great place to work® & directemployers - what's this alliance all about?
TRANSCRIPT
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
Agenda
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• Who is Great Place to Work®
• What is a great workplace?
• Introducing the Great Rated! Review
• Examples of how clients spread the word
• DirectEmployers integration
• Questions
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
Great Place to Work®
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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
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NORTH AMERICA
United States
Canada
LATIN AMERICA
Argentina
Bolivia
Brazil
Central America
& Caribbean
Chile
Colombia
Ecuador
Mexico
Paraguay
Peru
Uruguay
Venezuela
ASIA-PACIFIC
Australia
India
Japan
Korea
EUROPE
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Luxembourg
Netherlands
Norway
Poland
Portugal
Spain
Sweden
Switzerland
United Kingdom
MIDDLE - EAST United Arab Emirates
AFRICA Nigeria
We operate in more than 40 nations worldwide and
publish 38 national Best Companies lists
World’s Largest Annual Workplace Survey
6,000+ companies; 2.9 million employees
Global Reach
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
• Founded the Best Workplace/Employer movement
• Wrote “100 Best Companies to Work For” book in 1984
• New concept New York Times Bestseller
• 30 years expertise advantage today
• Publish premiere Best Company lists worldwide
• Top of CEO & PR team’s wish lists
• Premiere media partners – eg. FORTUNE in US
• International media coverage
• Deep expertise differentiated client & partner value
• Definitive, rigorous & trusted methodology
• Superior branding value
• Expertise (data, benchmarking) provides business ROI beyond lists
What Sets Us Apart
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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
What is a great workplace?
“A great place to work is one in which you trust the people you work for, have pride in what you do and enjoy the people you work with.”
—Robert Levering, Co-Founder,
Great Place to Work®
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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
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People are hungry for “real” insights
80% of consumers research
online before making major
purchases –PwC study
25% of consumers said brand
loyalty affected how they shop
–EY study
69% of job seekers say they would not
take a job at a company with a bad
reputation even if unemployed
–Glassdoor study
51% of new employees plan to leave in
the 1st 18 months –Glassdoor study
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
Great Rated! Reviews tell the story of a company’s
workplace culture, based on employee feedback
combined with HR practices, objectively written by
Great Place to Work experts.
Reviews help job seekers understand if they are a fit
with the company’s culture.
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Introducing Great Rated! Reviews
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
Great Rated! Review
Written by GPTW
experts based on:
• Trust Index©
Employee Survey
• Complete Culture
Audit© or Culture Brief™ HR Practices
List Participants will receive a complimentary Great Rated! Review this
year. Great Rated! Reviews are otherwise priced at $1,995 per year.*
9 *effective March 1, 2014
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
How are reviews produced?
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• Trust Index Survey identifies key strengths and weakness
• Weakness = “not a fit”
• Culture Audit /Brief describes distinctive practices and provides stats
• Employee comments give character
Telling an editorial story about what makes the company great
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
How are reviews produced?
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• From the Culture Audit or Culture Brief
• Written for job seekers – not executives
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
How are reviews produced?
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• From the Culture Brief or Culture Audit
• Recruitment strategies
• Tips for job seekers to stand out
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
How are reviews produced?
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• Employee Comments
• From survey results
• Protect anonymity
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
How are ratings produced?
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GREAT CHALLENGES
• People here are given a lot of responsibility.
• I am offered training or development to further myself professionally.
• Promotions go to those who best deserve them.
• My work offers me opportunities to develop my skills and knowledge.*
GREAT ATMOSPHERE
• There is a "family" or "team" feeling here.
• People celebrate special events around here.
• Management hires people who fit in well here.
• This is a fun place to work.
• People avoid politicking and backstabbing as ways to get things done.
GREAT REWARDS
• Management shows appreciation for good work and extra effort.
• Everyone has an opportunity to get special recognition.
• People are encouraged to balance their work life and their personal life.
• People here are paid fairly for the work they do.
• We have special and unique benefits here.
• I feel I receive a fair share of the profits made by this organization.
GREAT PRIDE
• I feel I make a difference here.
• My work has special meaning: this is not "just a job".
• People here are willing to give extra to get the job done.
• People look forward to coming to work here.
• I'm proud to tell others I work here.
• When I look at what we accomplish, I feel a sense of pride.
GREAT COMMUNICATION
• Management is approachable, easy to talk with.
• Management keeps me informed about important issues and changes.
• I can ask management any reasonable question and get a straight answer.
• Management genuinely seeks and responds to suggestions and ideas.
• Management involves people in decisions that affect their jobs or work environment.
GREAT BOSSES
• Management has a clear view of where the organization is going and how to get there.
• Management does a good job of assigning and coordinating people.
• Management shows a sincere interest in me as a person, not just an employee.
• Management delivers on its promises.
• Managers avoid playing favorites.
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
How are ratings produced?
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Ratings Calculation:
Total Rating = combination of 3s, 4s, 5s
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
How are ratings produced?
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Ratings Calculation:
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
Examples
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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
Partners – DirectEmployers
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Included in Direct Traffic Report
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
Partners – DirectEmployers
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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
Partners – Digital First
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Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
Some Feedback
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“Fun review of Ultimate, I like it. Great job.” -Ultimate Software
“Thanks for such a fantastic write-up!!” -Etsy
“There’s something very compelling about this level of transparency”-EY
“Our CEO loved the greatrated.com site and our new profile.” –Credit Acceptance
“Great Rated! is super interesting.” -Monsanto
“It is really wonderful!! I
absolutely love how you’ve
woven so many of the things
that make EF such a terrific
place into the article! …” -EILEEN FISHER
“I looked over the review and it’s looking fabulous! The writing is so conversational and “real.”” –CHG Healthcare
“You really captured our culture and what makes us unique.” -Aeropostale
Copyright © 2013 Great Place to Work® Institute, Inc. All Rights Reserved.
Thank You
For more information:
415-844-2574
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