graphic social workshop 1
DESCRIPTION
TRANSCRIPT
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Workshop: Launching & Distributing Your App
Jia Shen - RockYou!
Oct 7th 2007
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Experience
• Done an Application before?
• Took “Intro to Platform” Class?
• Developers / Business
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Launching & Distributing Your App
• Who’s RockYou?• Application Overview
– Quickstart– Creating Application– Publishing It
• Application Details– Tracking
• Page• Invite• Uninstall
– Debugging• In page debugging• Write to file• http logs
– Scaling• Database• Application• Facebook Caching• Amazon • CDN’s
– Promoting• Ad networks
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RockYou is the leader in self-expression widgets
• Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..)
• 35 Million Uniques
• 43 Million Widget Uniques
• 430 Million Pageviews
• 150+Million widget views a day
• 450k widgets created a day
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Facebook Applications
X Me 9MM 1MM
Super Wall 10MM1.1MM
Likeness 9MM 700k
Zombies3.7MM 220k
Vampires 3.5MM 300k
Users Engagement/Day
And More!
Emote, Music Videos, Slideshows, Horoscopes, Chuck Norris, Pets
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RockYou! Widgets
RockYou Games
VoiceMail
Corkboard
Razz Player
Gizmoz
Slideshow
FunNotes
PhotoFX
GlitterText
Countdown
Horoscopes
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Self Expression (MySpace, Bebo, Friendster, et. al.)
Casino Royale, Sony Pictures75K created (30 days)
Leigh Nash, Nettwerk Records150K created (30 days)
Horoscope, Frengo300K created (30 days)
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Engagement (Facebook and others coming soon)
Horoscope, Frengo2000K created (30 days)7x more
Music Videos, Yahoo!900K created (30 days)
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Distribution Methods
0
200,000
400,000
600,000
800,000
1,000,000
Self Expression(MySpace, Bebo)
Engagement(Facebook)
Creations
Networks with engagement (access to friends) give you 7x more distribution
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Increasing Traffic on RockYou
“the top sites among teens have shifted to those providing assistance with social networking profiles”
Nielsen/NetRatings
F8 Platform LaunchedF8 Platform Launched
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Quick Start
• Developers Site– http://developers.facebook.com/
• Wiki– http://wiki.developers.facebook.com/
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Quick Start - Creating Application
• Add Developer Application
• Create Application
• Set API Keys
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Quick Start - Publish It
• Upload Graphics (icon, app icon, banner)
• Set Description
• Submit it
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Tracking
• Infinite Sessions
• Page Views
• Installs / Uninstalls
• Invites Sent / Invites Opened
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Tracking - Session
• fb_sig_session_key – session key (hopefully infinite!)
• fb_sig_user – uid
• fb_sig_added – 1/0, has this application been added
• fb_sig_time – current time, float seconds since epoch
• fb_sig_friends – comma separated list of uids
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Tracking - Installs
• Post Add URL– Parameter pass through
• Post Remove URL
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Debugging
• Environment - Developer / Production
• In Page Debugging
• Logging
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Debugging – Environment
• Have two applications
• Use Facebook “Test Accounts”
• Understand “Developer Mode” setting
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Debugging - Logging
• File Logging
• Email Notifications
• Benefits– Invisible Errors– Track Production Issues
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Scaling
• Facebook Caching
• Basic Infrastructure
• Hosting– CDN’s– Amazon
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Scaling – Infrastructure 2.5 Tiers
• Application / HTTP
• Languages
• Database
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Promotion - Ad Networks
• 3rd party ad networks on Facebook can radically accelerate Facebook application adoption– RockYou– SocialMedia– Cubics– AppFuel
• From RockYou’s experience, advertisers can generate between 100 – 10,000 installs a day
• Cost ranges from $0.10 - $0.30 CPC and $0.15 - $0.60 CPI
• Behavioral and interest based ad targeting
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Music Videos (Yahoo! and RockYou)
1. Promotion on RockYou Ad Network
2. Viral tuning3. Integration with major apps
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Complete Cycle: Yahoo! Music
Design: Monday 7/23
Implementation: 7/23-7/29
Deployed: Monday 7/30
Advertising: Tuesday 7/31 100K users
Growth: 6 weeks
1.15M Users
Over 100x more than original
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Exercise 1 – Create an App
• Print “Hello world” on Canvas Page
• Give it a cool name
• Give Side Nav link
• PHP only =(
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Exercise 2 – Track an App
• Add Invite to application
• Print infinite session
• Log uninstall
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Jobs! – We’re Hiring
Developers
Product Managers
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Contact
Jia Shen, CTO / Founder
Ro Choy, VP of Business Development