great lake to lake trail project - nancy krupiarz

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The Great Lake-to-Lake The Great Lake-to-Lake Trails Trails Cross-State Trail Cross-State Trail Connections Connections Michigan Bicycle Summit March 26, 2011

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Great Lake to Lake Trail Project - The Great Lake to Lake Trail Project is a statewide initiative to connect 15 existing trails with on-road and off-road connections in the gaps to build a long-distance route, approximately 240 miles from South Haven to Port Huron. See the new vision that is unfolding for Michigan’s trails, how it can attract tourism and economic development in the 55 communities along its route and how project ambassadors are filling in the gaps to make this route happen.Presenter:Nancy Krupiarz, Executive Director, Michigan Trails and Greenways Alliance, LansingAs Executive Director of Michigan Trails and Greenways Alliance, Nancy carries out her organizational mission of fostering and facilitating an interconnected system of trails and greenways across Michigan. She provides technical assistance to citizens and communities on all aspects of trail planning, acquisition, development, operations and maintenance. She promotes awareness of Michigan’s trails through publications, presentations, and events. She also works on policy at the local, state, and federal levels to facilitate the establishment of trails and their connections to destinations.

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Page 1: Great Lake to Lake Trail Project - Nancy Krupiarz

The Great Lake-to-Lake The Great Lake-to-Lake TrailsTrails

Cross-State Trail Cross-State Trail ConnectionsConnections

Michigan Bicycle Summit

March 26, 2011

Page 2: Great Lake to Lake Trail Project - Nancy Krupiarz

Michigan’s Multi-Use

Trail System - 2010

• 2,478 Miles

• Over 2,600 with “non-rail-trail” trails

• #1 in the Nation

Page 3: Great Lake to Lake Trail Project - Nancy Krupiarz

Project Roots: Connecting Project Roots: Connecting Michigan Trailways Vision Michigan Trailways Vision

and Action Planand Action Plan

Page 4: Great Lake to Lake Trail Project - Nancy Krupiarz

State Wide State Wide Trail Trail

System System ModelModel

The Greenway Collaborative, Inc. www.greenwaycollab.com

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What works for the this first

cross-state trail may serve as a template for other long-

distance statewide trails!

Page 5: Great Lake to Lake Trail Project - Nancy Krupiarz

MTGA’s WorkMTGA’s Work Kresge Foundation GrantKresge Foundation Grant 3 “Trail Ambassadors” 3 “Trail Ambassadors” Steering Committee (MDNRE, Steering Committee (MDNRE,

MDOT, MTGA)MDOT, MTGA)--Gap Connection opportunities--Gap Connection opportunities--35 meetings thus far with local --35 meetings thus far with local

officials, officials, transportation transportation agencies, etc. agencies, etc.

--Recommend best route; Get --Recommend best route; Get EndorsementEndorsement

--Action Plan for Implementation--Action Plan for Implementation--ACT on action plan--ACT on action plan

Page 6: Great Lake to Lake Trail Project - Nancy Krupiarz

Both On-road and Off-RoadBoth On-road and Off-Road ConnectionsConnections

Off-Road Trails Off-Road Trails Where Right of Where Right of Way exists but we Way exists but we might need:might need:

Designated bike Designated bike lane in urban lane in urban areasareas

Signed route in Signed route in low-speed or low-low-speed or low-traffic areastraffic areas

Page 7: Great Lake to Lake Trail Project - Nancy Krupiarz

Marketing and Branding Marketing and Branding CollaborationCollaboration

““Nesting” strategiesNesting” strategies-- State, regional, county, and local trail -- State, regional, county, and local trail branding and how it is conveyed to public branding and how it is conveyed to public

-- Develop trail name, schematic logo -- Develop trail name, schematic logo alternatives that work across an array of alternatives that work across an array of mediamedia

-- Determine how cross-state trail works in -- Determine how cross-state trail works in conjunction with individual trailsconjunction with individual trails

Page 8: Great Lake to Lake Trail Project - Nancy Krupiarz

15 Trails of the Cross-State Route

Kal-Haven Trail Jackson Intercity Trail

Kalamazoo River Valley Trail Grand River ArtsWalkBattle Creek Linear Park Lakelands TrailMarshall Riverwalk Huron Valley TrailAlbion River Trail West Bloomfield TrailHomer Bike Path Clinton River TrailFalling Waters Trail Macomb Orchard Trail

Bridge to Bay Trail

Page 9: Great Lake to Lake Trail Project - Nancy Krupiarz

Stats

158 miles on the ground

7 gaps in the cross-state route, approx. 100 miles

57 jurisdictions; 21 new communities to “tap” into

Page 10: Great Lake to Lake Trail Project - Nancy Krupiarz

““Ambassador” WorkAmbassador” Work

Hold meetings to generate awareness Hold meetings to generate awareness and seek input on route alternatives:and seek input on route alternatives:

Local Government Officials and StaffLocal Government Officials and Staff Transportation AgenciesTransportation Agencies Economic Development OfficesEconomic Development Offices Tourism stakeholdersTourism stakeholders Citizen AdvocatesCitizen Advocates Private Property OwnersPrivate Property Owners

Page 11: Great Lake to Lake Trail Project - Nancy Krupiarz

Some Gaps already have Some Gaps already have Plans!Plans!

We just need to help move them along!

Page 12: Great Lake to Lake Trail Project - Nancy Krupiarz

Field WorkField WorkExplore route conditionsExplore route conditions

Page 13: Great Lake to Lake Trail Project - Nancy Krupiarz

Dealing with:Dealing with:

High traffic road crossingsHigh traffic road crossings Active railroad crossingsActive railroad crossings Crossings over I-94, I-69, and Crossings over I-94, I-69, and

US-23US-23 Environmentally sensitive areasEnvironmentally sensitive areas

Page 14: Great Lake to Lake Trail Project - Nancy Krupiarz

Exploring potential right of way easements from private property owners

Page 15: Great Lake to Lake Trail Project - Nancy Krupiarz

Marketing/BrandingMarketing/Branding

Develop unifying logoDevelop unifying logo Pull Together a Conceptual Website Pull Together a Conceptual Website

and Brochureand Brochure Develop a Poster to Raise Awareness Develop a Poster to Raise Awareness

and generate fundingand generate funding

Page 16: Great Lake to Lake Trail Project - Nancy Krupiarz

The Greenway Collaborative, Inc. www.greenwaycollab.com

Information CollectedInformation Collected

Different User Different User GroupsGroups Bicycle (All)Bicycle (All) Pedestrian (All)Pedestrian (All) Snowmobiling (1)Snowmobiling (1) Cross-Country Cross-Country

Skiing (1)Skiing (1) Equestrian (1)Equestrian (1)

12 Different Trail 12 Different Trail NamesNames

8 Different Trail 8 Different Trail LogosLogos

6 Friends Groups6 Friends Groups 2 Trails are State 2 Trails are State

Parks (Kal-haven, Parks (Kal-haven, Lakelands)Lakelands)

Over 100 Over 100 StakeholdersStakeholders

Page 17: Great Lake to Lake Trail Project - Nancy Krupiarz

The Greenway Collaborative, Inc.

www.greenwaycollab.com

Main MessageMain Message

Main messages that Main messages that we are trying to we are trying to convey:convey: Great LakesGreat Lakes MichiganMichigan Cross State TrailCross State Trail

Name and/or logo Name and/or logo cannot be evaluated cannot be evaluated in isolationin isolation

Need to look at the Need to look at the entire marketing entire marketing packagepackage

Keep the Name Keep the Name Clean and Add Clean and Add Other Messages Other Messages via logo, signs, via logo, signs, brochure and brochure and websitewebsite

Page 18: Great Lake to Lake Trail Project - Nancy Krupiarz

The Greenway Collaborative, Inc. www.greenwaycollab.com

Recommended LogoRecommended Logo• Simple and

Inclusive

• Conveys Michigan and Great Lakes

Page 19: Great Lake to Lake Trail Project - Nancy Krupiarz

The Greenway Collaborative, Inc. www.greenwaycollab.com

Website Concept Home Website Concept Home PagePage

• Help User Find Appropriate Trips From All of The Options

Page 20: Great Lake to Lake Trail Project - Nancy Krupiarz

The Greenway Collaborative, Inc. www.greenwaycollab.com

Website Concept Weekend Website Concept Weekend Trips PageTrips Page

• Show Select Options

Page 21: Great Lake to Lake Trail Project - Nancy Krupiarz

The Greenway Collaborative, Inc. www.greenwaycollab.com

Website Concept Website Concept Segment PageSegment Page

• Show Resources for Lodging, Restaurants, Bike Repair, etc.

Page 22: Great Lake to Lake Trail Project - Nancy Krupiarz

The Greenway Collaborative, Inc.

www.greenwaycollab.com

Brochure Concept Front Brochure Concept Front PagePage

• Great Lakes Prominent

• Show in Context of System

Page 23: Great Lake to Lake Trail Project - Nancy Krupiarz

The Greenway Collaborative, Inc. www.greenwaycollab.com

Brochure Concept Back Brochure Concept Back PagePage

• Similar to Website In That It Shows Trip Suggestions Based on Time

Page 24: Great Lake to Lake Trail Project - Nancy Krupiarz

The Greenway Collaborative, Inc. www.greenwaycollab.com

Informational KioskInformational Kiosk• Located at Trail

Heads and Major Intersections

• Provide information about the trail including, location, distance, maps and near-by destinations

• Local information could be placed on the backside of the plaque

Page 25: Great Lake to Lake Trail Project - Nancy Krupiarz

Phase 2

Determine approx. cost of trail

Develop signage standard specs

Develop signage application standards

“Brand” management

Develop website and “go live”

Continue to make progress in gaps

Fundraising events for GLT2

“Trail Towns” training

Page 26: Great Lake to Lake Trail Project - Nancy Krupiarz

The Greenway Collaborative, Inc. www.greenwaycollab.com

Route Approval from Local Route Approval from Local JurisdictionsJurisdictions for On-Road for On-Road

RoutesRoutes• On-Road

Routes and signage must follow specific Guidelines provided by Federal Highway Administration (MUTCD)

Page 27: Great Lake to Lake Trail Project - Nancy Krupiarz

The Greenway Collaborative, Inc. www.greenwaycollab.com

Signage – Standard SpecsSignage – Standard Specs

Page 28: Great Lake to Lake Trail Project - Nancy Krupiarz

Further Technical AssistanceFurther Technical Assistance in the Gaps in the Gaps

Page 29: Great Lake to Lake Trail Project - Nancy Krupiarz

Other Other Great Lake-Great Lake-

to-Laketo-LakeTrailsTrails

The Greenway Collaborative, Inc. www.greenwaycollab.com

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•Gaps in Route #2 are receiving serious attention

•Route #3 is already connected; It just needs development!

•Routes 4 and 5 would be brand new initiatives

Page 30: Great Lake to Lake Trail Project - Nancy Krupiarz

From the State From the State PerspectivePerspective

The Great Lake-to-Lake Trails are The Great Lake-to-Lake Trails are beneficial for all the individual trails beneficial for all the individual trails that are included in the route:that are included in the route:

----Attract week-long touristsAttract week-long tourists, , especially with the Amtrak optionespecially with the Amtrak option

----Attract out-of-state visitorsAttract out-of-state visitors

----Attract fundingAttract funding for a significant for a significant state trailwaystate trailway