green lemon soap

8/17/2019 Green Lemon Soap

1/17

GREEN LEMON ORGANIC

MARKETING MANAGEMENT

MARKETING PLAN

ON

Course Title: Marketing ManagementCourse Code: F-5103

PREPARED FOR:

Md. Farijul IslamAssistant Pr!essr

"e#artment ! Marketing$a%ee M&amma' "anes& S(ien(e an' Te(&n)g*

+ni,ersit* "ina%#.r

PREPARED BY:

M. Munour RashidM/AE,ening #rgram 5t& 2at(& Semester-I

St.'ent N E140505051$a%ee M&amma' "anes& S(ien(e an' Te(&n)g*

+ni,ersit* "ina%#.r"ate ! s.2missin Ma* 0 015

$ST+ "INA6P+R


2/17

GREEN LEMON ORGANIC

INDEX

Content Pa!e "o.A(kn7)e'gement 3E8e(.ti,e s.mmar* 4C.rrent Ana)*sis 5Si9e ! In'.str* :Market Tren's ;Market Ca#ita)i9atin ;Market Segmentatin ;Cm#etitrs <S=OT Ana)*sis <Marketing Mi8 >Pr'.(t 10P)a(e 10Pri(e 10-11Prmtin 1Sa)es Estimates 13

E8#ansin Strateg* 13Sa)es Fre(ast 13-14Cn().sin 15A##en'i(es 1:Re!eren(es 1;

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3/17

GREEN LEMON ORGANIC

AC$"O%&ED'EME"T

One ! t&e mst #)easant #arts ! s.2mitting a #r%e(t is t&e ##rt.nit*

t t&ank t&se 7& &a,e (ntri2.te' t it? +n!rt.nate)* t&e )ist !

e8#ressin ! t&anks-n matter &7 e8tensi,e @ is a)7a*s in(m#)ete

an' ina'e.ate? T&e a(kn7)e'gements are n e8(e#tin?

I sin(ere)* a(kn7)e'ge m* 'e2t t m* 'earest (.rse mates !r t&eir

,a).a2)e (.nse)ing t7ar's t&e im#r,ements ! t&e #r%e(t? =it&.t

t&eir en(.ragements t&is 7.)' &a,e 2een in(m#)ete?

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4/17

GREEN LEMON ORGANIC

E)EC*TI+E ,*MMERY

/ea.t* sa#s are ne ! t&e ##.)ar (ns.ma2)e #r'.(ts in .r reg.)ar

)i!e? T&e sa# in /ang)a'es& is at t&e &ig& gr7t& rate an' man* ne7

entrants are #)anning t )a.n(& t&eir #r'.(t in t&is (ategr*? GreenLemn Organi( is a start.# an' targets at entire !ami)* 7it& t&eir ,ari.s

&er2a) sa#s? T&e market &as 2een segmente' a((r'ing t

gegra#&i(a) )(atins? It !.rt&er 'iBerentiates t&ese segments int

S(i E(nmi( C).ster SEC 7&i(& takes int a((.nt t&e (riteria !

e'.(atin an' #r!essin 7&i(& .)timate)* meas.res t&e nan(ia) a2i)it*

! (ns.mers? T&is 'ata is easi)* a,ai)a2)e n IMR/INT?(m? T&e '.ster is

'i,i'e' int ,e #arts starting !rm A t E? T&e #r'.(ts target t&e .r2an

an' s.2.r2an .##er an' .##er mi'')e ()ass segment ! t&e ##.)atin

7& !a)) .n'er A an' / se(tin ! SEC? Ta(ti(a) marketing t)s 4PDs aree8tensi,e)* .se' 2* t&e (m#an* t market #r'.(ts? T&e #r'.(ts are

#r'.(e' in /ang)a'es&? T&ere are 4 ,arieties ! sa# 2ase' n skin

t*#e-'r* skin )ig#)isti( ,ariatins in #ri(e )ea' t #ri(e 7ar 7&i(& (an

e,ent.a))* 2reak '7n t&e (m#an*Ds market s&are? T&.s Green Lemn

(annt #r,i'e a 2etter #ri(e t&at its (m#etitrs? /.t t&e #ri(e is

aBr'a2)e 2* mst ! #e#)e? Green Lemn 7i)) .ts.r(e its 'istri2.tin

(&anne) t t&ir' #art* 'istri2.trs 7&i(& a))7 t&em t 'istri2.te #r'.(t

in massi,e 2.)ks am.nting t ar.n' T7e),e t&.san' #ie(es? It.n'ertakes ne ! t&e )argest #rmtina) a(ti,ities in t&e &er2a) sa#

in'.str*? T&e sa# in'.str* &as a !e7 ma%r #r'.(ers ! 7&i(&

/ang)a'es& +ni)e,er &)'s market s&are ! 45 t&er (m#eting 2ran's

)ike S.are Ti)etries K&inr C&emi(a) Cm#an* Lt' Ke*a "ett)

6&nsn 6&nsn &a,e starte' t &a,e a strng (ns.mer 2ase 2.t

Green Lemn Organi(sD #r'.(t !eat.res 'istri2.tin an' #rmtina)

a(ti,ities 7i)) (reate &ig& 2ran' )*a)t* !r 7&i(& it 7i)) 2e a strng

market s&are &)'er sn a!ter 'e,e)#ing its IMC #)an? Green Lemn

Organi( 7it& t&e ai' ! its &ea,* #rmtina) a(ti,ities an' .ni.e!eat.re ! 2eing &er2a) 7i)) 2e a2)e t #enetrate t&e market? /.t t&er

#r'.(ers in t&e in'.str* are #sing a t&reat t7ar's Green Lemn

Organi(sD market s&are as t&e* &a,e m,e' t7ar's t&e r.ra) masses !

t&e ##.)atin? Green Lemn Organi( is a'#ting ni(&e marketing as 7e

aim t target a #arti(.)ar segment an' gain t&eir )*a)t*?

O-jeti/e

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5/17

GREEN LEMON ORGANIC

T assess t&e (.rrent en,irnment ! rgani( in'.str* s#e(i(a))*

t&e +ni)e,er sa# in'.str* an' t 'etermine t&e rig&t marketing

s(&emes in r'er !r t&e 2.siness t 2e #rta2)e an' s.((ess!.)?

+ision

/eing t&e 2en(&mark ! e8(e))en(e in #r'.(ing &ig&-.a)it* rgani(

sa#s?

Mission

T #r'.(e rgani( sa#s t&at are 7e))-!rm.)ate' (&e(ke' an'

teste'? T&e rgani( sa#s m.st 2e rea))* eBe(ti,e re)ati,e t 7&at

is 2eing sai' n its )a2e)? T&e 2%e(ti,e ! Green Lemn Organi( GLO enter#rise is t

#r'.(e sa#s t&at are nt n)* .se' !r ()eansing t&e skin 2.t a)s

!r a2sr2ing a)) t&e im#.rities em2e''e' in it? Gi,e t&e (.stmers a #er(e#tin ! smt&ness (a)mness an'

re)a8atin 7&i(& is 7&at t&e* 7i)) !ee) a!ter t&e* a##)* t&e #r'.(t? T esta2)is& t&e image ! a &ea)t& an' 7e))ness an' en,irnment-

!rien')* (m#an*?

C*RRE"T ,CE"ARIO

It &as 2een a #art ! &.man nat.re t #re!er &ea)t&ier #r'.(ts 7it&)esser #reser,ati,es an' s*nt&eti( materia)s a''e'?

Organi( !arming (an (reate mi))ins ! %2s in t&e agri(.)t.ra) se(tras it (an s#.r ,er 30 #er(ent ! em#)*ment #er &e(tare as

against nn-rgani( !arming an' t&is rati (an !.rt&er in(rease i! n-!arm #r(essing ,a).e a''itin #a(kaging an' 'ire(t marketingare (nsi'ere'

T&e g)2a) rgani( market (.rrent)* stan's at ar.n' :5 2i))in

'))ars an' is gr7ing at a r2.st ann.a) rate ! ,er 5 2i))in'))ars?

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6/17

GREEN LEMON ORGANIC

,i2e o3 Industr4

Present)* In /ang)a'es& t&e (smeti(s an' ti)etries market is ar.n'4000 (rers /"T an' t&e +ni)e,er /ang)a'es& (a#t.res a)mst 50 ! it?

T&e )(a) (m#anies a)s gi,e it g' r.n !r mne*? T&e ma%r #)a*ers! )(a) markets are +ni)e,er Lt' S.are ti)etries Lt'? K&inr(&emi(a)s Lt' Ke*a (smeti(s Limite' M.s.mi in'.stries )imite' an'Armati( (smeti(s )imite' et(? +ni)e,er (a#t.re mre t&an 40 ! t&emarket s&are? S.are K&inr an' Ke*a &a,e 10 ! t&e (&emi(a)sare im#rte' (&emi(a)s an' t&ese (&emi(a)s are genera))* (me !rmIn'ia an' C&ina !r t&eir )7 #ri(e an' )7 'istri2.tin (st? /esi'essme (m#anies 7& &as #sitine' t&emse),es as .a)it* ser,i(e#r,i'er im#rt (&emi(a) !rm German* Fran(e Ma)a*sia In'nesiaIta)* +K an' +SA? Ea(& *ear /ang)a'es& &a,e im#rt (&emi(a) !r(smeti(s an' ti)etries #.r#se are am.nte' 350 (rers /"T? Ta2)e 1()ear)* s&7s t&at se,en rms #ssess >5 #er(ent ! t&e market s&are!r ti)et sa# )a.n'r* sa# an' 'etergent? /ang)a'es& Sa# In'.str*,).me is ;0 (rre? Fr t&e #.r#se ! gaining a (m#etiti,e e'ge/ang)a'es&i (m#anies are n7 re)a.n(&ing t&eir 2ran's 7it& ,a).e-a''itins t 7 (ns.mers a(rss /ang)a'es&?

Ta-le 1: Mar5et ,hare o3 Beaut4 ,oa6 o3 Ban!ladesh

Com6an4 Brand "ame BDT 7Crore8

Yearl4 mar5etshare

on toilet soa6

+ni)e,er /" Lt' L.8Internatina) 31 Crre 43?33

2ea.t* Sa#

S.are Ti)etries "i,isin Meri) /ea.t* Sa# 4< Crre :?::

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7/17

GREEN LEMON ORGANIC

Ke*a (smeti(s Lt' Ke*a /ea.t* sa# ; (rre 10?00

Armati( (smeti(sArmati( /ea.t*Sa# 4< Crre :?::

Lt'

Li)* (smeti(s Lt' Li)* /ea.t* Sa# ; Crre 10?00

K&inr (&emi(a) C Ti2et /ea.t* Sa# ; Crre 10?00

Marks A))*s Lt'Came)ia /ea.t*Sa# :0 Crre


8/17

GREEN LEMON ORGANIC

• Fre.en(* ! #.r(&ase

• Skin t*#e

• Gegra#&i(a) )(atin

Tar!et ,e!ment

+r2an an' S.2.r2an .##er an' .##er mi'')e ()ass 7& are &ea)t&(ns(i.s as 7e)) as skin (ns(i.s? "i,erse #r'.(ts are #r,i'e' !r a))skin t*#es?

Sa# #r'.(ts are s#e(ia)i9e' int ()eansing mist.ri9ing s(entinganti2a(teria) an' 7&itening?

Com6etitors:

Major Com6etitorsL.8San'a)ina San'a) Sa#"ett)Sa,)nLi!e2*Ke*aC.te Neem

6&nsn 6&nsnL(a) (m#etitin

,%OT anal4sis

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9/17

GREEN LEMON ORGANIC

MAR$ETI"' MI) A"D ,TRATE'Y 7(P8

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10/17

GREEN LEMON ORGANIC<

The Prodution Proess:

Plaement

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11/17

GREEN LEMON ORGANIC1

Priin!

Produt Cost Anal4sis

Cm#nent H.antit* Pri(e Tk"isti))e' =ater : .n(e 10L*e ?5 .n(e :0O)i,e Oi) 10 .n(e :0

C(n.t Oi) : .n(e ;Castr Oi) 0?45 .n(e 40

1;


12/17

GREEN LEMON ORGANIC

It is sa!e t set a #ri(e in t&e range ! 30-3; range t (m#ete 'ire(t)*7it& mist.ri9ing sa#s?

Promotion

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13/17

GREEN LEMON ORGANIC#

,A&E, E,TIMATE,

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14/17

GREEN LEMON ORGANIC(

$ST+ "INA6P+R

Tk 3135000?00


15/17


Conlusion

I am ,er* m.(& (n'ent a2.t t&e ne7 #r'.(t Green Lemn Sa# ast&ere is n s.(& kin' ! sa# in t&e (.rrent market an' .r #r'.(t 7i))2e &ig& .a)ie'? T&is #r'.(t &as sme e8().si,e (&ara(teristi(s t&at7i)) &e)# .s t a(.ire #sitin in t&e min's ! (.stmers? =e &a,e a#)an ! e8#rting .r #r'.(ts t !reign (.ntries? I! 7e 7ant t ' t&ist&en 7e (an make #rta2)e 2.siness !rm t&e !reign market? T&en 7e(an g !r ,ast #r'.(tin r in t&er 2.siness 7&i(& 7i)) (reate##rt.nit* in t&e market? An' 7e (an ser,e t&e s(iet* r t&e #e#)et&r.g& .r 2.siness?

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16/17

GREEN LEMON ORGANIC

APPE"DICE,

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17/17


REFERE"CE,

1. >>>.inde=mundi.om. >>>.ommodit4online.om#. >>>.>i5iho>.om(. >>>./ermontsoa6.om0. >>>.slideshare.net?ala5unte?onsumer@-eha/iour@to>ards@m4sore@sandal@soa6. >>>.iimahd.ernet.in9. >>>.imr-int.om. htt6:??j--.o.j6?>6@ontent?u6loads?>.slideshare.net?sat4anshu5umar1?mar5etin!@6lan@#0(;0#idade

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