greening the supply chain - final
TRANSCRIPT
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Greening the Supply ChainGroup 9-B
Rahul Agarwal B10101
Rajdeep Choudhuri B10103Riddhi Mazumdar B10104
Sahil Ahuja B10105
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Definition
GSCM includes integrating environment thinking into supply chain
management, including product design, material sourcing and selection,
manufacturing processes, delivery of the final product to the consumers,
and end-of-life management of the product after its useful life. Srivastara, 2007
Green supply refers to the way in which innovations in supply chain
management and industrial purchasing may be considered in the context
of the environmentGreen, et al (1998)
The practice of monitoring and improving environmental performance
in the supply chain Godfrey, et al (1998)
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Definition
Takeaways:
Range of author focus on green supply chain management
Variation in the purpose of green supply chains
Reactive monitoring of general environmental management
programs Proactive practices, e.g.: incorporating innovations
Reasons?
Foundational elements are relatively new areas of study andpractice
Corporate environmental management
Supply chain management
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Definition
In summary:
Adding the green component to supply chain management involvesaddressing the influence and relationships of supply chainmanagement to the natural environment.
GSCM = Green purchasing + Green manufacturing/materialsmanagement+ Green Distribution / marketing + Reverse logistics.
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Development of GSCM
The quality revolution in the late 1980s and the supply chainrevolution in the early 1990s have sparked businesses to becomeenvironmentally conscious
Since the early 1990s, manufacturers have been faced with pressure to
address Environmental Management (EM) in their supply chains Global market demands and governmental pressures are pushing
businesses to become more sustainable
Companies are starting to view GSC as a strategic analysis tool.
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Green Supply Chain Framework
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GSCM Principles
RawMaterialExtraction
TransportManufacture
Transport Retail/ConsumerUse
Transport DisposalDesignConcept
Typical Supply Chain Scope
Designing the supply chain concurrently with the product is asupply chain managementbest practice.
Environmental Life Cycle:The Product Life Cycle Is The Basis Of Green Supply ChainManagement.
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Environmental Life Cycle:The environmental impacts of each LC stage are examined forreduction.
RawMaterialExtraction
TransportManufacture
Transport
Retail/ConsumerUse
Transport Disposal
AirWaterWaste
Air AirWaterWaste
Air AirWaterWaste
Air AirWaterWaste
Impacts
WaterEnergyInputs WaterEnergy
DesignConcept
Energy Energy Energy
GSCM Principles
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Green supply chain best practices focus on the business resultsfirst:
Align green supply chain goals with business goals
Evaluate the supply chain as a single life cycle system
Use green supply chain analysis as a catalyst for innovation
Focus on source reduction to reduce waste
GSCM Best Practices
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System View of Environmental Life Cycle:Evaluating the supply chain as a system leads to life cycleoptimization.
RawMaterial
Extraction
Transport Manufacture TransportRetail/Consumer
Use
Transport Disposal
Product $WasteOutputs:
Raw MaterialInputs: Energy
DesignConcept
$
Maximize the good
outputs.
Minimize the bad
inputs and outputs.
GSCM Best Practices
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Green supply chain management is a driver for processimprovements
In general, pollution and waste represent incomplete, ineffective, or inefficient useof raw material.
Green supply chain analysis provides an opportunity to review processes, materials,and operational concepts.
As with continuous improvement programs, green supply chain analysis targets:
Wasted material
Wasted energy or effort
Under-utilized resources
Source: Green and Competitive, Proter and van der Linfde, HBR, Sept.-Oct. 1995, Environmental Supply ChainManagement, Carter and Narasimhan, CAPS Research, 1998
Identify the wastestreams
Measure or identifythe opportunity costof the waste
Create innovation vs.treatment bias towardwaste reduction
Green Process Improvement Approach
GSCM Best Practices
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Focusing on source reduction programs drives higher valueimprovements
Waste Reduction Opportunities in the Life Cycle
RawMaterialExtraction
Transport Manufacture Transport Retail/ConsumerUse
Transport DisposalDesignConcept
Reduce Reuse/Recycle DisposeControlTechnology
Low
HighPotential for life cyclecost savings
Cumulative lifecycle costs
GSCM Best Practices
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Green supply chain efforts need to rise above the cost centerview
Green supply chain projects need to be clearly defined in terms of the businessvalue to the organization.
Clear value will gain senior management support.
Clear value will help secure buy-in from other organizations
Environmental programs are viewed as business cost centers.
Environmental, safety, and health (ESH) resources are often scarce in anorganization.
ESH offices are targeted early during cost cutting programs.
ESH offices have difficulty articulating their business value. The inability to articulate the value of green supply chain effort in business
terms lowers their profile.
Many executives have misconceptions of how green supply chain efforts willimpact their operations.
Without a clear business value proposition, it is difficult to get executive
support for projects.
GSCM Best Practices
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Use tools such as GreenSCOR to help define and analyze GSCproblems: GreenSCOR is a modification of theSCOR modelthat includesenvironmental elements.
SCOR Model
Environmental
Management
GreenSCOR Model
GreenSCOR modifies theexistingSCOR structure toinclude environmentalprocesses, metrics, and bestpractices. GreenSCOR maintains the
integrity of the currentSCORmodelby adding to the existingelements.
Supply Chain OperationsReference (SCOR) has 3 pillars- Process Modelling- Performance Measurement- Best Practices
GSCM Best Practices
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Phases in Normal Supply Chain
Plan Buy Make Move Sell
GSCM Model
This phaseinvolves whichproduct to makeand whether itwould be
stocked, MTO,ETO?
Buying materialby differentsupply chainstakeholders tomake the
product
Making of theproduct
Moving theproduct usingthe distributionnetworks,storehouses,
warehouses
Selling the finalproduct to theend customer
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GSCM Success Stories
General Motors reduced disposal costs by $12 million byestablishing a reusable container program with their suppliers.
Commonwealth Edison: Produced $50 million in financial benefitsfrom managing materials and equipment with a life-cyclemanagement approach.
The Dutch flower industry greened its production to increasethroughput. Fertilizer in the water is recycled through the system to
reduce waste. Producers were able to increase output per space andreduce costs
USPS worked with direct mail vendors to reduce supply chain costand waste. Estimated savings were $500 Million (1997)
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GSCM Success Stories
Texas Instruments: Saves $8 million each year by reducing itstransit packaging budget for its semiconductor business throughsource reduction, recycling, and use of reusable packaging systems(20% annual savings).
In early 1990s Xerox launched a new initiative to take back usedcopiers as a source of material for new machines. As a result 70-90% (by weight) of machines were reused. This helped saving 144million pounds annually
Pepsi-Cola: Saved $44 million by switching from corrugated toreusable plastic shipping containers for one liter and 20-ouncebottles, conserving 196 million pounds of corrugated material.
Dow Corning: Saved $2.3 million by using reconditioned steeldrums in 1995. Also conserved 7.8 million pounds of steel.
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GSCM Pioneers
California based Toyota Material Handling has been named as oneof the 25 Inaugural Green Supply Chain Partners by InboundLogistics magazine. Toyota has been the number one selling lifttruck supplier in the U.S. since 2002.
3M which is known for innovation is among the leaders for usingenvironment friendly measures in Supply chain
Wal-Martsaves millions of dollars annually by using green
initiatives in its supply chain
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Sustainability of Resources
GSCM helps in proper and effective utilization of availableproductive resources of organizations
Green input resources for environmental friendly production
process to produce desired outputs
Increased efficiency
Effective management of suppliers leads to reducedtransaction costs, recycling and re-use of raw materials
Wastage reduction results in reduced handling expenses,lower raw material costs and fines
Benefits
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Benefits
InnovationUse of cleaner technologies, process innovation, and wastereduction often results in technologically advanced andenvironment friendly products competitive advantage
Improved product qualitySupply chain partnerships help maintain relationshipsbetween buyers and suppliers leading to increased control overproduct quality
Brand ImageGood environmental performance enhances the brand image ofa company among all the stakeholders
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StandardsBusiness CaseDevelopment
Communication Implementation
Challenges
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Challenges
Standards
Conformity to several standards like EPA, Greenhouse Gas Reporting,Climate Change Interpretive Guidance are required
Regulatory requirements and reporting standards vary acrossnations
Identifying the emissions and other sustainability metrics to bereported --whether to an outside organization, governmental body orshareholders is a major challenge
Business Case Development
Developing a strong business case depends on finding the rightproblems
Capturing the appropriate data for the same is difficult - varyingregulatory requirements
In many cases immediate benefits are not reaped and negatively
impacts the profitability of the organizations
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Communication
Organizations have to develop a communication strategy early inGreen Supply Chain planning process
Stakeholder engagement is dependent on clear communication of thebenefits across the supply chain
Implementation
Redesigning the processes ,products, disassembly lines planning andset up, waste collection and recycling modelling involves highinvestment upfront
Difficulty in identifying the standards to be followed across thesupply chain
Trade-off between green requirements and lean practices
Challenges