graphic design · 5. how important is it to maintain your current look and feel, logo, and...

Lisa Kay pg 1/23Midterm Project - GD67

MIDTERM PROJECT

SMC Design Technology Department Website Redesign

April 23rd, 2015

GRAPHIC DESIGN

Client Survey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-4

Creative/Project Brief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Estimate + Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-7

Competitive Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-17

Personas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18-20

Sitemap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Wireframes: Home page + Landing page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22-23

DELIVERABLES


CLIENT SURVEY

CURRENT SITE

1. Do you feel your current site promotes a favorable user experience? Why or why not?No, because it’s difficult to navigate. Hard to find information. Unorganized.

2. What specific areas of your current site do you feel are successful? Why are they successful?Social media icons at the top are successful. Colors stand out, in a prominent position.

3. What shortcomings exist with the current site, and what three things would you change on the site today if you could?1- search is hard to find2- needs to be responsive3- broken links

4. Have you conducted usability tests or gathered visitor feedback for your current site? If so, how long ago? Please include any reports or findings.Some feedback from students 1 week ago. Said it lacks hierarchy. Not visually appealing. Hard to find information.

5. How important is it to maintain your current look and feel, logo, and branding?Not important.

REASONS FOR REDESIGN

1. What are the main reasons you are redesigning your site (new business model, outdated site, expanded services, different audience)?- Enhance the awareness of the Design Technology department by highlighting the campus, the relevancy of the programs, (Entertainment Technology, Graphic Design, Interior Architectural Design) and showcase the work of the students.- Create a sense of community where students, prospective students, faculty and alumni can keep informed and involved with the Design Technology department.- Focus attention on career placement and networking for students and on building a community of alumni who remain active with their respective programs.- Feature the new state-of-the-art facility for the Design Technology department which is being built and will also house the Communications department, and the college radio station KCRW.

2. What are your primary online business objectives with the site redesign? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals.To attract new students and fill up classes.

3. What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?Increase traffic. Google analytics.

4. What existing strategy (both on- and offline) is in place to meet the new business objectives?Online, still posting new information. Offline, getting students in a SMC web design class to redesign the site.


CLIENT SURVEYcontinued

AUDIENCE/DESIRED ACTION

1. Describe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)Anyone looking to expand their education post high school and up. Online a lot, knowledge seeker, always looking for information.Age: 17+Income level: lowPurchasing habits: Online bargain shopping

2. What is the primary “action” the site visitor should take when coming to your site (make a purchase, become a member, search for information)?Enroll in classes.

3. What are the key reasons why the target audience chooses your company’s products and/or services (cost, service, value)?Low cost. Proximity/location.

4. How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis? How do you measure usage? Do you forecast usage to increase after the site launch and by how much?Under 100 unique users a month. Yes, hopefully it triples.

PERCEPTION

1. Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?Yes, different than the current image perception.Cutting edge, creative, friendly, accessible, easy to navigate, organized, attractive.

2. How is your company currently perceived offline? Do you want to carry the same kind of message through your website?As a good low cost alternative to education. Not a lot of people know about it. Would love to expand awareness.

3. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Pleaselist competitor URLs.Low cost alternative. Being one of the best community colleges in los angeles. #1 transfer college.http://www.elcamino.edu/http://new.artinstitutes.edu/http://www.otis.edu/http://www.newschool.edu/parsons/

4. List the URLs of any sites you find compelling. What specifically do you like about these sites?http://www.newschool.edu/parsons/ - like “information for” feature, looks clean depute having a lot of information, showcases and highlights student work.


CLIENT SURVEYcontinued

CONTENT

1. Will this site use existing content from the current site? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or using an outside provider?Faculty will provide content (in house).

2. What is the basic structure of the content, and how is it organized? Is it a complete overhaul of the current site or an expansion?Complete overhaul. Structure focuses on the 3 departments - Entertainment Technology, Graphic Design, Interior Architectural Design

3. Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.)Campus buzz postings for content, everything else can be changed.

4. How will the content of this site (along with functionality and navigation) expand or differ from your current site? Do you have an existing sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed redesign?The content of this site will be more organized. No current sitemap. Will be coming within the month.


CREATIVEBRIEFversion 1

SMC DESIGN TECHNOLOGY DEPARTMENT WEB SITE REDESIGNMarch 19th, 2005

Project Summary:The Santa Monica College Design Technology Department is looking for a complete redesign of it’s current website . The site needs to be responsive and current as it directly reflects upon the courses offered by this department . The new site must enhance the awareness of the Design Technology department by highlighting the campus, the relevancy of the programs, (Entertainment Technology, Graphic Design, Interior Architectural Design) and showcase the work of the students .

Target Audience:The Design Technology Department at SMC’s target audience are primarily:

• Students out of high school• Students already at SMC• Prospective employers looking at schools reputation• People who have degrees but want to come back and gain new skills• Faculty and adjunct faculty

The Design Technology Department’s typical website visitor will be looking to get essential information about the school, such as location and course offerings . They will also be looking for examples of student work .

Perception/Tone/Guidelines:• Complete redesign, needs to be responsive and current . • Professional looking with a focus on career placement and networking for students . • Community building for alumni who remain active with their respective programs .• Easy to navigate and find information• Creative, friendly, accessible, organized, attractive .

Communication Strategy:• Provide easy access to information about programs and enrollment .• Create a sense of community where students, prospective students, faculty and alumni can

keep informed and involved with the Design Technology department .• Feature the new state-of-the-art facility for the Design Technology department which is being

built and will also house the Communications department, and the college radio station KCRW .

Competitive Positioning:To set the SMC Design Technology Department apart from the competition, the site will highlight:

• Location, proximity to hub of tech and startup companies in West LA• Finding work in the area• Open access, anyone can take a class without going through an intensive application process• Price• The new facility• Interaction degree

Single-Minded Message: Providing skills in Entertainment Technology, Graphic Design, and Interior Architectural Design


SCHEDULE PRELIMINARY SCHEDULEMarch 19th, 2015

Client: Santa Monica College, Design Technology DepartmentProject: Website Redesign

Thusday, March 19th Designer delivers new Creative Brief, estimate and schedule

Thusday, March 26th Designer and Client meet to conduct User Profiling session

Thursday, April 2nd Designer finalizes and delivers User Profile document

Thursday, April 2nd Designer delivers Competitive Analysis

Thursday, April 9th Designer delivers draft navigation as Sitemap document

Thursday, April 16th Designer delivers draft wireframes and any revisions to initial sitemap

Monday, April 20th Designer & Client determine schedule for content delivery

Thursday, April 23rd Designer begins site look and feel

Thursday, April 30th Design direction presentation

Monday, May 4th Designer delivers revisions to look and feel, if required

Thursday, May 7th Once Client signs off on design look and feel, Designer completes page designs (home page plus one secondary page)

Thursday, May 14th Client delivers final content

Week of May 14th Designer begins final production of all graphics files

Week of May 21st Designer begin technical production:Designer to create HTML, image folder and CSS files for posting to development site .

Monday, June 1st Beta testing

Thursday, June 11th Site launches


WEB ESTIMATE

PRELIMINARY ESTIMATE March 19th, 2015

Santa Monica College, Design Technology Department

Description & Fees: The site will consist of approximately 10-12 pages . A search function, calendar, and gallery will be included . Client to provide access to Web hosting information needed to launch site .

Phase One: Research & Analysis $1,250-$1,750Will work with client to analyze “competitive” sites, access audience needs, and determine site goals . Will leverage any existing research completed by SMC Design Technology Department and will consult with SMC Design Technology Department’s internal team to establish the site’s structure, functionality and technical parameters .

Phase Two: Design Development $3,500-$4,000Initial meeting to discuss next steps and web schedule . Presentation of two design directions to show a home page and one other section drill down page . Refinement and application of preferred direction to all pages . Presentation of pages as pdf files for proofreading . After final approval of all pages, preparation of all pages and image files for technical production . Includes one round of revisions in the design phase only .

Phase Three: Technical Production $6,300-$7,800Building of HTML pages from layered Photoshop files . Implementation of page titles, meta tag description, and keywords for search engine optimization . (Client to provide description and keywords) . Beta testing on development site to perform cross-browser and platform testing . Uploading final files to web host for official launch of the site .

Total for Design and Technical Production: $11,050 - $13,550

Should the scope of the project change or the deliverables for the project change, this estimate may need to be revised .

Revisions/ChangesBase fee includes one round of revision in the design phase only .Additional revisions will be billed at an hourly rate of $50 .

Payment Schedule:30% of fee to begin project40% after completion of design production30% upon delivery of final HTML files


COMPETITIVE ANALYSIS

Santa Monica College, Design Technology Department Website

April 2nd, 2015

GRAPHIC DESIGN

Overall Goals and Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Deliverables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

School of Visual Arts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Otis College of Art and Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Carnegie Mellon University - Entertainment Technology Center . . . . . . . . . . . . . 6

The California State University - Department of Art . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Pasadena City College - Digital Media Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Santa Monica College - Design Technology Department . . . . . . . . . . . . . . . . . . . . . . 9

Features Comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

TABLE OF CONTENTS


OVERVIEW

OVERALL GOALS AND OBJECTIVES

To provide an analysis and comparison of the Santa Monica College, Design Technology Department website to the sites of 5 similar and competing schools . This will help to better understand the needs for the redesign and gather data on the effectiveness and usability of the site . This report will compile a list of features in a matrix format to establish site offerings using simple comparison methods . The final report will show what works and what doesn’t work within each site, provide individual site analysis and comments, as well as provide final recommendations for possible implementation into the redesigned site .

METHODOLOGY

The analysis will be conducted and compiled using several task-oriented tests for each of the sites with a user-based orientation instead of a developer’s point of view . This analysis, though informal, will allow a range of observations, input, and overall use of each site .

The order in which the analysis will be conducted is:1 . Performing individual evaluations2 . Comparing features3 . Making overall evaluations

DELIVERABLES

The final report will contain an overview of each site, including screenshots, specific features, differentiating factors, and ratings . Also included will be a features grid, which shows a breakdown of the competitive sites into specific industry categories, and specific features divided into graphic, technical, content, and site-specific categories . The final report will also contain overall recommendations for the possible implementation of specific features that were highly rated and should be considered in the site’s redesign .

(Note: The information compiled in this report is based on general use and informal opinions and should be taken for recommendations only.)


EXECUTIVE SUMMARY

The websites of six competitive design schools were analyzed in order to determine the most appealing and effective features that will help guide the redesign of www .smcdesigntech .org . The current SMC Design Technology website was included in this set . Another community college website was analyzed as well as 2 private universities, a public university, and a masters program .

There is a lot of information that needs to be included on a college’s site . Simple primary navigation that reveals a wealth of sub navigation was most effective as a user trying to find information on the tested sites . The most successful sites provided all the information someone is looking for organized in a way that is not overwhelming .

Quick links for different types of users such as “Prospective Students”, “Students”, “Parents”, “Alumni”, was also very effective . For example, if I wanted to find the cost of the program, one intuitive way would be to go to the “Parents” link . The top level page revealed by the “Alumni” link is an excellent place to make a donations feature prominent .

The biggest problem I found on the current SMC Design Technology site is that it is very unclear what the site is about . It isn’t clear that it is a school and it is hard to understand what the user is supposed to do on the site . Clearer hierarchy and images of students work would be a very effective way to solve that problem . Also, the nature of the programs represented on the Design Technology website makes it essential to have current features such as a responsive design .

Places on the site where faculty can go to find and share resources is also a really nice feature to have on the redesigned site . It provides another level of community and helps keep teachers current in a field where essential information is changing by the second . Fresh content also keeps the site feeling alive which was something severely lacking in similar departments of other California community colleges .

Santa Monica College is known to have an excellent design program and their website should reflect that . Having a strong site will also give prospective students more confidence in that reputation .


Classification: Private University

This site immediately captures you with an array of work done by very talented undergraduate students . Once you identify yourself using the side navigation (Prospective Student, Student, Parent, Alumni) you are led to a well organized page where you will easily find everything you are looking for and more . It stays current and cutting edge with a fully responsive design and features such as video student profiles .

Effectiveness Rating

Overall Experience: ✪ ✪ ✪ ✪ ✪

Functionality/Ease of Use: ✪ ✪ ✪ ✪ ✪

Look & Feel: ✪ ✪ ✪ ✪ ✪

✪ = worst ✪ ✪ ✪ ✪ ✪ = best

SCHOOL OF VISUAL ARTS www.sva.edu



Overall Experience: ✪ ✪ ✪ ✪

Functionality/Ease of Use: ✪ ✪ ✪ ✪ ✪

Look & Feel: ✪ ✪ ✪ ✪ ✪

✪ = worst ✪ ✪ ✪ ✪ ✪ = best

Classification: Private University

The Otis College of Art and Design Website may not capture you at first glance but once you start moving around the site the organization of content and ease of use will keep you on the site . Simple primary navigation reveals a wealth of sub pages that will guide you to the content you are looking for . Rich color blocking also adds to the positive user experience . This site has great SEO but page loading time on is a problem .

OTIS COLLEGE OF ART AND DESIGN www.otis.edu



Overall Experience: ✪ ✪ ✪ ✪ ✪

Functionality/Ease of Use: ✪ ✪ ✪ ✪

Look & Feel: ✪ ✪ ✪ ✪ ✪

✪ = worst ✪ ✪ ✪ ✪ ✪ = best

Classification: Masters Program

Using color blocking and a creative layout, this site immediately gives you the impression of a fresh, innovative, and forward thinking atmosphere . It features student collaborations that have become real startup companies and a wealth of corporately sponsored projects . The site is extremely focused with it’s content, telling you exactly who they are . They are catering to very specific individuals and not trying to please too many different types of people .

CARNEGIE MELLON UNIVERSITY - ENTERTAINMENT TECHNOLOGY CENTER etc.cmu.edu



Overall Experience: ✪ ✪ ✪

Functionality/Ease of Use: ✪ ✪

Look & Feel: ✪ ✪ ✪

✪ = worst ✪ ✪ ✪ ✪ ✪ = best

Classification: Public University

Being part of a larger university site definitely hurts this department site . It is easy to lose your way and stumble out of the department only to become overwhelmed by the rest of the state university site . There isn’t a solid understanding of who they are and what they offer . Too many unrelated things are given equal importance . It is a much nicer experience however on a mobile device .

THE CALIFORNIA STATE UNIVERSITY - DEPARTMENT OF ART www.calstatela.edu/academic/art


Classification: Community College

After a few minutes on this site, you realize that it has been neglected and possibly abandoned . There is no new content and lot of links to nowhere . It is very hard to get any information from this site and makes you question whether this school is still open for business . The site is also not responsive .


Overall Experience: ✪Functionality/Ease of Use: ✪ ✪

Look & Feel: ✪

✪ = worst ✪ ✪ ✪ ✪ ✪ = best

PASADENA CITY COLLEGE - DIGITAL MEDIA CENTER www.pasadena.edu/dmc-pcc/index.cfm


Classification: Community College

At first glance the site seems very friendly and you can tell that there are a lot of new things going on by the current content being featured . As soon as you start to use the site however, things become confusing . It is unclear what the site is and what it wants you to do . It says Santa Monica College but doesn’t have similar branding . Is this a separate school? Is it a school at all? Something exciting is going on here but the organization of the site is preventing us from knowing exactly what that is .


Overall Experience: ✪ ✪ ✪

Functionality/Ease of Use: ✪ ✪

Look & Feel: ✪ ✪ ✪

✪ = worst ✪ ✪ ✪ ✪ ✪ = best

SANTA MONICA COLLEGE - DESIGN TECHNOLOGY DEPARTMENT www.smcdesigntech.org


FEATURES GRID

School of Visual Arts

Otis College of Art and Design

Carnegie Mellon: Entertainment Technology Center

Cal State University: Department of Art

Pasadena City College: Digital Media Center

SMC: Design Technology Department

CLASSIFICATION Private University Masters Program

Public University Community College

FEATURES

Responsive x x x x

Search Function x x x x

Social Media Icons x x x x x

Social Media Share Buttons x x

Primary Navigation is Easy to Use x x x

Secondary Navigation is Easy to Use x x x

Student Gallery x x x x

Slideshow x x x x

Hierarchy of Typography x x

Contact x x x x x x

News/Current Events x x x x x

Program Description x x x x

Location x x x x x

Admissions x x x x

Cost x x

Calendar x x x x x

Curriculum x x x x x

Video x x

Facility Resources x x x

Professional Overall Look and Feel x x x x

Student Profiles and Testimonials x x


Age: 19Gender: MaleIncome: $0Occupation: Full time student Education: 1 year of college

Danny lives in Pasadena with his mother and older sister, Nadia . His neighborhood is calm and quiet . It's not really a hip or trendy city . Danny grew up in California . He is curious about the world and wants to know what it is like to live in other places . His dream is to transfer to a university out of state where he can pursue a BFA in Graphic Design . He has aspirations to become a Creative Director one day .

He gets excited about anything new and loves to explore his surroundings . In the year he has spent at Santa

Monica College he already knows more about the facilities then the faculty and regularly spends time at all 4 branches of the Santa Monica library . He wants all the new software and electronics but can rarely buy anything new . Danny is always searching for new information and knows all the best apps . He recently got a new computer and cherishes it .

He is very friendly and sweet . People who meet him like him and want to help him . He loves taking pictures, especially of cars .

Danny Gomez - StudentI love to collaborate on creative projects. I am

constantly inspired by my teachers and classmates and can’t wait to go to design school!

“”

PERSONALITY

Warm Enthusiastic

Imaginative

Spontaneous

Flexible

Idealistic Creative

ENFP: Extraversion/Intuition/Feeling/Perceiving

• Inspirational work• Good design and typography• Cool looking functions• Tools to succeed

SEEK & VALUE

TECHNOLOGYExpertise Level

Internet }Using Software }

Using mobile }Social networks }

✪✪✪✪✪

✪✪✪✪✪

✪✪✪✪✪

✪✪✪✪✪

Devices & Platforms Referents & Influences

MUST DO

Must be creative. Wants to be inspired .

Must be friendly. Danny wants to be surrounded by likeminded people .

MUST NEVER

Be negative or cold. Danny believes struggles in life should be turned

into a positive .


Age: 32Gender: FemaleIncome: $50,000Occupation: Accountant Education: BA

Amy is recently divorced and lives in Santa Monica . She has always had a creative side and feels it is time to explore it . She is ready for a career change and cannot imagine being an accountant the rest of her life . She wants to be in a more innovative field where she can further explore her interests and talents .

Amy loves to learn . She attends Ted talks and workshops led by successful entrepreneurs . She is excited by all of the startups in her community . Amy has a monthly subscription to lynda .

com which she uses often . She feels like she has hit a wall with her at home learning and wants to go back to school full time .

Amy just helped a friend redo her home and has been playing with SketchUp and AutoCad . She thinks she may want to pursue a career Interior Architectural Design . She is looking for an environment where she can be exposed to professionals in that field . In order to do that she realizes she needs to continue to build a new skill set .

Amy Pratt - Prospective StudentI have always had an interest in archetecture and a love for interior design. It is time for me to make a

career change and explore my creative side.“

”

PERSONALITY

Conscientious Committed

Organized

Individualistic

Decisive

Original Sensitive

INFJ: Introversion/Intuition/Feeling/Judging

• Easy to find information• Harmony• Smart Ideas• Meaning and Connections

SEEK & VALUE




✪✪✪✪✪

✪✪✪✪✪

✪✪✪✪✪

✪✪✪✪✪


MUST DO

Must develop a craft. Wants to find something she can practice and cultivate for the rest of her life .

MUST NEVER

Overspend. Amy does not believe in living beyond her means and is looking for affordable education .


Age: 63Gender: MaleIncome: $72,000Occupation: Artist/Professor Education: BFA

Joe is a part time instructor at Santa Monica College . He teaches classes in the Entertainment Technology department . When he is not teaching, he is creating and selling fine art prints . He is dedicated to the creation and development of the fine art digital image . He draws upon his many years of experience as an artist working in traditional media to produce work in the digital domain .

Joe lives in Venice with his wife of many years . Joe has 2 daughters, one lives in Chicago and the other in San Francisco with her husband and Joe’s new granddaughter . Joe has deep ties in the art community and his friends range from fine artists to animators and video game developers . He has multiple Wacom devices and has been using Adobe software since the day it was released . In 63 years Joe has never owned a suit .

Joe Dumars - FacultyI am friends with all the leaders in the Adobe

community and want to share their mastery and new ideas with my students.

“”

PERSONALITY

Idealistic Curious

Reflective

Idealistic

Loyal

Adaptable Flexible

INFP: Introversion/Intuition/Feeling/Perceiving

• Room for their own exploration• New Concepts• Authenticity• Focused and to the point

SEEK & VALUE




✪✪✪✪✪

✪✪✪✪✪

✪✪✪✪✪

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MUST DO

Must be authentic. Wants to be original and individual in what he does .

MUST NEVER

Violate values. Joe hates being steamrolled by people who insist

there is one right way to do things .


SECONDARY NAVIGATION

FACULTYPROSPECTIVE

STUDENTSSTUDENTS

QUICK LINKS

APPLY CORSAIRCONNECT DONATE

MAP KEY

= WEB PAGE = MICROSITE = FORM

SMC Design Technology Department - Website RedesignURL: www.smcdesigntech.orgSitemap - Version 1 Date: 04/09/2015

FB in Twitter Vimeo YouTube search

slideshownews blocks

HOMEa

ABOUT

REQUESTINFORMATION

e

MAP &DIRECTIONS

CONTACTf

ENTERTAINMENTTECHNOLOGY

CURRICULUM

CAREERS

FACULTY BIOS

b

b.1

b.2

b.3

GALLERYb.4

GALLERYc.4

GALLERYd.4

FACULTY BIOS

CAREERS

GRAPHICDESIGN c

c.1

c.2

c.3

CAREERS

FACULTY BIOS

INTERIORARCHITECTURAL

DESIGN d

d.1

d.2

d.3

CURRICULUM CURRICULUM DEPARTMENTCONTACTS

f.3

f.2

f.1

SITEMAP


WIREFRAME SKETCHES


978 px Wireframe 320 px WireframeStandard Desktop Screen Size (1024 x 768) iPhone Screen Size (320 x 480)iPad Screen Size (768 x 1024)768 px Wireframe

02-landing page

Logo Search

Header Image

Faculty Bios

Zeny Baduel - Zeny Baduel has taught graphic design classes for over 15 years before joining the Graphic Design faculty of Santa Monica College in 2000. In addition to teaching, Zeny has done freelance work for over 20 years and is a recipient of ...

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The Graphic Design program at Santa Monica College is designed to provide you with an exceptional creative environment in which to develop your conceptual thinking skills. We want you to come out of our Graphic Design program with a visual vocabulary that is strong in the formal principles of design, enabling you ...

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Curriculum

Designer, print and web/interactiveResponsible for creating and executing design concepts as well as maintaining visual appearance, usability and brand continuity. Areas of work may include: branding, graphics, communications, interaction, ...

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Careers

STUDENTS PROSPECTIVE STUDENTS FACULTY

ENTERTAINMENT TECHNOLOGY GRAPHIC DESIGN INTERIOR ARCHITECTURAL DESIGN ABOUT CONTACT

© Copyright, All rights reserved.

Calendar | Corsair Connect | Donate APPLY

Graphic Design

Home/Graphic Design

Student Project Student Project Student Project



Logo

Header Image

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Designer, print and web/interactiveResponsible for creating and executing design concepts as well as maintaining visual appearance, usability and brand continuity. Areas of work may include: branding, graphics, communications, interaction, ...

Careers

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Zeny Baduel - Zeny Baduel has taught graphic design classes for over 15 years before joining the Graphic Design faculty of Santa Monica College in 2000. In addition to teaching, Zeny has done freelance work for over 20 years and is a recipient of several design awards. She holds a Masters Degree in Teaching and a Graphic Design degree ...

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The Graphic Design program at Santa Monica College is designed to provide you with an exceptional creative environment in which to develop your conceptual thinking skills. We want you to come out of our Graphic Design program with a visual vocabulary that is strong in the formal principles of design, enabling you ...

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The Graphic Design program at Santa Monica College is designed to provide you with an exceptional creative environment in which to develop your conceptual thinking skills.

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Interior Architechtural Design

Interior Architectural Design is an award winning, multi-level program in the applied visual arts that prepares individuals to apply artistic principles and techniques to the professional planning, designing, equipping, and furnishing of residential and commercial interior spaces.

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The Entertainment Technology Program o�ers comprehensive Certi�cates of Achievement and Associate Degrees in Animation and Digital Media. Entertainment Technology faculty work in close collaboration with the entertainment industry to ensure that students learn practical, job-oriented skills.

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Entertainment Technology

In existence for over 40 years, the Graphic Design Program at Santa Monica College serves both the student who wishes to transfer to a four-year college or art school, as well as the student who wants to obtain the skills necessary for entry into the job market as a production artist in graphic design, illustration or web design.

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In existence for over 40 years, the Graphic Design Program at Santa Monica College serves both the student who wishes to transfer to a four-year college or art school, as well as the student who wants to obtain the skills necessary for entry into the job market as a production artist in graphic design, illustration or web design.

Graphic Design


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The Entertainment Technology Program o�ers comprehensive Certi�cates of Achievement and Associate Degrees in Animation and Digital Media. Entertainment Technology faculty work in close collaboration with the entertainment industry to ensure that students learn practical, job-oriented skills.




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graphic design · 5. how important is it to maintain your current look and feel, logo, and...

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