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,Vol. XXVI, No.5 Omaha, NebraskaAUGUST,1971

GRANDOPENINGOf HINKYDINKY'SLARGESTSUPERMARKETACCLAIMED"SPECTACULAR"

July 21st marked the ribbon-cutting ceremony opening the newest,largest, most ultra-modern super-market in the Hinky Dinky chain of42 stores across the states of Nebraskaand Iowa.

Store 112 in the GatewayShopping Center at Lincoln, Nebraskareplaced the smaller Store 62 whichhad operated in Gateway for the pastten years.

Presiding at the ribbon-cuttingceremony was Lincoln Mayor SamSchwartzkopf, Mr. George B. Cook,

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president of Bankers Life of Nebraska,and Hinky Dinky President C. A.Monasee.

The new store, over 26,000 squarefeet in size, is the first Hinky DinkyStore in Lincoln (there are four) tohave an in-store bake-off bakery, adelicatessen, and a. Fresh FlowerBoutique.

Twelve checkstands were unable toaccommodate all the customers, sosuccessful was the grand opening, andtwo more were quickly installed fortemporary use.

The recessed mercury vapor light-ing used throughout the store com-plimented the bright, cheerful colorsof the decor and the hanging gazebochandeliers.

Location manager Gary Dallman,assistant manager Ron Busboom, andmarket manager Harry Kolb treatedfellow employees to a sneak previewof the beautiful new store on Tuesdayevening, prior to the grand opening onWednesday morning. Assorted rollsand cookies from the store bakery andcoffee were served.

HINKY DINKY NEWSPublished in the interest of

employees of Hinky Dinky SuperMarkets.

VOLUME XXVINUMBER 5

n ".b.o,k.'''°0;'';°"0' b,,;"moomm""ka!o"

a cActive Member of

Nebraska Association of BusinessCommunicators; Super MarketInstitute; International Associationof Business Communicators.

Editor and Photographer. . . . . . Joyce Gwin

Hinky Dinky Store36th & QOmaha, Nb.Attn: ManagerDear Sir:

We have shopped at your fine storefor the past five years. We have alwaysbeen pleased with your excellent ser-vices and products.

However, I feel you deserve aspecial "Thank you" for your labelingof environmentally safe products.Also for your fine cooperation inallowing the use of your parking lotfor the various re-cycling drives. Youare certainly to be commended.

(signed) Mrs. James C. Collin

SANITATION DEPARTMENTENDORSESNEWPRODUCT

Harold Murray, director ofsanitation, has announced a change ofproduct used in the Hinky DinkySanitation program.

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One Stroke Environ, the new item,will produce cleaner and moreattractive stores which will betteremployee morale. Skin infections andlost time will be drastically reducedby use of the new cleaner-sanitizer.Higher sanitation standards will beachieved by proper usage of thisproduct. Another reason why "HinkyDinky is THE place to shop andwork," says Harold.2

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The Honorable Sam Schwartzkopf, Mayor of Lincoln (center) honored Hinky Dinky bycutting the ribbon at the Grand Opening of Store 112. Mr. George B. Cook, on the left, ispresident of Bankers Life of Nebraska, the developers of the Gateway Shopping Centerwhere Store 112 is located.

To the right of Mayor Schwartzkopf is Hinky Dinky president, C. A. "Chuck" Monasee,holding the microphone of one of the newsmen covering the ceremony.

THE NEW LOOKSTARTS IN LINCOLN

The grand opening of Store 112introduced a new look of uniforms forHinky Dinky checkers.

Carla Stoddard, checker at Store112 in Lincoln, is shown wearing thenew smock which is navy blue withred and white trim. With them thegirls are allowed to wear slacks orskirts of complementary colors. TheLincoln checkerettes looked veryfashionable in their new attire and the

gradual changeover in all Hinky Dinkystores will take place as the presentstock of white uniforms is diminished.

President Chuck Monasee and location

manager Gary Dallman were all smiles theday of the grand opening and well theyshould be! The store was beautiful, theweather was grand and everything plannedwent along smoothly. Lincoln's response wasall that could be hoped for.

VIEWSOF STORE112, GATEWAYSHOPPINGCENTER,LINCOLNI

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TUITIONREFUNDPROGRAMASSISTSEMPLOYEES

A determined young man with a goal in mind! That'sDarell Deprez, manager of Hinky Dinky Store 37 atColumbus, Nebraska.

While working full-time for Hinky Dinky, Darell tookadvantage of our Tuition Refund Program to help financehis education. And he was graduated this June fromMidland College in Fremont. In addition to this Darellrecently completed a Cornell Food Industry ManagementHome Study Course in Personnel Management andTraining.

Darell started out as a stock clerk in 1968 at HinkyDinky Store 56 in Fremont. Later he was transfered toNorfolk, Store 102 and from there was promoted tolocation manager at Columbus.

Three other employees of the Columbus store havetaken advantage of the Tuition Refund Program and havecompleted Cornell courses. Assistant manager JimSchroeder completed the course in Personnel Managementand Training; Paul Nieuwenhuis, produce clerk, completed

Economics for Business, and Robert Podraza, a stocker,completed Accounting 1.

All full-time employees of Hinky Dinky are eligible forone-half tuition refund through the Tuition RefundProgram for approved educational courses taken at anaccredited high school or college. Another method is bytaking the Cornell Food Industry Management HomeStudy courses. Hinky Dinky currently has twentyemployees enrolled in this type of course.

Full-time employees who wish to take one of thecourses or a regular high school or college course mayreceive a refund by obtaining their store manager'srecommendation on a Tuition Refund form andsubmitting it along with their receipt to the PersonnelDepartment.

This extra employee benefit is an excellent opportunityfor those full-time employees who wish to further theireducation and work for advancement in the company.

HINKY DINKY AND DES MOINES JAY CEESHELP INJURED LITTLE LEAGUE BALL PLAYERS

Hinky Dinky Supermarkets and the Des Moines JayCees sponsored a Watermelon Feed Saturday, August 14,to help defray hospital and medical expenses for twoII-year old members of the All Star Little League team ofNewton, Iowa. "All the watermelon you can eat for only50c per person" was the slogan for the day, according toofficials of both groups.

Ice-cold watermelon was served by Jay Cees membersfrom melon tubs located on the Hinky Dinky parking lotsat 27th and Ingersoll and S.W. 9th, from noon unti15 p.m.

Proceeds from the Watermelon Feed will be turned overto the Jay Cees Fund for Edward Lockman and Rick4

Modlin, who were seriously injured in a Des Moinesautomobile accident, about four weeks ago. Both boys arenow recuperating in their homes in Newton, Iowa. Alsoinjured in the accident were Edward Lockman's parents, asister and friend.

HINKY DINKY TO SPONSOR DRAKE FOOTBALL

October 9th will be Hinky Dinky day as DrakeUniversity squares off against Northern Iowa at the Drakestadium in Des Moines. We have made arrangements for aone-free-with-one-ticket deal for any seat in the house.

(Continued on Page8)

ALLAN NODDLE

RECEIVES PROMOTION

President Monasee has announcedthe promotion of Allan Noddle toassistant director of sales.

Allan joined the Hinky Dinky staffin 1965 and has served as abuyer-merchandiser and director ofgrocery sales. Presently Allan willcontinue to be responsible for theGrocery Department as well as assistMurray Newman, director of sales, inthe management of the SalesDepartment.

Allan has been an active companyrepresentative in the Omaha JuniorAchievement program and serves as anadvisor.

He attended Central High School in

Omaha and the University ofNebraska. He holds a Bachelor ofScience degree in BusinessAdministration and is a member ofBeta Gamma Sigma and Zeta BetaTau.

PERSONNELCHANGES

East District

Paul Lansing, market manager Store66 to market manager store 58.

John Levy, journeyman, Store 66to market manager, Store 66.

Gary Booten, produce training,Store 57 to produce manager, Store82.

Roger McClanahan, clerk, Store 24to produce manager, Store 24.

FIRE THREATENSDISTRIBUTION CENTEROffice hours were unexpectedly cut short Monday, July

26th when the main power panel shorted out and started afire in the compressor room.

Two explosions were felt in the office about 3 o'clockand all the power shut off. When smoke was found comingout of the compressor room just off the back stairway theoffice was evacuated.

With no power, the switchboard was out of workingorder so Vice-President Ken Shidler hurried over to thenearby fire station to report the alarm.

The fire was quickly brought under control with aminimum of damage and the power was restored in almosttwelve hours to the minute.

EFFORTSREAP REWARD!!

Dan Corcoran, produce manager at Hinky DinkySupermarket 100 was second place winner of Region C inthe CALIFORNIA PRUNE DISPLAY CONTEST andreceived a $75.00 cash prize for his efforts.

Entries. consisted of photographs of special prune andprune juice displays, plus sales reports and optionalcomments. These were judged on their originality,practicality for normal store operations, and sellingeffectiveness.

Dan was presented his prize by Joe Kenney of KenneyBrokerage Co. (shown on the right) and Don Hale (left).

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It was Hinky Dinky Night at the Ball Game July 16 when the Omaha Royals playedIndianapolis. Free tickets were available at Omaha stores for the game and a near capacitycrowd attended.

(Editors note: I am using notes from Store62, Lincoln, first since this will be their last.Store 62 was closedJuly 21 when Store 112opened to replace it.)

Store 62, LincolnDennis Paben (produce clerk) and Connie

Roehr of Beatrice were married June 5 andhoneymooned two weeks in Black Hills,So.Dakota.

Mr. and Mrs. Gary Brennan have a newson born May 15, named Curtis Adam andweighing8 lb., 2Yzoz.

Bob Arkfeld made sports page headlinesin the Lincoln Journal in June. Ex-all-cityPius X baseballer Bob Arkfeld, now a NUstudent says, "if a fellow is too old to playAmerican Legion ball, there isn't anyprogram for him in Lincoln anymore."

But Bob didn't just sit around lamentingthe situation. He got on the phone andstarted calling others who made their markas prep standouts in the Capital City duringthe pa~t--few years. He worked on gettinguniforms, bats and balls and a place to play.The city made Elks Field available, theylined up a bunch of games, got in a league,and are ready to go.

Karen Hosek, the office girl for Store 62,received the honor of being chosen NebraskaWesleyan University Tau Kappa EpsilonFraternity Sweetheart.

This concludes the notes from Store 62but I am sure we will be hearing more aboutthese fine people under the heading "Store112."6

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Store 13, Omaha"Hinks" softball team is currently in

second place in the Ed Stanek League with a7-1 record. On the team from Store 13 are

Bob McClain, Loyal Drey and Marvin "TheKangaroo" Swanda. Also adding support isAl Middleton of the district managementstaff.

Our sympathy to Bob McClain whosefather-in-lawpassed away June 10.

One. . . two. . . three. . . and you're out!Hinky Dinky home economist Helen Davistook the mound to throw out the game ball.

Store 37, ColumbusStore 37 enjoyed a store picnic on

Sunday, June 27th. Leroy Gillham, marketmanager, was acclaimedchampion horseshoepitcher and challenged all comers.

Store 49, North PlatteMr. and Mrs. Ted Keith are rejoicingover

a new baby girl born June 25th. Her name isKristie Lynn and she weighed 7Yzlbs.

Mr. and Mrs. Wesley Klemke celebratedtheir third wedding anniversary on July17th.

Mr. and Mrs. Richard Leckenby andStore 22,Omaha . family enjoyed a trip to the Colorado

(The following item was receIvedtoo late mountains fishing at Taylor Lake.for our last issue.)

Cindy Harper, former part-timer at Store52, and daughter of Audrey Heflin, gavebirth to a 8 lb. 3 oz. girl, Cheryl Denise, onApril 6. Audrey and Gene Heflin recentlycelebrated their 41st anniversary.

Store 33, Nebraska CityEdward Eugene Clark, born June 9th in

Frankfurt, Germany, weighed 8 Ibs. 1 oz.Parents are Mr. and Mrs. K. L. Clark.Grandparents are Mr. and Mrs. Ed Brown(location manager Store 33). The proudgrandparents plan a vacation in Germany inAugust to get acquainted.

Store 55, Des MoinesAlan Gathercole, produce department,

has become engaged to Donna Rasmussen.

A daughter, Elizabeth Ann, was born toLarry and Elaine Creagan on May 26. Thelittle miss weighed 7 Ibs. 15 oz.

Store 56, FremontJoy Bartling, part-time office girl, was

married to Warren Rink on July 9th.

Bill and Lucile Hemmer and girlsenjoyeda three week vacation to Florida and NewOrleans.

Store 57, Council BluffsIt was the 25th anniversary for Emma

Smith and husband, Lee, on May 21st; the25th anniversary for Jeanne Horner andhusband, Don, on May 24. 24th anniversaryfor Jeanne Horner and husband, Don, onMay 24.

Jessie Meyer and Evelyn Hurd, membersof the Harmony Lounge Team of the GutterDusters League in Council Bluffs, took firstplace again this year. Congratulations, girls!

We extend our sympathy to the RonDiekmans on the loss of his father May 28.

Mr. and Mrs.Bob Eckes have named theirnew son born June 25th Robert Jay Eckes,Jr. The baby weighed 8 lbs. 5 oz.

Carrie Bogardus of the bakerydepartment, and her husband, Kenneth,celebrated their 39th wedding anniversaryon June 5.

Betty Johnson, Jessie Meyer and FlorineAllmon bowled in the Iowa Women'sBowling Tournament in Sioux City and allwon some prize money!

Store 68, Grand IslandChecker Carol Beery and part-timer

Ronald George, produce department, haveannounced their engagement. Both arestudents at Kearney State College.

Head cashier Colleen Johnson and herhusband Rodney vacationed for two weeksin Portland, Oregon and California withrelatives.

Ilene Ball, checker, and family vacationedin Colorado.

Store 69, LincolnWedding bells were ringing around Store

69 in July.

LeRoy Umphres and Jan Marie Churchwere married July 10; John Becker andRhonda Stemm were married July 31; andRay Wright and Connie Lear were marriedJuly 31. Congratulations and best wishes toall three couples.

Pat Bourne, wife of manager Ken Bourne,was KLINS Queen of the House on June 31.She received flowers, dinner tickets for twoand theater tickets.

Store 70, Des MoinesDonna Irving, Store 70 and Bob Murphy,

Store 66 are planning a September wedding.

Gwen and Lonnie Overton celebratedtheir lIth wedding anniversary on July 2and John and Linda Hauck celebrated theirfifth.

Store 106, McCookLinda Siebrandt and Michael Ide were

united in marriage June 18. The couplehoneymooned in South Dakota.

Gordon Birch took a two week trip (withhis bus) to Texas.

Rolyn Knappert is taking a two weekvacation to Colorado Springs,Denver and onup to Wyoming.

Rosie Blauvelt bowled a 212 game in theHinky Dinky Women's League.Teri Schaffer

won a bowling trophy for the mostimproved bowler in the Monday League.

Mrs. Gordon Birch was elected Presidentof Mrs.Jaycees.

Murray Dugger had a week's vacation atOklahoma City, Oklahoma.

Frank Gower went on a week-end fishingspree to Rock Springs,Wy. and caught oneof the biggest fish (10 Ibs.) for that season.

Store 600, St. JosephMichael Liperia is going to Denver on

vacation.

J. D. Snapp recently returned from theLake of the Ozarks where he vacationed.

The store held a company picnic at SugarLake on July 18th.

Michael Morris reported for active duty inthe reserves on Aug. 8.

Warehouse

Pat and Mary Lou Poulson named theirbaby girl born May 21, Tammy Lynn.Tammy weighed 6 Ibs. 15 oz.

Randy Beck, son of truck driver JerryBeck, had an unfortunate "BB" gun accidentin May and lost the sight of his left eye. Hewas confined in Mercy Hospital in CouncilBluffs for a week.

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"WESTERN DAYS" AT McCOOK

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from the Hot line-by HelenDavis

It is fair time again and Hinky Dinky is going to have abooth at both the Iowa State Fair and the Nebraska StateFair. Susan McKinley, our Helen Davis representative inDes Moines and some of our Des Moines employees aregoing to man the display in Des Moines from 9 a.m. to 8p.m. from August 20 through August 29. Mrs. BobbieGoeser from HDDC and I will be running the booth at theNebraska State Fair in Lincoln from September 2 throughthe 8th. Do stop by and say hello. We are going topublicize the many happy differences at Hinky Dinky inthese displays, such as the Helen Davis program (of course)E.V.T., Silver Dollar Guarantee, Measure Pricing in somestores, Freshness Explained, Total Savings and manyothers.

Once again Hinky Dinky is participating in Business andIndustry and Education Day sponsored by the OmahaChamber of Commerce. We will have twenty teachers asguests to tour our distribution center and a store. Weexplain our business to the teachers and what they can doto help prepare their students for the food industry. Weare looking forward to another successful B.LE. Day onSeptember 3.

Thirsty? Looking for a tal/, cool drink? Then this Shasta Poptower in Hinky Dinky Store 61 is just the answer!! This colorfuldisplay is pretty hard to pass by and was certain to catch theshopper's eye as he entered the store.

(Con tinued from Page 4)

And to further identify our company with Des Moinesand its only university we will sponsor DRAKEFOOTBALL games on radio station KCBC. Hinky Dinkywill share a quarter sponsorship with Home FederalSavings, Mid Continent Bottlers, and Vicker's Refining.This involves 11 football games (home and away). Thespots: two 60 second commercials, six 30 secondcommercials, eight 10 second commercials and an openingand closing identification.

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HINKY DINKY DAY AT THEHENRY DOORLY ZOO

We set a record last year - the largest crowd in thehistory of Omaha's Henry Doorly Zoo turned out forHinky Dinky Day. This year will be even better for HinkyDinky Day - August 30th, a week before school starts.

Again Hinky Dinky will provide FREE tickets to theHenry Doorly Zoo for every child under 12 years of agewho is accompanied by an adult. The adults will payregular admission.

This was announced Saturday, August 21, on our ZooTime TV Show. FREE ZOO TICKETS will also be thetheme of our Wednesday, August 25, newspaper ad andweek-end radio and television ads.

The tickets will be available at all Omaha-Bluffs HinkyDinky checkstands August 22 through August 30.

FREE PEANUTS!!!!

Hinky Dinky will also provide free peanuts for the kidsto feed the animals. Each child, as he enters the zoo, willbe able to scoop up a handful of peanuts to feed theanimals.