green marketing
TRANSCRIPT
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KHAN ABDUL JABBAR 30KHAN TANVEER 31SHAH JAYMIN 52
PRESENTED TO PROF. DEB BURMAN SUB:MARKETING
MANAGEMENT
STD: F.Y.M M S
BATCH: C
PRESENTED BY
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COMPANY’S PROFILESWOT ANALYSISGREEN MARKETINGVALUE ADDED TO THE CUSTOMER
INDEX
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Soichiro Honda and Takeo Fujisawa were the
founder of HONDA MOTOR LTD Established in 24 September 1948 Automotive -engines
INTRODUCTION
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134 production facilities in 28 countries, 31 R&D centers in 15 countries.
In fiscal 2007, Company sold 10.4 million units of
motorcycles, 3.7 million units of automobiles, 6.4 million units of power products.
INTRODUCTION
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MotorcyclesScootersATVsElectrical GeneratorsWater pumpsLawn and Garden EquipmentsTillers AutomobilesOutboard motorsRoboticsJetsJet Engines
Widen your horizon
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Strengths
Fuel efficient
High research and development R&D
Best market share leadership
Strong and powerful brand equity
Different and unique products
Revolutionary engine technology
Comfortable
SWOT
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BEST ENGINE – HYBRIDKnows Indian market in a better way
compare to other new brands like Volkswagen, Nissan.
SWOT
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Weaknesses
Cost structure high. Lack competitive price. Honda’s quality and price are restricting to
rural areas(TATA MOTORS & MARUTI) Honda requires privileged purchase deposit focus more on international deposits inoffensive in terms of style and design
SWOT
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Opportunities
to use its R&D in producing cars Emerging market (in terms of environment) is one of the
best opportunity for this company(HYBRID-IVTEC) 9 cars per 1000 in India against 900 per 1000 in U.S Various models are there which caters the lower segment Fuel efficiency Alliances are the best opportunities for Honda Company Honda can increase its production by focusing on sales
and research They can gain more popularity by doing better research
and development
SWOT
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Threats
New players ( VOLKSWAGEN , NISSAN)can eat the pie hold by Honda Siels Cars India Ltd
Hyundai penetrates in the rural market by launching SANTRO at competitive price & also effeicient in terms of fuel.
It has changed the perception of American (Volvo, Chrysler), European( Volkswagen) & Japanese ( Nissan) car makers.
Shift in Shareholder’s.All the external changes
SWOT
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Another threat is the lower cost competitors Price war is also threat Oil prices are contributing a lot towards the loss Second movers Substitute products Hyundai, “Lack of parking lots are affecting
Hyundai’s growing sales”.
SWOT
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GREEN MARKETING
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1990 – US2000- Honda Civic2005- Toyota PriusThey have been leaders in this arena for a
while, not just recent years.Award for America's Greenest Automaker in
2007 Best in engines – whether automobiles, jets,
motor and many more.
GREEN MARKETING
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Honda Civic GX is the “Greenest" and “Meanest" vehicle in 2005 [ACEEE]
The exhaust from the Honda Civic GX is often cleaner than the outside air you are breathing.
One cup of gasoline spilt is more polluting to our environment than the exhaust from driving a Honda Civic GX 100,000 miles
Honda Civic GX
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Tailpipe emissions, fuel consumption, and use of a major advanced power plant technology (beyond engine componentry), aimed specifically at increasing the vehicle’s environmental responsibility, were all taken into consideration.
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"Honda FCX Clarity" Declared 2009 World Green Car
This was the second World Green Car win for Honda who previously won for the Honda Civic Hybrid in 2006
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Winner of 2010
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Honda Plants Green Marketing Campaign
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Awards2006Best Indian Company (unlisted) by Business Standard GroupManufacturer of the Year by NDTV Profit-Car IndiaManufacturer of the Year by CNBC-TV 18 Autocar IndiaNo 1 Mid Size Car (Honda City); No 1 Entry Luxury Car
(Honda Accord) and No 1 Premium SUV (Honda CR-V) by TNS
Best Mid-size Car in Initial Quality (Honda City) and Most Appealing Mid-size car (Honda City) by JD Power
2005CNBC Autocar CAR of the year 2004 - Honda City ICICI Overdrive SUV of the Year 2004 - Honda CR-V ICICI Overdrive Car of the Year 2004 - Honda CityBusiness Standard Motoring Car of the Year 2004 - Honda
City
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Advance technology , eco friendly cars.Careful and precise in advertisementsGood Display for impulse buyerPrint media- national magazines and
newspapers.Surprise elements during the launch of every
model.
Honda Siel ties up with Bank of Baroda
[Offer car loans at very competitive rate of 10.5-11 per cent]
VALUE TO THE CUSTOMER
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EMI Calculator
Services
Schedule a Test DriveGet a BrochureCall From DealerPrice ListDealer LocatorAuto Terrace
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The unfortunate & unforeseen event of a breakdown or road accidents what you need is immediate help. Our goal is to ensure that you get prompt assistance during such a situation
Honda Care Roadside Assistance