IT’S DIFFICULT TO GET PEOPLE TO PAY $9.99/MONTH FOR TINDER
500k PEOPLE
PERCEIVED AS A GAME
"It’s an addictive cross between online dating, Am I Hot or Not and Fruit Ninja.”
- The Guardian
SERIOUS ONLINE DATERS ARE ON
OTHER SITES
“Not only is the percentage of people willing to pay for a dating app phenomenally low, but the use-case in which a person is willing to, has little to do with Tinder’s value proposition.”
- Huffington Post
FOR MOST PEOPLE, FREE TINDER
IS ENOUGH
“I wouldn’t ever pay for Tinder. Part of the reason I’m on Tinder and other dating apps is because I don't want to pay for costly online dating sites.”
- Chicago Tribune
HOW DO WE SHOW VALUE IN PAYING FOR TINDER PLUS?
UNLIMITED SWIPESWindow shoppers don’t buy.
REWINDToo infrequent
to warrant a subscription.
PASSPORTAn opportunity to
explore the possibilities without geographical barriers.
IT’S NOT ABOUT WHERE WE ARE
IT’S ABOUT WHERE WE ARE GOING
We are movers.
UPCOMING MOVERS
LONG DISTANCE MOVES IN THE U.S. EVERY YEAR
- Melissa Database
17 MILLION
“THE MAJOR NEW MOVE ACTIVITY TAKES PLACE AMONG 18-34 YEAR OLDS, WITH PEOPLE IN THEIR 20s MAKING UP
THE BIGGEST CONCENTRATION OF ANNUAL MOVES.”
- Melissa Database
the
ALLURE of
something new
the
FEARof the unknown
BEFORE YOU MOVE, THERE ARE A LOT OF THINGS TO FIGURE OUT :
WHERE ARE YOU GOING TO LIVE?
HOW ARE YOU GOING TO GET AROUND?
but these are the easy questions to answer.
the most important question, and the hardest to answer is:
WHO WILL YOU BE SHARING YOUR EXPERIENCES WITH?
“SHARING EXPERIENCES, EVEN WITH
COMPLETE STRANGERS, MAKES EXPERIENCES
MORE INTENSE THAN WHEN
ALONE.” - Psychology Today
MEET KEVIN.Tinder is already
being used like this.
TINDER IS THE PLACE TO START MAKING CONNECTIONS
WITHOUT THE FEAR OF REJECTION
MAKE THE
FIRST MOVE
DRIVE PURCHASE
NEW MOVER VIDEO SERIES
MAKE THE FIRST MOVE
GIFT SUBSCRIPTION
have fun out there
APARTMENTS.COM PARTNERSHIP
Make the first move and explore your neighborhood with
Venture to Smorgasburg to share some lunch while overlooking the Manhattan skyline