greening our planet, our industry, our community and our company – a goal we have to achieve
DESCRIPTION
This is a presentation Ryan Martens presented at the Rockies Venture Club. The point of the talk was to encourage folks to get started on the curve toward greening and that strategic and tactical benefits would come as well as personal benefits. I left folks with the pointers, on the last slide, to a number of the sources that are helping us up the curve.TRANSCRIPT
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Copyright 2003-2007, Rally Software Development Corp
Greening our Planet, our Industry, our Community and our Company – a goal we have to achieve
Ryan Martens, CTO, Rally Software
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2007 vs 2005 1 Million less square Miles of ICE than previous low
National Snow and Ice Data Center – University of Colorado, Boulderhttp://nsidc.org/news/press/2007_seaiceminimum/20070810_index.html
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source: Stroeve et al, 2007 GRLand NSIDC 2007 Sea Ice website
The summer rate of decline was>10% per decade; the rate since1997 was ~20% per decade. But in 2007 alone, summer sea ice will drop ~25%.
A linear extrapolation now puts the ‘zero sea ice’ date at ~2060;
However, the decline is unlikely to be linear due to feedbacks,and a continuing increase in thegreenhouse forcing; and -
Models that track sea ice wellfor the past century show thepossibility of a rapid (~15 year)collapse of sea ice once extentand thickness reach a certain level (summer extent of ~5 M km2)
We are more or less at this level.
Trends of September sea ice extent - MODELS and OBSERVATIONS
When will we lose Arctic Sea Ice?
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Global Warming is a snowball rolling down hill
∙ Greenhouse gases are trapping heat
∙ Raising the temperature (in the Arctic faster)
∙ Melting sea ice and capturing more heat in the dark ocean
∙ Raising Temperature∙ Opening passages which
flushes Sea Ice faster∙ Raising Temperature∙ Releases carbon sequestered
in the frozen tundra∙ Raising Temperature
GreenhouseGas Temperature
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∙ Greening needs to be an industrial revolution to fight Global Warming₋ From Industry 1.0 to Industry 2.0₋ Greening the High Technology Industry₋ Rally – “Greening” the Software Industry₋ There is a Community of Help
∙ Get on the 2.0 path and be part of something that is changing the World
∙ Good for Business, Good for Community and Good for the World
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Copyright 2003-2007, Rally Software Development Corp
It is a Systemic Problem, it needs a Systemic Solution
From Industry 1.0 to Industry 2.0
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Take Make Waste
∙ Assumes unlimited resources∙ Everything else is an externality∙ With 4% of the Population, the US is responsible for 22% of the
greenhouse gas emissions. (StopGlobalWarming.org)
1,000,000 #s /US Person/year 2000# of Good 98% Waste
Cradle to Cradle - William McDonough & Michael Braungart
(9% efficient) two week later
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Exponential Population Growth
∙ “We must realize that growth is but an adolescent phase of life which stops when physical maturity is reached. If growth continues in the period of maturity it is called obesity or cancer. “
Al Bartlett, of the University of Colorado at Boulder physics department, has given the “exponential” lecture over 1,540 times since 1969. Next 1/8/08 Boulder Public Library
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2.0 –Sustainable
3.0 –Restorative
1.0 –Take – Make - Waste
ResourceWaste
Open Loop,World of Constraints Closed Loop
BalancedGenerative,World of Plenty
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Copyright 2003-2007, Rally Software Development Corp
High Technology Industry Example
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BBC Photo’s © 2002http://news.bbc.co.uk/hi/english/static/in_depth/world/2002/disposable_planet/waste/chinese_workshop/
A pile of 500 computers contains:• 717 kg of lead• 1.36 kg of cadmium, • 863 grams of chromium • 287 grams of mercury
50-80% of US e-waste goes to China
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Worldwide Data Center Power Usage
0
5000
10000
15000
2000 2002 2004
MegaWatts
∙ $7 B in power usage world-wide∙ Estimated to grow another 40% by 2010∙ 1.2% of all Power used in the US to power and cool Data Centers∙ Jonathan Koomey, a staff scientist at Lawrence Berkeley National
Laboratory in Berkeley, Calif., 2007
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13 Entire contents © 2007 Forrester Research, Inc. All rights reserved.
The scope of green ITDesign
• Increase power efficiency• Improve power handling• Design for the environment
Manufacture
• Cleaner manufacturing processes• Apply CSR principles to suppliers• Reduce use of hazardous
substances• Minimize transport and packaging
impacts
Operation
• Manage IT energy usage in the data center and beyond
• Actively manage app workloads• Implement green sourcing criteria • Source sustainable energy
Disposal
• Reuse and refurbish systems• Recycle systems at end-of-life• Recycle consumables
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Copyright 2003-2007, Rally Software Development Corp
Rally – “Greening” Software IndustryAgility, SaaS and Community
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Software 1.0 - Long, Large, Linear, Late
Lifecycle
Deliverables
Time to Market
Define Test
Train
Code
12 to 36 Months
PRD Testplan
MRD Techspec Code Funct
test
Deploy
Doc
BigBang
Release
BigSales3-yearLicense
BigTraining,Install &Configure
SlowlyRecover
ROI
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Deliverables
IntegratedManagement
Solutions
Time to Market
LifecycleWaterfall
test
1 to 6 months Waterfall 12 to 36 months
Waterfall deploy
Working, tested code on short cycles Waterfall documentation
Software 2.0 – Iterate, Increment and Innovate
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Software Lifecycle Management Platform
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Challenge Solution Results
“When we started with Agile, I was concerned it might be a less disciplined method for development. In reality, it’s more disciplined, and provides more accountability. Using Agile with Rally’s solutions is giving us stronger, more tangible metrics and better visibility into
our progress.”Paul Beavers - Director R&D
Scale Agile development practices up to effectively manage hundreds of personnel across a worldwide workforce
7 Teams, 135 People in Austin, Houston, Sunnyvale & Pune
www.qsma.com
4X faster for 600 Stories & 569K LOC – (4.5 Months)
2X larger team than average
Normal bug count for level of effort
Individual team productivity up by 20-50%
Rally’s coaches guide the adoption of a formal Agile development process
Rally’s on-demand agile lifecycle management enabled BMC to manage multi-team Agile development efforts
Agile Success – 4X Better than average
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Weeks to Months
Community Building & Marketing
SubscriptionSale & SaaS
Delivery
Customer Success
Management
Agile Software Release
Software 2.0 – SaaS, Agility and Community
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∙ #1 On-Demand Agile Solution
∙ #1 Agile Training & Coaching
∙ #1 Agile Community for Collaboration
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Copyright 2003-2007, Rally Software Development Corp
Taking the first Step toward the Second Industrial RevolutionThere is a community here to help
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www.conservationeconomy.net
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1. Dramatically better service₋ Install₋ Performance₋ Uptime₋ Security₋ Quality₋ Maintainable customizations
2. 10 to 100 X more efficient than customer hosting a product₋ Potentially 1000X more efficient with
changes in computers and renewable energy
3. Lower cost of sale and support through customer communities
Changing how we operate IT
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STRONGER COMPANIES. STRONGER COMMUNITIES.
Philanthropy 2.0
Entrepreneurs Foundation serves as a catalyst for:
Corporate Citizenship:Strategically engaging the organization in values based businessinitiatives that serve the enterprise and social change
Community Involvement:Building awareness and active engagement in global community
Philanthropy:Creating and implementing a model of giving that scales to theorganization’s capacity
STRONGER COMPANIES. STRONGER COMMUNITIES.
• Community Foundation of Boulder County• Denver Community Foundation• Rose Foundation
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STRONGER COMPANIES. STRONGER COMMUNITIES.
Year 1 - 16 Companies
ClickCasterCollective IntellectFuserGold SystemsLijitMe.diumNewsGatorRally SoftwareSolidwareSymplified
Shareholder Representatives Services
SocialThingTechStarsTensegrityTendrilZuzingo
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Get on the Curve!
∙ Get a baseline∙ Set Goals∙ Implement∙ Reinvest Savings∙ Measure & Learn∙ Keep Going
CC 2006, Kathy Sierra -http://headrush.typepad.com/creating_passionate_users/2006/03/how_to_be_an_ex.html
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City of Boulder
Ecocycle
Rally
Entrepreneurs Foundation
Integrated Philanthropy
Business
State
World
www.efcolorado.com
www.agilecommons.org/hives/6997a8ec6a/
www.salesforcefoundation.org/sharethemodel
www.beclimatesmart.org/
www.cogreenpower.org
www.climatecrisis.net/
www.natcap.org
www.ecocycle.org/