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Sustainable Hospitality: The Growth of Green Hotels

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Page 1: Green Hotels Growth Expected   Agrion Presentation
Page 2: Green Hotels Growth Expected   Agrion Presentation

!

!!M.!Sco'!Parisi,!CHA!EcoGreenHotel7President!!Hospitality!professional!with!over!twenty!years!experience!with!major!hotel!chains,!such!as!InterconDnental,!Starwood,!Hilton!and!Choice!Hotels.!General!Manager!of!the!United!States!first!L.E.E.D.!cerDfied!and!"Environmentally!Friendly"!Hotel;!the!Sheraton!Ri'enhouse.!!!EcoGreenHotel!is!a!hospitality!soluDons!company!dedicated!to!“SupporDng!Hospitality!Sustainability”!We!do!this!through!training,!educaDon,!energy!and!sustainability!soluDons!and!an!online!purchasing!channel.!!www.EcoGreenHotel.com..www.EcoGreenHotelStore.com...! !

Page 3: Green Hotels Growth Expected   Agrion Presentation

Travel & Tourism forecast to pass $2 trillion GDP in 2012 Travel & Tourism is set for a milestone year as the industry’s direct contribution to the global economy is expected to pass $2 trillion in GDP and 100 million jobs. According to research by the World Travel & Tourism Council (WTTC), the global Travel & Tourism industry will grow by 2.8% in 2012, marginally faster than the global rate of economic growth, predicted to be 2.5%. This rate of growth means that Travel & Tourism industry is expected to directly contribute $2 trillion to the global economy and sustain some 100.3 million jobs. When the wider economic impacts of the industry are taken into account, Travel & Tourism is forecast to contribute some $6.5 trillion to the global economy and generate 260 million jobs – or 1 in 12 of all jobs on the planet.

David Scowsill WTTC President & CEO

Page 4: Green Hotels Growth Expected   Agrion Presentation

2011 closes stronger than expected for business travel with total business travel spending up 8.3% for third quarter 2011. 2012 will continue to see more measured growth as economic headwinds persist. GBTA forecasts that business travel spend will increase by 4.6% in 2012.

Page 5: Green Hotels Growth Expected   Agrion Presentation

The CMI Green Traveler Study 2010-11

The Green Traveler Study asked over 950 “eco-conscious” travelers • How do they travel, and how much? • What does “sustainable” or “green” travel mean to them? • How environmentally conscious are their purchasing decisions when not traveling? • What drives their interest in green travel options and destinations? • Will they pay a premium for sustainable choices? • Is there a gap between their intentions and their behavior? • What do they expect from green travel brands? •  How do they view green branding and messaging? •  What gives them trust — or makes them skeptical? • How deep is their commitment to green travel, and how far will they take it?

Page 6: Green Hotels Growth Expected   Agrion Presentation

The CMI Green Traveler Study 2010-11

Key Finding #1: Eco-Travelers Become Greener Travelers were more eco-conscious, shopping locally, recycling more at home and at work, buying recycled products, and avoiding unnecessary purchases. More active steps towards a sustainable lifestyle increased — composting, going vegetarian, bicycling or taking public transportation to work. Overall behavior and spending was 5-17% more environmentally friendly than 2009 respondents. 5% more respondents acted on their environmental concerns while traveling. 85% turned off the lights when they left the room 75% say they had recycled and used their towels and sheets more than once 7.5% increase in “researched and booked greener accommodations” 4% more offset the impact of their travel 5% whose environmental concerns impacted their discretionary travel style 8% increase would most likely go on a greener vacation within the next year.

Page 7: Green Hotels Growth Expected   Agrion Presentation

The CMI Green Traveler Study 2010-11

Key Finding #2: Low Tolerance for High Premiums – The Green Price Point 62% of respondents said that they did not pay extra to stay at a “greener hotel” . And 87.3% of travelers paid between 0 and 5%, which represents more than a 13% increase over 2009. Is green getting cheaper? Are green practices something customers don’t know they’re paying for? Are economic conditions keeping travelers from acting on their green intentions? Green is still not something customers will actually pay extra for today; they won’t pay a “green tax.” One thing is certain — price remains a central concern among travelers. Price was ranked as the #1 criterion for choosing a hotel by more travelers than any other factor, including the hotel’s environmental programs.

Page 8: Green Hotels Growth Expected   Agrion Presentation

The CMI Green Traveler Study 2010-11

Key Finding #2: Low Tolerance for High Premiums – The Green Price Point Insight: Make green concrete. For most people, environmental sustainability is still a relatively abstract concept — especially when compared to practical issues like price and convenience. LEED certification, carbon offsets and sustainable materials do not have the visceral appeal of an ocean view or an Olympic-sized pool. Flipping those product attributes into consumer benefits drive sales and justifying price premiums. Instead of talking about LEED certification mention pure air, natural, non-toxic carpeting and healthy, organic linens are creature comforts that could compel customers to pay a premium for sustainability. That said, numerous case studies across all tourism and hospitality segments show enormous cost-saving benefits to green initiatives, and CMIGreen identified operations as the place to find the ROI in green, not extra charges to consumers.

Page 9: Green Hotels Growth Expected   Agrion Presentation

• 72%!of!electricity!consumpDon!• 60%!of!total!non7industrial!waste!•40%!of!primary!energy!use!!•39%!of!CO2!emissions!!•13.6%!of!potable!water!consumpDon!

According)to)the)US)Green)Building)Council)buildings)in)the)US)account)for:))

In#the#US#alone,#hotels#represent#more#than#5#billion#square#feet#of#space,#nearly#5#million#guest#rooms,#and#close#to#$4#billion#in#annual#energy#use.###

Business#mee?ngs#in#the#US#cons?tute#a#$175billion#industry,#and#Americans#make#more#than#400#million#longEdistance#business#trips#a#year.#

Page 10: Green Hotels Growth Expected   Agrion Presentation

In!general!a!green!hotel!will:!!• Minimize!local!environmental!impact!!through!the!use!of!new!technologies!to!use!less!energy,!water!and!resources!than!tradiDonally!operated!counterparts.!!• Provide!direct!financial!benefits!for!the!building!owners!and!operators!(lower!operaDonal!costs)!•Build!environmental!and!cultural!awareness!(educate!consumers)!•Provide!posiDve!experiences!for!both!guests!and!hosts.!•Have!improved!indoor!air!quality!!

What)is)the)Standard)Defini<on)a)‘Green’)or)‘Sustainable’)Hotel?)

The#hotel#will#be#operated#under#the#sustainability#principals#of:#People,#Profit,#Planet#

Page 11: Green Hotels Growth Expected   Agrion Presentation

• Use!26%!Less!Energy!• Emit!33%!Carbon!Dioxide!!•Use!30%!Less!Indoor!Water!!•Send!50%775%!Less!Solid!Waste!to!Landfills!and!Incinerators!•Green!Buildings!can!also!encourage!the!use!of!alternaDve!transportaDon!(walking,!mass!transit,!low7emission,!fuel7efficient!or!alternaDve!fuel!vehicles)!

According)to)the)US)Green)Building)Council)a)‘Green’)or)‘Sustainable’)Hotel)will:))

The#hotel#will#be#operated#under#the#sustainability#principals#of:#People,#Profit,#Planet#

Page 12: Green Hotels Growth Expected   Agrion Presentation

What)is)the)Standard)Defini<on)a)‘Green’)or)‘Sustainable’)Hotel?)

Currently,#there#is#NO#universally#accepted#Green#Hotel#Standard##

Page 13: Green Hotels Growth Expected   Agrion Presentation

Third)Party)EcoLabel)Cer<fica<ons)

Page 14: Green Hotels Growth Expected   Agrion Presentation

According!to!a!Responsible!Purchasing!Trends!report,!the!three!most!recognizable!eco7labels!are:!!

) ) )Recognized))))))))))U<lized))ENERGYSTAR ) )))))))))100%))))))))))))))))))94%)LEED) ) ) )))))))))))91%))))))))))))))))))70%))))))))))GREENSEAL ) )))))))))))90%))))))))))))))))))66% !

Page 15: Green Hotels Growth Expected   Agrion Presentation

1)  EnergyStar)Benchmark))

2)  EnergyStar)Labeled)Building))

GSV33))

•  Bronze)

•  Silver))

•  Gold))

Scored!between!17100.!50!is!average.!!75!or!above!is!required!to!receive!label.!

Must!meet!minimum!standards!for!waste!reducDon,!energy!efficiency,!water!use!reducDons,!green!cleaning,!hazardous!substances!etc.!

LEED)NC,)EB)O&M,)CI))

•  Cer<fied)

•  Silver))

•  Gold))

•  Pla<num))

Most!stringent!of!the!three!standards.!Requires!earning!points!for!site!selecDon,!indoor!air!quality,!waste!reducDon,!energy!efficiency,!water!use!reducDons,!and!purchasing!

Page 16: Green Hotels Growth Expected   Agrion Presentation

!) ) !

Page 17: Green Hotels Growth Expected   Agrion Presentation

What)Cer<fica<on)is)right)for)my)hotel?) EcoRooms® & EcoSuites™: (www.ecorooms.com) Certified properties must meet eight strict eco-criteria for membership and certification. The criteria includes: use of Green Seal certified cleaning and paper products, towel and linen reuse program, recyclable waste program, energy efficient lighting, high efficiency plumbing, and 100% smoke-free properties.Rating: Must meet all eight program requirements Recognized/Chosen by: American Hotel and Lodging Association (AH&LA) and the American Automobile Association (AAA). EPA’s Energy Star label: (www.energystar.gov) The Environmental Protection Agency’s Energy Star program enables buildings to qualify through meeting strict energy performance standards. Energy Star labeled properties use less energy, have reduced operating expenses, and reduced greenhouse gas emissions. To be certified, the property must attain a minimum score of 75, the top 25%, based on EPA’s National Energy Performance Rating System. As of November 2010, there are 426 Energy Star labeled U.S. hotels. Rating: Must obtain a score of 75 or higher.

#

Page 18: Green Hotels Growth Expected   Agrion Presentation

What)Cer<fica<on)is)right)for)my)hotel?) Green Globe Certification: (www.greenglobecertification.com) This is a certification label for sustainability in both management and operations. Certification criteria cover several areas, including sustainable management and social economic, cultural heritage, and environmental aspects of sustainability. The program’s criteria are also updated annually to ensure international compliance. Rating: Must achieve threshold of at least 35% of the total 1,000 points Green Key®: (www.greenkeyglobal.com) The Eco-Rating program is specifically designed for hotel operations to rank, certify and inspect green initiatives. Based upon a comprehensive environmental self-assessment, hotels are ranked and provided with guidance on how to “unlock” opportunities. The program assesses the five main operational areas of a property and covers nine sustainable practices. An on-site inspection may be conducted to confirm green hotel rating. Rating: One to Five Green Keys Recognized/Chosen by: Carlson Hotels, Hyatt Hotels, Motel 6,MGM Resorts International, Sofitel, Fairmont Hotels & Resorts and Accor in the U.S/North America region.

Page 19: Green Hotels Growth Expected   Agrion Presentation

What)Cer<fica<on)is)right)for)my)hotel?)

Green Seal certification: (www.greenseal.org) This tiered certification is presented to those lodging properties that achieve various levels of compliance with GS-33, Green Seal Environmental Leadership Standard for Lodging Properties. Properties must demonstrate science-based evaluation of sustainable practices in following areas: waste minimization, energy efficiency, conservation and management, management of fresh water resources, wastewater management, hazardous substances, and environmentally conscious purchasing. Rating: Bronze, Silver or Gold Levels Recognized/Chosen by: The city of Los Angeles through its Green Business Initiative, as well as Chicago through its Green Hotels Initiative. USGBC LEED® certification: (www.usbgc.org/leed) The Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings. Promotes a whole-building approach to sustainability by recognizing performance in five key areas: sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality. Rating: Certified, Silver, Gold, or Platinum Level#

Page 20: Green Hotels Growth Expected   Agrion Presentation

5 © 2009 Greener World Media, Inc. (www.greenerworldmedia.com). May be reproduced for noncommercial purposes only, provided credit is given to Greener World Media, Inc., and includes this copyright notice.

185

21,173

49,167

264

3,959

7,359

70

2,197

4,361

37

3,508

7,707

Cumulative LEED NC Certified SF Cumulative LEED CS Certified SF Cumulative LEED CI Certified SF Cumulative LEED EB Certified SF

2009 2020 2030

Floor Area Forecast(millions of square feet)

This year we are expanding our coverage of market trends in LEED, hence the renaming of the report as “Green Building Market & Impact Report.”

Overall, LEED market performance greatly exceeded our expectation of a flattening and maybe even a decline. Total registered and certified floor area in 2009 is estimated to grow by over 40% compared to last year’s totals for a cumulative total of over 7 billion square feet worldwide since LEED was launched in 2000.

This growth is perplexing for a couple of reasons. First, dramatic declines in 2009 U.S. new non-residential construction starts—by some estimates almost 40% below the peak of 2007—means that new non-residential construction might dip below the one billion square foot mark, yet registrations of LEED new construction projects in the U.S. are expected to exceed 1 billion square feet! [This includes LEED New Construction (NC), Core & Shell (CS), Commercial Interiors (CI), LEED Schools and LEED Retail, but not LEED for Existing Buildings(EB).]

What is going on?

We think a couple things might be operating here. The unexpected growth

LEED Market Trends

The current economic

situation coupled with increased

stringency in the LEED requirements

will contribute to an expected

slowdown.

LEED$new$construction$$projects$in$the$U.S.$expected$to$exceed$one$billion$square$feet!$$$[This$includes$LEED$New$Construction$(NC),$Core$&$Shell$(CS),$Commercial$Interiors$(CI),$LEED$Schools$and$LEED$Retail,$but$not$LEED$for$Existing$Buildings(EB).]$

1 © 2009 Greener World Media, Inc. (www.greenerworldmedia.com). May be reproduced for noncommercial purposes only, provided credit is given to Greener World Media, Inc., and includes this copyright notice.

by ROB WATSON

.comExecutive Editor

REPORT2009

GREEN BUILDING

IMPACT MARKET

AN

D

Greener World Media

Page 21: Green Hotels Growth Expected   Agrion Presentation

What)are)Hotel)Companies)Doing)to)Create)Green)Programs?) • Fairmont!Hotels!&!Resorts!–!One!of!the!first!hotel!companies!to!incorporate!sustainability!into!their!organizaDon,!Fairmont’s!Environmental!Policy!outlines!!their!commitments!to!protecDng!the!natural!world.!

• Starwood!Hotels!and!Resorts!in!addiDon!to!a!brand!wide!Environmental!Sustainable!Policy!all!Element!Hotels!are!to!pursue!the!U.S.!Green!Building!Council's!(USGBC)!LEED!CerDficaDon!

• Marrio'!–!Has!over!275!Energy!Star!Labeled!Hotels!and!LEED!CerDfied!prototypes.!Spirit!to!Preserve!is!Marrio'’!s!Social!Responsibility!and!Community!Engagement!program!

• Hilton!has!launched!LightStay!!and!a!Environmental!Policy!are!available!on!Hilton’s!Sustainability!web!page.!!

• IHG!–!LisDng!eight!steps!it!will!take!to!improve!its!relaDonship!with!the!earth,!IHG’s!Environmental!Policy!is!clear!and!aggressive!including!a!branded!Program!Green!Engage!!

#

Page 22: Green Hotels Growth Expected   Agrion Presentation

What)are)Hotel)Companies)Doing)to)Create)Green)Mee<ngs?)

• Starwood!Hotels!&!Resorts!has!introduced!green!meeDng!guidelines!at!its!North!American!properDes!and!plans!to!roll!out!the!pracDces!globally!next!year.!

• Fairmount!Hotels7Eco7Meet!program!helps!meeDng!planners!by!providing!a!meeDng!structure!that!encourages!maximum!waste!diversion!and!environmental!awareness!for!conference!delegates.!

• Kimpton!Hotels7EarthCare!program!donates!a!porDon!of!the!proceeds!to!the!Trust!for!Public!Land.!

• Rosen!Green!MeeDngs®!are!events!which!are!conducted!in!specific!ways!which!help!reduce!the!environmental!burdens!imposed!by!such!acDviDes.!!

#

Page 23: Green Hotels Growth Expected   Agrion Presentation

Partners!in!Energy!Conscious!InnovaDon!.....brining.you.the.greenest.hotels.on.the.planet.

Page 24: Green Hotels Growth Expected   Agrion Presentation

Case)Study)#1)–)Swimming)Pool)Energy)and)Water)Reduc<on)))

Install) $350!

Annual)Cost) $700!

Energy)Savings) 10%!to!30%!reducDon!in!swimming!pool!heaDng!costs!

!HeatSaver:)a!bio7degradable!non7toxic!liquid!that!reduces!evaporaDon!in!outdoor!swimming!pools!by!approximately)30%))

! !AutomaDc!Dmer!adds!4oz!of!product!for!every!1500!square!feet!of!pool!! !Liquid!rises!to!top!and!creates!hydrophilic!barrier!invisible!to!guests!

Hotel#Valencia#in#San#Jose,#CA#is#saving#$12#per#day,#up#to#$4,380#annually##

Page 25: Green Hotels Growth Expected   Agrion Presentation

Case)Study)#2)–)Swimming)Pool)Chemical)Use)Reduc<on))Salt!Water!Conversion!7!12!Hotel!Poroolio

Kana#Hotel#Group!converted!12!swimming!pools!from!tradiDonal!Chlorine!systems.!!The!$18,000!investment!in!salt!water!conversion!equipment!had!a!simple!payback!of!less!than!nine!months.!!They!were!able!to!reduce!chemical!consumpDon!from!$150!of!chlorine!per!month!to!$6!per!month!in!salt.!!12!hotels!X!$1,500!=!$18,000!!conversion!and!install!cost!!

$150!monthly!Chlorine!x!12!months!x!12!hotels!=!$21,600!

$6!monthly!Salt!x!12!months!x!12!hotels!=!$864!!

!

! !Annual#Savings#(Year#2#and#beyond)E#$20,736#

#

Page 26: Green Hotels Growth Expected   Agrion Presentation

Case)Study)#3)–)Wireless)Energy)Management)Guest)Room)Controls

There!are!a!wide!number!of!manufacturers!and!installers!to!provide!wireless!controls!for!guest!rooms!to!efficiently!manage!building!energy.!!The!wireless!controls!interface!with!the!hotel!sosware!to!give!management!direct!control!of!PTAC!energy!use.!!

Direct!Controls!allow!hotel!operators!to!reduce!energy!use!in!un7occupied!guest!rooms!through!sosware!interface.!!!

!

Typical#claims#of#energy#savings#for#a#100#room#hotel#is#approximately#20E30%#of#total#energy#used#for#guest#rooms##

Page 27: Green Hotels Growth Expected   Agrion Presentation

Case)Study)#3)–)Wireless)Energy)Management)Guest)Room)Controls

Evolve,!an!affiliated!company!of!MCP!and!the!Mason!Family!of!Companies,!installed!an!energy!management!system!in!a!full!service!hotel,!in!Washington,!DC!in!April!of!2010.!!At!the!heart!of!the!occupancy7based!energy!management!system!is!a!wireless!keycard!system,!ouoi'ed!to!control!HVAC!operaDon,!lighDng!and!television!energy!usage!in!a!hotel!guest!room.!!!!A!third!party!firm!monitored!the!results!of!the!installaDon!and!a!report!was!generated.!The!findings!showed!a!successful!energy!savings!factor.!!!During!the!months!when!air!condiDoning!and!cooling!were!needed!there!was!a!13.2!%!savings.!!In!the!months!requiring!the!heaDng!system!running!the!savings!showed!5.9%.!In!the!shoulder!months!where!neither!heaDng!nor!cooling!were!the!prevalent!factor!there!was!sDll!a!6.8%!savings.!!!

!

Page 28: Green Hotels Growth Expected   Agrion Presentation

Case)Study)#4)–)Guest)&)Back)of)the)House)Recycling)

Reducing!commercially!viable!waste!from!your!stream!is!the!key!to!savings.!Holiday#Inn#–#San#Antonio#Airport#

400!room!full!service!hotel!began!recycling!program!2007!as!a!pilot!program.!!

Program!started!with!an!8!yard!recycling!dumpster!and!40!yard!trash!dumpster.!!2008!began!single!stream!for!back!of!house!and!guest!room.!!Now,!they!recycle!83!tons!using!a!40yd!recycle!bin!and!an!8yd!trash!bin.!!!

The!40yard!trash!dumpster!=!$250!per!haul!to!landfill!vs.!$75!per!haul!for!recycling.!!

! !Savings#=#over#$10,000#per#year.

!

Page 29: Green Hotels Growth Expected   Agrion Presentation

Public'Areas,'Meeting'Rooms'and'Back'of'House'LightingElectric'Rate

0.09 Per$KWh

ECM'Ref'#

Location Qty Baseline'Technology Upgrade'TechnologyCost'Per'Item

Labor Total'CostSavings'Logic

Projected'Savings/Yr

Savings'Per'Room/Yr

Daily'Savings''Per'Room

Payback''in'Yrs

Fix$A

1st$Floor$Lobby,$entrance,$Fire$Place$

Seating,$and$Breakfast$Area,$Kitchen 69

Recessed$6"$Downlight$Burning$One$(1)$65W$Incandescent$(24$Hour$Burn)

Relamp$with$a$LEDNovation$LEDRPAR30LR75R1WDRIF$(12$W)

$60.00$ $0.00$ $4,140$Reduced$

KW $3,090$ $27.59$ $0.076$ 1.34$

Fix$B Banquet$Pre$Function 23

Recessed$6"$Downlight$Burning$One$(1)$65W$Incandescent$(12$Hour$Burn)

Relamp$with$a$LEDNovation$LEDRPAR30LR75R1WDRIF$(12$W)

$60.00$ $0.00$ $1,380$Reduced$

KW $550$ $4.91$ $0.013$ 2.51$

Fix$C

Meeting$Rooms$Three$Sections$at$14$Fixtures$

Each 42

Recessed$6"$Downlight$Burning$One$(1)$65W$Incandescent$(10$Hour$Burn)

Relamp$with$a$LEDNovation$LEDRPAR30LR75R1WDRIF$(12$W)

$60.00$ $0.00$ $2,520$Reduced$

KW $857$ $7.65$ $0.021$ 2.94$

Fix$DPendent$Lights$over$Breakfast$Tables 14

Seven$Pendent$Fixtures$buring$two$(2)$40$W$Incandescents.$

Relamp$with$A$Type$LEDNovation$LEDRA19R40R1DRI$(3.4$W)

$46.00$ $0.00$ $644$Reduced$

KW $446$ $3.98$ $0.011$ 1.44$

Fix$E Lobby 24

Lobby$Chandelier$burning$24$candelabra$25W$incandescent$bullbs

Relamp$with$a$LEDtronics$candelabra$DEC02RB10E12FRXIWR120AW$(2.4$W) $38.00$ $0.00$ $912$

Reduced$KW $501$ $4.47$ $0.012$ 1.82$

Fix$F Bar 5

Bar$Pendents$burining$one$(1)$25$W$candelabra$bulb

Relamp$with$A$Type$LEDNovation$LEDRA19R40R1DRI$(3.4$W)

$46.00$ $0.00$ $230$Reduced$

KW $72$ $0.64$ $0.002$ 3.20$EcoGreenHotel'Proposed $9,826.00 $5,515.78 $49.25 $0.13 1.8Total$of$Possible$Upgrades

Page 30: Green Hotels Growth Expected   Agrion Presentation

Case)Study)#6)–)OnVDemand)Boiler)Management)Systems)

Reducing!energy!demand!for!domesDc!hot!water!through!the!use!of!on7demand!controls.!!Patented!technology!developed!and!tested!over!the!last!2!years!for!hotels,!mulD7family!housing,!schools!and!other!large!scale!applicaDons.!!

The#savings#from#reduced#water#hea?ng#30%#or#greater#annually#)

Typical#ROI#for#Boiler#Energy#Cost#Management#System#is#18#months#or#less#)

Page 31: Green Hotels Growth Expected   Agrion Presentation

Case)Study)#7)–)Ozone)Laundry)

Ozone!is!the!single!most!powerful!oxidant!available!for!commercial!water!treatment.!!O3!is!an!acDvated!form!of!oxygen!is!150%!stronger!and!3,000!Dmes!faster!reacDng!in!aqueous!soluDon!than!chlorine.!A!highly!effecDve!biocide,!fungicide,!and!deodorizer,!ozone!almost!instantly!disinfects!water!on!contact.!

Water#hea?ng#cost#reduc?ons#of#80%#to#90%.##Wash#temperatures#can#be#lowered#from#140/180F#to#90/105F###!

Chemical#cost#reduc?ons#of#20E25%####!

Page 32: Green Hotels Growth Expected   Agrion Presentation

Case)Study)#7)–)Ozone)Laundry)Utility Start End Usage* 0Cost0 Occ0%

Average0#0of0Occupied0

Rooms

Usage**0Attributed0to0Laundry

Usage*0Per0Occupied0Room

Savings0Per0Occupied0Room*

%0Savings0Per0

Occupied0Room

0Utility***0Rate0 0Avoided0Cost0

Gas0 06/27/09 07/28/09 1,403 1,643.52$/ 67.1% 51.7 543 10.5006/26/10 07/28/10 1,097 1,232.00$/ 85.9% 66.1 424 6.41 14.09 138.9% 1.1230$//// (303.59)$////////

07/29/09 08/27/09 1,042 1,225.36$/ 58.7% 45.2 403 8.9107/29/10 08/27/10 924 1,047.12$/ 71.9% 55.4 357 6.45 12.46 127.6% 1.1230$//// (153.00)$////////

Water 06/27/09 07/28/09 298 840.04$//// 67.1% 51.7 89 1.7306/26/10 07/28/10 238 806.59$//// 85.9% 66.1 71 1.08 10.65 137.6% 3.3890$//// (145.89)$////////

07/29/09 08/27/09 258 757.81$//// 58.7% 45.2 77 1.7107/29/10 08/27/10 189 691.50$//// 71.9% 55.4 57 1.02 10.69 140.2% 3.6587$//// (139.42)$////////

Sewer 06/27/09 07/28/09 298 1,935.43$/ 67.1% 51.7 89 1.7306/26/10 07/28/10 238 1,594.03$/ 85.9% 66.1 71 1.08 10.65 137.6% 6.6976$//// (288.32)$////////

07/29/09 08/27/09 258 1,707.83$/ 58.7% 45.2 77 1.7107/29/10 08/27/10 189 1,315.22$/ 71.9% 55.4 57 1.02 10.69 140.2% 6.9588$//// (265.17)$////////

*/Gas/is/Measured/in/Therms.//Water/&/Sewer/are/Measured/in/CCF/(100/Cubic/Feet) Estimated0Savings0on0Chemicals0(20Months)0= (345.57)$00000000

**/68.9%/Gas/is/Used/to/Heat/Domestic/Hot/Water,/11.11%/for/Dryers/(excludes/space/heating). Total0Avoided0Cost0During0Study0Period0=0 (1,640.95)$0000040%/of/water/is/Kitchen/&/Laundry,/adjusted/to/30%/for/laundry/only/(minimal/kitchen).Percentages/based/on/data/from/a/study/of/Hotels/conducted/for/NationalGrid,/2004. Estimated0Avoided0Cost0Per0Month0=0 (820.47)$00000000

***/Gas/is/bil led/using/incremental/rates;/lower/marginal/rates/for/this/analysis. Estimated0Avoided0Cost0Per0Year0=0 (9,845.70)$00000

Ozone0System0&0Installation0Provided0Courtesy0of0US0Energy0Solutions. Payback0based0on0$16,5000Cost0of0System0(Years)0=0 1.68$00000000000000

Page 33: Green Hotels Growth Expected   Agrion Presentation

!82!!

!65!!

!75!!

Score)1V)100)

EPA's!Energy!Performance!Scale!

Minimum!Score!to!Qualify!for!EPA's!Energy!Star!Current!Buidling's!Score!

0!

50!

100!

150!

200!

Best!in!Region!Average!in!Region!

Page 34: Green Hotels Growth Expected   Agrion Presentation
Page 35: Green Hotels Growth Expected   Agrion Presentation

COST%BY%ECM SAVINGS%BY%ECM%(Annual)

ENERGY%CONSERVATION%MEASURES TOTAL%COST TOTAL%COST

Boiler%Management%System 10,945$(((((((((((((( Boiler%Management%System 6,427$((((((((((((((((Commercial%Refrigeration%Efficiency 2,702$(((((((((((((((( Commercial%Refrigeration%Efficiency 2,145$((((((((((((((((EMS%Common ,$(((((((((((((((((((((((( EMS%Common ,$((((((((((((((((((((((((EMS%Guest%Rooms 84,898$(((((((((((((( EMS%Guest%Rooms 44,946$((((((((((((((Kitchen%Sink%Pedal%Valves 1,432$(((((((((((((((( Kitchen%Sink%Pedal%Valves 421$(((((((((((((((((((Lighting!(Lobby,!BOH,!Pool) 3,726$(((((((((((((((( Lighting! (Lobby,!BOH,!Pool) 5,252$((((((((((((((((Noveda%EnergyFlow%Monitor 12,475$(((((((((((((( Noveda%EnergyFlow%Monitor 3,249$((((((((((((((((OCC%Sensors!(Guets!Rm,!BOH,!and!Public) 2,102$(((((((((((((((( OCC%Sensors!(Guest!Rooms,!BOH,!and!Public) 1,412$((((((((((((((((Ozone%Laundry%Solution 24,090$(((((((((((((( Ozone%Laundry%Solution 14,382$((((((((((((((Pool%Solutions%L%Aqua%Rite 3,485$(((((((((((((((( Pool%Solutions%L%Aqua%Rite 1,463$((((((((((((((((Pool%Solutions%L%Heatsavr 2,157$(((((((((((((((( Pool%Solutions%L%Heatsavr 1,245$((((((((((((((((Window%Conservation 27,345$(((((((((((((( Window%Conservation 9,173$((((((((((((((((

TOTAL%COST 175,357$%%%%%%%%%%%% 90,115$%%%%%%%%%%%%%%

TOTAL(COST(PER(ROOM 772$((((((((((((((((((((((((((( TOTAL(ENERGY(SAVINGS(% 51.39%

12(MONTH(ENERGY(SPEND((Including(Water) 668,303$(((((((((((((((((((

%(OF(ANNUAL(SAVINGS 13.48%PROPOSED(ENERGY(SPEND((Including(Water) 578,188$((((((((((((

FIVE%YEAR%CASH%FLOW

YEAR(1 YEAR(2 YEAR(3 YEAR(4 YEAR(5 TOTAL%Project%Financing%@%5%% (42,768)$((((((((((((( (42,768)$((((((((((((( (42,768)$((((((((((((( (42,768)$(((((((((((((((((((((( (42,768)$((((((((((((( (213,840)$((((%Energy%Savings%*% 90,115$(((((((((((((( 94,621$(((((((((((((( 99,352$(((((((((((((( 104,319$((((((((((((((((((((( 109,535$(((((((((((( 497,942$(((((%Maintenance%Savings% 1,685$(((((((((((((((( 1,348$(((((((((((((((( 1,078$(((((((((((((((( 863$((((((((((((((((((((((((((( ( 690$((((((((((((((((((( 5,664$(((((((((%EPACT%30%%Tax%Rate%at%@.80%per%sq.ft.% 38,871$%%%%%%%%%%%%%% 38,871$(((((((%Progress%Energy%Rebate%Program% 14,231$%%%%%%%%%%%%%% 14,231$(((((((%Progress%Energy%Demand%Reduction%% 9,000$%%%%%%%%%%%%%%%% 9,000$(((((((((%Progress%Energy%Generator%Response%Program% 3,200$%%%%%%%%%%%%%%%% 3,200$(((((((((%Professional%Engineering%and%Tax%Services% (14,325)$%%%%%%%%%%%%% (14,325)$((((((%Project%Management%Fees% (14,029)$%%%%%%%%%%%%% (14,029)$((((((%Annual%Cash%to%Property% 85,980$(((((((((((((( 53,201$(((((((((((((( 57,662$(((((((((((((( 62,414$((((((((((((((((((((((( 67,458$(((((((((((((( 326,715$(((((%Cumulative%Cash%Flow% 85,980$(((((((((((((( 139,181$(((((((((((( 196,843$(((((((((((( 259,257$((((((((((((((((((((( 326,715$(((((((((((( 326,715$(((((

ENERGY%CONSERVATION%MEASURES

TOTAL%ENERGY%SAVINGS

Page 36: Green Hotels Growth Expected   Agrion Presentation

Energy)Efficiency)Tax)Advantages) Building Cost Audit – There are tax advantages that most investors find too confusing or simply too time consuming to take advantage of. By engaging a specialized accounting firm with engineering expertise you can qualify for significant tax deductions.

EPACT05 Energy Tax Deduction (requires independent certification of the energy efficiency measures). Cost Segregation – Properly determine depreciable life of building components, maximizing current deductions. Abandonment – Certain long term assets may be written off due to renovation of the building, maximizing current deductions.

Page 37: Green Hotels Growth Expected   Agrion Presentation

##

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