green it bb award 2012 - samsung - summit

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Page 1: Green IT BB Award 2012 - Samsung - Summit

Berlin, 26. November 20

12

Page 2: Green IT BB Award 2012 - Samsung - Summit

Key Take Aways

Memory technology matters! All aspects count: T Q R C D + E

Samsung’s technology lead helps to save

Infrastructure cost Service & maintenance cost

Samsung’s Memory products combine highest performance with lowest power consumption

At no price premium!

Servers should not be bought as black boxes

ensure Samsung’s best technology is on board!

2/29

Page 3: Green IT BB Award 2012 - Samsung - Summit

Why are we here today?

3/29

Page 4: Green IT BB Award 2012 - Samsung - Summit

Giheung. Since 1983

. Area: 1.4Mm2

. Workforce: 12,400

Onyang. Since 1991

. Area: 43Km2

. Workforce: 5,000

Hwaseong. Since 2000

. Area: 1.6Mm2

. Workforce: 16,400

Austin,

USA. Since 1996

. Area: 73Km2

. Workforce: 2,300

Suzhou,

China. Since 1994

. Area: 10Km2

. Workforce: 2,800

Production Locations

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Page 5: Green IT BB Award 2012 - Samsung - Summit

America HQ(DS)San Jose, U.S.

SAS & SARCAustin, U.S.

SESS, SSL, SESLSuzhou, China

China HQ(DS)Shanghai

Sales Subsidiaries (Regional HQs)

Production Sites

R & D Center

4

6

4

SSCRHangzhou, China

SIRCTel Aviv, Israel

Europe HQ(DS)Frankfurt, Germany

Southeast Asia HQ(DS)Singapore

Global Operations

SNRCEindhoven, Netherlands

SESLKVoderady,Slovakia

SEPHILThe Philippines

5/29

Page 6: Green IT BB Award 2012 - Samsung - Summit

Contents

Page 7: Green IT BB Award 2012 - Samsung - Summit

• Device convergence: compute capabilities in your hand

Macro Global Trends Impacting Datacenters

7/29

Page 8: Green IT BB Award 2012 - Samsung - Summit

• Explosive datacenter traffic growth

Macro Global Trends Impacting Datacenters

8/29

Page 9: Green IT BB Award 2012 - Samsung - Summit

Memory & SSD Requirement

• Memory products in Servers are getting more important as data traffic grows

Server Memory GB/sys Trends SSD Shipment Trends

1,000GB

800GB

600GB

400GB

200GB

0GB2011 2012 2013 2014 2015

Sources : IDC Jun’11 Sources : IDC Jun’11

8.0M

6.0M

4.0M

2.0M

0.0M2011 2012 2013 2014 2015

29GB 36GB 53GB 77GB 104GB201GB241GB

326GB

447GB

613GB

248GB

356GB

524GB

690GB

894GB

165GB

233GB

301GB

385GB

456GB

Entry

Mid-range

High-end ServersEnterprise SLCEnterprise MLCGB/System

9/29

Page 10: Green IT BB Award 2012 - Samsung - Summit

Contents

Page 11: Green IT BB Award 2012 - Samsung - Summit

Today’s Business Demands on the Datacenter

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Page 12: Green IT BB Award 2012 - Samsung - Summit

Business Challenge 1: Improving IT Efficiency• Virtualization is unlocking efficiencies in the Datacenter

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Server Memory GB/sys Trends

1,000GB

800GB

600GB

400GB

200GB

0GB2011 2012 2013 2014 2015

Sources : IDC Jun’11

29GB 36GB 53GB 77GB 104GB201GB241GB

326GB

447GB

613GB

248GB

356GB

524GB

690GB

894GB

Entry

Mid-range

High-end Servers

Page 13: Green IT BB Award 2012 - Samsung - Summit

Virtualization: Unintended Impacts/Risks

• Virtualization creates performance gap for storage solutions

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Page 14: Green IT BB Award 2012 - Samsung - Summit

Contents

Page 15: Green IT BB Award 2012 - Samsung - Summit

Samsung SSDs: Better Way to Bridge the Gap• Higher performance: leading to more business transactions per minute

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Page 16: Green IT BB Award 2012 - Samsung - Summit

Cost per Performance that Delivers Value• SSD provides 11 times more efficiency in terms of performance

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Page 17: Green IT BB Award 2012 - Samsung - Summit

“Some are more equal than others”

50nm classDDR32Gb1.5V

40nm classDDR32Gb1.5V

30nm classDDR32Gb

1.35V

20nm classDDR34Gb

1.35V

20nm classDDR34Gb

1.25V*

Considered with an 8 hours active and 16 hours idle status in server

Green

DDR3-G2

Green

DDR3-G1

Source: Samsung Lab.

Memory Power Consumption as measured in 96GB server

67% Savings

35%Savings

* Optional Solution

TechnoloyInterfaceDensityVoltage

65.3W

33.6W21.8W 20.3W

42.8W

34%Savings

21%Savings

Green

DDR3-G3

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Page 18: Green IT BB Award 2012 - Samsung - Summit

+61.9

Air Flow

Air Flow

+40.8

Reducing Cooling Costs via Thermal Efficiency

• Samsung Green Memory Solution improves thermal efficiency by 28%

18/29

20nm class DDR3 solution50nm class DDR3 solution

Page 19: Green IT BB Award 2012 - Samsung - Summit

• Samsung 20nm class 4Gb-based 1.35V DDR3 can reduce server fan noise by 17dB,

as it needs less thermal cooling than a common 50nm class 2Gb-based 1.5V DDR3

[uPa] [dB]

700K 91

600K 90

500K 88

400K 86

300K 84

200K 80

100K 74

0K

50nm Class 2Gb 1.5V DDR3 20nm Class 4Gb 1.35V DDR3

Current Solution Green Solution 3

[Sound Level]

Normal Conversation

(40~60dB)

Passenger Car

(60~80dB)

Hearing Damage

(85dB, Long-Term

Exposure)

Traffic on a

busy roadway

(80~90dB)

Significant Noise Reduction

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Page 20: Green IT BB Award 2012 - Samsung - Summit

Quality is in Samsung‘s DNA

Samsung manufactures and optimizes each element to work together

20/29

Page 21: Green IT BB Award 2012 - Samsung - Summit

Green Memory Solutions: Reducing Power29% reduction in Server-level power consumption

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Page 22: Green IT BB Award 2012 - Samsung - Summit

(in US)

(Savings in Germany: assuming 0.113€* per KWh: 150k €)

* Average electricity cost for industrial users with power consumption btw. 0.5 – 4MW in 2011

Source: Wikipedia, Stat. Bundesamt, Bundesverband für Strom und Wasserwirtschaft

Green Memory Solutions: Datacenter TCO

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Page 23: Green IT BB Award 2012 - Samsung - Summit

Quality is in Samsung‘s DNA

Disaster Recovery: 59% less power, 2.6 times faster!

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Green DDR3 + SSD

Page 24: Green IT BB Award 2012 - Samsung - Summit

SSCF 2010Samsung Semiconductor CIO Forum

November 2012• Microsoft, Dell, Samsung• 50nm vs. 20nm• DRAM and SSD• BIG DATA, DRAM and SSD

October 2010• Microsoft, Intel, Fujitsu, Samsung, TÜV• 50nm vs. 30nm class• Virtualisation

September 2011• SAP, Intel, Samsung• 50nm vs. 30nm class• In-Memory

14.5 times faster and saves 94% of system power consumption

40% higher efficiency23% power savings on datacenter level

40% faster data-throughput20% power reduction

February 2012• Microsoft, Samsung• 40nm vs. 20nm class• SSD vs. HDD, Cloud • Cloud implemenation

14.5 times faster and saves 94% of system power consumption

European studies with industry leaders

The Proven Samsung Advantage

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Page 25: Green IT BB Award 2012 - Samsung - Summit

Projekt: RECS® | Box

Resource Efficient Computing & Storage

• Schnellster CPU-Cluster auf der International Super-computingConference (Hamburg 17. - 21.06.2012)

• Erster Platz beim Linpack-Benchmark in der Kategorie reine CPU-Cluster (ohne Grafikkarten-Beschleuniger).

• 2.400 Gigaflops Rechenleistung bei 3 KW Verbrauch

• Low-Voltage-DRAM: Einsatz neuartiger Samsung DDR3-Module (128 GB Samsung Green Memory)

• 256 GB Samsung SSDs

• Bis zu 67 % geringerer Energieverbrauch durch Low-Voltage-Technologie

• Geringerer CO²-Ausstoß, weniger Kühlung nötig, Materialeinsparungen

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Page 26: Green IT BB Award 2012 - Samsung - Summit

Herausforderung Warmwasserkühlung in Supercomputern• MEGWARE “CoolMUC” – Supercomputer am Leibniz-Rechenzentrum Garching

• Wasserkühlung von CPUs, Chipsätzen, Speichermodulen und VRMs direkt im Server

• Transport von 85% der Wärme nach außen, keine Lüfter mehr notwendig

Extrem hohe Effizienz durch

Warmwasser-Direktkühlung (Wasser kühlt 4000x mehr als Luft)

Nachnutzung der Abwärme für die Kühlung konventioneller IT-Technik

Verwendung energieeffizienter Komponenten, z. B. Speichermodule von Samsung

Wasserkühlung im ServerMEGWARE Hochleistungsrechner „CooLMUC“ 2626/29

Page 27: Green IT BB Award 2012 - Samsung - Summit

Key Take Aways

Memory technology matters! All aspects count: T Q R C D + E

Samsung’s technology lead helps to save

Infrastructure cost Service & maintenance cost

Samsung’s Memory products combine highest performance with lowest power consumption

At no price premium!

Servers should not be bought as black boxes

ensure Samsung’s best technology is on board!

27/29

Page 28: Green IT BB Award 2012 - Samsung - Summit

+

How to get Samsung Green Memory

Talk to your responsive system

vendor and ensure :

Latest Samsung Green Memory Technology (DDR3 and SSD) is used

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Page 29: Green IT BB Award 2012 - Samsung - Summit