graphics branding 2016

WAYFINDINGI believe, way finding is not an

exercise in isola=on !

archihaus | ReD Studio

WAY FINDING BEST PRACTICES

Philosophy Communica0on Travel Mode Accesible Naviga0on Users Arrival Connec0ons

Life Span Repair Modifica0ons Responsibility Vandalism 15CAP-OPEX

Approvals Inclusions

Funding Phasing

Consensus Policy

Partnership Strategy

Consistency Placement

Iden0ty Elements Legibility

Adaptable Sustainable Condi0ons

MANAGEMENT WAYFINDING

MAINTENANCEDESIGN


• Involve approving agencies, commiMees and stakeholders from the very beginning.

• Establish clear guidelines for landmark/des0na0on inclusion.

• Funding may come from a variety of sources - we will be prepared with a Phasing Plan.

• Build consensus through stakeholder’s mee0ngs and outreach.

• Prepare City Policies and Procedures related to the Way finding system.

• Take advantage of Stakeholder partnerships.

MANAGEMENT WAY FINDING BEST PRACTICES


WAY FINDING

• Develop an overall way finding philosophy and reinforce it through various elements.

• Iden0fy all forms of way finding communica=on, not just signs.

• Consider all modes of travel.

• The system shall be accessible and inclusive.

• The system is designed for a first 0me user, while keeping in mind the needs of frequent visitors.

• The best route may not be the shortest or the quickest.

• Iden0fy all points of arrival (auto, pedestrian, public transit, etc.)

• Parking: Direct, Iden0fy and Inform.

• Incorporate technology(QR Codes, Google Maps, GIS).

• Establish “connec=ons” between landmarks/des0na0ons and travel modes.

WAYFINDING WAY FINDING BEST PRACTICES


• When maintained, signage life-span is 15 – 20 years (individual parts will vary).

• Maintenance is a long-term issue - solve it now, not later.

• Establish internal staff responsibili=es, roles and protocols for maintenance.

• Allow for flexibility, expansion and modifica=ons.

• Signs shall be made with vandal resistant hardware and coa0ngs.

• Iden0fy a source for annual maintenance costs (adver0sement etc).

• Budget 10% – 15% of the construc0on cost for annual maintenance of the system.

MAINTENANCE WAY FINDING BEST PRACTICES


• Consistency will build TRUST in the way finding system.

• The design shall be of its place.

• Gateways should consider public art, landscaping and ligh0ng.

• Messages shall be kept simple, clear and short.

• Design a single over-riding theme that can be adapted to a variety of neighbourhood aesthe0cs.

• Design shall be sustainable.

• Understand the different physical condi=ons present

DESIGNWAY FINDING BEST PRACTICES


WAY FINDING METHODOLOGY

BRANDING GUIDELINES

DESIGN BRIEF STAKEHOLDER INPUT

Council outlines the objec/ves

design team gathers and analyse info, develop masterplan brief

Council analyse and reviews the brief, provides recommenda/ons

SCHEMATICS DESIGN

design team develops the schema/c design and elements programme

Council analyse and reviews the schema/cs, provides recommenda/ons

PRELIMINARY MASTERPLANdesign team develops the

preliminary masterplan and elements design

STAKEHOLDER INPUT

STAKEHOLDER INPUT

Council analyse and reviews the prelim-masterplan , provides recommenda/ons

FINAL WAY FINDING MASTERPLANdesign team develops the final way

finding masterplan, elements design and specifica/ons

City council , Branding team, Urban Design team

City council , Branding team, Urban Design, landscape,

transporta/on team

City council , Branding team, Urban Design, urban arts, landscape,

transporta/on team

PHASE 1 (0.5M)

PHASE 2 (2.5M)

Council analyse, reviews and approves the masterplan with necessary recommenda6ons

PHASE 3 (3.0M)

PHASE 4 (4.0M)
