taga.org | #taga19

TAGA Annual Technical Conference in association with ISCC

March 17-20, 2019Minneapolis, MN

Graphic communication’s latest advances presented by leading experts in research and innovation.Review the latest industry research | Network with leading technical experts | Discover new and emerging technologies

Please join us this year as we hold our 71st annual Technical Conference in the City of Lakes—beautiful Minneapolis, MN, March 17–20, 2019. I’m pleased to report that this year we are partnering with the Inter-Society Color Council (ISCC) to broaden the scope of our content and to present a diverse set of papers on the latest scientific and technical innovations in print and color.

As always, the Annual Technical Conference promises to be informative and challenging, as top researchers in the field present their ideas and innovations. The ATC provides a forum for an open exchange of ideas, with animated discussions between attendees and speakers. For over 70 years TAGA has met its mission to provide a worldwide forum for sharing and disseminating theoretical, functional, and practical information on current and emerging technologies for graphic arts, print production and related processes. We had a terrific response to our Call for Papers this year and have curated an outstanding collection of scientific papers on topics including inkjet, textiles, inks, substrates, and expanded color gamut, as well as measurement and process control. On the technology side we feature presentations from a number of InterTech Award winners, showcasing the latest cutting-edge innovations. And we kick things off with a series of dynamic keynotes on topics as diverse as

3D imaging, immersive media campaigns, color theory principles, and how our brains respond to and interact with print.

As an educator, I particularly value the considerable involvement of our student chapters at the conference. Each year students from the U.S., France, and Canada compete for the Helmut Kipphan Cup, awarded to the best student journal as judged on its technical content, design, and print execution. All attendees receive copies of the student journals and have opportunity to interact with these talented, bright young minds preparing to enter our workforce. The enthusiasm these students bring is one of the highlights of conference.

I urge you to join us for the TAGA Annual Technical Conference, where you will enjoy outstanding technical discussions; network with professionals, academics, and students; and have the opportunity to explore Minneapolis, a city renowned for its beautiful lakes, shopping, art museums, and craft beer.

Best regards,

Liam O’Hara President, TAGA Associate Professor, Clemson University

PRESIDENT’S MESSAGE

taga.org | #taga19

TAGA Annual Technical Conference in association with ISCC

March 17-20, 2019Minneapolis, MN

TAGA SCHEDULESaturday, March 16: Workshop 1:00 p.m.–5:00 p.m. Registration & Information Sunday, March 17: Keynote Presentations 10:00 a.m.–4:00 p.m. Registration & Information 11:00 a.m.–1:00 p.m. Student Meeting 12:00 p.m.–1:30 p.m. Lunch on Your Own 1:30 p.m.–3:15 p.m. Welcome & Keynote Sessions 3:15 p.m.–3:45 p.m. Refreshment Break 3:45 p.m.–5:30 p.m. Welcome & Keynote Sessions 6:00 p.m.–7:00 p.m. Welcome Reception

Monday, March 18: TAGA and ISCC Scientific & Technical Innovation Papers 7:15 a.m.–7:45 a.m. Continental Breakfast 7:45 a.m.–10:00 a.m. General Session 10:00 a.m.–10:30 a.m. Refreshment Break 10:30 a.m.–12:00 p.m. General Session 12:00 p.m.–1:00 p.m. Group Lunch - TAGA 12:00 p.m.–1:00 p.m. Awards Lunch - ISCC 1:00 p.m.–2:30 p.m. Breakout Session - TAGA 1:00 p.m.–2:30 p.m. Breakout Session - ISCC 2:30 p.m.–3:00 p.m. Refreshment Break 3:00 p.m.–4:30 p.m. Breakout Session - TAGA 3:00 p.m.–4:30 p.m. Breakout Session - ISCC 4:30 p.m.–4:45 p.m. Break 4:45 p.m.–5:45 p.m. General Session 7:00 p.m.–9:00 p.m. Student Dinner

Tuesday, March 19: TAGA Scientific & Technical Innovation Papers 7:45 a.m.–8:15 a.m. Continental Breakfast 8:15 a.m.–10:00 a.m. General Session 10:00 a.m.–10:30 a.m. Refreshment Break 10:30 a.m.–11:30 a.m. General Session 10:30 a.m.–11:30 a.m. Student Industry Focus Session 11:30 a.m.–1:00 p.m. Lunch on Your Own 1:00 p.m.–2:30 p.m. Breakout Session 1:00 p.m.–2:30 p.m. Breakout Session 2:30 p.m.–3:00 p.m. Refreshment Break 3:00 p.m.–4:30 p.m. General Session 6:30 p.m.–7:30 p.m. Honors Award Reception 7:30 p.m.–9:30 p.m. Honors Award Banquet

Wednesday, March 20: Company Tour 8:30 a.m. Bus Departs from Hotel 9:00 a.m. Tour of IWCO Direct 11:00 a.m. Depart Tour 11:30 a.m. Bus Drops Of f at MSP International Airport and Returns to Hotel

Immersive Media: The New Language of Enchantment Jeff Gomez, CEO, Starlight Runner Entertainment

Jeff Gomez, CEO of Starlight Runner, is a leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling.

For the first time in this exclusive talk, Gomez will share new techniques and a new language for immersive media and present case studies in story world development and narrative design.

Imaging Cultural Heritage in 3D Dan Dennehy, Head of Visual Resources, Minneapolis Institute of Arts

For over 20 years, Dan Dennehy has been photographing art and cultural life at museums in the Twin Cities, first as staff photographer for the Walker Art Center and presently

as Senior Photographer and Head of Visual Resources at Minneapolis Institute of Art. This presentation will review the opportunities and challenges involved in employing new methods of documentation to achieve museum quality results.

This Is Your Brain On Paper Daniel Dejan, ETC Print/Creative Manager, Sappi North America

Daniel Dejan has been an evangelist for the power of paper and print for the span of his career. He is the face of the Sappi etc. (education-training-consulting) Group at

Sappi North America. Dejan will present a discussion of ink-on-paper in comparison to digital communication and cover how the sense of touch influences readers’ perception and retention of brand and marketing communications.

Interacting with Color: The Art and Teaching of Josef Albers Fritz Horstman, Artist Residency and Education Coordinator, Josef and Anni Albers Foundation

Fritz Horstman is the Artist Residency and Education Coordinator at the Josef and Anni Albers Foundation,

where he has worked since 2004. Horstman will shed light on the artist’s influential exploration of the art, science, psychology, practical application, and magic of color.

KEYNOTE SPEAKERS

REGISTRATIONRegister online at taga.org/registerCONFERENCE REGISTRATION$695 ........... TAGA/PIA Member$495 ........... ISCC Member (Sunday & Monday only)

$695 ........... Conference Partners (IS&T/RadTech/SGIA)

$895 ........... Non-member$35 ............. Optional tour

MEMBERSHIP PACKAGES$820 ........... TAGA Membership + Conference Registration$745 ........... Retired Member Registration + Conference Registration$250 ........... Student Membership† + Conference Registration*

*for first five students

$400........... Student Membership† + Conference Registration****each after fifth registration† TAGA Student Chapter registrations must be submitted through the chapter advisors. Advisor-based submissions should be sent to John Bodnar at taga@printing.org or via fax, 412-259-1765.

GUESTS$300 ........... Full conference meals and Honors Award banquet$100 ........... Honors Award banquet only

STUDENT SUPPORT$500 ........... Sponsor a Student$250 ........... Adopt a Student

HOTELMILLENNIUM MINNEAPOLIS1313 Nicollet MallMinneapolis, MN 55403www.millenniumhotels.com

Reservations can be made by calling 1-844-298-3313Please use program code TAGA Technical Conference to receive this discounted rate. Be sure to make your reservations by Friday, February 21, 2019 to secure this rate.

$139 single/double plus tax

Photographs of Minneapolis provided by Meet Minneapolis, www.minneapolis.org

TECHNICAL PAPERS

SPONSORSPREMIER PARTNERS

CONFERENCE PARTNERS

IS&T

1. Building a Scalable ‘Self-Serve’ Augmented Reality Platform – A Case Study Dr. Mark Bohan [Heidelberg]

2. Characterization of Multicolor Printing: Challenges and Solutions Hanno Hoffstadt [GMG Color]

3. Color Studies Curriculum: Re-Envisioning Josef Albers’ Interaction of Color in the Digital Age Yue (Julie) Cao [Rochester Institute of Technology]

4. Colour Accuracy of Corporate Colours in Expanded Gamut Print Reproduction Martin Habekost and Reem El Asaleh [Ryerson University]

5. Common Milkweed as an Alternative Cellulose Fiber Source for Making Paper with Strength and Moisture Resistance Hans Kellogg, Heather Hendrixson, and Renmei Xu [Ball State University]; Maruthi Srivatsan Mogundan and Paul D. Fleming III [Western Michigan University]

6. A Corrected Kubelka-Munk Model for Color Prediction of Pre-Colored Fiber Blends Chun-ao Wei and Xiaoxia Wan [Wuhan University]

7. Measuring Macro Uniformity in the Context of Analyzing Optimization Processes for Inkjet Printing Dr. Danny Hall, [Global Graphics]

8. Cyber Security Awareness in the Variable Data and Direct Mail Printing Industries and the Consequences of Data Breaches Dr. Charles T. Weiss [Clemson University]; Dr. Carl Blue [University of Southern Maine]

9. The Development of a Photopolymer Based Additive Manufacturing Process for Producing a Unique No-label Look Decoration without a Laminated Face-stock Anthony Carignano [ACTEGA North America Technologies Inc.]

10. Development Process of a Smart Code Based On Smart Materials Mustafa Bilgin and Johannes Backhaus [University of Wuppertal]

11. Digital Enhancement on a Narrow Web Press Jack Noonan, [MGI Digital Technology]

12. Evaluation of Light Measurement Instruments Bruce Leigh Myers, Ph.D., [Rochester Institute of Technology]

13. An Evaluation to Identify Best Printing Process and Substrate for Newly Developed Color Vision Deficiency Diagnosing Tool Ganesh Kumar [Heidelberg India Pvt Ltd ]; Mohan Venkat [Sphere Sight Pvt Ltd & Elite School of Optometry, India]

14. Expanding your Printer’s Reach: The Rise of Expanded Gamut Technology Kyle Hargrove [CGS–ORIS]

15. An Experimental Study of Key Factors Affecting Color Reproduction on Corrugated Board Using UV Wide-format Inkjet Printer Yu Ju Wu [Appalachian State University]

16. Factors Impacting Consistent Color Appearance Prediction Elena Fedorovskaya and Robert Chung [Rochester Institute of Technology] David Hunter and Pierre Urbain [Pilot Marketing Group]; Don Hutcheson [HutchColor]

17. Flexo Plate Technology Optimized for Corrugated MacDermid Graphics Solutions

18. The Grand Canyon of Color: How to Talk about Color across the Creative/Technical Divide† John Seymour [John the Math Guy, LLC] and Maggie Maggio [Smashing Color]

PRINCIPAL PARTNER

POSTER PRESENTATIONS Examination of Contemporary Plate Production and Surface Texture of Flexographic Printing plates Csaba Horváth [Óbuda University ]; Klaudia Pálova[University of Sopron]

CORPORATE SPONSORS

SUPPORTING PARTNER MEDIA PARTNER

† ISCC presentation

1. Is Inkjet Still a Challenge for the Paper Recycling Process? Axel Fischer [INGEDE]

2. Managing Color with Digital Textile Printing† Scott Donovan [BleuPrint CREATIVE]

3. Marketing Automation for Personalized Campaigns Idan Youval, [XMPie, a Xerox Company]

4. Millennial Consumer Behavior with Mobile Technology Colleen Twomey, Dina Vees, Ashley Boehmer, and Jessica Dimulas [California Polytechnic State University]

5. On Demand Textiles and the Colorful Challenge of Web to Print† Kerry Maguire King [Spoonflower]

6. An On-Demand Solution for High Quality Corrugated Printing Liz Logue [EFI]

7. Optimal Test Charts Thorsten Braun [ColorLogic GmbH]; Jodi Alejandro [CrossXColor, Inc.]

8. Optimizing Chroma for Expanded Color Gamut Liam O’Hara, Bobby Congdon, Kariahlyn Lindsey, and Emily Kalshoven [Clemson University]

9. The Portable Console: Managing Offset Press Operation from an App Walter Chmura, [Koenig & Bauer]

10. Printability Analysis of Flexography on Compostable Films Aran Hansuebsai and Samatcha Nawakitwong [Chulalongkorn University]

11. Structural and Thermal Properties of Leuco-Dye Based Mixed-Developer Composite Taiwo K. Fagbemigun and Jürgen Odermatt [University of Hamburg]

12. 21st Century Color Literacy Project† Luann Stowell [University of Texas at Austin]

13. Update to Evaluation of Reference Materials for Standardization of Spectrophotometers John Seymour [John the Math Guy, LLC]

14. User Study on Digital Colourpickers Nicoline Kinch [Kolormondo]

15. UV-LED Curing In Lithographic Inks David A Biro and Rich Russomanno [Sun Chemical, USA]

16. Water Based Soy Inks for Packaging Rahul Pingale, Alexandra Pekarovicova, and Paul D. Fleming III [Western Michigan University]

17. Which Ink Do I Use? – An Overview of Digital Textile Ink Types and How They’re Used† David Clark [Huntsman Textile Effects]