greater technology greater good - amd.com · to test this theory, amd and hunters lane high school...
TRANSCRIPT
At AMD, we are at our best when bringing great products
to market. We create high-performance semiconductor
solutions that are designed to help solve some of the
world’s toughest challenges. This is our driving motivation
— to enable the world’s creators, researchers, inventors,
and explorers to transform the lives of those around them
through immersive and instinctive computing.
With this purpose comes great responsibility to our
employees, our community, and our planet. Since 1995,
AMD employees have contributed more than 196,000
hours of volunteer service and millions of dollars to the
communities where we live and work. We earned a score
of 100% on the Human Rights Campaign’s Corporate
Equality Index, and 100% of our direct suppliers
completed their self-assessment questionnaires covering
social, environmental, and ethical risk. Our 25x20 Energy
Efficiency Initiative — designed to deliver at least 25
times more energy efficiency with our mobile Accelerated
Processing Units (APU) by 2020 over a 2014 baseline —
is ahead of schedule and was recognized with Edison
and Environmental Leader awards. Our products drive
an immense sense of pride among our global employees
and provide a lasting difference for our world.
As a company, we are extremely proud to create high-
performance computing and graphics products that lead
the industry, and to do that in a manner that leaves the
world a better place.
Dr. Lisa SuPresident and CEO
MESSAGE FROM OUR PRESIDENT AND CEO
GRAPHICSAMD combines breakthrough graphics architecture with cutting-edge software to power
platforms that can handle the most challenging, important, and graphics-intensive applications
today, including gaming, machine intelligence, and virtual and augmented reality.
COMPUTE AMD’s high-performance microprocessors and chipsets deliver powerful, efficient performance
for consumer and commercial devices like desktops, notebooks, and servers.
SOLUTIONS AMD has leadership high-performance graphics and compute design capabilities, uniquely
enabling us to differentiate solutions for customers and partners. From embedded products that
power medical imaging devices and digital signage to semi-custom processors for leading game
consoles and beyond, AMD technology is everywhere.
WHAT WE MAKE
WHO WE ARE
Since our founding in 1969, AMD has
driven innovation in high-performance
computing, graphics, and visualization
technologies — the building blocks
for gaming, immersive platforms,
and the datacenter. Hundreds of
millions of consumers, leading Fortune
500 businesses, and cutting-edge
scientific research facilities rely on AMD
technology daily to improve how they
live, work, and play. AMD employees
around the world are focused on
building great products that push
the boundaries of what is possible.
Gaming Machine Intelligence
Virtual & Augmented Reality
Client Systems
Infrastructure & Cloud
Semi-Custom Vertical Platforms
Partnerships
Learn more at AMD.com
We work to ensure that working conditions throughout our supply chain are safe, and that everyone involved in delivering
AMD products — from the design lab to the manufacturing line — is treated with dignity and respect.
We nurture an inclusive work environment where employees bring their unique perspectives and passions to work every day.
We are committed to operations that reduce greenhouse gas emissions and electricity use. We focus on developing energy-
efficient processors, and our 2020 climate goals are verified by the Science Based Targets initiative.
We contribute to our local communities through the time and talent of our workforce in company-sponsored volunteer events.
We believe that immersive and instinctive computing will transform our lives, and we are inspired by how digital technology
has improved our world. From helping students learn to creating innovative new therapies for veterans to mapping the
universe we live in — AMD technology powering the systems that are opening new doors to a better world.
CORE ISSUES
Corporate responsibility issue
prioritization helps us refine
our strategic focus and resource
allocation, build a foundation
for a forward-looking strategy,
and communicate effectively
with key stakeholders.
DATA PRIVACY & SECURITY Cybersecurity is a top priority at AMD. This focus
extends across all tiers and work groups within our
company — including policies that govern our corporate
operations, practices that help keep our intellectual
property and the information we hold safe, and product
innovations that support strong protections for our
customers.
HUMAN RIGHTS & LABOR ISSUES We strive to ensure that our materials are sourced
ethically and that our supply chain is managed
responsibly. Our goal is to deliver high-quality products
while ensuring working conditions throughout our
supply chain are safe and workers are treated with dignity
and respect.
ENERGY EFFICIENCY & CLIMATE CHANGE Our climate goals for the year 2020 span AMD’s business
operations and have been verified by the Science Based
Targets initiative. We are steadfast in our goals for
environmental stewardship — whether sourcing
renewable energy for our offices, demonstrating
world-class manufacturing with wafer suppliers, or
efficiently powering millions of AMD-equipped devices.
ROLE OF IT IN SOCIETY We believe that our technology should promote
and enable a more equitable, safe, and healthy world.
At the same time, we make conscious efforts to prevent
or minimize negative impacts from the manufacturing
or use of our products.
Studies show technology increases student
engagement and makes certain tasks easier.
Proving that learning improves with such tools,
on the other hand, is more difficult. However, there
is potential in VR technology — due to its immersive,
3D nature with the combination of visual, auditory,
and kinesthetic learning models — to better engage
students and help them to retain key concepts.
To test this theory, AMD and Hunters Lane
High School in Nashville, Tennessee, launched a
six-week experiment to determine student and
teacher perceptions of VR-based learning and
evaluate the potential for integrating VR
effectively into the classroom.
“Our preliminary information indicates students have
better retention of the information because instead
of learning it one dimensionally, they experience the
content on multiple levels,” said Dr. Susan Kessler,
Hunters Lane principal. “The more experience-based
content you have, the more likely kids are going to
feel connected to it.”
Perhaps most importantly, the VR experiment
made students at Hunters Lane High School curious,
and that can go a long way in helping develop
student agency.
“Virtual reality is going to change everything for
them,” predicted Todd Duncan, Hunters Lane librarian.
“It’s going to get them excited and engaged. Students
are going to want to come to classes where VR is
utilized as part of the lesson, and teachers can use
it in just about every subject. What you can do with
VR is truly limitless.”
STUDENT ENGAGEMENT THROUGH VIRTUAL REALITY
Founded in 1999, UNETE is the largest organization
in Mexico supporting public education (K–12) by
introducing technology to classrooms nationwide.
Their non-profit mission is to improve the quality
and equity of education by developing digital skills.
As UNETE CEO Alejandro Almazán Zimerman
explains, “The schools in Mexico are completely
underserved. Currently there are more than 30,000
schools that do not have access to technology.”
“AMD products offer a very good cost-benefit
relationship. They offer proper performance for our
educational aims, and the affordable cost allows us
to reach more children. What AMD allows us, in a
nutshell, is to do more with less,” says José Rubén
Martínez, UNETE’s CTO and COO.
Since its founding, UNETE has purchased more than
30,000 AMD-based products.
Each school year, more than 2.6 million students and
over 100,000 teachers benefit from UNETE support.
To date, the organization has equipped more than
8,500 schools with computers, servers, and other
technological resources across all of Mexico’s 32
states — with a special focus on regions where
poverty and marginalization rates are highest.
Zimerman emphasized, “The important thing is that
those computers are not just thrown into the class-
room with the expectation of a magical effect. There
is a lot of work behind the scenes that we have been
improving upon school year after school year. We feel
very fortunate to be working with AMD in this pursuit.”
Learn more at unete.org/english
DIGITAL INCLUSION
ACROSS MEXICO
COMMUNITY AFFAIRS
For more than 35 years, AMD has
invested time, money, and technology
in organizations that help strengthen
communities worldwide. Our
employees also continue to make their
communities a better place through
volunteerism and donations to local
organizations. Since 1995, AMD’s
workforce has performed more than
196,000 hours of volunteer service
and contributed $16.4 million USD to
charitable causes.
Parks Restored
8
Trees, SeedlingsPlanted
1,050
Meals Packed, Cooked, Served
44,000
Bags ofLitter Collected
290
Educational Packets Assembled
2,000
Raised for Charity
$115K+
Volunteers1,600+
Volunteer Hours6,400
Global Sites Participated
20Service Projects
67
AMD CARESDAY OF SERVICE 2017STRENGTHENING OUR COMMUNITIES WORLDWIDE
AMD has always believed that workplace volunteering strengthens
our communities, our employees, and our company. Every year
we amplify this message through our annual AMD Cares Day of
Service, encouraging our global workforce to volunteer in social and
environmental projects, reinforcing our longstanding commitment
to our communities.
AMD REGIONS
Europe, Middle East, & Africa
Asia-Pacific
Greater China
The Americas
RESPONSIBILITY ON A GLOBAL SCALE
Penang, Malaysia – Business Ser vices
Hyderabad, India – R&D, Design
Istanbul, Turkey – Sales
Grenoble, France – Sales
Tokyo, Japan – Sales
Sydney, Australia – Sales
Melbourne, Australia – Sales
Seoul, South Korea – Sales
Shanghai, China – R&D, Design
Taipei, Taiwan, China – R&D, Design
Jakarta, Indonesia – Sales
Bangkok, Thailand – Sales
Cyberjaya, Malaysia – Business Ser vices
New Delhi, India – Sales
Mumbai, India – Sales
Singapore – R&D, Design
Paris, France – Sales
Beijing, China – Corporate, R&D, Design
Brussels, Belgium- Sales
Shenzhen, China – R&D, Design, Business Ser vices, Sales
Hong Kong, China – Sales
Bengaluru, India– R&D, Design
Dubai, UAE – Sales
Moscow, Russia – Sales
Chongqing, China – Sales
Milan, Italy – Sales
Munich, Germany – Business Ser vices & Sales
Orlando, FL – R&D, Design
Atlanta, GA – Business Ser vices
Mexico City – Sales
São Paulo, Brazil – Sales
Buenos Aires, Argentina – Sales
San Diego, CA - SalesLos Angeles, CA - Sales
Austin, TX – Corporate, R&D, Design
Santa Clara, CA – Corporate,Business Ser vices, R&D, Design
Bellevue, WA – R&D, Design
Markham, Ontario– Business Ser vices, R&D, Design
Fort Collins, CO– R&D, Design Boxborough, MA – R&D, Design
Hsinchu, Taiwan, China – R&D, Design,Business Ser vices
Suzhou, China – Business Ser vices
Fleet, UK – Sales
MARKHAMEstablished: 1985; Acquired
by AMD in 2006
Operations: AMD Canadian
Headquarters and graphics R&D center
AUSTINEstablished: 1978
Operations: Corporate, R&D, Design
BRAZIL & LATIN AMERICAOperations: Business Services and Sales
Offices in São Paulo, Mexico City, and Buenos Aires
R&D, Design
Business Ser vices
Corporate Offices
Sales
SANTA CLARAEstablished: 2017; Original HQ
in Sunnyvale, 1969
Operations: AMD Corporate
Headquarters, R&D, Design
Penang, Malaysia – Business Ser vices
Hyderabad, India – R&D, Design
Istanbul, Turkey – Sales
Grenoble, France – Sales
Tokyo, Japan – Sales
Sydney, Australia – Sales
Melbourne, Australia – Sales
Seoul, South Korea – Sales
Shanghai, China – R&D, Design
Taipei, Taiwan, China – R&D, Design
Jakarta, Indonesia – Sales
Bangkok, Thailand – Sales
Cyberjaya, Malaysia – Business Ser vices
New Delhi, India – Sales
Mumbai, India – Sales
Singapore – R&D, Design
Paris, France – Sales
Beijing, China – Corporate, R&D, Design
Brussels, Belgium- Sales
Shenzhen, China – R&D, Design, Business Ser vices, Sales
Hong Kong, China – Sales
Bengaluru, India– R&D, Design
Dubai, UAE – Sales
Moscow, Russia – Sales
Chongqing, China – Sales
Milan, Italy – Sales
Munich, Germany – Business Ser vices & Sales
Orlando, FL – R&D, Design
Atlanta, GA – Business Ser vices
Mexico City – Sales
São Paulo, Brazil – Sales
Buenos Aires, Argentina – Sales
San Diego, CA - SalesLos Angeles, CA - Sales
Austin, TX – Corporate, R&D, Design
Santa Clara, CA – Corporate,Business Ser vices, R&D, Design
Bellevue, WA – R&D, Design
Markham, Ontario– Business Ser vices, R&D, Design
Fort Collins, CO– R&D, Design Boxborough, MA – R&D, Design
Hsinchu, Taiwan, China – R&D, Design,Business Ser vices
Suzhou, China – Business Ser vices
Fleet, UK – SalesBEIJINGEstablished: 2004
Operations: Greater China
Headquarters, R&D, Design
TAIPEIEstablished: 1987
Operations: Business Services
HYDER ABADEstablished: 2008
Operations: R&D, Design focusing on
graphics and computing solutions
BENGALURUEstablished: 2004
Operations: R&D, Design
focusing on graphics
and computing solutions
MAL AYSIAPenang Established: 1972
Operations: Business Services
Cyberjaya Established: 2008
Operations: Business Services
EUROPE & MIDDLE EASTOperations: Business Services, Sales
SHANGHAIEstablished: 2006
Operations: Shanghai Research
and Development Center (SRDC);
AMD’s largest system design hub
outside of the United States
SINGAPORE Established: 1984
Operations: Singapore Product Development
Center (SPDC) and APJ Sales & Marketing
ENERGY EFFICIENCY
We design energy-efficient processors while continuing to meet users’
performance expectations. Through AMD’s award-winning 25x20 Energy
Efficiency Initiative, we remain on track to reach an ambitious goal,
and third parties are taking notice of our achievements.
2015“Carrizo”
2016“Bristol Ridge”
2014“Kaveri”
2018 2019 20202017“Raven Ridge”
RELA
TIVE
ENE
RGY
EFFI
CIEN
CY(l
og s
cale
)
25x ADDITIONAL ENERGYEFFICIENCY BY 2020(2014–2020)
Required Trendfor 25x20
of AMD APUs
For more information and substantiation please go to www.amd.com/25x20
energy usage (variable “E”) as defined by: ETEC (Typical Energy Consumption for notebook computers), Energy Star Program Requirements Rev 6.1 10/2014. AMD “Kaveri” represents the baseline of 1.0X for CPU, GPU, and ETEC.
“Carrizo” 277/2709 (123%), “Bristol Ridge” 279/3234 (136%), “Raven Ridge” 667/4425 (247%). Results may vary with configuration and driver versions. RVM-53
• AMD Reference Platform“Kaveri” AMD FX-7600P 2x4GB DDR3L-1600Crucial CT256M4SSD2Windows 8.1 x64 9600Graphics Driver 13.350.0.01366x768 • AMD Reference Platform“Carrizo” AMD FX-8800P2x2GB DDR3-1866Crucial CT256M550SSD1Windows 10 x64 10586Graphics Driver 21.19.137.5141366x768 • AMD Reference Platform“Bristol Ridge” AMD FX-9830P2x4GB DDR4-2133Crucial CT256M4SSD2Windows 10 x64 10586Graphics Driver 21.19.137.5141366x768 • AMD Reference Platform“Raven Ridge” AMD Ryzen™ 7 2700U2x4GB DDR4-2400Samsung 850 Pro SSDWindows 10 x64 16299.64Graphics Driver: 23.20.768.01920x1080
ACCELERATING ENERGY EFFICIENCY
Additional energy efficiency gains from the AMD Ryzen™ Processor with Radeon™ Vega Graphics
keep AMD ahead of the trend line needed to achieve our 25x20 goal.
CALIFORNIA
G
OV
ERN
OR’
S EN
VIRO
NMENTAL & ECONOMIC LEAD
ERSHIP A
WA
RD
AMD has nearly 50 years of technology innovation and leadership and this is just the start. AMD
Canada’s deep roots in Markham, Ontario, Canada have resulted in an 1,800-plus workforce in Markham
that is without peer in Canada for the design and development of leading-edge semiconductors.
Recently, AMD Canada’s deep talent pool – software and hardware architects, business managers,
engineers, and students – have been critically involved in the development of some truly revolutionary
products – Ryzen™ processors, Radeon™ graphics, and EPYC™ processors. These products are at the
heart of many laptops, desktops, workstations, servers, and game consoles, and enable everything
from high performance computing, “big data” analytics, artificial intelligence, and machine learning
(AI & ML) to electronic gaming and virtual reality/augmented reality (AR/VR) systems.
Our Markham site continues to be a site of innovation and growth within AMD. Over the past few years,
AMD Canada has grown significantly. The reason for this growth is obvious – the culture, teamwork
and creativity of our workforce competes and succeeds on every level against competitors from around
the world. Moreover, AMD Canada continues to receive tremendous support from the City of Markham
and the Province of Ontario. This support and a continued focus on developing the next generation of
engineering talent in Canada are just two of the many reasons that make AMD Canada’s Markham site
so successful.
Kevin O’NeilCorp. VP, Legal and AMD Canada Managing Director
Andrej ZdravkovicCorp. VP, Software and
AMD Canada Site Lead
AMD CANADA
M A R K H A M
The innovative and dedicated engineers at AMD
Canada’s Markham campus have allowed us to be at
the forefront of semiconductor technology for more
than 25 years.
We’re investing millions of dollars here at AMD
Canada and with industry consortiums to bring
together the necessary technologies to enable the
next wave of high-performance and immersive
computing. These investments by AMD help the
continued development in a wide variety of fields –
autonomous vehicles, augmented and virtual reality,
machine learning, and artificial intelligence – while
continuing to power the ubiquitous computing that is
at the centre of the lives of our fellow Canadians.
The team in Markham has been key in bringing to
market our new graphics architecture codenamed
“Vega”. This new architecture has been employed in
our consumer graphics products – AMD Radeon™ RX
Vega processors – and in the Radeon Instinct™ MI25
– the world’s fastest training accelerator for Machine
Intelligence and Deep Learning1. This new graphics
architecture will enable companies – here in Canada
and abroad – to power new applications, develop
new pharmaceuticals and treatments, analyze the
huge amounts of data being created every day, and
to be the foundations for the virtual and augmented
experiences that have only just recently moved from
laboratory to widespread availability.
1. Measurements conducted by AMD Performance Labs as of June 2, 2017 on the Radeon Instinct™ MI25 “Vega” architecture based accelerator.
Please visit https://instinct.radeon.com/en/product/mi/ for full substantiation.
ABOUT AMD CANADA
M A R K H A M
COMMUNITY SERVICE
The AMD Cares Day of Service
exemplifies the spirit of giving
within our company. AMD Canada
proudly took on the challenge to
go above and beyond previous
engagement levels and we performed
over 500 hours of community service.
AMD Canada employees participated
in a wide range of volunteer activities
from projects that benefitted the
environment to supporting local
charitable organizations.
Raised for Charity
$25K+Volunteer Hours585
Units of Blood41
M A R K H A M
AMD Canada is the largest fabless semiconductor company in Canada today and we are driven to maintain that leadership position.
This requires us to continue to attract the best and brightest engineers and scientists while also investing in the 1,800 women and
men at AMD Canada today. That’s why we are so passionate about the amazing talent being developed at Canada’s and Ontario’s
premier universities. We typically hire more than 100 new undergraduate students each year. We also work directly with universities
and colleges in various joint development and other research programs that not only provide critical experiences for the students but
also involve critical technology developments for AMD Canada.
As AMD looks to the future, AMD Canada will continue to be at the heart of our innovation and creativity. This knowledge provides
assurance that the pioneering and community spirit that is so critical to our shared success will continue to drive us forward. The
women and men of AMD Canada will continue working to develop the next generation of products and technology that power the
most compute-intensive applications in some of the most challenging environments and fields.
INVESTING IN THE FUTURE
M A R K H A M
AMD CORPORATE
CITIZENSHIP IN ACTION
We are proud to bring AMD technology to market through the lens of people,
planet, and purpose. Today, more than ever, it is important that we work together
across all levels of community to focus on creating meaningful impact. At AMD,
we use our collective knowledge and passion to attack challenges and pursue
innovative ideas that help solve global problems. This approach is not an “add
on,” but a “how to” that resides within our DNA. Through AMD’s products and
presence, we strive to positively impact the people touched by our technology
on the planet we share each and every day.
We thank our workforce, technology partners, and communities around the world
for joining with AMD as we continue to deliver technology designed to help solve
some of the world’s toughest challenges.
Follow us on Twitter @AMDInitiatives
Susan Moore Corporate Vice President,
Public Affairs
ENABLING TODAY, INSPIRING TOMORROW
Art is inspired by life, much in the same way as AMD
innovations are inspired by life — by people and what
they can accomplish with the right technology.
AMD is a company that dares to imagine a better
world and takes inspiration from our customers
to deliver innovative solutions to the challenges
and possibilities of our digital age. We don’t create
technology for technology’s sake; we innovate for
you and what you can achieve.
Learn more about how AMD is powering better l ives at AMD.com/CorporateResponsibil it y
©2018 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD logo, Ryzen, Radeon, Vega, EPYC, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other trade names are used for identification purposes only and may be the property or trademarks of their respective owners.