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2017

FLAVOR INSIGHT REPORT

GRAPEFRUITAppearing in everything from cocktails to salad to donuts, the

flavor of grapefruit is supremely versatile. Known for its juicy

tartness, grapefruit is a tropical citrus fruit that grows in grapelike

clusters in warm, southern climates. Its rind and pulp come in

a variety of different colors. The most common variety — pink

grapefruit — is also highest in vitamin A and can range from a

pale yellow-pink interior to a vibrant ruby red. Common uses for

the grapefruit include eating it fresh, as salad garnish or broiled

with brown sugar as a sweet treat.

Let’s take a closer look at the various forms of grapefruit on the menu, in social media and new product introductions.

By the Numbers

There are several mentions of grapefruit in social media. Here are some of the highlights.

• On Pinterest, grapefruit pins were spotted and appear in a wide variety of food and beverage recipes especially baked goods and cocktails. We spied grapefruit mojitos, grapefruit scones, grapefruit donuts, grapefruit sorbet and grapefruit pound cake. Additional recipes include grapefruit avocado salad, grapefruit cinnamon ricotta ice cream, glazed salmon with spicy grapefruit relish, and a delicious strawberry and grapefruit smoothie.

• A Twitter search shows tweets mentioning grapefruit including one by @StretchRecipes “Kale & Grapefruit salad, why thank you” including a recipe by from her blog “‘Stretch’” and this tweet by @lenholehouse “Healthier pink grapefruit almond tart recipe!” with a recipe from liliscakes.com.

• On Food.com, 1,196 recipes appear when you search for grapefruit. Recipes include a quick grapefruit marmalade, grapefruit chicken, broiled grapefruit with honey, vanilla and cardamom, and a ruby red grapefruit salsa.

We are also spotting grapefruit in print publications. Here are some of the highlights.

• In the January 2017 issue of Parents, ideas are given for serving delicious winter fruits to children, including grapefruit. They suggest broiling the fruit and topping with brown sugar and honey. The article also says grapefruit is great served with Greek yogurt and a low-sugar granola.

• In the December 2016 issue of Food & Wine is featured a list of Seven Winter Cocktails worth trying. Number one on the list is a Pamplemousse (French for grapefruit) cocktail. This cocktail is described as “bright and refreshing.”

Grapefruit GalorePrint & Social Media Highlights

Source: Pinterest

Source: @lenholehouse

Grapefruit on the MenuQ3 2010-Q3 2016

• Deep Eddy Grapefruit Honey Mule- Claim Jumper

• Guava Grapefruit Sorbet- Yogurtland

• Carpaccio with Grapefruit Agrodolce Sauce- Reef

• Tuna Misticanze Salad with Grapefruit Dressing- Cielo

1,055MENTIONS

FINE/ UPSCALETOP RESTAURANT

SEGMENT

Grapefruit on the Menu: Top Menu Sections

0 200 400 600 800 1,000

Beverage

Dessert

Salad

Appetizer

Entree

Grapefruit: The Next Generation of Salads

Featured in the November 2016 issue of Flavor and the Menu is the next generation of salad creativity. Mintel data shows that center-of-the-plate salads are up 26% in popularity since 2012. These dishes feature the strong produce-protein combination trend. One of the most common pairings for such salads is shrimp with fresh produce like grapefruit. Another very trendy combination is organic kale with pink grapefruit, apple cider vinaigrette, various other fresh produce items and your choice of all natural protein sources like chicken, salmon, steak or tofu. Source: Flavor & the Menu

Source: Mintel Menu Insights

Grapefruit Global New Product Introductions Products of Note

1,928NEW PRODUCTS

Grapefruit Flavored Jelly Mix: Mexico

Calorie Balance Grapefruit Green Tea Drink: South

Africa

Grapefruit Salad Dressing: South Korea

Grapefruit and Fig Flavored Yerba Mate: Poland

Power Grapefruit and Lem-ongrass Flavored Vitamin

Water: Finland

Grapefruit New Product Introductions, Global 2010-2016

Grapefruit New Product Introductions, Global 2010-2016 by Top Sub-Category

19%

18%

11%10%

10%

8%

8%

6%

5%5%

Juice

Carbonated Soft Drinks

Flavoured AlcoholicBeverages

Pastilles, Gums, Jellies &Chews

Fruit/Flavoured StillDrinks

Beer

Source: Mintel GNPD

0

50

100

150

200

250

300

350

400

450

500

2011 2012 2013 2014 2015 2016

Middle East & Africa

Latin America

North America

Asia Pacific

Europe

Grapefruit North America New Product Introductions Products of Note

277NEW PRODUCTS

Eight Degrees Grapefruit Flavored Vodka

Danone Activia Mandarin-Orange & Pink Grapefruit

Probiotic Yogurt

Honey Stinger Grapefruit Organic Energy Chews

Simple Truth Organic Grapefruit Kombucha

Project 7 Grapefruit Melon Gourmet Gum

Grapefruit New Product Introductions, North America 2010-2016

Grapefruit New Product Introductions, North America 2010-2016 by Top Sub-Category

Source: Mintel GNPD

0

10

20

30

40

50

60

70

80

2011 2012 2013 2014 2015 2016

17%

16%

15%15%

10%

8%

6%

5%4% 4% Beer

Flavoured Water

Carbonated Soft Drinks

Juice

Flavoured AlcoholicBeveragesPastilles, Gums, Jellies &ChewsBeverage Concentrates

SOURCES:

Mintel GNPD

Mintel Menu Insights

Flavor & The Menu

Pinterest

Twitter

Food.com

FONA CAN HELP!Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market.

Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way.

Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit www.fona.com.