wannabeap@gm

ail.com

All the time we think aboutchange-disruption-transformation-shift from A to B

affecting our clients brands.

What if

affecting our point of viewchange-disruption-transformation-shift from A to B

is the 1st step to answer big questions?

No more 3600 shooting at our target Living with audience 365 days a year, instead*

Gre

at C

OM

MU

NIC

AT

ION

S in

200

9The initial meaning of communication is to share

How to create experience, which is worth sharing?

Shift in our point of view

* TBWA planted 360vs365 idea into my head during GoldenDrums adfest in Slovenia last fall.

Start a conversation with audience, instead of bombarding it with information. Understand, what inspires people to talk about our brand. Encourage them to speak.

Consider our shrinking budgets as a way to purify communications. It ll lead us to more efficient and unexpected solutions.

We saw the New Year 2009 in with the word CRISIS in our lips.

Does crisis ruin our industry?

* John Fitzgerald Kennedy

Gre

at c

om

mu

nic

atio

ns

in 2

009

Shift in our point of view

When written in Chinese the word crisis is composed of 2 characters. One represents danger, and the other represents opportunity*.

GR

EA

T c

om

mu

nic

atio

ns

in 2

009

What limits the great ?

Reinvent ourselves, never stop at the level of “good”, shift our points of view all the time, learn, learn, learn.

* The phrase engraved on the pavement in front of Miami Ad School

Shift in our point of view

Good is the enemy of great *

wan

nabe

ap@

gmai

l.com

my path

19851992

2005-20072007 2007-2009 2009

Start Discover

the violin

Account planner &

account executive

@McCann Erickson Lithuania

Graduate

Vilnius University,

Faculty of Economics,

Lithuania

Account planner &

account executive

@TBWA\VILNIUS Lithuania

Miami Ad

School

Boot Camp for Account

Planners