grant thornton - the journey to socialising a business

© 2012 Grant Thornton UK LLP. All rights reserved.

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Using video, audio and social tools to create compelling communications at Grant Thornton

The Journey to Socialising a Business


Obstacles


The hard to reach

Grant Thornton has 4,000 employees in the UK

up to half of these people can be out of the office at any one time

the hard to reach

disengaged?

disconnected?


Historically

• risk averse culture• can't talk about clients• or work• no clear rules• or understanding• so what can we say?• why would we say it?


Consumerisation of IT

• demanding consumers• an eye for the 'shiny'• who absorb every good

thing you do and • demand more.


Pragmatic decisions and choices


The basic need

• 4000 employees with• smart tools• easy to access• easy to use• maybe not so 'shiny'• technology as an enabler.


Enabling culture

• practical rules• simple guidelines• an enabling culture• line and board support• learn through participation.


Embracing the external

• explore 'bring your own device'• promote choice• understand it's not for everyone• know when to move on.


So what does all that mean for us at Grant Thornton?


Focus on

• social media • because it's accessible to all • mobile • because everybody has one.


Social media - are you following?

Are you following?

http://www.youtube.com/watch?v=2ORKA6YIMaA&list=UUt20EAqjbbjBUhedIh-7sjg&index=2&feature=plcp


Our policy

• policy transformed in last 18 months • from people's 'access to' • to people's 'use of' • re-launched social media policy in February 2012

as 'Social media for business'.


"The use of social media…is expected"


You only read policy if you break policy

• guidance • 10 golden rules • centre of excellence • LinkedIn training• a 'thing' that people understand.


"Knowing that members of the board are following me on

Twitter is the best social media contraceptive…


…It's not going to stop

me doing it, but it does mean that I'll do it safely."


Our 'thing'

Social Business Programme• integrated and strategic• supports the firm's objectives• less technology; more people• building relationships• employee lifecycle; from hire to alumni.


Examples


Twitter - people brand, not corporate brand


By trainees, for trainees


What do we really need on the move?


In conclusion

• all employees have the same needs• smart, easy to use technology • the right information at the right time• accessible• high quality.


In conclusion

• there are no experts• we're all learning• participation is key• it's not just about kids• unless you're there how

can you know?


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grant thornton - the journey to socialising a business

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