graphic design portfolio -uf 2013

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UF ID: 58510842 ruksi86@ufl.edu 352 256 8939 Rukmini Poddar

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My application to University of Florida's graphic design program, Spring 2013.

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Page 1: Graphic Design Portfolio -UF 2013

UF ID: [email protected]

352 256 8939

Rukmini Poddar

Page 2: Graphic Design Portfolio -UF 2013

Protecting India’s WomenTriptych poster series

Spring 2013, Independent Project8.5 x 14 (inches)

During my visit to India this December, I witnessed the start ofa huge anti-rape movement. Strongly identifying with the issue,I created my own awareness posters.

By scanning colored inks, I created these fluid textures. The first and last posters show an abstracted map of India with marked rape cases and accompanying newspaper clippings. The middle poster illustrates the face of a distraught face emerging from the splashes of ink.

Page 3: Graphic Design Portfolio -UF 2013

Protecting India’s Women

Detail images

Page 4: Graphic Design Portfolio -UF 2013

Krishna Lunch Menu CardsFive double sided postcards

Spring 2012, Typography4 x 6 (inches)

Because the Krishna Lunch menu is memorized by most customers and is consistent every day, I chose to create a design that helped to visualize what people could only remember. I focused on creating a visual guide that would help inform customers.

My process included food styling and photography of each day for one week.

Page 5: Graphic Design Portfolio -UF 2013

Krishna Lunch Menu cards: Details

Krishna Lunch customer with menu card(top left)Styling and photographing the plates(top right)detail shot of printed menu cards(bottom)

Page 6: Graphic Design Portfolio -UF 2013

Measuring PerceptionCurtain blinds, printed type

Spring 2013, Sculpture Form and Space18 inch diameter

This sculpture puts a twist on the familiar Snellen Eye Chart. I overlaid strips of measured type onto curtain blinds and presented them in a spiral motion to emphasize this distortion of perception.

Page 7: Graphic Design Portfolio -UF 2013

Toothpaste PackageSpring 2011, Typography

8.5 x 2 (inches)

I redesigned Pepsodent’s toothpaste packaging in a style inspired by vintage comic books. I applied elements of a classic comic aesthetic in order to attract a demographic that would feel nostalgic or attracted to this design.

Pepsodent Packaging

Page 8: Graphic Design Portfolio -UF 2013

Ink, pen, notebookFall 2012, Drawing Movement and Motion

3 x 5 (inches)

https://vimeo.com/61764774

This flip book is a series of abstracted ink drawings. When flipped, the drawings come together to create form of a cell splitting into two. I overlayed each drawing with two empty circles that join and separate, symbolizing attraction and seperation of all things.

Mitosis and Cell Division

Page 9: Graphic Design Portfolio -UF 2013

Abstraction of MusicRelief Print on Rives

Fall 2012, Printmaking Color Theory22 x 29 (inches)

Color, texture, and rhythm is used here to create a strong visual composition of music. The left print represents music that occursin dynamic but harmonizing pulses. The second print visualizes fragmented sound.

Page 10: Graphic Design Portfolio -UF 2013

Inkjet printer, canvasFall 2011,WARP32 x 22 (inches)

As an exploration of printing surfaces, I printed photos on canvas in order to question what are the inherent differences of painting and photography and how to reconcile both mediums into one.

Between Lines of Color

Page 11: Graphic Design Portfolio -UF 2013

The 50 Square JourneyTransparent paper, printed graphics

Spring 2011, Visual Methods3 x 3 (inches)

Understanding that a journey happens with many things occurring at once, I decided to use layers of transparent paper to create multiple small booklets. This allows viewers to participate by giving them a choice in where to start and where to end.

Page 12: Graphic Design Portfolio -UF 2013

Canvas, fabric, pins, inkjet printerFall 2011, WARP

62 x 8 (inches)

This piece focuses on my personal experience with Indian culture; as a country rapidly conforming to the standards of western countries and thus throwing out all of its own cultural values. It’s formed as an irregular tapestry of fragmented textiles and graphics and allowed me to incorporate experimental typography.

The Deconstruction of Culture

Page 13: Graphic Design Portfolio -UF 2013

Sequential Panel BookInk, cut paper, floss

Fall 2012, Drawing Movement and Motion22 x 14 (inches)

By solely relying on illustration and panel layout, I reinterpreted a whimsical story into a more poetic narrative of a boy who pulls his tooth out with a bird. The boy becomes a metaphor for the inner psyche and the bird symbolizes the boy’s freedom.

Page 14: Graphic Design Portfolio -UF 2013

PostersFall 2012, Digital Imaging

14 x 11 (inches)

The universe can be likened to a spider web. We percieve the universe as it relates to our own web of our personal lives. I photographed a spider web and abstracted the edges of it to small circles. I then overlaid text and constellations on top of it.

The Spider’s Star Web

Page 15: Graphic Design Portfolio -UF 2013

The Spider’s Star WebPoster 2

Page 16: Graphic Design Portfolio -UF 2013

PostersSpring 2011, Visual Methods

11 x 17 (inches)

This event poster is inspired by John Maeda’s philosophy that simplicity and complexity complement each other. It is meant to attract people to interact with it by pealing out the template and constructing their own package. When folded together, the type aligns together to spell out simplicity.

Simplicity and Design

Page 17: Graphic Design Portfolio -UF 2013

Printed game and wooden tilesFall 2011, WARP24 x 16 (inches)

Logos have become today’s visual language. This board game allows people to interact with it and realize how familiar they are to read the language of brands. More than being a commentary on to commer-cialism, it is an interpretation of language.

Shown at the window gallery of Ligature 2012

The Scrabble Brand Game

Page 18: Graphic Design Portfolio -UF 2013

The Scrabble Brand GameDetail shots