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© Confederation of Indian Industry

Green Products Rating

Facilitating Green products

Market Transformation

in India

September 6, 2014


Growth in Green Buildings

v Substantial growth in Green

Buildings

Ø Expected to reach 10 billion sq.ft by

year 2022

In year 2014

2,771 Registered Green

Building Projects

2.23 Billion sq.ft.


Market for Green Building Products

v 2001 – Green Building Products &

Materials -majority imported

v 2014 – Major material manufacturers

& technology providers available in

India

Ø Building materials, Products

Ø Technologies

Ø Service Providers

v Green Building Product market

potential by 2022 – USD 300 Billion© Confederation of Indian Industry

Need to Improve Product Transparency

v How Green is your Product?

Ø Educate customers with credible

product details in a transparent

manner

Ø Details of all Green Attributes

Green Products

Rating


Launch of Green Product & Services Council

Facilitate Green Products market

transformation in India through

“Green Products Rating”


Government- BEE- BIS- PCBs

Green Products & Services Council – Stake holders

Green products &

Services Council

Manufactures- Products- Technology

Certifying & Standard setting - ASHRAE- ISHRAE- IAPMO- Green building ratings- Conformity agencies

DevelopersArchitectsResearch institutionsAcademia


Focus Areas

• Initial focus: Green

Building materials,

products & Equipment

• Later focus on:

ü Industrial Products

ü Consumer items

ü Services


Green Products Rating –Guiding Principles


Life Cycle based approach

v Drive improvements in entire

Life Cycle of the Products

Ø Raw materials & Selection

Ø Manufacturing process

Ø Product performance during Use

Ø Recycling / disposal

v Approach towards

“Cradle to Cradle”


Anticipated Benefits

v Product Manufacturer

Ø Differentiates the Green product from

Competition

Ø Increases Market reach out with Green

features & Green Image

Ø Enables Product Innovation

Ø Increases resource conservation

Ø Complements national & international

Green Building rating systems


Anticipated Benefits

v Product User

Ø No due diligence is required – Time &

Effort saved

Ø Assured environment performance

Ø Ensures toxic & Carcinogenic free Products

Ø Recognition & Credits for achieving

Building Rating


Development of Rating standards

v Product Categories for developing rating

Standards Shortlisted

v Formation of Product specific Technical

committee

Ø Lead by an Expert - Specifier

Ø Key stake holders as members –

q Product manufacturers, Standard Developers, Testing

Agencies, Product experts, Green Building Consultants

Academia etc


Development of Rating standards

v Study of international rating systems

Ø Tie-up with international agencies & adoption of best

practices

v Piloting & Launch of Rating


Green product Rating standard

Product Performance

Raw Material

Manufacturing ProcessWaste

Management

Life Cycle Analysis

Innovation

Product Design

Product Stewardship


1. Product Design – Eco Vision

v Recognise excellence in design of product that would

result in environmental, health & Wellbeing benefits

Ø Calls for measures at design stage or design

modifications

Ø Leads to impact reduction at various stages of Life Cycle

q Selection of Raw Material

qManufacturing

q Product performance during use

q Disposal / Recycling


2. Product Performance

v Enhance Performance of Products during it’s use

thereby leading to environmental benefits

v Performance parameters to be tested as per

specified testing standards & comply with

requirements

Eg: For Construction Blocks – ‘R’ value to be tested as

per ASTM C55 standard

VOC Content in Paints – ASTM D 3690


3. Raw Materials

v Bring down use of virgin material consumption by

increasing the recycled content / industrial waste

v Eliminate Toxic & Hazardous materials through inputs

v Use of local materials

v Eg:

Ø % of fly ash content or industrial waste in construction blocks

Ø Elimination of heavy metals such as mercury, cadmium,

hexavalent chromium


4. Manufacturing Processv Encourages resource consumption reduction during

manufacturing

Ø Energy Efficiency

Ø Water Management

Ø Renewable Energy

v Eg:

Ø % reduction in Specific Energy Consumption reduction in

past 3 Yrs

Ø % of renewable power utilization


5. Waste Management

v Minimize wastes or safer disposal of the wastes

other than materials used for manufacturing

Ø Segregation of wastes at Source and inventorisation -

Mandatory

Ø Reduce, Reuse and Recycling

Ø Safe disposal as per Govt regulation is a compliance

requirement

qEg: Recycling of oil wastes, Metals etc


6. Life Cycle Approach

v Carryout Life Cycle Analysis – Cradle to Cradle

v Implement measures to bring down impacts based on impact

analysis

7. Product Stewardshipv All stake holders share responsibility for reducing

environment impact, with producer bearing the primary

responsibility

v Measures taken through stake holder engagement

Ø Reduce impact due to material & Product transport

Ø Extended producer responsibility


8. Innovation

v Innovative measures significantly contributing to

environment impact reduction, health & well being benefits

v Recognises select national & international Eco Labels or

certifications


Levels of Rating

v Threshold limit – 100 Credits

v Weightage will vary depending

upon the products for individual

criteria

v Green Product Rating – Clearly

indicates present position

v Highlights areas for

improvement

Neither Tough, Nor Easy


Rating methodologyExpression of Interest

Facilitation in Identifying Products / Product Range for Rating

Registration of Products / Range of Products

Submission of documentation including test certificates based on Rating Std

Evaluation of Documentation by 3rd Party Conformity agency

Release of 1st Assessment Report

Submission of Final Documentation along with additional Clarification sought

Final Evaluation of Documentation by 3rd Party Conformity Agency

Award of Rating by Green Products Council


The way forward…

v Development of Rating Standards for

major Building Products

Ø Request product manufacturers and

all other stake holders to volunteer

and contribute

v Piloting of Rating

v Launch of the Rating

Ø Before the End of year 2014


Thank you

S KarthikeyanSenior Counsellor

Confederation of Indian IndustryCII - Godrej Green Business Centre, India

E-mail: [email protected] / www.cii.in

Go Green

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