Create a Drink Name-i.e. Limey Lizzard, Blueberry Blast…• Find an Image to Illustrate Your name• Design your label layout with text &

image• Sketch on White Paper• Re-sketch with red marker• Use image to scan and work with Adobe

Photoshop to create your custom label.

What is the label size? Length, width, height, volume thickness etc. What are you looking for?

Example: modern feel, classic feel, simple or detailed. These are really important to think about when designing a label.

Do you have a specific font type, style, & color you are looking for?Note: keep in mind not everyone can read bright small colors.

How do you want your font to appear, uppercase, lowercase, or mixed type?

Any special effects your client is looking for? Gradient, drop shadow light/dark, etc.

On the label are there sections of type or ingredients that need to be included?

What would you prefer Photographs or illustrations? If using photographs, will we need to crop anything out? Is there going to be a border?  What color? How thick? Do you have any printed pieces or samples to match for color or

style? http://www.whitlam.com/blog/2010/designing-a-label-from-scratch/

1. Color

Article Source: http://EzineArticles.com/1559485

Color Harmony (pleasing arrangements of the parts):

-color selection is important first step -can be dictated by trends -should be guided by purpose & enhance

communicative ability -watch out for your own biases -begin asking questions:

*What is the goal? *Who is the audience? *What should the audience take away from this?Color Communicates!

-Eye Catching -Draws Attention -Stock Photography: iStockphoto.com *Google “free photos” -Illustrations

Company Name Largest Two-Three other Words next Largest Should be visible from a distance

Font Choice is Critical Select New Styles of Fonts

*Times New Roman, Ariel, Papyrus, Monotype Corsiva are overused

Check fonts.com or 1001freefonts,com

Material-type of background Palmolive Soap Uses a Clear Label Accents Green Liquid

Glossy Impact to colors and provide a sheen Matte

Matte Laminate=classic look and easy readability

Honest Tea Label

Match the Bottle Shape to the Label Shape

Front and Back Labels Allows separation of information Wrap Around Label Keep Front Panel with major information

for Consumers

Images for Heinz Ketchup Unusual shape that is well done Keystone Shape Part of Brand for over 130 Years

Multiple Flavors of same product can have same major design elements

Make it consistent and recognizable Nantucket Nectars

Label not just a selling piece Needs product information Contact information such as phone

number, email, web site…

What label do you put on others? What label to others put on you? Our value does not lie with what is

contained on the inside or even the label on the outside but rather our value lies in Christ.

Ephesians 4