grazing in the grass @ ithaka
TRANSCRIPT
Grazing in the Grass @ IthakaCultural Policy
First Idea• First idea: working with Museum M• Invite French speaking part of Belgium• Organize events, May ‘68? Bert Kruismans?
Improgroups?• We visited Louvain-la-Neuve. Learned about
possibilities.• Bad communication with Museum M. Decided to
work with Ithaka.
Final idea• Ithaka was a great partner and we elaborated our
idea:• Grazing in the Grass @ Ithaka• We invited students from Louvain-la-Neuve as well
as students from Leuven to a have a pick nick near Het Kartuizerklooster
• Tea and Sandwiches accompanied by acoustic music (Big Nose Jim, Ledgendaddy and Jef)
• Guided tours in French by organizer Geert Janssen• At 20u30 there was a performance by The Talking
Donkeys
The program• 16.30 Afternoon Tea with sandwiches
17.00-20.00 Acoustic Music
>17.00 Big Nose Jim>18.00 Ledgendaddy>19.00 Jef
18.00 Guided tours in French
20.30-23.00 The Talking Donkees
>L’ame Buccale (music)>Duchka Walraet (word)>Little Boy (music)>Jan Baetens (word)>Wide Vercnocke (music)
Self-evaluation - Motivation• Strong connection between Louvain-la-Neuve and
Leuven• Museum M brought this to our attention. They said
they had few visitors from the French speaking part of Belgium
• We always wanted to keep this idea, also after our collaboration stopped
• Distance not too big, but no activities together• The more we organize events, the more the two
cities will grow to each other
Budget• What has to be paid?• Bread, ham, cheese and lettuce• Napkins, teabags• Flyers and posters• Artists• Thankyou gifts
• What we got for free• Thanks to partners Ithaka and LOKO cultuur: teacups, in
case of bad weather the use of the library of the cloister, the tour in French by Geert
• Blankets, pillows, water boilers, cake and other desserts
• Galerie Walravens• They kindly offered us 250 euro to sponsor our event so
we could pay everything
Marketing Plan• Regular meetings, discussing change of plans• Trying out various concepts for our project: Radio a
Gogo, de Vlaamse Improcup,…• 20/03 trip to LLN to test our ideas. Very informative!
Adapted plans to the needs of the students. Good contacts with KotVerdom. Also met with Musée de LLN. Everybody very enthusiastic.
• Met with Ithaka and finally had a clear view of event• Galerie Walravens (250 euro!)• Promo tour at LLN, handing out flyers and putting up
posters.• Professional photographer• Promo plan• Checklist
Communication Plan• Facebook: general page and event page • Twitter• Ithaka website• Radio Scorpio: Scorpio Scoops• Press Release in e-cultuur and Veto• The Flyer and the poster
e-cultuur
Ithaca Website
Veto
Scorpio Scoops
SWOT analysis
STRENGHTS• Original idea• Goodwill from LLN• Great partner Ithaka• Help from friends & family• Generous sponsor amount• FREE!• Johanna as project leader
WEAKNESSES• Bad weather• Little time to organize due to
bad communication with Museum M
• Hoped to see more people form LLN
OPPORTUNITIES• People from both parts (Leuven
and Louvian-la-Neuve) are really excited about doing projects together. Remember for future events!
THREATS• Start on time! Students have a
school rhythm. On certain periods of the year they just won’t come.
• The distance and the price might be a stumbling block.
In conclusion
We had to work hard, especially the last two weeks before the event. But we did
learn a lot and had a great time!
Thank you for your attention
Photos: Liesa Olislaegers