{Greatist vs. New York Times Well Blog

Nicole Numrich

Strengths

Greatist• The homepage is simple and easy to maneuver. • Greatist e-mails daily fitness and lifestyle tips every day. • It explores different aspects of living a healthy life through:

fitness, health and happiness. • Greatist does a great job of reaching out to its readers

through social media.

Strengths

New York Times - Well• There is a wide variety of content available: body, mind,

food fitness, love, family, doctors, voices and pets.• It’s easy to interact within the site; a user can easily ask

Well a question or respond to an existing thread. • The layout utilizes white space making the page easy on

the eyes; the front page isn’t too cluttered even though there is a lot of content.

Weaknesses

Greatist• You have to be a member of the blog to post comments or

to respond to posts in any way. • On some pages, the site seems to lack content. Some pages

have too much white space. Although, they did just update the site.

• Greatist needs more user-generated content.

Weaknesses

New York Times - Well• Just like the home page of the NY Times, there are

advertisements that take away from the simplicity of the layout.

• The latest stories, where the majority of the content is accessed, is too far down the page.

• All of the stories are grouped together; this makes it difficult to find specific stories.

Opportunities

Greatist• Now that Greatist has grown, they should expand to cities

other than New York. • They have an opportunity to utilize free labor if they

allotted more space for pieces written by Greatist readers across the nation.

• They should make it easier for readers to interact; there could be polls, questions, or even what content readers are enjoying most.

Opportunities

New York Times - Well• The Well blog has an opportunity to focus their efforts.

There is a lot of content which is overwhelming is someone just wants to peruse the site.

• Well should place the latest stories right alongside the top stories so users can explore all their content easier.

• Their advertisements should be more focused in health and lifestyle.

Threats

vs.• Well and Greatist both have very similar content. Nowadays there

are so many sites exploring health and fitness, both these sties need to maneuver through the noise.

• They need to create their own content and involve the readers as much as possible. If the users feel that they are helping contribute to the site, they are more likely to come back.

• Both sites need to explore new trends in health and fitness and keep their blogs updated.

Greatist• http://greatist.com/

Well• http://well.blogs.nytimes.com/