greek animal welfare fund fundraising. volunteers never doubt that a small group of thoughtful...
TRANSCRIPT
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Greek Animal Welfare Fund
Fundraising
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Volunteers
Never doubt that a small group of thoughtful citizens can change the world. Indeed it is the only thing that ever has.
Margaret MeadAmerican
Anthropologist
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Motivating Volunteers
•Make people feel valued•Provide scope for
development•Recognise achievements•Provide a challenge•Try not to ‘fall out’
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Fundraising Ideas
•Bazaars/car boot sales•Taverna evening•Book sale•Fun dog show•Sponsored event
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Fundraising Ideas
• Collecting boxes• Tombola• Raffle• T shirts, pens, calendars,
Christmas cards • Newsletter• Website
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Publicity
• There are no successful events without publicity
• Press Release• Posters/leaflets• Local TV or radio station• Website
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Fundraising and Raising Awareness
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Fun Day
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Food collection
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Dog Walk on Zakinthos
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Fundraising Tips
•Fun•Plan •Checklist•Sponsors
•Profit•Communicat
e•Review•Feedback
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Website
•A must have in this day and age
•Attractive and professional•Plenty of photographs•Keep it up to date
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Using the Web
• Why use it?• 1. Everybody uses the net• 2. Highly effective form of personalised
marketing• 3. Reach a more diverse audience• 4.Make an impression using your logo,
colours and slogans• 5. They are free!
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Using the net
• Social Networks
• 1. Facebook
• 2. MySpace
• 3. Bebo
• 4. Twitter
• 5. Blogger
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DO
• Update Regularly
• Answer Questions, ask for opinions.
• Be friendly and informal
• Use all photos and videos you’ve got
• Let people say what they want
• Put donation buttons on the page to capture the impulse donation
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DON’T
• Be afraid of difficult questions, people like honest answers
• Constantly ask for donations- appeals for volunteers or equipment are more successful if you’re going to ask for anything
• Update using a press release
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Corporate Fund Raising
•Charitable Donation•Sponsoring a programme
•Donations
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Making Contact
• Letter• Fax• Telephone enquiry
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They are Interested
•Now what?
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Benefits to Sponsors
•Company name and logo•Invitation to event•Acknowledgement•Social responsible image
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Your Sponsors
•Thank them•Keep in contact•Acknowledge them•Aim for long term partnership
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Grant Giving Bodies
Looking for a track record
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•GAWF
•Greek Animal Rescue
•Tails from Greece Rescue, Canada
•RSPCA
•W.S.P.A.
•Marchig Animal Welfare Trust
•Niarchos Foundation
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Applying for Funding
• Is there a closing date?• Check what enclosures are
required• Read the questions carefully• Complete electronically if possible• Keep a copy for your records
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Success
• Write and thank them• Send reports and updates as
requested• Acknowledge on website,
publications etc.