Prioritize the planting

1

All plants are not created equal

• Independent thinkers/doers• Want to see the impact of their giving• Question established ways of doing things• See process as tiresome• Believe accountability is paramount• Driven by the issues• Not loyal to any one institution

2

All plants are not created equal (continued)

• Cautious about non profits, more skeptical• Self-disciplined• Not impressed by the “established” way of

doing things• Make philanthropic decisions like business

decisions• Are used to getting information instantly• See partnerships a good value

3

Have the right tools• Special updates• People who have benefitted• Invite them to see the organization• Schedule a lunch/coffee with board members• Organization newsletters• Social event with board members

4

Have the right tools (continued)

• Introduce to current satisfied donors• Invite them to visit your facility• Assign a “buddy”• Invite to annual meeting• Send news clippings • Have a follow up plan after each touch– Who and how?

5

Mind the calendar

• Your program calendar• Special events• Their travel schedule (snow birds)

• End of year campaigns• Holiday Conflicts

6

All plants require some attention

• Event participant receives a thank you• Everyone on mailing list should get a thank

you for your interest• Receive newsletters/emails• You never know!!!!

7