graphic masterworks: 100 years of influential poster design at christie’s

7/27/2019 Graphic Masterworks: 100 Years Of Influential Poster Design At ChristieS

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GRAPHIC MASTERWORKS: 100 YEARS OF INFLUENTIAL POSTERDESIGN AT CHRISTIES

IMPORTANT PRIVATE COLLECTION FROM EMINENT POSTER CONNISEUR

MARTIJN LE COULTRE FEATURES RARE POSTERS NEVER SEEN ON THE MARKET

South Kensington, LondonChristies will present a striking collection of over 100 vintage posters that explore

developments in graphic design from 1894 to 1988 in the Graphic Masterworks: A Century of Design auction on 2

October 2013. The collection, put together over 40 years by eminent poster connoisseur Martijn Le Coultre,

features artists who were at the forefront of avant-garde art and design, known for their revolutionary use of

typography, layout and colour and their impact on the De Stijl, Bauhaus, Constructivism and Expressionism

movements. With estimates ranging from 1,000 to 200,000, the sale offers a unique opportunity to acquire some

of the rarest and most groundbreaking posters and graphics ever produced. Highlights from the sale can be viewed

at an extended public exhibition, open until 30 August at Christies King Street.

Sophie Churcher, Specialist in the Vintage Posters department at Christies commented: In the late nineteenth

and early twentieth century the poster was the primary means of advertising and as such, it had to grab the attention of the passer-by in a

matter of seconds. Today, these posters connect with people in a very direct and immediate manner, and are just as powerful as when they

were first presented to the public. Graphic Masterworks traces important developments in advertising and design, whilst reflecting

significant moments in the social and cultural history of the twentieth century. Originally designed to last just a few weeks before they

were torn down, the posters on offer are exceptionally rare, and many have neverbeen seen at auction before.

P R E S S R E L E A S E | S O U T H K E N S I N G T O N

F O R I M M E D I A T E R E L E A S E : 2 1 A u g u s t 2 0 1 3

Joost Schmidt

Staatilches Bauhaus Ausstellung

Estimate: 150,000-200,000

Stenberg Brothers (Vladimir;

Georgi)

The GeneralEstimate: 30,000 50,000

Jean Carlu

Thtre Pigalle, lairages, Machinerie

Estimate: 30,000-40,000


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HIGHLIGHTS

One of the rarest and most valuable posters in the sale is Staatliches Bauhaus by

Joost Schmidt. (Estimate: 150,000200,000, illustrated left).

Martijn Le Coultre recalled: When the Bauhaus organised its milestone exhibition in1923, inflation in Germany was at an all-time high. It was impossible to source good paper for

posters so very few survived. Those that did are fragile and much sought after. It took me 25

years to find this work, now its my turn to offer it to another collector.

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Thetre Pigalleby Jean Carlu (Estimate: 30,000-40,000, illustrated left) is one of the

most abstract posters in the collection and another key lot in the sale. Created for

the opening night of the art deco theatre in 1929, Carlus design conceptualises

the groundbreaking engineering of the new venue by emphasising the lighting and

mechanics, creating a truly avant-garde design.

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Prominent figures in Moscow's artistic avant-garde circles, The Stenberg Brothers

worked in a variety of mediums, from Constructivist sculpture to theatre design

and architecture. They made their greatest impact, however, on poster designduring the 1920s, creating some of the most experimental and powerful designs

ever conceived. The brothers designed The General (Estimate: 30,000-50,000

illustrated left), to advertise the cinematic comedy masterpiece by Clyde Bruckman

and Buster Keaton. Their revolutionary approach to design, the introduction o

implied movement and distortion of scale, is typical of the Constructivist style they

pioneered.


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POSTER DESIGN AND THE INFLUENCE OF ADVERTISING

One of the earliest advertising images included in the collection is a Dutch poster for

salad oil, estimated to fetch 20,000 to 25,000 (illustrated left). Designed by Jan Toorop

in the 1890s, Delftsche Slaolie with its sinuous forms of the lavishly dressed women

merging into the patterned background reflects the values of the prosperous bourgeoissociety which fuelled Art Nouveau. This poster became so popular that Art Nouveau is

known today as the Salad Oil Style in The Netherlands.

Advertising designs became increasingly simplified

in the early 20th Century with a new pared down

quality, exemplified by the Sachplakatstyle. Strong

images emerged where only the brand name and

adverstised product were represented. Pioneered by prolific designer Lucian

Bernhard , Sachplakatfeatured clean, clear and accurate lines and flat blocks ofcolour. It was a groundbreaking and compelling style that shaped the future of

commercial advertising. Lucian Bernhards Manoli, 1910 (estimate:10,000

15,000, illustrated, right) is the archytypal example.

Art Deco posters included in the sale such as Ren Magrittes Primevre poster

(estimate: 12,000 16,000, illustrated left), shows the development of advertising in

more lavish design. Better known for his Surrealist works, Magritte was a prolific

magazine and advertising illustrator and contributed greatly to the Art Deco

movement with his poster, wallpaper and textile designs. He produced Primevre in1926, the same year that he created his first surrealist painting.

Following the Second World War, dramatic

changes in technology, consumer desires and an

increasingly competitive market greatly

influenced the advertising industry. Posters had

to convey a multitude of messages and designers

were required to think conceptually, as well as aesthetically. Abram Games

Guinness 5 Million Daily(estimate: 1,000 1,500, illustrated right) conveys hisphilosophy on design: maximum meaning by minimum means.

Highlights from the sale will be displayed in frames by leading framer John Jones.

PRESS CONTACT: Coralie Whittall|+44 (0)207 752 3121 |[email protected]

Public Exhibition:Saturday 28 September 11.00am5.00pmSunday 29 September 11.00am5.00pm

Auction:Graphic MasterworksA Century of DesignWednesday 2 October 2013
mailto:[email protected]:[email protected]:[email protected]


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Monday 30 September 9.00am7.30pmTuesday 1 October 9.00am5.00pm

2.00pm

Christies South KensingtonOpen seven days a week, Christies South Kensington is one of the busiest salerooms in the UK attracting over 200,000 visitors each yearWith over 100 sales and offering more than 20,000 lots annually, estimates start from under 1,000. Interiors sales dedicated to homefurnishings are held three times a month alongside regular Sunday sales of single-owner collections. Specialised sales for the avid collectorare scheduled throughout the year according to category, and include Popular Culture Memorabilia, Vintage Couture, Islamic Art,Jewellery, 20 th Century British Art and Chinese Works of Art, amongst others. In 2012 Christies South Kensington realised the highestever total for the third consecutive year with sales of 139.4 million / $223.1 million having welcomed a 10% growth in registered bidder

and a 20% increase ( / $) in total sales.

About ChristiesChristies, the world's leading art business, had global auction and private sales in the first half of 2013 that totaled 2. 4 billion/ $3.68

billion. In 2012, Christies had global auction and private sales that totaled 3.92 billion/$6.27 billion making it the highest annual total in

Christies history. Christies is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as internationa

glamour. Founded in 1766 by James Christie, Christie's has since conducted the greatest and most celebrated auctions through the

centuries providing a popular showcase for the unique and the beautiful. Christies offers over 450 auctions annually in over 80 categories

including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. Prices range from $200 to over $100

million. Christie's also has a long and successful history conducting private sales for its clients in all categories, with emphasis on Post-War

and Contemporary, Impressionist and Modern, Old Masters and Jewellery. Private sales totaled 465.2 million ($711.8 million) in the firs

half of 2013, an increase of 13% on the previous year, and for the third successive year represents the highest total for the period in both

company and art market history.

Christies has a global presence with 53 offices in 32 countries and 12 salerooms around the world including in London, New York, Paris

Geneva, Milan, Amsterdam, Dubai, Zrich, Hong Kong, Shanghai, and Mumbai. More recently, Christies has led the market with

expanded initiatives in growth markets such as Russia, China, India and the United Arab Emirates, with successful sales and exhibitions in

Beijing, Mumbai and Dubai.

*Estimates do not include buyers premium. Sales totals are hammer price plus buyers premium and do not reflect costs, financing fees or application of buyers o

sellers credits.

About John Jones

John Jones is a global centre of excellence in the preservation and presentation of fine art. Established in north London during the 1960s

the museum standard services include bespoke picture framing, art installation, fine art conservation, collection management and artwork

printing. Each frame design for the Graphic Masterworks sale has been hand-made by UK based craftspeople with conservation grade

materials and is available to purchase. For more information on John Jones services, or to book an appointment for a free framing

consultation, please visit www.johnjones.co.uk or call us on +44 (0)20 7281 5439.

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Visit Christies Website atwww.christies.com

Complete catalogue available online atwww.christies.comor via the Christies iPhone app

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graphic masterworks: 100 years of influential poster design at christie’s

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