Lourdes Smith will open a retail space to sell her artisanal Fiore Di Nonno cheese in the greater Boston area. Part of her mission is to educate consumers about industrial dairy farming and its impact on local, independent farmers in Massachusetts and New England. How can we integrate the educational components of her mission into a retail experience?

Prompt

The retail space has not yet been identified

Combining three stories into one cohesive message

Working with the limited resources of a small business

Challenges

We learned through interviews, research and stakeholder analysis.

But everything changed when we experienced it for ourselves.

The Discovery Process

5am Mozzarella making lesson. Tasted the mozzarella fresh out of the brine. Worth waking up for.

10am Farmers Market. We met the customers and other local business owners. They all love Lourdes.

1pm Shy Brothers Farm. Aha moment. Conecting with the community we are advocating for.

4pm Toured the curd facility. Very full of cheese. Commitment to the perfect recipe paid off.

7pm Dinner. Tasted the chef ’s interpretation of Lourdes’ cheese.

10pm So full and tired we forgot the extra cheese to take back to our classmates.

On Site Discovery

How does it come together?

Craf tThrough

Communitymore importantly,

Connectionsand

Promoting the development of a strong community

Promoting consistency and a commitment to craft

Where craft, community and connections come together

“The Grange provides opportunities for individuals and families to develop to their highest potential in order to

build stronger communities.”

- Journal of Proceedings, 2006

How do we express these core truths?

“27”Lourdes perfected her recipe on the 27th trial

Mozzarella MoonsThe waxing and waning of the moon takes approximately 27 days. And some say the moon looks like cheese.

Craft

Brand Book

Incorporating your values in the design.

Craft

CraftStore enviroment

Encouraging the many talented people in our networks.Not just for our brand, for the community.

Brand Ambassador Book

Community

Collaboration Guide

Teaming up with talented chefs and local restaurants to introduce Grange 27 to even more foodies.

Connections

Now we get to test it out...

and the values of the Grange

A high end retail experience

Our first collaboration!

Packaging

Label

Artisanal quality and unique taste

Craft

CraftThe environment

Inviting Louis’ customers into the Grange community

Community

Recipe Card

Exploring new relationships

Connections

Artisanal quality and unique taste

Inviting Louis’ customers into the Grange

Exploring new relationships

Sustaining the Grange

Craf t

Community

Connections

Thank You.