GREEN ECONOMYThe global picture, a national case study and

the opportunity for WalesOliver GreenfieldConvenor, Green Economy CoalitionBangor, Wales, 20th November 2013

Global picture - Green economy evolution2006 Stern Report – economics of climate change

2007-8 Finance crisis, then food crises – system failure?

2008 G20 economic stimulus – 15% ‘green’UNEP Green Economy Initiative

2009 UNFCCC Copenhagen failuresPlanetary boundaries reportGreen Economy Coalition forms

2010 World Economic Forum – economic healthWBCSD Vision 2050

2011 WEF – inequality from growthOECD Green Growth StrategyOccupy movement

2012 Rio+20 - GE endorsed but context-specificGlobal Green Growth Institute becomes an IGOBig 5 consultancies write national GG plans

2013 GE Case grows strongerGE Coalition next phase – equity through GE…

Post Rio+20 there is an acceleration of green economy activities…

310 green economy policies, practices and initiatives registered since 2012 launch of UN database

www.uncsd2012.org

The main global players:• OECD – Green Growth Strategies• GGGI – Global Green Growth Institute,

& GGGF Global Green Growth Forum • UN – PAGE – Partnership Action for

Green Economy• World Bank – WAVES• World Economic Forum – Green

Growth Action Alliance• Green Economy Coalition – civil society

The leading nations and regions:• China to lead the green revolution (2012

China invested $34bn in clean technology)• US 2012 invests $18bn in clean technology• EU 2020 strategy for ‘smart, green and

inclusive growth’,• Nordic Prime-ministers’ Task Force on

green growth’• South Korea, Denmark, UAE, Mexico and

Germany.

Green Economy opportunities are large

Global Market Estimates by 2050

• low-carbon power, transport and building technologies US$3 trillion per year

• low-carbon power US$380 billion per year• annual sustainability-related investment opportunities in

natural resource sectors $1.2 trillion per year • in food and agriculture and forestry $200 billion per year

However, resilience and avoiding costs are probably many times bigger …

Sources: IEA 2010). WBCSD 2010

1. Unprecedented precipitation (climate change?)

2. Rain rushes of the mountains due to deforestation

3. Floods farms

4. Farms excessive dependence on nitrogen fertiliser, due to continual soil erosion

5. Major flood washes off unprecedented levels of nitrogen

6. River, has been straightened and has low levels of biodiversity – it does not clean

7. Nitrogen loaded floods wash quickly out to sea

8. Nitrogen loading creates algal bloom

9. Algal bloom kills local aquaculture fishstocks

10. Insurance company pays out to Farmer for loss of crop, and to aquaculture industry for loss of whole fishstock

11. Reduction in local food availability

Resilience & costs – a real small scale example

There is an international ‘green race’ being run. Every country in the world is taking part. It is as inevitable as it is unstoppable. And New Zealand is well placed to lead.

What we do next will dictate whether we continue to be on the pace – or be left behind

•Accommodation and Food Services •Administrative and Support Services •Agriculture, Forestry and Fishing Support Services and Hunting •Arts and Recreation Services •Auxiliary Finance and Insurance Services •Basic Chemical and Chemical Product Manufacturing •Beverage and Tobacco Product Manufacturing •Building Construction •Central Government Administration, Defence and Public Safety •Construction Services •Dairy Cattle Farming •Dairy Product Manufacturing •Education and Training •Electricity and Gas Supply •Fabricated Metal Product Manufacturing •Finance •Fishing and Aquaculture •Forestry and Logging •Fruit, Oil, Cereal and Other Food Product Manufacturing •Furniture and Other Manufacturing •Health Care and Social Assistance •Heavy and Civil Engineering Construction •Horticulture and Fruit Growing •Information Media Services •Insurance and Superannuation Funds •Local Government Administration •Machinery and Other Equipment Manufacturing •Meat and Meat Product Manufacturing •Mining •Motor Vehicle and Motor Vehicle Parts and Fuel Retailing •Non-Metallic Mineral Product Manufacturing •Other Services •Other Store-Based Retailing and Non Store Retailing •Owner-Occupied Property Operation (National Accounts Only) •Petroleum and Coal Product Manufacturing •Polymer Product and Rubber Product Manufacturing •Postal, Courier Transport Support, and Warehousing Services. •Poultry, Deer and Other Livestock Farming •Primary Metal and Metal Product Manufacturing •Printing •Professional, Scientific and Technical Services •Property Operators and Real Estate Services •Pulp, Paper and Converted Paper Product Manufacturing •Rail, Water, Air and Other Transport •Rental and Hiring Services (except Real Estate) •Road Transport •Seafood Processing •Sheep, Beef Cattle and Grain Farming •Supermarket, Grocery Stores and Specialised Food Retailing •Telecommunications, Internet and Library Services •Textile, Leather, Clothing and Footwear Manufacturing •Transport Equipment Manufacturing •Water, Sewerage, Drainage and Waste Services •Wholesale Trade •Wood Product Manufacturing

5.The Race PlanExecutiveSummary, 40pg PDF. 2.8MB

The Full ReportMacroeconomic report. 300pg PDF, 5.2MB 7.Initial report, 60pg PDF, 4.3MB

Thanks for your interest.

Get in TouchJoin New Zealand’s business leaders – determined to deliver world-leading improvements to our economy, our environmental performance and the living standards of all New Zealanders.

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•Accommodation and Food Services •Administrative and Support Services •Agriculture, Forestry and Fishing Support Services and Hunting •Arts and Recreation Services •Auxiliary Finance and Insurance Services •Basic Chemical and Chemical Product Manufacturing •Beverage and Tobacco Product Manufacturing •Building Construction •Central Government Administration, Defence and Public Safety •Construction Services •Dairy Cattle Farming •Dairy Product Manufacturing •Education and Training •Electricity and Gas Supply •Fabricated Metal Product Manufacturing •Finance •Fishing and Aquaculture •Forestry and Logging •Fruit, Oil, Cereal and Other Food Product Manufacturing •Furniture and Other Manufacturing •Health Care and Social Assistance •Heavy and Civil Engineering Construction •Horticulture and Fruit Growing •Information Media Services •Insurance and Superannuation Funds •Local Government Administration •Machinery and Other Equipment Manufacturing •Meat and Meat Product Manufacturing •Mining •Motor Vehicle and Motor Vehicle Parts and Fuel Retailing •Non-Metallic Mineral Product Manufacturing •Other Services •Other Store-Based Retailing and Non Store Retailing •Owner-Occupied Property Operation (National Accounts Only) •Petroleum and Coal Product Manufacturing •Polymer Product and Rubber Product Manufacturing •Postal, Courier Transport Support, and Warehousing Services. •Poultry, Deer and Other Livestock Farming •Primary Metal and Metal Product Manufacturing •Printing •Professional, Scientific and Technical Services •Property Operators and Real Estate Services •Pulp, Paper and Converted Paper Product Manufacturing •Rail, Water, Air and Other Transport •Rental and Hiring Services (except Real Estate) •Road Transport •Seafood Processing •Sheep, Beef Cattle and Grain Farming •Supermarket, Grocery Stores and Specialised Food Retailing •Telecommunications, Internet and Library Services •Textile, Leather, Clothing and Footwear Manufacturing •Transport Equipment Manufacturing •Water, Sewerage, Drainage and Waste Services •Wholesale Trade •Wood Product Manufacturing

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Thanks for your interest.

There is an international ‘green race’ being run. Every country in the world is taking part. It is as inevitable as it is unstoppable. And New Zealand is well placed to lead.

What we do next will dictate whether we continue to be on the pace – or be left behind.Over the last 24 months Pure Advantage has dedicated significant resources towards understanding the rapidly growing global green economy, and identifying specific opportunities for New Zealand.Today we are releasing a major report: Green Growth: Opportunities for New Zealand, a macroeconomic review conducted by Vivid Economics in London in conjunction with the University of Auckland Business School.This report is the first of its kind in New Zealand.It is an exhaustive, objective economic argument for embracing green growth. One that identifies very specific opportunities where New Zealand has significant advantages.These are opportunities that foster sustainable economic growth and create skilled jobs – at the same time as conserving our natural resources and improving our environmental performance.This report is not driven by environmental idealism or fear of climate change.It is an accumulation of impartial economic data. It demonstrates that not only can New Zealand rescue itself from environmental decline, but that there is significant economic benefit in doing so.Pure Advantage was formed in the belief that the private sector has an important role to play in creating a greener, wealthier New Zealand.We welcome your involvement.Read the report, then get in touch.

Current Supporters

7,384 People have signed up to show their support for the Pure Advantage campaign.JOIN THE DISCUSSION Find us on FACEBOOK Follow us on TWITTER Find us on LINKED IN November 15, 2012

Green growth key for NZ business focus – TV3 FirstlineTV3 Firstline, 15 November 2012 Firstline speaks to Pure Advantage chairman Rob Morrison about the latest report released by Pure Advantage that identifies several key economic opportunities for New Zealand in areas such as sustainable agriculture, biotechnology and geothermal energy….more >>

NZ placed to reap rewards in an eco-conscious world – NZ HeraldReport backs electric cars and more investment in public transport and in biofuels, says Jamie Morton in this NZ Herald article   Mandatory emissions standards for new vehicles, an electrical “smart grid” and a stocktake of our clean green image…more >> November 14, 2012

PURE ADVANTAGE LAUNCHES NEW ZEALAND INTO THE GLOBAL GREEN RACEPrivate industry must take the first step, says Pure Advantage at the launch of its independent macroeconomic review, with foreword by Lord Stern.   Auckland and Wellington, 15 November 2012 – Pure Advantage today launched a significant new independent report…more >> October 11, 2012

Norway to double carbon tax on oil industryExtra funding for climate change mitigation and forestry programmes also part of oil-rich nation’s radical programme, reports Guardian   “Norway is to double carbon tax on its North Sea oil industry and set up a £1bn fund to help combat the damaging impacts of climate change in…more >> June 11, 2012

Pure Advantage Releases Initial Report, ‘New Zealand’s Position in the Green Race’Media Release –  11 June 2012 Pure Advantage, the not-for-profit organisation developing a green growth strategy for New Zealand, today released a significant report into New Zealand’s position in the global green economy. It details how New Zealand is currently…more >>

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Case Study – New Zealand – Pure Advantagehttp://www.pureadvantage.org/

1. Creates prosperity 2. Builds community3. Reduces risks

NZ’s 10 main themes of Green Economy action1. Support the clean

green brandvalue NZ’s clean, green brand and how this brand could be used to improve NZ export performance

2. Green Innovation Achieve OECD average share of R&D in GDP through Green Innovation

3. Energy efficiency implement IEA’s priority energy efficiency policies

4. Electricity investigate the installation of smart grid, the integration of distributed generation and intermittent renewables, and the overall system reliability.

5. Buildings improve energy efficiency in both new and existing residential and commercial buildings

6. Transport cost-effective mandatory light vehicle CO2 emissions standards, increase in the deployment of electric vehicles. Increase public transport investment and usage and facilitate switching to more active transport modes such as walking and cycling.

7. Agriculture improve the allocation of water, and improve water quality and resource efficiency by increasing the efficiency of fertiliser use. Develop information technology and communication systems to help farmers economise on inputs. Continue to improve emissions per yield from livestock and dairy cattle.

8. Fisheries reduce unit costs and greenhouse gas emissions by improving fuel efficiency in fishing.

9. Tourism identify public investments in NZ’s natural capital, including NZ’s biodiversity, which support sustainable private sector tourist investment

10. Forestry create a smart, productive sustainable forestry sector and realise its potential.

5. Improving governance and measurement • Measure what matters (SDGs, GDP+, Corporate)

4. Influencing financial flows • Tax, subsidy, public procurement,

public and private investment3. Greening economic sectors

• Food, housing, transport, energy, infrastructure - SMEs for green growth

2. Investing in people • Just transition, Green jobs• Equity, Inclusion, wellbeing

• Valuation to Action• Resilient green infrastructure

1. Managing natural systems

The Opportunity for Wales… 5 Policy and Change clusters to create a Green Economy

1. The Green Economy race is on

2. Innovate for competitiveness, resilience and social benefit

3. Green Economy Policy creates business value and jobs

4. Build a comprehensive suite of Green economy policy across the five themes

5. Potentially give special focus to SMEs for a green economy

Top 5 Conclusions

Thank you, Oliver Greenfield, Green Economy Coalition

oliver.greenfield@greeneconomycoalition.org