GrayHairAdvisors.com

5 June 2014

Temporal MessagingCRRI

Agenda• Definition of Temporal Messaging• What is the Right Time ? It depends• How to know where to Deliver ?• Case Studies • Technical Challenges • Other Issues to consider • Potential Benefits

Definition: Temporal Messaging • Refers to time as a manageable and measurable

dimension of communication in both digital and hard copy formats.

• PrePlanning is Key to Flawless Execution To support current need for omni channel

messaging; managing time in todays’ communication world

To support messaging over time such as next month or next year or 2 years from now on a specific date, a range of dates based on service standards or in response to events

What is the Right Time? It depends

Recognize NOW by Time Zone.

What is a timely response vs. • Context • Cultural • Emotional• Technical

How to know where to Deliver?

Swiss.post • Government Mandate

Citizens required by law to file COAs

Official digital address connects physical address

Swiss Post has both digital and hard copy services for both individuals and businesses

USPS.post • Voluntary / Opt-in

Citizens and Businesses voluntarily file COAs

Will every citizen be assigned a .post address or will it be opt-In? Will .post connect to physical address?

GovDelivery provides digital services for many government agencies…

Establish triggers for communication format: hard copy vs. digital

Will USPS deliver “now?”

• Deliver to your phone– GPS

–

• Deliver Quickly MAX Delivery: within the Hour: any items from drug store, supermarket and liquor store.

• Delivery on Customer’s ScheduleUSPS delivers Sunday Google / Amazon Drones in US (?)

Case Studies

VISA/MASTERCARD Finally Retire the Mag StripeWhat infrastructure is needed to support the re-

issuance of all US Credit Cards over next 3 years? Clearly defined contracts, specific to business

relationships further spelled out in the case studies including the logistics of the hand-off between the

private sector, the USPS and the end customer Nurture One-Off Opportunities; let the positive

experience speak for itself

New Opportunities in Monopoly Mail

Business Continuity

• Contractual rate for contingency messaging triggered by disaster events Custom set-up, retainer & transactional pricing for executing services Address Management Gap

USPS perspective / legal constraints Temporarily Away Mail Handling in Disaster Mode

Recent Experience: Sandy / Katrina Individuals coping with disaster Businesses needs to send appropriate messages to

customers

Boomerang Mail

Message to your future self keep USPS informed of physical location

Requires Storage & RetrievalPrivate Sector facilities and/or services in USPS facilities

MultiGenerational Communication

• Current CEO to Future CEO (Female)Mary Katherine Goddard: First woman postmaster (1775) in Baltimore catalyst.org What might she have written ?

Katherine Graham: First woman CEO of a Fortune 500 company (Washington Post) “To love what you do and feel that it matters — how could anything be more fun?”

• Sasha & Malia Obama Family Time Capsule

Social MessagesCitizens requesting time/date specific delivery of

specific letters and parcelsDate not-certain?

Extend usage of IMB to execute postage payment on greeting cards; retail or online Consumers have the option of buying a years worth of

family birthday cards in advance, lets say in January The Greeting Card company will release the designated

cards to the USPS for “date not-certain” or “time & date specific” delivery services, based on consumer preferences

Olympic Mail‘Previously we had a 24-month turnaround with a new set of stamps and we are already working on designs for 2014. With the Olympics the fastest turnaround we did was just 11 hours.’ Tim Cowen, director of business and consumer media relations at Royal Mail

Technical Challenges

• Preferences: Sender and Receiver• Accurate and preferred delivery address• Identity and Address Authentication

– usps.post system, as imagined… vs. what can be done today.

A few technical points

• How might the IMb be constructed in order to support request for services over time … • A Service Type Identifier (STID) for temporal mail • Could the Tray Management System be used to

store/retrieve certain letters… beta test ? • Need economic projection of CPI in X years to

provide a couple of costing examples. Cost – might be useful to try to provide an example using assumptions categories…

Other issues to consider

• Logistics & Reliable Execution – Tightening handoff between

private & public requires follow up with stakeholders to establish consensus

• Mitigate Risk of Bankruptcy– Private Sector – or USPS

• Digital/physical storage, retrieval, warehousing– Earth Class Mail

• Technological changes– Analog to Digital

• Security Requirements – Basic vs. High Security

Custom Encryption

What Temporal Messaging can do for . . . Consumers

• Provide a convenient, modern way to do traditional things

Businesses• Lower costs and expand the potential advantages of a unique medium

USPS• Generate new products/services to attract consumer interest and better serve business