 9. Banglalink website: www.banglalinkgsm.com 10. Robi website: www.robi.com.bd 11. Airtel website: www.bd.airtel.com 12. Citycell website: www.citycell.com 13. Teletalk website: www.teletalk.com.bd

http://ijedict.dec.uwi.edu/printarticle.php?id=195&layout=html

http://www.grameenphone.com/products-and-services/internet/internet-packages

http://www.grameenphone.com/products-and-services/internet/internet-packages

http://www.grameenphone.com/