green bean project
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Green Bean Project. Sophie Schindler, Matt Roberts, & Jake Pultro. Store Audit. Total Green Bean Category. Demographics . Demographics . Difference Across Brands P/L. Private labels are very prevalent in our category They are carried at almost every retailer - PowerPoint PPT PresentationTRANSCRIPT
GREEN BEAN PROJECT
Sophie Schindler, Matt Roberts, & Jake Pultro
Store Audit
Green Beans Depth, Fall 2012, Northwest ArkansasStore Location SKUs Unique SKUs Audited by:Harps Crossover 29 3 SophieHarps College 15 JakeHarps Wedington 19 JakeHarps Garland 26 SophieMarvins IGA College 30 5 JakeWalmart MLK 14 SophieWalmart Crossover 26 SophieWalmart (on campus) Garland 2 SophieWalmart Joyce 24 6 MattWalmart Wedington 19 2 MattWalgreens Crossover 1 MattWalgreens College 1 JakeOzarks Natural Foods College 1 JakeTarget Joyce 5 2 MattSams Club Garland 2 3 MattComplete Audit 76 21
Total Green Bean Category
Demographics
Demographics
Difference Across Brands P/L
• Private labels are very prevalent in our category – They are carried at almost every retailer– They make up most of the display space– Medium to High % of Gross Margin for stores
• (as shown in upcoming slides and graphs)
Category Role
Category Role
Category Growth and Innovation• Private Labels are extremely important to retailers for their
Gross Margin in the category.• They make up majority of the Gross Margins for almost every store
audited• Private Labels typically are in 1st or 2nd on amount of
display space given to a brand
Percent of Facing
Gross Margin Dollars
Percent Gross Margin
Explanation of P/L Success in Category
• Private labels will remain strong in this category due to their Gross Margin for stores rivaling the best of the National Brands.
• Compared to years prior the Private label has remained as it is today. • Still strong and dominant part of the store in both Facings and
Gross Margin
Recommendations to retailers• Private Labels will have an increasing presence in the category
because of the percent of Gross Margin they bring to a retailer.• Stores should look at some of their brands, like green giant, that they
dedicate large amounts of space to with little return and replace with either private labels or more profitable brands, like DelMonte.