graphic standards - uw college of education · graphic standards college of education version 1.3...
TRANSCRIPT
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Version 1.3 12/16/08
UW College of education DECEMBER 2008
Graphic standards
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University of Washington College of educationGraphic standards
Version 1.3 12/16/08
Logo /
PUrPLe LoGo BLaCk LoGo
adhering to the graphic
standards presented
here helps to maintains
a consistent visual
representation of UW
College of education.
in most cases, the UW
College of education
logo is published in
purple with the UW
identifier (see page 3).
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University of Washington College of educationGraphic standards
Version 1.3 12/16/08
Logo Misuse /
Misusing the UW
College of education
logo weakens the brand.
LoGo MisUses
Do not allow the logo to become distorted due to improper scaling.
Do not change the color of the logo square.
Do not change the typeface of the logo text.
Do not change the relationship of the logo text to the logo square.
Do not tile the logo.
Do not add a drop shadow to the logo.
Do not use poor reproductions of the logo.
Do not change the color of the logo text.
Do not outline the logo.
Do not alter the color relationship of the logo.
Do not eliminate the logo square.
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University of Washington College of educationGraphic standards
Version 1.3 12/16/08
UW identifier /
= Minimum distance of UW identifier to logo
The UW identifier needs
to be horizontal and in
relationship with the
logo. align the identifier
with the type in the
logo square.
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University of Washington College of educationGraphic standards
Version 1.3 12/16/08Page 4
UW identifier Color examples /
The UW identifier
can be the same color
as the logo, or in a
different color.
standard color for
UW identifier is red
or White except in
special cases.
UW identifier in white. UW identifier in warm grey.
UW identifier in warm grey.
Margaret Ann Bollmeierasst. Dean for Developmentand external relations
Miller 206B University of WashingtonBox 353600seattle, Wa 98195-3600www.education.washington.edu
Leaders in Learning TeaCHer eDUCaTion ProGraM
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University of Washington College of EducationGraphic Standards
VERSION 1.3 12/16/08
Color Palette /
PRIMARY PALETTE
Dark Purple RGB 32 / 62 / 150 CMYK 100 / 90 / 0 / 2
Purple RGB 73 / 47 / 146 CMYK 89 / 100 / 0 / 0
Dark Orange RGB 240 / 91 / 0 CMYK 1 / 79 / 100 / 0
Orange RGB 247 / 148 / 29 CMYK 0 / 50 / 100 / 0
Dark Teal RGB 58 / 187 / 158 CMYK 70 / 0 / 49 / 0
Teal RGB 136 / 204 / 163 CMYK 47 / 0 / 46 / 0
Dark Purple RGB 157 / 135 / 201 CMYK 40 / 49 / 0 / 0
Purple RGB 194 / 165 / 206 CMYK 22 / 36 / 0 / 0
Dark Blue RGB 14 / 183 / 214 CMYK 71 / 4 / 13 / 0
Blue RGB 131 / 207 / 220 CMYK 46 / 1 / 13 / 0
Dark Green RGB 137 / 183 / 0 CMYK 53 / 8 / 100 / 0
Green RGB 194 / 207 / 35 CMYK 29 / 5 / 100 / 0
Yellow RGB 249 / 246 / 196 CMYK 3 / 0 / 28 / 0
SECONDARY PALETTEUsing the color palette
strengthens the College
of Education brand.
Use RGB color values
for online projects,
and CMYK values for
printed materials.
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University of Washington College of educationGraphic standards
Version 1.3 12/16/08
Fonts /
Primary / Web fonts are
available on all computers
and can be used on any
Coe materials.
specialty Fonts have to
be purchased separately.
They are primarily for
use on professionally
printed Coe materials.
additional fonts may be
used on a selective basis.
For example, a childish
font may be used as
a headline for a story
about early learning.
sPeCiaLTy FonTsPriMary / WeB FonTs
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