green wash
DESCRIPTION
Are we green or simply being green washed? The informational booklet introduces the trend of greenwashing and explains how to spot and stop it through multivariate research information and graphic data visualizations.TRANSCRIPT
Hidden Trade-off No Proof
Vagueness Irrevelance The lesser of two evils
Fibbing
In the 2009 TerraChoice research report*,
over 98% of the 2,219 products surveyed in North America commited at
least one of the Sins of Greenwashing.
...are three categories in which green claims-and greenwashing- are most common. These products, among the most common products in most households, deserve particular scrutiny from consumers.