© 2012 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

Green Beauty: A European PerspectiveUnipro at COSMOPROF WorldwideMarch 9, 2012

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Today’s presentation

The trend:

Down to Earth

The consumer:

A European perspective

on green beauty

The market:

Eco-friendly

packaging

in new

beauty products

The future:

Ideas for greater sustainability

Green Beauty

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Beauty Trend: Down to Earth

Treating consumers as educated and interested

collaborators

Using alternative energy sources for manufacturing

Using sustainable sourcing and maintaining biodiversity

“Free-from”claims

Balancing different natural and organic certifications

Practical aspects of

green beauty and

sustainability

Mastering challenges of

green chemistry(sustainable surfactants, biodegradable formulas)

Using recyclable and recycled packaging materials

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The consumer

• A European perspective on green beauty and the environment

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The European consumer perspective: green beauty

Source: Mintel Oxygen Natural & Organic Personal Care , Europe, December

2010

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The UK consumer view: the environment

Global warming, pollution and landfill expansion are top concerns

Source: Mintel Oxygen, Green Lifestyles, UK, June

2011

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What it means

More than half of UK, German and French

consumers recycle their beauty packaging

Landfill expansion is a top concern for UK

consumers

Collectively we need to address the problem of waste generation in our

industry and limit landfill expansion

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The market

• Eco-friendly packaging in new skincare and bath/shower products

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Eco-friendly packaging: small but growing claim

Total Product Launches: 4,383Jan 2011 – Dec 2011Europe

26% of UK skincare launches made the eco-packaging claim in 2011, up from 10% in 2008

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New skincare with eco-friendly packaging in selected European markets

18%

26% 23%

6%

Between Jan 2011 and Dec 2011

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New skincare products with eco-friendly packaging

Pack made from recyclable paper and printed with

vegetal inks

100% recyclable cardboard pack without printed instructions in order to limit paper consumption

Product info removed to minimise the amount of

material usedFSC certified packaging

Tube is 85% PCR plastic Nordic Ecolabel certified

Kibio Hydratation Intense Nourishing Cream

€28.95

€34.90

Algotherm Algoregard Eye Lift Serum

€12.75

Cosmecology Cleansing Milk

€3.95

DM Drogerie Market Skin Cell Protection Body Lotion

€32.67 €8.59

Matas Body ButterPukka Ayurveda Night Cream

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Refill packaging in skincare: Asia leads the way with flexi pouch format

CAGR=35%CAGR=35%

€168.50

Dior L'Or de Vie La Crème Eyes and Lips Contour Refill

aiomyth Hand & Foot Fresh

€48

AvonFoaming Cleansing Oil

KoseMoist Firming Lotion

€12.42 €10.24

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Eco-friendly packaging in new soap & shower products

Total Product Launches: 3797Jan 2011 – Dec 2011

+10%+10%

+47%+47%

+36%+36%

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New soap & shower products with eco-friendly packaging

16%

15% 5%

Between Jan 2011 and Dec 2011

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Reusable and refillable formats in new soap and bath products (EU)

Now available in a newly designed reusable, recyclable and refillable

pack; biodegradable formula, has not been tested on animals, and does not

contain any animal ingredients

Retailed in reusable tin box

Shower gel from a range of products aimed at making people conscious of just how much water is wasted by leaving the tap on while washing

themselves. Recyclable and refillable packaging.

Fruits & PassionFoaming Bath

Cadum Limited Edition Sweet Almond Soap

T.D.G. Vertriebs GmbH All Natural Orange Wild Herbs Shower Gel

€12.50 €9.90 €26

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Reduced plastic in refillable packaging

CoslysEco-Refill for Protective Shower Gel

with Organic Olive Oil

• Coslys claims to use 75% less plastic with this form of packaging

• Soap-free shower gel enriched with organic honey for its softness

• Can also be used for hair washing

• Certified by Cosmebio and Ecocert (guarantees the absence of silicon, mineral oils, colourants, synthetic fragrances, animal ingredients, parabens, GMO and testing on animals)

• Flexible stand-up pouches in use since 2009 in this category in France; this is the first to highlight the amount of reduced plastic on the front of pack

€7.93

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The future

• Greenfluencers

• New packaging solution

• New packaging materials

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Greenfluencers – Trend Overview

Governments, companies, social pressures and style leaders motivate people to go green. Authorities have in some cases resorted to draconian measures, penalising those who don’t opt in to recycling programs, low-emission transport or green building codes.

If that is influence without a choice, the role played by brands and companies is more persuasive. Those who’ve earned the trust and leadership can coerce others into going green not by force, but by ‘positive reinforcement', and softer enticements like looking cool or earning cash.

But greenfluencers can also be individuals. The role of consumer(s) as green ambassadors takes the sustainability movement in a new direction with the incentive to be part of something bigger.

We know that the ‘green is cool’ movement can sometimes go too far, veering into Eco and Ego territory. But ultimately greenfluence is less about cultivating image and more about fostering community.

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New packaging solution

• A start-up has re-invented the disposable coffee cup.

• Compleat is an all-paper design that has a built-in lid - which means no need for a plastic lid -with a sipping spout.

• Developed by Peter Herman, an architect at the Massachusetts firm Ellenzeig, the design is composed of a single piece of paper and would be ideally waterproofed with cellulose-based plastic so it could be composted.

• Herman has partnered with a graphic design firm to make use of all three of the cup’s surfaces and is in talks with manufacturers and retailers.

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New materials

Researchers are exploring new plant-based packaging materials that can be substituted for petrochemically-sourced plastics in food and cosmetics packs

A team in Spain has discovered how to use a whey protein coating while in France Algopack has engineered an algae-derived material to replace certain

petrochemically-sourced plastics

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Thoughts for the future

Retailers and manufacturers are becoming role models to get ahead of their competitors.

Dialogue between greenfluencer companies and greenfluencer

individuals equates to “Collective Intelligence” and creates greater trust and more useful products.

There’s an opportunity to make green lifestyles and services fun and enjoyable rather than a duty or a task.

© 2012 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

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