green wash

13

Upload: tang0103

Post on 06-Jul-2015

532 views

Category:

Documents


0 download

DESCRIPTION

Are we green or simply being green washed? The informational booklet introduces the trend of greenwashing and explains how to spot and stop it through multivariate research information and graphic data visualizations.

TRANSCRIPT

Page 1: Green Wash
Page 2: Green Wash
Page 3: Green Wash
Page 4: Green Wash

Hidden Trade-off No Proof

Vagueness Irrevelance The lesser of two evils

Fibbing

Page 5: Green Wash

In the 2009 TerraChoice research report*,

over 98% of the 2,219 products surveyed in North America commited at

least one of the Sins of Greenwashing.

Page 6: Green Wash

...are three categories in which green claims-and greenwashing- are most common. These products, among the most common products in most households, deserve particular scrutiny from consumers.

Page 7: Green Wash
Page 8: Green Wash
Page 9: Green Wash
Page 10: Green Wash
Page 11: Green Wash
Page 12: Green Wash
Page 13: Green Wash