Green Mountain Coffee Espresso Roast Iced Latte

Program Guide

Program Objectives

1. Create awareness around great taste of new Green Mountain Coffee Espresso Iced Lattes

2. Drive trial and purchase via coupon

Program Expectations

• 1 Green Mountain Coffee sponsored blog post

• 2 social media shares promoting the post via Facebook and Twitter using #GMIcedLatte

• Embedded ‘Great Taste’ Instagram collage

Program Overview and Post Content

Green Mountain has developed a loyal following in the past for delicious coffee with complex flavors. With new Espresso Roast Iced Latte, Green Mountain would like to share the same great taste they are known for with iced coffee lovers.

Please purchase and try the new Green Mountain Coffee Espresso Roast Iced Latte in either Vanilla or Mocha flavors. We would love for posts to create a fun collage based on ‘great taste’ inspiration. Please include a photo of the product (if featured in a glass, please pour over ice) as well any other flavors inspired by the iced latte or even your ‘great taste’ face!

Please post the collage in Instagram using #GMIcedLatte and embed the Instagram image within your post. (http://blog.instagram.com/post/55095847329/introducing-instagram-web-embeds)

Reader Engagement

Please share your experience tasting Green Mountain Coffee Espresso Iced Latte and any product information you think your readers would find interesting. Let them know they can find a $1 off coupon at coupons.com so they can taste for themselves! The product can be found nationally at Wal-Mart.

Please use the following link to help us track traffic: https://tracking.tapinfluence.com/trk/nECvH/D4xdM/c?r=qdY8YBeXj0aXsBUVGrNTP49bfxya5yYTeNt%2BPvPEh1957NpFMkaC1PwzNigKbZCSF1bVghHePG3Ru5BK2B5HfoQmJRUeeUaXWeTtt5QFPNdlQRZ1vo11pQ%3D%3D

The following will appear at the bottom of your post when you use the TapInfluence embed code:

Disclaimer: This is a sponsored conversation written by me on behalf of Green Mountain Coffee. The opinions and text are all mine.

Conversation Starter: Get great taste with your Green Mountain® Coffee Espresso Roast Iced Latte $1 off coupon at coupons.com!

Find all product information here:http://www.greenmountaincoffee.com/g

mc-iced-latte

Questions on the program? Contact keely.nolan@tapinfluence.com!

Any questions on using the platform, please contact support@tapinfluence.com

Thank you so much – we are looking forward to your post!

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