grassroots fundraising and community organizing

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Even if you have a successful nonprofit fundraising event with lots of participants, we’re willing to bet that you’ve got even more supporters out there living their lives with gusto—having birthdays, running marathons, hosting parties, and more. How could your organization increase its impact if they turned these activities into fundraising events for your nonprofit? With a little effort on your part, you can encourage your supporters to become fundraisers by participating in an online grassroots fundraising campaign. Join Firstgiving’s Account Management team for a discussion of grassroots strategizing and get the creative juices flowing.

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Page 1: Grassroots fundraising and community organizing

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Page 2: Grassroots fundraising and community organizing

Yourgrassrootsfundraising

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Mostlyonline

Lessthanhalfonline

Consideringonlinecampaign

Page 3: Grassroots fundraising and community organizing

Firstthingsfirst

•  Whygrassroots?•  Communitybuilding

•  SeJngexpectaLons

•  Grassrootsmethods&tools

•  Thingstodorightnow•  Awordfromoursponsor

•  Q&A

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Page 4: Grassroots fundraising and community organizing

Beyondeventfundraising

•  PotenLalforsmallandlargeorganizaLons

•  Howsmallissmall?

•  HowmuchLme?

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Page 5: Grassroots fundraising and community organizing

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Eventfundraising Grassrootsfundraising

Goodforlarger,well‐establishedorganizaLonswithbroadsupportbase

‐AsupplementalstrategyforlargeorganizaLons‐ApowerfultoolforsmallorganizaLons

Specificdate,Lme,locaLon,registraLonprocess

“Virtual,”startandenddatebut(conLnuum)

RequiresmorelogisLcalplanningandresources(top‐down)

RequiresmorecommunicaLon,outreach,andencouragement(bo_om‐up)

Mayinvolvelesscommitmentonpartoffundraisers

Mayinvolvemorecommitmentonpartoffundraisers?

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Communitybuilding

•  Grassrootsrequiressupportofcommi_edpeople

•  Whoareyoursupporters?

•  Whydoyouneedthem?

•  Howcantheyhelp?•  Theyarevolunteers—morelikelytohelpyouifyoumakeiteasyforthemtogetinvolved

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Page 7: Grassroots fundraising and community organizing

ThegrassrootsrEvoluLon

•  UsedtobeprimarilyastrategyforlocalcommunitymobilizaLon

•  OnlinetoolscreatenewpotenLalforgrassrootsstrategies

•  Whatareyourfundraisinggoals?

•  Isagrassrootscampaignthemeanstoreachthosegoals?

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Page 8: Grassroots fundraising and community organizing

Whydograssroots?online?

•  Grassrootsfundraiserstypicallyhaveagreatdealofdrive/incenLve

•  Personal,directappeals•  Efficient

•  Bringingaformerlyofflinecampaignonlinetotakeadvantageofonlinenetworkingtools

•  Addinganewonlinefundraisingcomponenttoanestablishedstrategy

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Page 9: Grassroots fundraising and community organizing

Whydopeoplefundraise?

•  Personalexperience—cause(disease,travel,etc)

•  Personalexperience—organizaLon

•  Communityneed(localorglobal)

•  RecogniLonofneedduetobudgetcuts

•  Theyhaveto(boardmembers)

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

FlickrphotocourtesyofWorldDevelopmentMovementunderCrea:veCommonslicense

Page 10: Grassroots fundraising and community organizing

Wherecanyoufindtheseamazingpeople?

•  Yourstaffandboard•  Youremaillist•  Yourdirectmaillist•  Facebook•  Localbusinesses/partnerships

•  AlternaLvetocorporatesponsorships/grants

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

FlickrimagecourtesyofbaratundeunderCrea:veCommonslicense

Page 11: Grassroots fundraising and community organizing

Thebuckstopswhere?

GrassrootsfundraisingispowerfulwhenitconnectspeopletoyourorganizaLon’sworkandmissionsothattheyfeelpartofit

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Your NPO Supporters = Fundraisers Friends & Family = Donors

Page 12: Grassroots fundraising and community organizing

Putonyourfundraisinghat

•  Personallymeaningful•  Empoweringandcause‐oriented

•  Tangibleimpact,feelsappreciated

•  ExpectaLonsare/challengeisclear•  Takesintoaccountafullscheduleandothercommitments

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Page 13: Grassroots fundraising and community organizing

Fundraisingideasbyfundraisers•  Hostasmallbenefithouseparty/BBQ/winetasLng•  Happyhour/pubcrawl•  Nintendowiitournament/pokertournament•  CharitablegolfouLng•  GiveupsomethingforaperiodofLmeanddonatethemoney(coffee,

eaLngout,movies)•  Collectsponsorshipsforaskydive•  Trainandcompeteinanenduranceevent•  AskfordonaLonsinlieuofgiks(birthday,holiday,wedding)•  Raisemoneyinhonorofafriendorfamilymemberwhoba_ledoris

ba_lingadisease•  “Rent”playLmewithapuppyorhosta“dogwash”•  Carwash•  Fundraisingteamforanawarenessmonth•  Andmany,manymore...

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Page 14: Grassroots fundraising and community organizing

Strategy(similartoevent)—nowthatyouhavethecreaLvejuicesflowing...

•  Plan—makeacampaign

•  Chooseastartdate&finishdate•  Setagoal•  Getthewordout•  Keepmomentumgoing

•  Thankyou

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Page 15: Grassroots fundraising and community organizing

Breakitdown

•  GivethemsomeideasandencouragethemtobecreaLve

•  SuggestfundraisingminimumbasedongoalandhowmanyparLcipantsyouexpect

•  Considerdifferentgoalsfordifferentgroupsorsegments

•  InspirefriendlycompeLLon,offerincenLvesorprizes

•  Publicize!Forsound,useyourcomputerspeakersor

call312‐878‐0222code357‐847‐886

Page 16: Grassroots fundraising and community organizing

Andnowforsomeexamples...

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

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Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

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Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

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Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

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Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

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Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

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Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

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Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

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Recap:whatyoudov.whatfundraisersdo

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Whatyoudo Whatyourfundraisersdo

Createframeworkforgrassrootseventorcampaignandtelleveryone

aboutitJoincampaign

Inspirewithexamplesandideasforfundraising,connecttheireffortstoyour

work

Someuseyourideas,somecomeupwiththeirown

Generatemomentum,encourageandempower(bylisteningandcommunicaLngthroughout)

Reachouttotheirnetworks(becausetheyarecommi_edtothecauseandexcitedto

bepartofthecampaign)

Thankfundraisersanddonors,followuponmatchinggiks

Feelappreciatedandpartofamovementthathashadarealimpact

Page 27: Grassroots fundraising and community organizing

HowmuchLme?

•  Tryit!•  Smallerorgstendtobenefitbecause

– Moreflexible

– Don’thavelargebaseofsupporters(corporatesponsors,governmentgrants)

– They’reusedtoit•  Largerorgstendtobenefitbecause

– Cansupplementwhattheyhavegoingalready

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Page 28: Grassroots fundraising and community organizing

For sound, use your computer speakers or call 312-878-0222 code 357-847-886

Page 29: Grassroots fundraising and community organizing

For sound, use your computer speakers or call 312-878-0222 code 357-847-886

Someresources

•  Firstgiving’s grassroots event planning guide

•  Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/

•  Firstgiving on Facebook: http://www.facebook.com/firstgiving

•  The Grassroots Fundraising Journal (Klein & Roth)

•  Here Comes Everybody (Clay Shirky)

Page 30: Grassroots fundraising and community organizing

For sound, use your computer speakers or call 312-878-0222 code 357-847-886

Andnow,aminuteaboutFirstgiving

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For sound, use your computer speakers or call 312-878-0222 code 357-847-886

Wegiveeverydaypeopletoolstoraisemoneyforcausesthatma8ertothem.

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*AsofJuly14,2009

Forsound,useyourcomputerspeakersorcall312‐878‐0222code357‐847‐886

Page 33: Grassroots fundraising and community organizing

For sound, use your computer speakers or call 312-878-0222 code 357-847-886

Person‐to‐PersonFundraising

•  Yoursupportersmakepersonalizedappeals

•  Yoursupportersleveragetheirsocialnetworks•  Givepowertothepeoplewhowanttodomore.

Your NPO Supporters = Fundraisers Friends & Family = Donors