graphic standards manual - cdon.coms.cdon.com/media-dynamic/smartcontent/info/brand... · in this...

1

in this graphic standards manual you find

information about the colours, fonts and logos

used when producing material together with

CDON.COM.

You will also find examples of ads, office

offset printing, banners and information to use

when producing TV and radio spots.

Please contact us if you have any questions

or reflections about our Graphic identity.

Graphic Standards Manual

2

The CDON.COM logo should always be used

when CDON.COM is the tag on partner.

If the logo can not be published in colour we

prefer that the logo is place against a black

background/bottom.

The logo’s proportions should never be

changed. Always use material from

CDON.COM.

The logo should never be used in any other

colour than white.

Logo with our pay off

Where there is space we prefer our logo used

together with our pay off. We can send you

the original logo and pay off. Please contact us

if you need this version.


Logo

3

Colour

To give the right impression the right colours

must always be used in all media. Exceptions

can be made regarding our colour rules when

it comes to specific banners on our own website

where we sometimes use strong signal colours

to “stand out”.

PMS colour

Green: PMS 368

Red: PMS 1797

Yellow: PMS Yellow

Green CMYK 4-colour:

Cyan 65%, Magenta 0%, Yellow 100%, Black 0%

Red CMYK 4-colour:


Yellow CMYK 4-colour:


Green RGB:

R-65, G-165, B-0

Yellow RGB:

R-255, G-245, B-0

Red RGB:

R-240, G-0, B-0

Green Hexadecimal:

#41a500

Yellow Hexadecimal:

#fff500

Red Hexadecimal:

#f00000

pms 368

pms 1797

pms yellow


Colour

4

Typography

Our profile font is called Bliss and was

created by Jeremy Tankard. We use three

different weights of the font Bliss: Bliss Regular,

Bliss Heavy and BlissCaps.

Bliss Regular

– text

– subheader

– title by a CD or book

Bliss Heavy

– headlines

– price splash

– artist name/author/CDs/books

– movie or game title

BlissCaps

– Game formats

– Number of discs in the splash,

for example 4-DISC, 2 CD etc

abcdefghijklmnoPQRSTUVWXYZÅÄÖ1234567890

abcdefghijklmnoPQRSTUVWXYZÅÄÖ1234567890

abcdefghijklmnopqrstuvwxyzåäö 1234567890


Typography and Splash

Bliss Regular används i

En stripe får användas uppe i vänster hörn. Den ska vara helt gul och vinklad i 45 grader. Enda effekten som får läggas till är en drop-shadow, inställningar enligt nedan.Text skrivs i rött med versala bokstäver. Använd få och enkla ord.

Priser presenteras med röd Bliss Heavy i gul prissplash. Extrainformation skrivs över priseti Bliss Caps. Centrera alltid efter priset. Använd webbversionen av vår splash, printversionenhar för många taggar för att bli bra i litet format.

Webbsplash

Hexadecimala värden för toning

Printsplash

#41a500 #64be0a

Placering av innehåll i splashen

– löpande text– överryckare– titel vid cd och bok

Bliss Heavy används i– rubriker– prissplashar– artistnamn/författare– titel vid film och spel

bliss caps används i– extrainfo i splashar– format t ex PC, XBOX etc

interna banners

Grafisk manual

1

typsnitt

färger storlekar

stripe

Internt får bakgrunden i banners vara tonad, detta gäller inte externa banners. Andra färgade bakgrunder är ok men var återhållsam och avväg först med vad som används på sajten vid tillfället.

bakgrund

prissplash

Grön: R 65, G 165, B 0Röd: R 240, G 0, B 0Gul: R 255, G 240, B 0

Right 140x120 Max15 kbTopp 580x60/75 Max 30 kbBott 468x60 Max 20 kb

139:-2-disc

139:-2-disc

139:-2-disc

SplashPrices are presented in red coloured Bliss Heavy in a yellow price splash. Additional information is written above the price in Bliss Caps. Always center the splash content according to the price. Splashes are available in two versions, one for the web and one for print. The Web version has a fewer number of tags to work better in a small format.

Web version Print version Placing splash content

5

CDON AB Bergsgatan 20, Box 385, se-201 23 Malmö, Sweden tel +46-40-601 61 00 fax +46-40-601 61 20 e-mail [email protected] reg no 556308-2105 styrelsens säte Stockholm www.cdon.com

stationary format 210x297 mmHeight for coloured plate 34 mm.Height for logo 9,5 mm. Bliss Regular 8 pt

Bliss Caps 8 pt

c5-envelope format 229x162 mm.Height for coloured plate 32 mm.Height for logo 11 mm. Bliss Regular 8 pt

CDON AB Bergsgatan 20, Box 385, se-201 23 Malmö, Sweden

business cards Bliss Heavy 10 ptformat 85x55 mm. Bliss Regular 7,5 pt

Bliss Caps 7,5 pt

Firstname SurnameTitle

CDON AB Bergsgatan 20, Box 385, se-201 23 Malmoe, Swedenphone +46-40-601 61 00 fax +46-40-601 61 20

mobile +46-705-12 34 56 e-mail [email protected]

kontorsoffset

Grafisk manual

6


Offset Office

6

powerpoint template Powerpoint Presentations should always be included in a frame as described below.

powerpoint

Grafisk manual

7


Offset Office

7

a4+ ads A4 formatted ads should have a coloured plate according to the graphic values below.

annonssidfot

Grafisk manual

7.2

6 mm

6 mm10 mm 22 mm


Offset Office

8

Plötsligt en dag har det hänt, åh...vilken tur – äntligen släpps din favoritfilm som DVD och Blu-Ray. Nåväl, det var kanske inte riktigt den rätta fortsättningen på Diggi-loo diggi-ley. Men ett gyllene tillfälle för att köpa bra dansunderhållning och dundrande

humor är det i alla fall. Du måste vara en lyckofigur...

Tropic Thunder

169:-

High School

Musical 3

– Sista året

169:-Release 28/1

Blixtar och dunder,magiska under...

Blu-Ray 249:-

Release 25/2

Printed ads

CDON.COM ads are usually produced in CMYK

with a solid green background plate.

The headline should be written to fit the

products, a campaign or happening. The text

should be written with a special tone of voice

and should end with a tie to the header. That

way you get a coherence between images,

headlines and texts.

Production guidelines

– Products are shown with CMYK and

drop-shadow.

– Headline (Bliss Heavy) and text (Bliss

Regular) are centred at the top of the ad.

– Prices are written with a red text (Bliss

Heavy) and are placed in a yellow splash

that can be sent digitally from CDON.COM.

– The price splash is placed to the right of the

product but can also be put to the left to

vary and create balance in a layout.

– The logo is always centred at the bottom

of the ad. The logo should be looked at

compared to the header for a visual balance.

Action på hög nivåEller ja, kanske mer humor på något lägre nivå i fallet med Tropic Thunder.

Men hur du än vrider och vänder på det är i alla fall en sak säker – detta är perfekt nivå för bra underhållning.

Tropic ThunderTropic ThunderDirector’s Edition (Blu-Ray)

169:-

Eagle EyeEagle Eye (Blu-Ray)

169:-release 14/2

Blu-Ray 249:-

Blu-Ray 249:-

Tropic Thunder: TM

& ©

200

9 Dream

Wo

rks LLC. A

ll Rights R

eserved.

Eagle Eye: TM &

© 20

09 D

reamW

orks LLC

. All R

ights Reserved.

Världens bästa helg?I kväll kopplar du bort jobbet genom att äta gott och spela din favoritmusik så högt du kan. I natt fortsätter du med favoritspelet tills du stupar i säng. På lördag börjar

helgens 24-timmars filmmaraton till frukostbullarna och på söndag vilar du utgenom att sträckläsa en bra bok. Det skulle vi kalla världens bästa helg.

Dir En GreyUroboros Ltd Ed (Album)

KentBox 1991-2008

Sopranos

Deluxe Giftset

Välgörarna – Den motvillige journalisten Nuri Kino & Jenny Nordberg

169:-

159:-

299:-

1999:-30-disc

1199:-25-disc

399:-

World of WarcraftWrath of the Lich King

The OC

The Complete Collection

Kräver grundspelet World of Warcraft och

expansionen World of Warcraft: The Burning Crusade

release 13/11


Print advertising

9

Tag on in print ads

When print ads are produced we prefer

a green border with our logo centred at the

bottom of the ad. Look at page seven for

margins etc. If a border is not used the logo

should be placed with its green background

like on page two in this manual.

There are occasions when we should do

something extra in ads, for example when

trading media. Then we request to be seen

with more than a border or logo. If this is the

case, please look at page eight for guidelines.

An example of a special agreement is the ad

with 3:10 To Yuma to the right. This ad has

a green border all around the original ad.

Note!

Always send proof reading to CDON.COM

of all material that we are participating in.

This recording is like a bridal bouquet, bursting with variety and colours. I want it to create a wonderful array of emotions – passion, fun, love, tenderness.” (Anna Netrebko)

Patricia Petibon ”Amoureuses” Release 3/11/Skivnr 002894777468

Franska sopranen Patricia Petibon debuterar på Deutsche Grammophon med smäktande arior

av Wien-trion Mozart, Haydn och Gluck.

P t i i P tib ”A ”Janine Jansen ”Tjajkovskij” Release 20/10/Skivnr 002894780651

Ett av tidernas mest omtyckta klassiska verk här tolkat av den frekvent Sverigebesökande

violinisten Janine Jansen.

Anna Netrebko ”Souvenirs” Release 17/11/Skivnr 002894777451

Ryska sångerskan Anna Netrebko framför en älskvärd samling gnistrande juveler ur den

klassiska sångboken.

Rafal Blechacz ”Sonatas” Release 20/10/Skivnr 002894777453Polske pianisten Blechacz är redan en

kritikerfavorit. På andra albumet för DG tolkar han Wiens storheter.

Andrea Bocelli ”Incanto” Release 19/11/Skivnr 002894781072

En personlig samling kända italienska sånger och en hyllning till Italiens stora sångare från

förr: Caruso, Gigli, Corelli och Pavarotti.

Luciano Pavarotti ”The Duets”Release 12/11/Skivnr 002894781099 (CD)

Det bästa från Pavarotti & Friends-konserterna på CD och DVD. Samlingen The Duets är ett

måste för alla Pavarottifans!

Bryn Terfel ”Scarborough Fair” Release 6/10/Skivnr 002894778016

Ännu ett lysande album med brittiska sånger. Med gäster som Sissel, Ronan Keating, Sharon

Corr och sopranen Kate Royal.

Anne-Sophie Mutter ”Bach/Gubaidulina” Release 29/9/Skivnr 002894777948

Spännande koppling mellan dåtid och nutid. Bachs violinkonserter möter Sofia Gubaidulinas

inlevelsefulla ”In tempus praesens”.

Njut av musiken på klassiskt vis.

A N bk ”S i ”

KLASSISKA SKIVNYHETER FRÅN DEUTSCHE GRAMMOPHON, DECCA & PHILIPS

AV REGISSÖREN TILL WALK THE LINE

NU PÅ DVD!

”Det är spännande, välgjort…”

Nyhetsmorgon, TV4

”…mycketspännande.”

Femina

”…mästerliganyinspelningen av

3:10 to Yuma.”Jan Gradvall, Dagens Industri

SvD King

Release 23 JanuaRi

349:-

säsong 2

horizontal tag onwith border and logo

vertical tag on with border and logo

tag onextended


Tag on – print advertising with CDON.COM

10

Grafisk manual

Production of TV spots for CDON.COM

Moving image

CDON.COM has ready made 3D templates for our

different product groups. Covers, price and titles can

easily be changed. The different templates are com-

bined to be used in different breaks during different

times. All spots end in a similar way. In the spots the

products are presented by our little entertaining robot.

Sound

CDON.COMs sound logo should be used at every spot

ending. Apart from that sound clips from the products

shown should be used, for example sound clips from

a film, music from a CD etc.

Text

Headlines and texts should be written as recommend-

ed on page four. If the product is available from our On

Demand service this should be mentioned in the spot

under the cover.

ending

home electronics

books

games

film/dvd

music

A fil screen is rolled down and the trailer is shown in full screen.* product switch: The robot spins in and changes the DVD disc.

Boxes with home electronic images on are rolled out towards the camera.

The robot spins in and hold up the product* product switch: The arm is pulled in and comes out again.

The robot holds up a tray with the book on. product switch: The tray is pulled down and comes up again.

The robot holds out an arm were the game is held. product switch: The arm is pulled in and comes out again.

ending The robot spins out and becomes the point in the CDON.COM logo.

11


Tag on – TV advertising with CDON.COM

CDON.COM has produced a complete transition

for the production companies to use. This makes

is easier to get the right transition between trailer/

video and ending of the TV spots. The transi-

tion is using CDON.COM’s entertaining robot

who is a part of most of the graphic material

that we produce. Our little robot is also associ-

ated with a sound that is usually played during

the transition. The transition ends with a green

background with the CDON.COM logo at the

bottom. Here you put in covers, titles and price

splashes.

tag on with transitionThe green background and the logo is a part of

the template for the transition. What needs to

be added is the product, title and a price splash.

– Title in Bliss Heavy centered

– Product images in the middle

– Price splash to the right of the product

– The price in the splash is written in Bliss Heavy

– If the product is available from our

On Demand department, this should be

mentioned below the product.

“Finns även om Download xx kr”

“Finns även som Bredbandsfilm”

Speaker message

We have spoken endings that we prefer are used.

We can easily send these over.

– “Buy it at CDON.COM”

– “Buy the film at CDON.COM”

– “Buy the CD/music at CDON.COM”

– “Buy the game at CDON.COM”

Note!

Always send proof reading to CDON.COM of all

material that we are participating in.

12


Banners on external web sites

External banner campaigns

When banners are produced with

CDON.COM we prefer a green section at

the bottom of the banner with our logo

centered. If this is not possible our logo

should be placed according to this manual

(page two) well visible in the banner.

Note!

Always send proof reading to CDON.COM

of all material that we are participating in.

banner with tag on

13

To shorten words

We usually shorten with space, like fr o m.

We shorten från to fr if needed because of limited

space. In a text från is written as it is.

If we shorten words in a composition we use a dash

in between, for example Fotbolls-VM.

Numbers

Large numbers are written as 1000.

Small numbers are written with letters, tolv and under.

SEK characters

We mainly use :-. Exceptions can be made if it is

a header or in a text where we use kr or kronor.

In Norway and Denmark we use ,-.

Exclamation marks

Think twice before using. If a header is to be extra

catchy or catch a customer’s interest we can use

exclamation marks or questions marks.

Language

English word should be translated as much as possible

to local languages for example email (e-post), web

(webb). The local language should always be chosen in

the first place.

Titles

Swedish titles are written normally with a Capital letter

in the beginning and when writing names.

English titles are written with a capital letter in the

beginning of every word except prepositions.

fr o m


Language

tolv13

:- / ,-

!

e-post

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