grassroutes journeys corporate learning programs
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Grassroutes works towards creating one million livelihood opportunities in rural India.
About Grassroutes• We facilitate Experiential Learning Programs and Responsible Holidays
hosted in villages
• Recognized amongst
– Top 50 Social Ventures in India (Outlook Business 2009)– Hottest Start Ups (Business Today 2010)
• Helped increase average household income by 20-25 % • Helped reduce migration by 25%• Helping to revive culture and tradition• Creating over 6500 days of employment annually
• Improvement in quality of life
• Conservation of biodiversity
• Change in aspirations (villagers and clients)
• Unveiling vast untapped potential
• Explore new paradigms, different lifestyles and business opportunities
• Help contribute towards building a sustainable India. We help conserve India’s heartland by celebrating her unique communities
Value of a Grassroutes program
Grassroutes Team
Inir Pinheiro Institutional linkages: 8 years in rural development, livelihoods, sustainable tourism & fund raising.
Core team: Experts in demystifying Rural India to the Urban mindset
Naomi Dias 12 years in Hospitality Management, Customer Relationship Management and Business Development
Sushma Mishra Naturalist, with over 20 years in Adventure Camps, Educational & Nature Programs
Balu KondarTraining : 8 years in village mobilization, training & sustainable tourism
Darren Lobo3 years in operations, sustainable businesses & marketing; National hockey player
Daniel Ferratoni8 years in Sustainablility, Marketing and Business Development
Suryakant Bansode2 years with an NGO. He adds passion and energy to the team.
Locations• Purushwadi is located in the Akole block of District Ahmednagar
220 km from both Mumbai & Pune en route to Nasik. Inhabited by the ‘Hindu Mahadeo Koli’ tribe. Renowned as rice cultivators and as skilled animal herdsmen; these villagers are warm, simple & full of wonder.
• Dehna : the home of the most hospitable village community is both rejuvenating and refreshing. Located at 130km from Mumbai, near Shahpur, Dehna falls in the highest rainfall region of Maharashtra.
• Valwanda : Warli is the name of the biggest tribe found in Thane district North of Mumbai. The word “Warli” come from the word “warla” which means ‘piece of land’. Valwanda is located 90 kms from Mumbai on the Ahmedabad Highway.
Safety & Hygiene
• Villagers have been trained in hospitality services to ensure basic hygiene & service levels.
• Standby vehicle for any emergency is present in the villages• 1 village guide for every 5 Trainees.• 1 dedicated mobile number in the village for establishing contact.
(Most urban mobile networks have poor coverage in the villages)• Market is a 30 minute drive from the Village.
Accommodation
Strong Spacious All-weather Tents
Hygienic Sleeping Arrangements
Bath-room constructed at Campsite
*Deluxe tents under construction
Rural consumer facts• Over 70% of India resides in villages
• Fastest growing segment in consumer goods
• Vastly untapped and misunderstood
• Rural India has 41% of India’s middle-class and 58% of the total disposable income
• 70% of DTH connections are from Rural & small towns
Rural consumer facts• Rural India accounts for 49% of motorcycle sales.
• 53% of FMCG sales happen at Rural India.
• 41 million Kissan Credit Cards (KCCs) have been issued with cumulative credit of Rs 977 billion
• Hero Honda, had 50% of its sales coming from rural market in FY’09
• LIC sells 55% of its policies in rural areas
But rural India is rarely understood…
Learning Programs
ObjectivesLearning Programs
• Understand consumers and consumers’ behaviour at the bottom of the pyramid (BOP)
• Realize the opportunities and constraints in village based economies and environments
• Identify potential Common Shared Value opportunities.
Learning Programs
• Rural Induction• Shadow a Villager• Rural Immersion
Rural Induction
Rural Induction
*Projects undertaken by management trainees under guidance of Grassroutes in alignment with principles of business operations
Training Modules 14 days 7 days 3 days
Orientation to rural India ü ü üLiving the life of a villager ü ü üExposure visit to a village market ü ü üInteracting with village women & youth ü üUnderstanding producer institutions (Co-Operative factories) ü üRural livelihoods üRural infrastructure üGovernment interventions üRural Finance üUndertake a project on common shared value opportunities* ü
ü
Shadow a Villager
Shadow a Villager
Spend time with a Rural family and learn about their:
• Needs and aspirations
• Lifestyle
• Food Habits
• Markets
• Opportunities and challenges
• State of mind
Rural Immersion
Rural Immersion
In the words of Mahatma Gandhi, “the soul of India lives in its villages".
According to the 2011 census of India, 62% of Indian population lives in rural areas. There is an overwhelming realization of the important role that rural India will play in the overall development of this nation.
The purpose of this program is to familiarize urban citizens with the ground realities of our Villages
Recreational Programs
Recreational Programs
• Rural Cycling Tour• Photography Workshop• Adventure Sports• Warli Art & Dance• Simple Life Tour
Rural Cycling Tour
Rural Cycling Tour
The rural cycling tour was conceptualised to experience rural life through the eyes of a friendly local. On this bike tour, you will plug in to the local culture and explore the authentic off-beat path.
Stay with a local, sample their cuisine and experience true Indian hospitality. The pace is relaxed, and you will feel, you are on a casual bike ride with friends. Best of all, we will arrange a Multi Terrain lightweight bicycle for you.
` You will cycle a total distance of 80 km over 2 days. The tar road right up to the village is mostly smooth and very scenic. Short breaks will be taken en route, giving you lots of photo opportunities. Sign up today for a new adventure!
*Minimum group size of 10
Photography Workshops
Photography Workshop
*Minimum group size of 4
Ever wondered why some photos are more appealing than others: some too bright, others too dark, blurry, out-of-focus or grainy?Here’s your chance to learn the principles of exposure & composition i.e. achieving optimum exposure by light metering, understanding & setting the shutter-speed, aperture & film-speed etc., taking the subject, intensity & direction of light into consideration.You will be able to use the camera in the Manual or ‘M’ mode for effective exposures: no more over/under-exposed photos!No blurry photos in low light! You will be able to achieve crisp and clear photos in any lighting conditionsMake powerful pictures by choosing the most relevant focus point and understanding the simple rules of compositionUnderstand and read histograms and curves.
Adventure Sports
*Minimum group size of 10
Adventure Sports
Jumaring / Hi-rope / Rope ladder
Challenge, excitement and adrenaline rush…
• Undertaking of calculated risk;• Team building and team cohesion;• Enhances practical wisdom;• Balanced thinking;• Enhanced decision making skills;• And learns new dimensions of team cohesion and mutual trust, are some
outcomes of this activity.
Warli Art & Dance
Warli Art & Dance
“The Greatest treasures often found in our backyards... Often go unnoticed” goes an old saying. The ancient art form of Warli is one such hidden treasure. While some historians believe that the Warli tradition can be traced back to 2,500 BC (the Neolithic period) most agree on the paintings dating back to the 10th century AD.
Originally, the Warli people were hunters and so the motifs in their paintings were based on hunting. Today, most of the tribes have shifted to cultivation and work according to the monsoon, and the themes in their paintings have changed.
Simple Life Tour
The Simple Life Tour A thousand year old village invites you to walk through its quaintly winding lanes. Witness the fascinating play of light & shadow among earthy houses and scenic farms, the fragrance of Nature permeating the fields of medicinal herbs & healthy grain, an immense variety of birds calling out for your attention.
Eat delicious food cooked on firewood with simple ingredients & a pure heart, in the company of the village folk at their homes. If you’re up for it, you could even lend a hand with the cooking! Discuss and exchange life-stories with the group over tea around a bonfire. Sing. Dance if you feel called to move to a more primeval rhythm.
Lie back on your charpai and take in the eternal dance of the stars & other celestial bodies as they waltz through the night sky
Expert Facilitator Charges included for:
•Rural Induction•Shadow a Villager•Rural Immersion•Rural Cycling Tour•Photography Workshop•Adventure Sports
Details
Inclusions for all programs
• Accommodation in Standard Tents on sharing basis .
• Organic Vegetarian meals in Villager’s homes• Services of local village guides• Local snack packs in -between meals• All Village activities
Exclusions
• Any Personal Expenses• Anything not mentioned in the itinerary• Transport• Service Tax (12.36%)
*All images shown are actual pictures of the 3 villages
*Please contact [email protected] or 8655261360 for rates
Clients’ SpeakWhat an amazing experience! The natural settings, the activities, the community participation, all make for a unique , special experience. The best part is knowing peoples lives are changing because of this initiative. I’ll be back for sure..
Rita Soni – CEO Nasscom Foundation
“A must for Management Trainees in consumer companies” Jai Balan – HR Marico
“This has given me a good feel to what rural India is, helps me put things into perspective”
Gordon D’Souza – IDFC
“I had come here with the mindset of selling my products to the villagers.. Now I go back with a greater understanding of the products and services they really need” Adfer Murtuza – Unilever
Grassroutes Clientele
FMCGEduc. Institutions Fin. Institutions Mgmt. Consultancies
Some Others
YOUR GRASSROUTES JOURNEY WILL HELP ENRICH RURAL LIVELIHOODS
THANK YOU