What makes a Great Social Media Campaign? ROI?

1. THE BLAIR WITCH PROJECT$22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE

2. BLENDTEC - WILL IT BLEND?HOME SALES OF BLENDERS INCREASED BY OVER 700%

3. OLD SPICE SOCIAL MEDIA CAMPAIGN107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT

Other Social Media Campaigns Worth a “Tweet”

Hotmail- First Integration of Email & Social Media

Barack Obama Presidential Election- Able to “Contribute” right from Social Media

Tourism Queensland “Perfect Job”- Viewed 2.3 million times in two weeks

Top 5 Goals of a Social Media Campaign

Improve Search Engine Ranking

Increase Brand Awareness

Increase Positive Brand Mentions Online

Improve Customer Service & Satisfaction

Earn More Sales

Top 5 Mistakes of a Social Media Campaign

Not or Barely Monitoring (Amazon)

Down Sourcing to Junior Staff

Fast beats Perfect (Dominos)

Faking It! (Walmart)

Having an “Off” Switch

SOCIAL MEDIA RETURN ON INVESTMENTVIDEO COURTESY OF SOCIALNOMICS