great brands know where they’re going

great BraNDS KNOW WHere tHeY’re gOINg.

Page/2arCtIC CIrCLe // CreDeNtIaLS Copyright of Arctic Circle Strategic Brand Agency © 2012

For millennia civilisations have looked to the stars as a source of wisdom. And today their most precious gift remains the same. Historically, finding direction was entrusted to a group of navigators. It was these experts who pioneered new

frontiers, discovered the world and put a man on the moon.

In the complicated world of navigation no progress can ever be made without first finding true north. To do this, one constellation in particular will show you the way. Ursa Major or, The “Great Bear” sits brightest in the night sky and is that constant. A guide that points straight and true, the bear offers bold, brave and

uncompromising direction to those who need it.

There is one place on earth that offers the best, uninterrupted view from which to interpret Ursa Major’s wisdom. It is a vantage point from which to map your future,

determine your destiny and embrace the powerful spirit of the bear.

It’s called Arctic Circle.


Forget everything you think you know about advertising.

Welcome to a new era where strategic and creative

thinkers come together to create impact brands.


for one thing, We Are not An ADVertiSing AgenCY

We are a team of change agents who specialise in building a real relationship between brand and consumer. We work on a principle of ‘jointness’ where we collaborate with our clients to strategically

navigate your brand to success.

why arCtiC CirCLe?


We CALL oUrSeLVeS CreAtegiStS

Our creatives and strategists work closely together as a unit and are passionate about building ‘Impact Brands’ - brands that change the game and achieve their dreams. We are fully integrated and specialise

in non traditional communication methods for a new market.

who isarCtiC CirCLe?


neW thinKing for A neW erAStrategic brand analysis, research, insight and planning, infused with creative imagination will give you unique and alternative consumer contact points to maximise your brand’s impact, reach and budget. Our revolutionary strategic brand methodology ensures the integrated journey we map out will achieve your brand’s goals.

what Can we give you?


BrAnD AnD BUSineSS SUCCeSSYour business is your brand and we see no difference between the two. Our close strategic and creative collaboration as well as insight into human behaviour results in real interaction between consumers and your brand, which ensures ROI and ultimately your brand’s and

business’ success.

the resuLt?


it DePenDS.Major brands are showing a fast decline in above-the-line spend, and phenominal increase in alternative and new media, as it is the most effective way to engage with consumers while measuring growth and rOI. Our stance is that platforms like tV, print, digital, social media, design, point of sale and activations all work together to create a unique integrated journey, dependant on your brand’s needs and goals. We can only ascertain what is best once we have done a full brand audit as well as research and target market insights - all falling under your brand strategy. Based on this, we strategise the best plan for you and it may completely break

all the rules. But we do what is right for the brand, not the status quo.

so what Media is best to use today?


integration is key

there Are MAnY StArS thAt MAKe UP A ConSteLLAtion

If you are going to 5 different agencies to get the different needs of your brand met, chances are it may be starting to act a little schizophrenic. We believe firmly in integration; meaning starting from one solid strategy, we work with a group of experts in every field to collaborate on one 360° brand solution. From ATL, through to BTL, and all over the

line. In fact we don’t even think the line exists anymore.


the strongest creative direction is focused on building lasting, meaningful relationships

with the brand’s audience.

dubhe doo-bheCreAtiVe StArS

our strategic department is the platform upon which everything else is based and ensures your brand compass points straight and true.

MusCida mu-see-daStrAtegY

our Pr division works seamlessly with our branding team to make sure your brand gets

seen and heard by the right people.

MiZarmee-zarPUBLiC reLAtionS

our digital division ensures your Brand has a big impact within the online community .

tania austraListha-ni-ya ow-strah-lissinterACtiVe / WeB DeSign

Client service focuses on establishing key relationships with our clients so that we understand your needs and business objectives.

Merak me-rakCLient SerViCe

Social media is an artform and part of an integrated brand journey, providing a platform

to truly engage with consumers.

aLCoral-korSoCiAL MeDiA / Content MAnAgeMent

taLithata-lee-thaProDUCtion

our first rate production department ensures all jobs are completed as efficiently and effectively as possible in any medium you can

imagine.

originate, don’t translate. our dedicated main market partner, AC Massive, has experience in communicating with the right people in the

right places.

aLioth ay-lee-otheMASS MArKet CoMMUniCAtion


soMe oF the things we doPeOPLe OFteN aSK, SO Here IS a LISt OF

BraND StrategYBraND BuILDINg aND MeNtOrINgBraND StOrY DeVeLOPMeNtCONSuMer reSearCH INSIgHtS treND aNaLYSIStHOugHt LeaDerSHIP CONSuMer jOurNeY DeVeLOPMeNtBIg IDea geNeratIONFuLL CaMPaIgN INtegratION aLterNatIVe CONSuMer CONtaCt POINtSaCtIVatIONSSOCIaL MeDIa StrategIeS aND CaMPaIgNSNeW MeDIaexPerIeNtIaL MarKetINgDIgItaL COMMuNICatION aND StrategYWeBSIte DeSIgN aND DeVeLOPMeNteVeNtS

taCtICaL aND guerrILLaVIraL StrategY aND CONteNt tHrOugH tHe LINe aDVertISINgtVPrINt raDIOCreatIVe DIreCtIONart DIreCtIONCOPYWrItINggraPHIC DeSIgNCOrPOrate IDeNtItY DeSIgNPaCKagINg DeSIgNPOINt OF SaLeretaILMaIN MarKet COMMuNICatIONPuBLIC reLatIONS


A true pioneer, Reghard opened Arctic Circle’s doors in 1999 and his passion and dedication has seen it become

one of SA’s leading Brand Institutes. With more than 13 years of strategic, business and creative experience reinforced with in-depth industry knowledge, he leads our team in the quest to build, develop and guide the

best brands.

reghard goussard

Ceo & Managing directorAuthor of the Human Brand Theory, Andre is a specialist in consumer and brand behaviour. With a degree in Industrial Psychology and Sociology, he navigates the complex consumer market to ensure all brand-building campaigns take advantage of the relevant market patterns and opportunities. Andre’s agency experience includes TBWA and his portfolio boasts clients such as KWV Brandy, Shoprite, Shoprite Africa, USAVE, Sinutab, Anglo Platinum, Listerine, Nicorette and Benylin.

andre Le rouxstrategic director

Martinique has over 10 years of brand building experience in some of SA’s biggest advertising agencies including The Jupiter

Drawing Room, KingJames and Black River FC, where she worked on a smorgasboard of clients such as Sanlam, Woolworths, Musica, Coty, Foschini, Brandhouse, Virgin, Cape Argus and

Adidas. With a list of awards that sparkle and equipped with a bold heart, Martinique oversees the creative team, taking brands

beyond frontiers and into a brave new era of opportunity.

Martinique treadaway

Creative directorMore than 8 years advertising and marketing experience in agencies such as DraftFCB working on big brands like Cape Town Waterfront, Richelieu Brandy, Fish Eagle Brandy, Gordon’s Gin and Exact! Clothing, has shaped Charisse into an advertising Jill-of-all-trades. Her passion for client relationship building and inspiring her team is what keeps our clients’ brands headed in the right direction.

Charisse neLClient service director

our FearLess Leaders


brands iMPaCted by our thinking


Lets have a CuPPa

reADing A DoCUMent iS ALL VerY WeLL AnD gooD

But we’d really like to meet with you, hear your thoughts, discuss your brand and see what we can do for you. Building a brand is all about relationships, and it starts with the one between us. So come

for a coffee anytime.

IS YOur BraND HeaDINg IN tHe rIgHt DIreCtION?

Let’s start navigating.

t +27 21 486 8140 e [email protected]

S 33.92882 e 18.44448

great brands know where they’re going

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