grand finale - verallia...pr war 2017 2/18 paris, december 1, 2017 – yesterday evening, verallia,...

2017INTERNATIONAL

VERALLIA DESIGN AWARDS

GRANDFINALE

Press release The first International finale of

the Verallia Design awards honors tomorrow’s designers

2/18Press kit – Verallia Design Awards 2017

Paris, December 1, 2017 – Yesterday evening, Verallia, one of the world’s leaders for glass packaging for beverages and food products, named the winner of the grand finale of its design competition, Verallia Design Awards. Aura Ramos, Deniz Dönmez and Rohit Sahas Rabudhe, three students from the Italian edition of the constest, were selected for their project De Fiasco, a bottle for the wine market.

since 2009, various Verallia group subsidiaries have held an annual design competition. In 2017, Verallia Design awards were held in seven countries: Germany, Brazil, spain, France, Italy, Portugal and Ukraine. almost 1,000 art or design school students and recent graduates designed an innovative glass container based on a given theme. The participants were provided with support from the Verallia teams, in particular to provide them with details about glass and its manufacturing requirements.

With this design competition, Verallia provides an unprecedented approach to innovation for its customers who are closely involved in the selection of the winners. some designs have even been selected for commercial release. such was the case of the soirée à rosé bottle (designed by the winner of the first competition in 2010), marketed and sold by Gérard Betrand, and the serac bottle (winner in 2016), selected by Maison du sud – Jeanjean. These two products have enjoyed significant success in France and internationally. The serac bottle has also just won two packaging Oscars in the Consumption: design and graphic identity, and Glass transformation categories.

as the number of young designers presenting a project has increased each year and as customers are increasingly keen to explore new ideas, Verallia decided to open up its competition at an international level and prepare this first grand finale. The competitors are all winners of the various national competitions. Italy’s project De Fiasco was singled out by the jury meeting in Paris whose members include seven finalists, customers, professional designers, journalists and representatives of Verallia’s sales and marketing teams. Drawing its inspiration from a typically Italian flask-shaped bottle, De Fiasco is a new interpretation of an old bottle which at the time combined various materials (straw, laces and glass), to provide a 100% glass modern version. The original bottle finishing using straw and laces has been replaced with external engraving.“With the Verallia Design awards, we are encouraging a privileged exchange with young designers around glass. We are also providing our customers with an unprecedented innovation approach, as reflected in the various sales success stories since the competition was introduced,” said Michel Giannuzzi, Chairman and Chief executive Officer of the Verallia Group at the ceremony.

“With this grand finale, a first in the competition’s history, we wanted to thank all participants for having placed their creativity at our customers’ service as they are constantly on the lookout for differentiation on their highly internationalized markets. It is these same customers who encouraged us to reach out beyond the national level. It is obvious that a project conceived by students in Italy for prosecco might equally attract a French or German producer of sparkling wines,” added emmanuel auberger, CeO of Verallia France.


Packaging is a major component of the agri-food beverage industries’ marketing and environmental strategies. Verallia works with its customers throughout the process leading to the creation of glass packaging to arrive at a design that enhances their products to best effect. Convinced that glass is the ideal material to promote customers’ products and to protect consumers and the environment, Verallia is committed to encouraging tomorrow’s designers to use this material.

about Verallia – an independent group, Verallia is one of the world’s top three manufacturers of glass packaging for food and beverages, and proposes innovative, customized and environmentally-friendly solutions. Verallia produced around 16 billion glass bottles and jars in 2016. Verallia’s business model is based on combining the strength of its global network (manufacturing operations in 13 countries, sales locations in 46 countries with 5 technical centres and 13 product development centres) and local customer relationships in all regions. In 2016, Verallia achieved net sales of €2.4bn. For more information: www.verallia.com.

MeDIA contActS

Verallia – Marie segondat, [email protected] - +33 (0) 6 11 44 00 09

Taddeo – louise Chatillon, [email protected] - +33 (0) 7 76 74 48 34


SoMMAIRe

A. the Verallia Design Awards, an unprecedented and value-creating approach to innovation

1. a springboard for young designers

2. Une source d’innovation et de différenciation pour les clients

Design at Verallia

The Verallia Design awards

3. an eco-responsible approach

B. the 2017 Verallia Design Awards

a. Germanyb. Brasilc. spaind. Francee. Italyf. Portugalg. Ukraine


A. the VeRAllIA DeSIgn AwARDS, An unPReceDenteD AnD VAlue-cReAtIng APPRoAch to InnoVAtIon

1. A springboard for young designers

since the creation of the Verallia Design awards in France in 2009, Verallia has opened up this design competition to several other countries. The Verallia Design awards attract hundreds of participants from the best design and packaging schools. students and young graduates are invited to submit innovative projects for bottles and jars, paving the way to future market release.

The competition teaches the participants how to use glass through a practical case study involving the development of a product under semi-professional conditions. The candidates learn about the material in the field when they visit plants where they can watch the manufacturing process and learn about the role played by the Verallia product development centers.

each national competition is sponsored by an experienced and renowned designer who shares his or her experience and advice with the participants. Verallia also engages its network of customers to establish a panel of judges who are beverage and agri-food professionals. all markets and various functions are represented (procurements, marketing, development, etc.). In addition to these customers, renowned designers (including the sponsors), specialist journalists and design agencies together select the best projects. This panel ensures the innovative dimension of the projects awarded and is the candidates’ guarantee that their creation will be viewed by experienced eyes. They can then include in their portfolio a creation that has been judged by professionals.

The Verallia Design awards are one of the student competitions recognized by professionals. In 2016, les echos start (a leading French business daily) website placed it in the top 10 of student competitions that contribute positively to a resume: https://start.lesechos.fr/rejoindre-une-entreprise/conseils-candidature/top-10-des-concours-pour-valoriser-son-cv-3567.php (In French only).

2. A source of innovation and differentiation for customers

Design at Verallia

Packaging is a major component in the agri-food and beverage industries’ marketing strategies. Verallia works with its customers throughout the entire process for the creation of glass packaging.

In order to meet their requirements, Verallia designs and manufactures a broad range of standard products tailored to the needs of local and international markets. The glassmaker stands out for the extent of its range (colors, finish, content, etc.) and its ability to reinvent standards to enhance personalization: external and internal engraving, specific push-ups and finishing (screen printing, satin-finish, etc.) at its three decoration plants (saga Décor and société Charentaise de décor in France, and Verallia Polska in Poland).


In addition to the standard products, Verallia works with its customers to codevelop unique models: the specialties. In each country where the Group operates, Verallia has one, or even two, product development centers that leverage their expertise to convert a creative idea into an industrial reality. Thanks to their technical expertise, these 13 centers rework customers’ projects to ensure the bottle or jar’s industrial feasibility. adjustments to the model are sometimes required to ensure the best distribution of the glass, its mechanical strength, labelling possibilities, stability on filling lines, maximizing pallet loading, etc. These centers also produce the drawings for the molds used to manufacture the container.

exAMPleS

In France the albi development center produced the drawings for the beer bottle sTarCK Beer, which was created by French designer Philippe starck for the Brasserie d’Olt brewery.

The Chalon-sur-saône development center also made it possible to manufacture the Primer rosé Marquès de Murrieta spanish bottle designed by José María Morera. This bottle is a nod to the art Deco movement with extraordinary work on its facets and the monograms originally engraved on the finish, shoulder and punt. Click to watch the video: https://youtu.be/tBcgKl0QurM

The Mumm champagne house entrusted Verallia with the manufacture of its new bottle designed by ross lovegrove. Unprecedented with its hollow base passing through the body of the bottle, it was developed by the Chalon-sur-saône development center, in liaison with the Verallia Oiry plant near epernay (France), where the bottle is now manufactured in 375 ml and 15 l versions Click here to find out more: http://www.verallia.com/en/a-double-for-the-mumm-grand-cordon-co-produced-with-verallia.

eIn Germany, the Paulaner brewery codeveloped with the Bad Wurzach development center the bottle for its Paulaner Zwickl beer, which has just won a 2017 red Dot award. The 400-ml size and the screen-printed logo provide this new bottle with an innovative appearance while protecting its authenticity.


In spain, the azuqueca development center developed the new bottle for Marie Brizard liqueurs. Commissioned to celebrate the brand’s 260th anniversary, its art Deco inspired design produces a shimmering effect for the colors of the liqueurs in the range.

In order to bring these glassmaking projects to fruition, the Verallia product development centers provide the Group’s customers with extremely efficient tools: computer-aided design (CaD), 3D printer, physical-realistic computer-generated images and finite element mechanical resistance analysis . Verallia also enables its customers to participate interactively, directly or remotely, in the development of their model (3D display, computer-generated images, scale models, etc.), while ensuring the product’s optimum weight and mechanical strength.

In response to its customers’ need for differentiation, Verallia also engages designers directly. In 2015, its prestige selective line brand commissioned Chantal Thomass to design a bottle and a carafe. This French fashion designer participated in each stage in the development of the bottles: (i) preliminary drawings, (ii) adjustments with the product development center, and (iii) glass tests in the plant. Today, this “couture” range already has more than 40 references on the market delivering truly differentiating packaging.Discover the creation process in video: https://youtu.be/mIWixjW2axU .

1 Chalon-sur-saône and albi (France), azuqueca (spain), Figuera de Foz (Portugal), Dego and Gazzo Veronese (Italy), Bad Wurzach (Germany), Kavminsteklo (russia), Zorya (Ukraine), são Paulo (Brazil), Mendoza (argentina); including two decoration development offices: Pont-sainte-Maxence (saga Décor – France) and Gniezno (Verallia Polska – Poland).2 Digital method for solving mechanical equations


Verallia also helps its customers monitor design trends. each year, its selective line premium brand presents a style book to its customers and design agencies to inspire their future developments. This book analyzes the upcoming international trends for the coming year and highlights the new consumer habits and haunts. along with these trends, the brand suggests new bottle shapes and decoration ready to be developed. This is how the stockholm and los angeles spirits models and the roma wine bottle were added to the selective line Collection. Watch the video for a brief overview: https://youtu.be/mIWixjW2axU

The Verallia Design Awards

In all the countries where Verallia holds this design competition, its customers are closely involved in this unprecedented open-innovation approach. - In Germany, the competition is an actual consultation in response to a need expressed by a customer.- In France, over the past three years, the Verallia Design awards have added a category devoted to a specific market: o rosé Bordeaux in 2015 (partnership with the syndicat des Bordeaux et Bordeaux supérieur); o Provence rosés in 2016 (partnership with the syndicat des Vins Côtes de Provence); o Decoration for the champagne market in 2017.

each of the juries for the Verallia Design awards is made up of customers. Those who are not members of the panel are invited to the award ceremony and receive a document presenting the best of the students’ projects. In prime place for the competition, they can inform their own discussion in terms of packaging and even select a project to use to sell their product, as was the case for Gérard Bertrand and Maison Du sud – Jeanjean.


SucceSS StoRIeS

Verallia adopts a position as a project supporter and incubator for the projects that attract its customers’ attention.

SoIRée à RoSéWinner of the first competition in France in the wine category, the soirée à rosé bottle designed by Mélitine Courvoisier (ecole Boulle, Paris), was selected by Gérard Bertrand for the Côte des roses wines (white, rosé and red). Marketed since 2013 in France and internationally, a magnum format was added in 2016.Click to watch the video about this bottle: https://youtu.be/GCZyeilJNaw

SeRAcWinner of the 2016 French competition in the Wine category, the serac bottle designed by leslie Dabin (ecole Pivaut, Nantes) was selected by Maison Du sud – Jeanjean for its white and rosé wines sold under a variety of brand names in France and internationally. Its streamlined design, facets and a chiseled base make this bottle up-scale packaging Verallia’s premium selective line range.Click to watch the video about this bottle: https://youtu.be/l5hBzUnsyfg


3. An eco-responsible approach

Verallia is convinced that glass is the ideal material to enhance its customers’ products and to protect consumers and the environment. Its promotion – in particular to young designers – is part of Verallia’s Corporate social responsibility (Csr) strategy.

Glass has unparalleled virtues: it is a “permanent” material. Manufactured from natural raw materials, it is 100% and infinitely recyclable in a closed circuit. This means 100% of glass collected can be recycled). Inert and neutral, glass packaging protects against any risk of chemical migration from the container to the contents.

To find out more about Verallia’s strategy, consult its Csr report: https://csr.verallia.com//en/pdf/index.html

B. the 2017 coMPetItIon

In all, the 2017 Verallia Design awards attracted around 1,000 designers. each national jury then selected the project that would defend its country’s colors at the international grand finale.

Detailed review of the entrants and presentation of Verallia in each of the countries.

a. germany

VDa

1. Theme for the 2017 competition: The project was initiated with Milchhof sterzing, a Verallia Deutschland customer seeking proposals for yoghurt jars with an innovative shape

2. Participants: 5 groups of students3. school with the highest representation: Hochschule der Medien (stuttgart)4. Date the Verallia Design awards were created in the country: 20155. Winning project:

a. Project name: Modular jar


b. Market: Foodc. Project description: This square glass jar was created for Milchhof sterzing,

a Verallia Deutschland customer. Its form underscores the premium dimension of glass packaging. Modular jar has been designed to be both aesthetic and practical. It is closed with a lid rather than a cover, so it can be reused by consumers. The jars can also be stacked because of their specially shaped base.

d. Winners: anna Gräter, Manuel Hodrius and Marcus Ziebolle. school: Hochschule der Medien (stuttgart)

Verallia in Germany 1. First bottle: 18952. Headquarters: Bad Wurzach3. Plants: Bad Wurzach, essen, Neuburg and Wirges4. Product development center: Bad Wurzach5. employees: 1,5006.Country website: de.verallia.com

In Germany, Verallia has four plants in the west and south. Verallia Deutschland is a major stakeholder on the still and sparkling wine markets (in particular sekt wine), as well as food (especially baby food) and beer. For the latter segment, Verallia has a particularly strong presence in the brewing industry in southern Germany.In 2016 and 2017, Verallia refurbished two furnaces at its Wirges and Neuburg plants.

b. Brazil

VDa

1. Theme for the 2017 competition: living with Glass 2. Participants: 373. schools with the highest representation: Universidade Federal de Campina Grande

(Campina Grande Paraíba); Universidade estadual Paulista «Julio de Mesquita Filho» - UNesP (Bauru - são Paulo);; Universidade Presbiteriana Mackenzie (são Paulo - são Paulo)

4. Date the Verallia Design awards were created in the country: 20145. Winning project:

a. Project name: Oliva


b. Market: Oilsc. Project description: This bottle has been designed as a showcase for olive

oils. The various details of Oliva evoke olives: rounded curves, the hole in the center of the bottle symbolizing the fruit and the «O» of the word “olive tree.” Oliva was also designed to be placed in the center of the table as a decorative item and for seasoning as it is easy to hold and use.

d. Winner: Pedro Paulo de Carvalhoe. school: Universidade estadual Paulista “Julio de Mesquita Filho”

(UNesP)6. local VDa website: concurso.verallia.com.br

Verallia in Brazil1. First bottle: 18962. Headquarters: são Paulo3. Plants: são Paulo, Campo Bom and Porto Ferreira4. Product development center: são Paulo5. employees: 6506. Country website: br.verallia.com

In Brazil, Verallia’s production facilities include three plants in the country’s southwest. Verallia Brasil is a major stakeholder on the beer, still and sparkling wine markets. The company is also present in the spirit segments with for example cachaça, as well as the food and non-alcoholic beverages market.In 2017, Verallia Brasil began work on transferring its são Paulo plant to Jacutinga in Minas Gerais state. This site is scheduled to begin operations in 2019.

c. Spain

VDa

1. Theme for the 2017 competition: The world of the olive2. Number of entrants: 803. schools with the highest representation: eINa escuela de Ingeniería y arquitectura

(Zaragoza); escola d’art i superior de Disseny de València (easD-Valencia); escuela Universitaria de Diseño, Innovación y Tecnología (esNe) de Madrid; Ingeniería en Diseño Industrial y Desarrollo de Producto de la escuela de Ingenierías Industriales (eII) de la Universidad de Valladolid

4. Date the Verallia Design awards were created in the country: 2013


5. Winning project:a. Project name: Trama

b. Market: Oilsc. Project description: Poetic, the bottle’s shape invokes an olive bud opening

in May. Trama has been designed as a showcase to promote and underscore the premium aspect of the olive oil it contains. In this bottle, olive oil is part of a table setting. Its roundness also makes it easy to hold and pour.

d. Winner: Maria Torrese. school: Ingeniería en Diseño Industrial y Desarrollo de Producto de la

escuela de Ingenierías Industriales (eII) de la Universidad de Valladolid6. local VDa website: concursoverallia2017.es

Verallia in spain1. First bottle: 19592. Headquarters: Madrid3. Plants: azuqueca, Burgos, Montblanc, Zaragoza, seville and Telde4. Product development center: azuqueca5. employees: 1,2006. Country website: es.verallia.com

Working out of its six glass making plants spread across the entire country (including one operated under a joint venture in the Canary Islands), Verallia spain is a major stakeholder on its domestic market. Its Zaragoza plant is highly specialized in producing beer bottles, while the azuqueca plant produces food jars. The spanish plants also manufacture bottles for the still and sparkling wine markets, as well as spirits and non-alcoholic beverages. In 2017, Verallia modernized its azuqueca facility by converting its two old furnaces into one modern furnace, which is also the largest furnace ever installed by Verallia in the world.


d. FranceVDa

1. Theme for the 2017 competition: Glass in the city 2. Number of entrants: 6843. schools with the highest representation: ecole Boulle; ecole de Condé; ecole de

Design de Nantes atlantique; ecole Nationale supérieure des arts Décoratifs; ecole Pivaut Nantes; eNsa Nancy; eNsCI; esaaT de roubaix; esaD de reims ; esaD saint-etienne; esePaC; esireims; FsPack; lIsaa; lycée Jacques Duhamel; lycée leonard de Vinci; Faculté des arts, Université de strasbourg; Université de Franche-Comté; Université de Nîmes; Université Toulouse II Jean Jaurès

4. Date the Verallia Design awards were created in the country: 20105. Winning project:

a. Project name: Caminata

b. Market: Beerc. Project description: The Caminata bottle evokes a chimney with its

slender form and external engraving representing bricks and its cinnamon color. Designed for the beer market, it brings to mind the old industrial breweries in Northern France. The bottles have been designed to be sold in a cardboard pack shaped like a building, with the bottles’ necks poking out like chimneys. By displaying several packs side-by-side, the result is a long building that attracts the eye.

d. Winners: romain Foissard and Guilhem de Villoutreyse. school: esDMaa

6. local VDa website: design.awards.verallia.fr

Verallia in France1. First bottle: 18272. Headquarters: la Défense, Courbevoie


3. Plants:a. 7 glass making plants: Chalon-sur-saône, Cognac, lagnieu, Oiry, saint-

romain-le-Puy, VOa-Verrerie d’albi and Vauxrotb. 2 decoration plants: saga Décor and la société Charentaise de décor

4. Product development centers: Chalon-sur-saône and VOa-Verrerie d’albi5. employees: 2,5006. Country website: fr.verallia.com

With its extensive manufacturing facilities including seven glass making plants across the country and in winemaking regions, Verallia is No. 1 in France on the still and sparkling wine market. It is also a major player on the spirits, non-alcoholic beverages and jar segments. additionally, Verallia has a strong position in the rapidly growing beer segment.In 2017, Verallia rebuilt its extra-flint glass furnace in Cognac and started to reconstruct its historic glassmaking furnace in Vauxrot. saga Décor, specializing in decorating glass food containers, bought société Charentaise de Décor, which specializes in satin finishing.

e. Italy

VDa

1. Theme for the 2017 competition: add an extra seat at the table 2. Participants: 353. schools with the highest representation: Istituto europeo di Design di Milano;

Polidesign- Politecnico di Milano4. Date the Verallia Design awards were created in the country: 20145. Winning project:

a. Project name: De Fiasco

b. Market: Winec. Project description: Drawing its inspiration from a typically Italian flask-

shaped bottle, De Fiasco is a new interpretation of an old bottle which at the time combined various materials (straw, laces and glass), to provide a 100% glass modern version. The original bottle finishing using straw and


laces has been replaced with external engraving.d. Winner: aura ramos, Deniz Dönmez and rohit sahas rabudhee. school: POlI. design

6. local VDa website: veralliaitaliadesigncontest.it

Verallia in Italy1. First bottle: 19072. Headquarters: Dego3. Plants: Carcare, Dego, Gazzo Veronese, lonigo, Pescia and Villa Poma 4. Product development centers: Dego and Gazzo Veronese5. employees: 1,2006. Country website: it.verallia.com

In Italy, Verallia’s production facility includes six plants concentrated in the north of the country. still and sparkling wines account for the bulk of Verallia Italia’s sales. In particular, it works closely with its customers in developing their exports, for example the prosecco market. In Italy, Verallia is also active on the beer, spirits, food and non-alcoholic beverages segments.In 2016 and 2017, Verallia Italia modernized its Dego plant by rebuilding two furnaces.

f. Portugal

VDa

1 Theme for the 2017 competition: The bottle and its wine 2. Participants: 873. schools with the highest representation: escola superior de artes aplicadas

de Castelo Branco; escola superior de artes e Design das Caldas da rainha do Instituto Politécnico de leiria; escola superior de educação do Instituto Politécnico de Coimbra; escola superior de educação do Instituto Politécnico da Guarda; escola superior de Tecnologia e Gestão do Politécnico de Viana do Castelo; Universidade de aveiro; Universidade de Évora; Universidade de lisboa - Faculdade de Belas artes; Universidade do Minho; Universidade lusófona de Humanidades e Tecnologias de lisboa

4. Date the Verallia Design awards were created in the country: 2013


5. Winning project:a. Project name: 30

b. Market: Winec. Project description: The uniqueness of this wine bottle lies in its detail.

The unique “30” design indicates the level of wine corresponding to the last glasses in the bottle. Only the lower part of the 300-ml bottle is transparent. When you see the color of the wine appear, it means you are reaching the last glasses.

d. Winner: adriana Ferreirae. school: escola superior de educação do Instituto Politécnico de Coimbra

6. local VDa website: criatividade-verallia.pt

Verallia in Portugal1. First bottle: 19872. Headquarters: Figueira da Foz3. Plant: Figueira da Foz4. Product development center: Figueira da Foz5. employees: 250 6. Country website: pt.verallia.com

Verallia Portugal’s headquarters, plant and product development center are on the atlantic coast between Porto and lisbon. The company serves the still (notably the country’s famous port) and sparkling wines, beer, spirits, non-alcoholic beverages and food product markets. In June 2017, Verallia Portugal celebrated its 30th anniversary.


g. ukraine

VDa

1. Theme for the 2017 competition: Imagine your glass packaging 2. Number of entrants: 313. schools with the highest representation: Kyiv National University of Technologies and

Design and lviv Polytechnic National University 4. Date the Verallia Design awards were created in the country: 20175. Winning project:

a. Project name: Juicy

b. Market: Non-alcoholic beveragesc. Project description: This fruit juice bottle is an ode to freshness. Juicy is

a glass creation with a wealth of detail: a smooth surface, as if frosted, and another textured part that imitates the water droplets that form on a bottle taken from the refrigerator. This aesthetic texture also serves the practical purpose of providing additional grip to secure holding the bottle.

d. Winner: svetlana Pasemkoe. school: lviv Polytechnic National University

6. site local des VDa : design.awards.verallia.ua

Verallia in Ukraine1. First bottle: 19972. Headquarters: Zorya3. Plant: Zorya4. Product development center: Zorya5. employees: 6006. Country website: ua.verallia.com

Verallia’s Ukrainian plant is in the country’s northwest close to Poland and Belarus, which means it can easily serve its domestic and neighboring markets. Verallia in Ukraine truly specializes on the spirits market which it serves in particular from its extra-flint glass furnace. The share of production sold on the premium export market is increasing, in particular because of the differentiating service that includes decoration by Verallia in its Polish plant. Verallia in Ukraine is also active on the food market. In 2016, Verallia rebuilt its extra-flint glass furnace in Ukraine.

grand finale - verallia...pr war 2017 2/18 paris, december 1, 2017 – yesterday evening, verallia,...

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