great britain tourism survey - visitengland: holidays, days out … · 2015-03-31 · great britain...

Great Britain Tourism Survey

January February March April May June July August September October November December YTD – Jan-Jan

TRIPS 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch

GB 6.024 6.294 +4.5% 6.024 6.294 +4.5%

England 5.139 5.398 +5.0% 5.139 5.398 +5.0%


BEDNIGHTS 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch

GB 14.822 14.669 -1.0% 14.822 14.669 -1.0%

England 12.615 12.287 -2.6% 12.615 12.287 -2.6%


EXPENDITURE 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch 2011 2012 %ch

GB £923 £1017 +10.2% £923 £1017 +10.2%

England £755 £877 +16.2% £755 £877 +16.2%

HEADLINE ANALYSIS: • January represented a fairly positive start to 2012 for GB tourism with trips increasing by +5% compared to January 2011. Nights

decreased slightly by -1% although spend increased by +10%. These findings suggest slightly shorter but more expensive trips

taking place in January 2012, helped by a positive month for business trips which tend to be short but high in spend.

• In volume and value terms, GB trips in January were at the highest level reported in the past 6 years: Jan 2012 (6.3m) compared to

2011 (6.0m), 2010 (5.4m), 2009 (5.6m), 2008 (6.1m), 2007 (5.8m). Please note that the latest 2012 results are provisional and subject to minor changes in subsequent months due to the inclusion of trip-takers returning from late trips. Pre-2012 results are based on full-year data so will not change.

Undertaken by TNS Travel & Tourism

Fieldwork: 11 Jan – 26 Feb 2012

TNS Face-to-Face Omnibus Survey

All expenditure figures are in

HISTORIC PRICES




GB 1.681 1.934 +15.1% 1.681 1.934 +15.1%

England 1.395 1.532 +9.8% 1.395 1.532 +9.8%



GB 3.945 4.779 +21.1% 3.945 4.779 +21.1%

England 3.130 3.723 +18.9% 3.130 3.723 +18.9%

January February March April May June July August September October November December YTD Jan-Jan


GB £326 £418 +28.2% £326 £418 +28.2%

England £265 £345 +30.2% £265 £345 +30.2%





HISTORIC PRICES HEADLINE ANALYSIS: • Holiday trips, nights and spend during the month reported increases on January 2011 of +15%, +21% and +28%,

respectively.

• As a result, GB holiday trips reported a very strong Jan 2012 (1.9m) when compared to previous years: 2011 (1.7m), 2010

(1.6m), 2009 (1.7m), 2008 (1.6m), 2007 (1.5m).

Please note that the latest 2012 results are provisional and subject to minor changes in subsequent months due to the inclusion of trip-takers returning from late trips. Pre-2012 results are based on full-year data so will not change.




GB 2.854 2.666 -6.6% 2.854 2.666 -6.6%

England 2.489 2.370 -4.8% 2.489 2.370 -4.8%



GB 6.210 6.053 -2.5% 6.210 6.053 -2.5%

England 5.368 5.178 -3.5% 5.368 5.178 -3.5%



GB £254 £243 -4.3% £254 £243 -4.3%

England £213 £210 -1.4% £213 £210 -1.4%





HISTORIC PRICES HEADLINE ANALYSIS: • Unlike holiday tourism, January 2012 saw decreases on the equivalent month in 2011 with trips, nights and spend decreasing by -

7%, -3% and -4%, respectively.

• Consequently, VFR trips in Britain in January 2012 (2.7m) were slightly lower than those reported in 2011 (2.9m) but at a higher

level than previous years with the exception of 2008: 2010 (2.5m), 2009 (2.6m), 2008 (2.8m) and 2007 (2.6m).





GB 1.259 1.404 +11.5% 1.259 1.404 +11.5%

England 1.065 1.247 +17.1% 1.065 1.247 +17.1%



GB 2.765 3.293 +19.1% 2.765 3.293 +19.1%

England 2.326 2.953 +27.0% 2.326 2.953 +27.0%



GB £296 £319 +7.8% £296 £319 +7.8%

England £233 £290 +24.5% £233 £290 +24.5%





HISTORIC PRICES HEADLINE ANALYSIS: • Business trips in January have seen increases on 2011 in trips (+12%), nights (+19%) and spend (+8%)

• With the exception of 2007 and 2008 (1.5m, respectively) business trips in GB during January 2012 (1.4m) reported a strong

month when compared to 2009 and 2010 (1.1m, respectively) and 2011 (1.3m).



ALL TOURISM, Jan – Jan period HOLIDAYS, Jan – Jan period VFR, Jan – Jan period Business, Jan – Jan period

TRIPS 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012

GB 5.769 6.139 5.594 5.417 6.024 6.294 1.466 1.578 1.705 1.632 1.681 1.934 2.588 2.834 2.591 2.516 2.854 2.666 1.451 1.458 1.114 1.088 1.259 1.404

England 4.850 5.263 4.723 4.534 5.139 5.398 1.219 1.306 1.368 1.273 1.395 1.532 2.221 2.480 2.258 2.202 2.489 2.370 1.208 1.301 0.933 0.893 1.065 1.247

ALL TOURISM, Jan – Jan period HOLIDAYS, Jan – Jan period VFR, Jan – Jan period Business, Jan - Jan period

BEDNIGHTS 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012

GB 15.044 16.146 13.797 11.819 14.822 14.669 4.028 4.055 4.661 3.480 3.945 4.779 6.804 7.602 5.859 5.893 6.210 6.053 2.981 3.437 2.706 2.117 2.765 3.293

England 12.139 13.595 11.462 9.512 12.615 12.287 3.258 3.342 3.705 2.601 3.130 3.723 5.895 6.759 5.040 4.891 5.368 5.178 2.405 2.898 2.257 1.720 2.326 2.953


EXPENDITURE 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012

GB £880 £991 £818 £726 £923 £1,017 £254 £338 £292 £304 £326 £418 £231 £240 £212 £186 £254 £243 £329 £394 £291 £207 £296 £319

England £692 £843 £644 £596 £755 £877 £194 £286 £235 £241 £265 £345 £197 £202 £177 £154 £213 £210 £266 £338 £211 £174 £233 £290

Undertaken by TNS Travel & Tourism, Fieldwork: 11 Jan – 26 Feb 2012, TNS Face-to-Face Omnibus Survey All expenditure figures are in HISTORIC PRICES



Av. Trip Length 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012

GB 2.61 2.63 2.47 2.18 2.46 2.33 2.75 2.57 2.73 2.13 2.35 2.47 2.63 2.68 2.26 2.34 2.18 2.27 2.05 2.36 2.43 1.95 2.20 2.35

England 2.50 2.58 2.43 2.10 2.45 2.28 2.67 2.56 2.71 2.04 2.24 2.43 2.65 2.73 2.23 2.22 2.16 2.18 1.99 2.23 2.42 1.93 2.18 2.37


Av. £ / Night 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012

GB £58 £61 £59 £61 £62 £69 £63 £83 £63 £87 £83 £87 £34 £32 £36 £32 £41 £40 £110 £115 £108 £98 £107 £97

England £57 £62 £56 £63 £60 £71 £60 £86 £63 £93 £85 £93 £33 £30 £35 £31 £40 £41 £111 £117 £93 £101 £100 £98


Av. £ / Trip 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012

GB £153 £161 £146 £134 £153 £162 £173 £214 £171 £186 £194 £216 £89 £85 £82 £74 £89 £91 £227 £270 £261 £190 £235 £227

England £143 £160 £136 £131 £147 £162 £159 £219 £172 £189 £190 £225 £89 £81 £78 £70 £86 £89 £220 £260 £226 £195 £219 £233

Undertaken by TNS Travel & Tourism, Fieldwork: 11 Jan – 26 Feb 2012, TNS Face-to-Face Omnibus Survey All expenditure figures are in HISTORIC PRICES

great britain tourism survey - visitengland: holidays, days out … · 2015-03-31 · great britain...

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