M a y 2 0 1 9[ ]

g r a p h i c s t a n d a r d s

A i r N A t i o N A l G u A r d // G r A p h i c s t A N d A r d s 1

Table of Contents

1 // AF SYMBOL

2 // TOTAL FORCE LOGO - HORIZONTAL

3 // TOTAL FORCE LOGO - VERTICAL

4 // TOTAL FORCE LOGO IN SMALL SPACES

4 // FONTS ANd TYPEFACES

5 // COLOR

The Air Force Symbol

This is the Air Force Symbol. It is available in EPS, JPG, TIF and PDF file formats (custom weight,

altered letter forms), and should NEVER be typeset, except in the flow of body copy.

ALWAYS use the approved graphics provided. Excluding proportional enlargement and reduction, this

graphic may not be altered in any way. The only approved colors of this symbol are blue, black, white,

or silver. Orange is not an acceptable color for the Air Force Symbol.

For more up-to-date information regarding the symbol and it’s uses, please see:

https://www.trademark.af.mil/About-Us/The-Air-Force-Symbol/Display-guidelines/

01 // Preferred AF Symbol Lock-up

AF Logotype Stand off space, 15% square

Logotype WidthWidth of symbol multiplied by 17, then divide by 100.

01 // Air Force Symbol Measurements

This diagram shows the measurements of how the Air Force Symbol is to be used.

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Total Force Logo - Horizontal

The preferred Total Force Logo is a horizontal combination of the AF Symbol along with the ANG

Wordmark. Combining them creates their own set of measurements.

The preferred display of the Total Force Horizontal Logo uses the AF Symbol and the ANG

Wordmark side by side with the AF symbol height being equal to the height of the ANG Wordmark.

Because of different display surfaces, such as mobile applications, alternate versions are allowed

when in good taste. Keep in mind that no matter how large the AF Symbol is it requires a 15% stand

off space around it.

1 // Total Force Logo - Preferred Horizontal Measurements

2 // Total Force Logo - Preferred Horizontal

2 // Total Force Logo - Horizontal Variation

Total Force Logo Vertical Uses

AF guidelines determine the required size of the wordmark below the logo to be 148%.

1 // Total Force Logo - Vertical Measurements

AF Logotype Stand off space, 15% square

ANG “D” stand off space

Logotype WidthWidth of symbol multiplied by 17, then divide by 100.

2 // Total Force Logo - Vertical

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Color

The color palette is a key element, providing a strong visual link to the brand identity across a wide

range of applications. Consistent use of the color palette helps build strong brand recognition. All

materials and messages must use colors from the approved color palette to ensure the consistency

and integrity of the brand experience.

01 // Color Family

*Orange is only allowed on the ANG wordmark (typically the triangle) and NOT the AF Symbol.

02 // Color of Total Force Logo on different Background Colors

On a white background: wordmark in PMS Blue 287, or in black ONLY if it’s being reproduced with

black and white printing.

On black or colored background: wordmark should knock out to white or surprint in black if the

background is very light, and in PMS Blue 287 if the background is PMS 7411.

On a dark background only, the wordmark can also be the PMS Silver 877c gradient.

PMS 287

C 100 M 69 Y 01 K 11

RGB 0, 82, 143

PMS* 7411

C 0 M 35 Y 69 K 0

RGB 230, 166, 93

HEX E6A65D

PMS Black

C 0 M 0 Y 0 K 100

RGB 0,0,0

HEX 000000

PMS Silver 877c

C 38 M 27 Y 26 K 9

RGB 143, 143, 140

PMS Cool Grey 7

C 0 M 0 Y 0 K 50

RGB 166, 166, 168

Total Force Logo In Small Spaces

Occasionally, the Total Force Logo will need to be used in small spaces, such as in web banner ads. It

is acceptable to alter the size of the Air Force Symbol so long as follows the guidelines of 15% stand

off space. Please note that whenever possible, the Air National Guard aims to use the “Total Force

Logo - Preferred Horizontal” that was details on the previous page. Below is listed options only in the

case of tight spaces and/or small sizes.

Fonts and Typefaces

In all applications, no matter what the color, the correct font is “Berthold Akzidenz Grotesk bold

extended.” If “Berthold Akzidenz Grotesk bold extended” is not available use “Arial Black bold

uppercase.”

There may be high creative work performed by NGB that is designed based on very specific

campaign requirements, scope and limitations. Some of these designs may incorporate typeface

artwork. Generally, “fonts” are used as the primary digital delivery mechanism, whereas “typefaces”

represent the visual creative work. More specifically, “fonts” and “typefaces” are totally different

things. Graphic designers naturally choose typefaces for their products and in some situations use

fonts as the mechanism for execution with the finished art. However, it should be noted that not all

typefaces are made into computer fonts for the general computer users. Therefore, the ANG Graphic

Standards Manual identifies general Font families that are normally available to standard users for

continuity with ANG messaging and brand recognition. Additionally, these font families have defined

typefaces already, in order to assist with standard graphic design work. If any end-users believe there

is a “typeface” they want to use beyond the font families available in this document, they must contact

ANG Creative for approval.