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Simply Smarter Communications™
VOCALYST™ March 2011
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Contents
What is Vocalyst?
Does the Market need it? • Target Audience
Using Vocalyst Features: • SMS • Email • RSS Feeds • Social Media (Twitter, Evernote)
Out of Box Experience
Competitive Landscape
Launch Details
The Future for Vocalyst
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Simply Smarter Communications™
Vocalyst? Explained
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Secret • Revenue Freeze FY12 Plan • January 24, 2011 4
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
A Bright Idea Human + Technology = Successful communication
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
What is Vocalyst
“Think of Vocalyst as a personal assistant built into your M1100 headset. When you want to do
something and you need to be hands free, simply call Vocalyst using voice commands, say you want to
do and it gets done”.
“Best of all, you can access this service in your local language”
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
What is Vocalyst?
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A new, simple 3 step system to make communicating more efficient when you’re
“on the go”
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
What is Vocalyst?
1. A Voice Service integrated with Plantronics Headsets • Voice commands for email, reminders, Facebook etc. • Available with M1100 • “Call Vocalyst” to access the service once registered
2. An application for smartphones • Blackberry and Android • Reads incoming text messages while connected to headset • Sends “I’m driving” reply automatically when app is activated • Integrates with voice service (device contacts)
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
M1100
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
M1100
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“When combined with the Vocalyst voice‐and‐text service, the headset yields a practically magical, nearly hands‐free user experience”. (10.18.2010)
UP TO
4HRS TALKTIME
UP TO
7DAYS STANDBY
9G WEIGHT
What Makes it Different? • 3 Mics for superb noise cancelling performance • A2DP – stream stereo, GPS and Podcasts • Voice Commands • Extensive Voice Alerts • iPhone Battery meter • On/Off switch to preserve battery life • Excels in “receive performance” • Hands free call answering •M1100 is the only headset to offer 1 year free Vocalyst service
Dedicated Voice
Button
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Simply Smarter Communications™
Market Need. Explained
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
WW smartphone shipments rose 30% YOY, record 53M units in Q4’09
Smartphone shipments for 2009 grew at a 15% rate, amid the global recession
In 2009, smartphones represented approximately 15% of all mobile phones
Smartphone users are the heaviest buyers of hands‐free products …..
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Because in most countries there is legislation which
penalises drivers for using their mobile.
Situations Where Use Hands Free Accessories
12%
14%
14%
19%
42%
44%
44%
0 20 40 60 80 100
While Working AtYour Desk
While At Home
While WalkingTo/From The
Office
While OutShopping/Running
Errands
In Your Car DrivingTo/From Work
While Traveling
In Your Car DrivingFor Errands/Social
Reasons
….and they use those products while travelling
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Don’t text whilst driving
Stay safe and legal while you get the most out of your smartphone. Never miss an , have it read as soon as it arrives and send an automatic reply
“I’m driving at the moment. Your text was read to me by Vocalyst”
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
3 Reasons to Use Vocalyst?
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3 Do More
2 Drive Safely
1 Be productive “Be productive and stay connected while on the
move”
“Use your voice to communicate, organise, send reminders and
update your social space”
“Stay safe and drive within the
the move”
“Hands fee and Eye free Email, SMS”
“Do more with your headset”
“Think of it as an assistant within your headset”
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Vocalyst is ideal for….
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The Social Networkers
They use social media ( as a way of making their world portable. Now they can enter that world with voice, when their hands are not free to do the talking.
They are always out and about but never without their smartphone, which links them to their business and social life.
Mobile Professional
They are knowledge based workers who rely heavily on voice. They work anywhere, anytime and need a headset to rise to the challenge.
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Simply Smarter Communications™
Vocalyst Features. Explained
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Vocalyst: Basic Plan
Free for 1 year only with the M1100
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
SMS Explained
1. Have your read aloud to you
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3. Initiate text messages by upgrading to the Vocalyst Pro version for an additional $3 pcm
2. Let the Vocalyst App reply to your text messages with “I’m driving at the moment. Your text was read to me by vocalyst”
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Email Explained
Don’t waste a second…have your read to you when your on the go.
Send a quick email or provide a instant reply even when you are out and about.
Your email will be delivered as an audio file to the recipient. And you will receive a copy of the audio file too!
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
RSS Feeds Explained
English French German Spanish News Guardian
Telegraph Daily Mail The Times The Independent
Le Point Le Parisien Le Figaro: Le Monde L’echo Abitibien Cyber Presse
DW World (Int’l) DW World (DE) Bild Express
El Pais (Spain): El Pais (US) El Pais (US) ABC (Spain) ABC (Int’l) CNN Mexico CNN Chile
Sports Guardian Telegraph Daily Mail The Independent
Le Point Le Parisien Le Figaro Le Monde L’echo du nord Cyber Presse
DW World Bild Express
El Pais ABC AS.com
Finance Guardian Telegraph Daily Mail The Independent
Le Point Le Parisien Le Figaro Investir La Tribune Le Monde Economie Cyber Presse
DW World Express
EL Pias ABC
Weather Local setting Local setting
Local setting
Local setting
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Social Media Explained
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Your Facebook updates and tweets are delivered as audio files to your and pages, which are personalised with the sound of your voice
Tweet and you’ll be heard… literally!
The ultimate Facebook signature… …your voice.
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Social Media Packages Explained
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FEATURE Basic Package
Pro Package
Post as Audio File
Post as audio with transcribed text Listen to updates
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Vocalyst Pro
The main 3 advantages for the Pro Version: 1. Convert your voice to text
2. Control your calendar
3. Send an SMS
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Simply Smarter Communications™
Out of Box Experience. Explained
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Getting Started – Activation & Language Update
Logon to the myheadset webpage and use the USB charger to:
1. Specify your preferred language for voice alerts/commands
2. Select your country of residence to ensure you dial a local number
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Getting Started – Account Settings
1.Go to plantronics.com/myheadset and type in your unique 10 digit activation code
2. Click on the Activate
3. Customise Account Settings
Get welcome and when registered
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Home Page
Users can see a list of all the applications available to them:
Simple set up:
1. Click on ‘settings’ and select from the options given.
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Quick Reference Guide
Users will also be able to see a full list of commands.
If there not sure how to instruct Vocalyst to do something, they can find out on the quick reference section on the vocalyst webpage.
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Simply Smarter Communications™
Supporting the End User
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Typical Support Issues
We expect most issues to come by email but here are typical issues:
‐ Activation problems (can’t find, lost code)
‐ Login problems (can’t log in)
‐ Setup problems (email setup, contacts)
‐ Account and billing queries
‐ General queries: “can I”, “how do I”
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
CUSTOMER QUERY
Vocalyst Support Process
[email protected] Support Team
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Self Support with FAQ
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All your questions
pre‐empted… all 75 of them.
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Simply Smarter Communications™
Competitive Landscape. Explained
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Contender I
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Compatible: Motorola Finiti, CommandOne & Roadster devices Language Capability: English (US) Best Feature: Customise the automatic reply Biggest limitation: You can only ‘reply to an SMS, not instigate one’ Reviews: Poor. ‘Used to only work once in a while, now it doesn't read any texts. I've tried almost everything and can't get it to work
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
MotoSpeak: Overview
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
Contender II
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Compatible: ‘ERA’ and ‘Icon™’ Language Capability: English, Spanish, French ,German Best Feature: A Dial App allows you to change the audio for voice alerts and reads the caller ID Biggest Limitation: You can only have 1 Audio App and 1 Dial App loaded at a time. Reviews: The Dial and Voice Apps are ‘gimmicky’* and My Talk wouldn’t work with Android 2.0
* http://www.droidblog.net/903/review‐jawbone‐icon/
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
My Talk Overview
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Vocalyst Vocalyst II My Talk
Smartphone Application
SMS text Listen Listen/Send X
Email Listen/Send
Restrictions None None None
Platform Android > 2.0 Blackberry
Android > 2.0 Blackberry
Android > 2.2 Blackberry
Dial Services (Any Phone)
Email Listen/Send Listen/Send *Dial2Do account required
Services Audio Reminders Twitter/Evernote
Audio Reminders Facebook/Twitter/Evernote
X* *Dial2Do account required
RSS Feeds News/Sports Finance/Weather
News/Sports Finance/Weather
Language Support
Voice Commands English, French, German, Spanish
English, French, German, Spanish X* *Dial2Do account required (English only)
Voice Alerts English, French, German, Spanish
English, French, German, Spanish
English (x12 variations), German, Spanish
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Simply Smarter Communications™
The Official Launch. Explained
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
3 Stage Launch
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3 In Stores
2 Press
Release
1 Channel Launch
All your questions answered…“What is vocalyst, who is it for and why should we stock
it?”
“The official press release will
introduce the new vocalyst service with Plantronics’ latest headset”
“The M1100 vocalyst headset will be available to purchase in store & online…helping you get the most out of your long summer days”
17th May 2011 28th June 2011 2nd July 2011
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Simply Smarter Communications™
The future with Vocalyst
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Secret • Revenue Freeze FY12 Plan • January 24, 2011
The Future: Vocalyst
Future Updates for the service – Free For Life of product – Mobile centric activation & setup – Listen and send SMS on Basic on And. & BB – Access to Corporate email on And. & BB – Manage “whispering” – Improved voice recognition and transcription