green industry planning to continue business following a disaster virginia morgan, co-leader...
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Green Industry
Planning to Continue Business Following a Disaster
Virginia Morgan, Co-leader Communications
Alabama Cooperative Extension System
• A tool to help Gulf coast green industry through emergencies or disasters
• One-day workshop during the 2006 Gulf States Horticultural Expo
• Expert presentations, peer interaction, hands-on activities
What We Proposed
Work Starts
• Conducted a listening session, August 2005 SNA convention
• Hired a graduate student and a Web developer
• Interviewed producers in south AL
• Built a basic free Web site
www.greenindustryemergencyplan.com
Plan Goes Awry
• Only three people registered for the workshop
• Re-think approach
• SNA
Next Steps
• 2006
– June presentation– August SNA show– Publication production– New presentation for 2007 GSHE
Production
Facilitator’s Guide– http://www.aces.edu/pubs/docs/E/EX-0068-A/
Participant Workbook with Plan– http://www.aces.edu/pubs/docs/E/EX-0068-B/
Agency Emergency Numbers– http://www.aces.edu/pubs/docs/E/EX-0068-C/
2007 GSHE Education Day
• Twenty-two of twenty-six participants completed the pre-session assessment
0123456789
10
VeryImportant
Important Nice toHave
Don'tNeed
Written plan
Seven participants already had a plan in place
GSHE Education Day, cont’d
• Seven had a plan in place– Last reviewed (2 had reviewed one year ago)– Last exercised (2 had exercised one year ago)
0
0.5
1
1.5
2
2.5
3
Last week Past 6wks
Past 6months
Can'tremember
Last reviewed plan
Last exercised plan
GSHE Education Day, cont’d
• Size of operation (employees) and importance of a written plan
0
1
2
3
4
5
6
VeryImportant
Important Nice to Have
no empl.
1 to 10
11 to 20
21 or more
GSHE Education Day, cont’d
• Twenty-six participants completed the session evaluation– About the course:
• All participants thought the course was helpful (20 (77 percent) thought it was good or excellent)
• The majority said they would recommend the course (24 said yes, 1 said no, and 1 said maybe)
GSHE Education Day, cont’d
• Twenty-six participants completed the session evaluation
– Risk to their operations• Top hazards listed:
Fire, hurricanes, floods, power outage, ice, wind, tornado, thunderstorm, injury
GSHE Education Day, cont’d
• Twenty-six participants completed the session evaluation
– Functions most critical to their operations• Irrigation, customer service, generate $
Project Status
• Learning materials are posted to the ACES Web site (www.aces.edu) and cataloged on the EDEN site (www.eden.lsu.edu).
• The www.greenindustryemergencyplan.com site has not been used by producers yet, but SNA has expressed interest in taking it over.
• An on-line survey has been distributed to eight of the GSHE participants.
Did We Help?
Maybe.
Project Team
• Deacue Fields III, Extension Economist, ACES
• Jim Novak, Extension Economist, ACES
• Ken Tilt, Extension Horticulturist, ACES
• Virginia Morgan, Co-leader Communications, ACES, team leader
Project Collaborators
• Jackie DiPofi, Director, Small Business Development Center, Auburn University
• Jan Winter, Executive Secretary, MS Nursery and Landscape Association
• Allen Owings, Executive Secretary, LA Nursery and Landscape Association