greenwashing boom
DESCRIPTION
Greenwashing boom. “Eco-bio” fashion leads to adquisition of vocabulary but…business as usual NGOs vs Business & Politicians Term confusio Certifications ignored Lack of awareness. Term Confusion. Sostainable T. = ecotourism Responsible T. = ¿aren’t we responsible? - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Greenwashing boom](https://reader031.vdocuments.net/reader031/viewer/2022032016/56812e1e550346895d9383fd/html5/thumbnails/1.jpg)
Greenwashing boom
• “Eco-bio” fashion leads to adquisition of vocabulary but…business as usual
• NGOs vs Business & Politicians
• Term confusio
• Certifications ignored
• Lack of awareness
![Page 2: Greenwashing boom](https://reader031.vdocuments.net/reader031/viewer/2022032016/56812e1e550346895d9383fd/html5/thumbnails/2.jpg)
![Page 3: Greenwashing boom](https://reader031.vdocuments.net/reader031/viewer/2022032016/56812e1e550346895d9383fd/html5/thumbnails/3.jpg)
![Page 4: Greenwashing boom](https://reader031.vdocuments.net/reader031/viewer/2022032016/56812e1e550346895d9383fd/html5/thumbnails/4.jpg)
![Page 5: Greenwashing boom](https://reader031.vdocuments.net/reader031/viewer/2022032016/56812e1e550346895d9383fd/html5/thumbnails/5.jpg)
![Page 6: Greenwashing boom](https://reader031.vdocuments.net/reader031/viewer/2022032016/56812e1e550346895d9383fd/html5/thumbnails/6.jpg)
Term Confusion
• Sostainable T. = ecotourism• Responsible T. = ¿aren’t we responsible?• Turismo… Solidario, eco, Justo, Ético, etc.
![Page 7: Greenwashing boom](https://reader031.vdocuments.net/reader031/viewer/2022032016/56812e1e550346895d9383fd/html5/thumbnails/7.jpg)
![Page 8: Greenwashing boom](https://reader031.vdocuments.net/reader031/viewer/2022032016/56812e1e550346895d9383fd/html5/thumbnails/8.jpg)
Certifications?
![Page 9: Greenwashing boom](https://reader031.vdocuments.net/reader031/viewer/2022032016/56812e1e550346895d9383fd/html5/thumbnails/9.jpg)
Sensitive consumers are there…but don’t know the problems
Fair Trade (Coffee, Chocolate…)
Volunteering
Activism
Responsible Consumption (Bodyshop)
Sensitive people + Awareness = change