greening the supply chain - final

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    Greening the Supply ChainGroup 9-B

    Rahul Agarwal B10101

    Rajdeep Choudhuri B10103Riddhi Mazumdar B10104

    Sahil Ahuja B10105

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    Definition

    GSCM includes integrating environment thinking into supply chain

    management, including product design, material sourcing and selection,

    manufacturing processes, delivery of the final product to the consumers,

    and end-of-life management of the product after its useful life. Srivastara, 2007

    Green supply refers to the way in which innovations in supply chain

    management and industrial purchasing may be considered in the context

    of the environmentGreen, et al (1998)

    The practice of monitoring and improving environmental performance

    in the supply chain Godfrey, et al (1998)

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    Definition

    Takeaways:

    Range of author focus on green supply chain management

    Variation in the purpose of green supply chains

    Reactive monitoring of general environmental management

    programs Proactive practices, e.g.: incorporating innovations

    Reasons?

    Foundational elements are relatively new areas of study andpractice

    Corporate environmental management

    Supply chain management

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    Definition

    In summary:

    Adding the green component to supply chain management involvesaddressing the influence and relationships of supply chainmanagement to the natural environment.

    GSCM = Green purchasing + Green manufacturing/materialsmanagement+ Green Distribution / marketing + Reverse logistics.

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    Development of GSCM

    The quality revolution in the late 1980s and the supply chainrevolution in the early 1990s have sparked businesses to becomeenvironmentally conscious

    Since the early 1990s, manufacturers have been faced with pressure to

    address Environmental Management (EM) in their supply chains Global market demands and governmental pressures are pushing

    businesses to become more sustainable

    Companies are starting to view GSC as a strategic analysis tool.

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    Green Supply Chain Framework

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    GSCM Principles

    RawMaterialExtraction

    TransportManufacture

    Transport Retail/ConsumerUse

    Transport DisposalDesignConcept

    Typical Supply Chain Scope

    Designing the supply chain concurrently with the product is asupply chain managementbest practice.

    Environmental Life Cycle:The Product Life Cycle Is The Basis Of Green Supply ChainManagement.

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    Environmental Life Cycle:The environmental impacts of each LC stage are examined forreduction.

    RawMaterialExtraction

    TransportManufacture

    Transport

    Retail/ConsumerUse

    Transport Disposal

    AirWaterWaste

    Air AirWaterWaste

    Air AirWaterWaste

    Air AirWaterWaste

    Impacts

    WaterEnergyInputs WaterEnergy

    DesignConcept

    Energy Energy Energy

    GSCM Principles

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    Green supply chain best practices focus on the business resultsfirst:

    Align green supply chain goals with business goals

    Evaluate the supply chain as a single life cycle system

    Use green supply chain analysis as a catalyst for innovation

    Focus on source reduction to reduce waste

    GSCM Best Practices

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    System View of Environmental Life Cycle:Evaluating the supply chain as a system leads to life cycleoptimization.

    RawMaterial

    Extraction

    Transport Manufacture TransportRetail/Consumer

    Use

    Transport Disposal

    Product $WasteOutputs:

    Raw MaterialInputs: Energy

    DesignConcept

    $

    Maximize the good

    outputs.

    Minimize the bad

    inputs and outputs.

    GSCM Best Practices

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    Green supply chain management is a driver for processimprovements

    In general, pollution and waste represent incomplete, ineffective, or inefficient useof raw material.

    Green supply chain analysis provides an opportunity to review processes, materials,and operational concepts.

    As with continuous improvement programs, green supply chain analysis targets:

    Wasted material

    Wasted energy or effort

    Under-utilized resources

    Source: Green and Competitive, Proter and van der Linfde, HBR, Sept.-Oct. 1995, Environmental Supply ChainManagement, Carter and Narasimhan, CAPS Research, 1998

    Identify the wastestreams

    Measure or identifythe opportunity costof the waste

    Create innovation vs.treatment bias towardwaste reduction

    Green Process Improvement Approach

    GSCM Best Practices

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    Focusing on source reduction programs drives higher valueimprovements

    Waste Reduction Opportunities in the Life Cycle

    RawMaterialExtraction

    Transport Manufacture Transport Retail/ConsumerUse

    Transport DisposalDesignConcept

    Reduce Reuse/Recycle DisposeControlTechnology

    Low

    HighPotential for life cyclecost savings

    Cumulative lifecycle costs

    GSCM Best Practices

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    Green supply chain efforts need to rise above the cost centerview

    Green supply chain projects need to be clearly defined in terms of the businessvalue to the organization.

    Clear value will gain senior management support.

    Clear value will help secure buy-in from other organizations

    Environmental programs are viewed as business cost centers.

    Environmental, safety, and health (ESH) resources are often scarce in anorganization.

    ESH offices are targeted early during cost cutting programs.

    ESH offices have difficulty articulating their business value. The inability to articulate the value of green supply chain effort in business

    terms lowers their profile.

    Many executives have misconceptions of how green supply chain efforts willimpact their operations.

    Without a clear business value proposition, it is difficult to get executive

    support for projects.

    GSCM Best Practices

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    Use tools such as GreenSCOR to help define and analyze GSCproblems: GreenSCOR is a modification of theSCOR modelthat includesenvironmental elements.

    SCOR Model

    Environmental

    Management

    GreenSCOR Model

    GreenSCOR modifies theexistingSCOR structure toinclude environmentalprocesses, metrics, and bestpractices. GreenSCOR maintains the

    integrity of the currentSCORmodelby adding to the existingelements.

    Supply Chain OperationsReference (SCOR) has 3 pillars- Process Modelling- Performance Measurement- Best Practices

    GSCM Best Practices

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    Phases in Normal Supply Chain

    Plan Buy Make Move Sell

    GSCM Model

    This phaseinvolves whichproduct to makeand whether itwould be

    stocked, MTO,ETO?

    Buying materialby differentsupply chainstakeholders tomake the

    product

    Making of theproduct

    Moving theproduct usingthe distributionnetworks,storehouses,

    warehouses

    Selling the finalproduct to theend customer

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    GSCM Success Stories

    General Motors reduced disposal costs by $12 million byestablishing a reusable container program with their suppliers.

    Commonwealth Edison: Produced $50 million in financial benefitsfrom managing materials and equipment with a life-cyclemanagement approach.

    The Dutch flower industry greened its production to increasethroughput. Fertilizer in the water is recycled through the system to

    reduce waste. Producers were able to increase output per space andreduce costs

    USPS worked with direct mail vendors to reduce supply chain costand waste. Estimated savings were $500 Million (1997)

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    GSCM Success Stories

    Texas Instruments: Saves $8 million each year by reducing itstransit packaging budget for its semiconductor business throughsource reduction, recycling, and use of reusable packaging systems(20% annual savings).

    In early 1990s Xerox launched a new initiative to take back usedcopiers as a source of material for new machines. As a result 70-90% (by weight) of machines were reused. This helped saving 144million pounds annually

    Pepsi-Cola: Saved $44 million by switching from corrugated toreusable plastic shipping containers for one liter and 20-ouncebottles, conserving 196 million pounds of corrugated material.

    Dow Corning: Saved $2.3 million by using reconditioned steeldrums in 1995. Also conserved 7.8 million pounds of steel.

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    GSCM Pioneers

    California based Toyota Material Handling has been named as oneof the 25 Inaugural Green Supply Chain Partners by InboundLogistics magazine. Toyota has been the number one selling lifttruck supplier in the U.S. since 2002.

    3M which is known for innovation is among the leaders for usingenvironment friendly measures in Supply chain

    Wal-Martsaves millions of dollars annually by using green

    initiatives in its supply chain

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    Sustainability of Resources

    GSCM helps in proper and effective utilization of availableproductive resources of organizations

    Green input resources for environmental friendly production

    process to produce desired outputs

    Increased efficiency

    Effective management of suppliers leads to reducedtransaction costs, recycling and re-use of raw materials

    Wastage reduction results in reduced handling expenses,lower raw material costs and fines

    Benefits

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    Benefits

    InnovationUse of cleaner technologies, process innovation, and wastereduction often results in technologically advanced andenvironment friendly products competitive advantage

    Improved product qualitySupply chain partnerships help maintain relationshipsbetween buyers and suppliers leading to increased control overproduct quality

    Brand ImageGood environmental performance enhances the brand image ofa company among all the stakeholders

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    StandardsBusiness CaseDevelopment

    Communication Implementation

    Challenges

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    Challenges

    Standards

    Conformity to several standards like EPA, Greenhouse Gas Reporting,Climate Change Interpretive Guidance are required

    Regulatory requirements and reporting standards vary acrossnations

    Identifying the emissions and other sustainability metrics to bereported --whether to an outside organization, governmental body orshareholders is a major challenge

    Business Case Development

    Developing a strong business case depends on finding the rightproblems

    Capturing the appropriate data for the same is difficult - varyingregulatory requirements

    In many cases immediate benefits are not reaped and negatively

    impacts the profitability of the organizations

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    Communication

    Organizations have to develop a communication strategy early inGreen Supply Chain planning process

    Stakeholder engagement is dependent on clear communication of thebenefits across the supply chain

    Implementation

    Redesigning the processes ,products, disassembly lines planning andset up, waste collection and recycling modelling involves highinvestment upfront

    Difficulty in identifying the standards to be followed across thesupply chain

    Trade-off between green requirements and lean practices

    Challenges