Green Chemistry inGreen Chemistry in Minnesota and Beyondy

Timothy KapsnerS i R h S i ti tSenior Research Scientist

Aveda Corporation

Aveda’s Mission

Green Chemistry: Theory and Practice

1998, Paul Anastas and John Warner

What is Sustainability?y

• Plant Sourcing• Plant Sourcing• Green Chemistry Principles• Fair Trade• Indigenous sourcingIndigenous sourcing• Partnerships

Salicylic Acid From Oil of Wintergreen

USP Salicylic Acid: y99.5% minimum

Palm Derived Hair Conditioner

Certified Organic P l St i

Vendor/Aveda P t hiPalm Stearin

(Brazil)Partnership

Sustainable sourcing Community

t

Biodegradability Improved toxicology

support

Babassu Betaine

Babassu oilBabassu oil purchased from a

’women’s co-op in Brazil

Cradle to Cradle(Environmental Protection Encouragement Agency)

A dAveda was the first beautybeauty company in the world manufacturing with 100% wind powerwind power

Aveda’s tcorporate

campus in Blaine, MinnesotaMinnesota, includes ponds and native plantings—andplantings and has been recognized as a Certified Wildlife habitat™ site by the national Wildlife Federation

The Perfume Maker, by Rodolphe Ernst

90% f A d90% of Aveda aroma essential oils are certified organiccertified organic

Essential Oil Purchases 2011

• 40 000 kilos of organic essential oils40,000 kilos of organic essential oils

– 4000 kilos of lavender oil ($500,000+)

– 3000 kilos of orange oil

$400 000 f Yl Yl il– $400,000+ of Ylang Ylang oil

– 92.95% certified organic ! !

Other Green Chemistry Pioneersy

• BioAmber: succinic acid from plant sugars• BioAmber: succinic acid from plant sugars

• Segetis: solvents and plasticizers from plants

• Reluceo: biopolymers from cellulose

Future Cost Sustainability

About the Minnesota Green Chemistry Forum

The Minnesota Green Chemistry Forum is itt d t f t icommitted to fostering a common

understanding among businesses, government, t l i ti (NGO ) dnon-governmental organizations (NGOs) and

academia to advance green chemistry practice d li i Mi t d ti lland policy in Minnesota and nationally.

Green Chemistry Minnesota!

www.greenchemistrymn.org

Thank You!Thank You!