great content: the fuel that feeds your social networking engine - bdi 10/15/13 financial services...
TRANSCRIPT
Great Content:
10 Tips on Fueling your Social Networking Engine
@VictorGaxiola
Agenda
Key Tenets of Content
10 Practical Tips
http://www.actiance.com/resources
Key Tenets of Content on Social
Content is the fuel that feeds social engagement
Drives conversations
Adds value (4E’s)
Illustrates thought leadership
Provided in multiple formats
Easy to amplify/share
Can be a mix of professional and personal
10 Tips to Fuel your Social Networking Engine
1. Define what it means to be social
2. Define your audience
3. Use content that meets the 4E’s
4. Mix up your content
5. Use various types of content
6. Identify your content sources
7. Learn how to share
8. Exercise an authentic voice
9. Learn how much and when to share content
10. Measure your results
Tip 1- Define What it Means to be Social
Tip 1- Define What it Means to be Social
Amplify!
Tip 2 - Define Your Audience
Tip 3 – Use Content that meets the 4E’s
Entertain
Educate
Enrich
Engage
Tip 3 – Use Content that meets the 4E’s
Entertain
Tip 3 – Use Content that meets the 4E’s
Educate
Tip 3 – Use Content that meets the 4E’s
Enrich
Tip 3 – Use Content that meets the 4E’s
Engage
Tip 4 – Mix up you Content
Professional
Personal
Tip 4 – Mix up you Content
80/20
Tip 5 – Use various types of content
Article links
Photos
Images
Videos
Infographics
Polls
Questions
Tip 6- Identify your content sources
Tip 6- Identify your content sources
Tip 7 – Learn How to Share: From Others
Tip 7 – Learn How to Share: Curated
Tip 7 – Learn How to Share: Creative
Tip 7 – Learn How to Share: Reactive
Tip 8 – Exercise an Authentic Voice
Tip 8 – Exercise an Authentic Voice
Tip 9- Learn how much and when to share content
Tip 10 – Measure your Results
End
In summary
1. Define what it means to be social
2. Define your audience
3. Use content that meets the 4E’s
4. Mix up your content
5. Use various types of content
6. Identify your content sources
7. Learn how to share
8. Exercise an authentic voice
9. Learn how much and when to share content
10. Measure your results
Questions?
@VictorGaxiola